Trend report (15 - 22.04) «Для Степана»SKORPA MEDIA
Степан Савельев - новая звезда рунета. Мы поддерживаем его, поэтому он занял почетное место на первом месте нашего нового тренд-репорта.
Из полезного: оптимальный размер публикаций для соцсетей, новые сервисы от Mail.Ru, 3 роскошных примера контент-маркетинга и много другое.
Content for SEO, Online Advertising, Latest trends | Online marketing bootcam...Media Matters
The document outlines an online marketing bootcamp presented by www.mediamatters-pr.co.uk in March 2014. It discusses successful content creation for SEO, including blogs, videos, and guides. It also covers online advertising trends like social media, display, mobile, and messaging apps. Specific strategies are provided for search, social, and display advertising. Emerging areas like wearable tech and virtual currency are also mentioned.
The document reflects on the learning experience from a preliminary task to the full product. It indicates that the preliminary task was successful due to the variety of creative shots used, including props that added an eerie effect. However, planning was the weakest area as there were not enough shots, making editing more difficult. The experience helped prepare for a thriller sequence by improving planning, shot types, and lighting, and ensuring more footage than needed was captured.
Este documento presenta una lista de lugares y atracciones turísticas populares en Roma, Italia, incluyendo el Coliseo, el Foro Romano, la Fontana di Trevi, la Piazza Navona, el Panteón, el Castillo Sant'Angelo, la Basílica de San Pedro y la Capilla Sixtina en la Ciudad del Vaticano.
1. Inbound marketing focuses on attracting and converting potential customers through relevant content and experiences rather than interrupting them with ads.
2. Search engine optimization is critical for businesses as most online product research begins with search engines like Google. Ranking highly increases visibility and the chance of capturing organic traffic.
3. Measuring and improving search engine rankings requires an understanding of how search algorithms work and what causes rankings to change.
Trend report (15 - 22.04) «Для Степана»SKORPA MEDIA
Степан Савельев - новая звезда рунета. Мы поддерживаем его, поэтому он занял почетное место на первом месте нашего нового тренд-репорта.
Из полезного: оптимальный размер публикаций для соцсетей, новые сервисы от Mail.Ru, 3 роскошных примера контент-маркетинга и много другое.
Content for SEO, Online Advertising, Latest trends | Online marketing bootcam...Media Matters
The document outlines an online marketing bootcamp presented by www.mediamatters-pr.co.uk in March 2014. It discusses successful content creation for SEO, including blogs, videos, and guides. It also covers online advertising trends like social media, display, mobile, and messaging apps. Specific strategies are provided for search, social, and display advertising. Emerging areas like wearable tech and virtual currency are also mentioned.
The document reflects on the learning experience from a preliminary task to the full product. It indicates that the preliminary task was successful due to the variety of creative shots used, including props that added an eerie effect. However, planning was the weakest area as there were not enough shots, making editing more difficult. The experience helped prepare for a thriller sequence by improving planning, shot types, and lighting, and ensuring more footage than needed was captured.
Este documento presenta una lista de lugares y atracciones turísticas populares en Roma, Italia, incluyendo el Coliseo, el Foro Romano, la Fontana di Trevi, la Piazza Navona, el Panteón, el Castillo Sant'Angelo, la Basílica de San Pedro y la Capilla Sixtina en la Ciudad del Vaticano.
1. Inbound marketing focuses on attracting and converting potential customers through relevant content and experiences rather than interrupting them with ads.
2. Search engine optimization is critical for businesses as most online product research begins with search engines like Google. Ranking highly increases visibility and the chance of capturing organic traffic.
3. Measuring and improving search engine rankings requires an understanding of how search algorithms work and what causes rankings to change.
Telling Tales - Helping users for profit and pleasureRellyAB
The slides for my 2010 talk at Web Directions Atlanta.
If you were there hopefully these will jog your memory. And if you weren't, well, good luck with that! (Hopefully audio will be out in due time)
Each morning, a young girl wakes up early to get ready for school and walks along a long road lined with trees to get to her classroom. She passes farms and sees animals and people working in the fields along the way. When she arrives at school, she spends her days learning, playing with her friends, and looking forward to returning home in the afternoon.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Claire M. Schenck has a bachelor's degree in general business from Southeastern Louisiana University. She has experience in sales, marketing, event planning, and administrative roles in the hospitality and automotive industries. Her skills include organization, communication, research, technology, and customer service. She is proficient in Microsoft Office and has worked in managerial positions at restaurants.
H.R. 1402, the Catalyst to Better Diabetes Care Act of 2009, proposes several initiatives to improve diabetes screening, education, and data collection in the U.S. It would establish a diabetes screening and outreach program, an advisory group on employee wellness programs, and a national diabetes report card. It also aims to improve vital statistics collection and fund a study on appropriate levels of diabetes education for healthcare professionals. The bill seeks to help control the growing problem of diabetes and reduce its human and economic costs.
Actors testing is different from what you are used to. First, you have messages instead of calls, second, you have to deal with concurrency and all the consequences that it brings with it:
* Thread.sleeps in tests;
* Flakiness;
* Green on laptop / red on jenkins;
* Missed test cases.
Fortunately Akka provides a TestKit which helps to avoid all these things when used properly. Let's take out and inspect tools from this kit and learn couple of useful patterns.
This document summarizes a technology quiz with 20 multiple choice questions. The quiz has built-in tie-breakers and the top 5 teams will qualify. The quiz master's decision is final.
This document discusses user experience (UX) as a guiding principle for library innovation. It defines UX as the overall experience of a product or service. High-value interactions are disruptive experiences that radically change user expectations and perceptions. True innovation involves knowing users deeply by working with them and like them. The document advocates getting the organizational culture right by adopting a more flexible structure similar to students or startups. This allows implicit user research by having students work on projects. UX innovation is about designing experiences from the user's perspective to create the conditions for users to flourish.
taiwan club chinese class tutor courseshiauchin.su
This document outlines the curriculum for beginner and advanced levels of a Mandarin Chinese language club.
For beginners, it describes activities to improve pronunciation, vocabulary, and listening skills through fill-in-the-blank song sheets, dictation exercises, and online recordings. Sessions will focus on career topics.
For advanced students, the curriculum expands on reading, writing, and movie appreciation. It includes picture books, calligraphy practice, and a student film. Sessions will continue exploring career-focused topics. Certification requirements are outlined for both levels with details in attached files.
This document provides a guide for a lesson plan on teaching primary school students about the seasons of the year. The lesson aims to help students identify and say the name of the seasons. It involves asking students to observe pictures of the seasons, listen to the name being said, and repeat it back. The evaluation is on the students' ability to identify and express the different seasons. The lesson is estimated to take 30 minutes.
Telling Tales - Helping users for profit and pleasureRellyAB
The slides for my 2010 talk at Web Directions Atlanta.
If you were there hopefully these will jog your memory. And if you weren't, well, good luck with that! (Hopefully audio will be out in due time)
Each morning, a young girl wakes up early to get ready for school and walks along a long road lined with trees to get to her classroom. She passes farms and sees animals and people working in the fields along the way. When she arrives at school, she spends her days learning, playing with her friends, and looking forward to returning home in the afternoon.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Claire M. Schenck has a bachelor's degree in general business from Southeastern Louisiana University. She has experience in sales, marketing, event planning, and administrative roles in the hospitality and automotive industries. Her skills include organization, communication, research, technology, and customer service. She is proficient in Microsoft Office and has worked in managerial positions at restaurants.
H.R. 1402, the Catalyst to Better Diabetes Care Act of 2009, proposes several initiatives to improve diabetes screening, education, and data collection in the U.S. It would establish a diabetes screening and outreach program, an advisory group on employee wellness programs, and a national diabetes report card. It also aims to improve vital statistics collection and fund a study on appropriate levels of diabetes education for healthcare professionals. The bill seeks to help control the growing problem of diabetes and reduce its human and economic costs.
Actors testing is different from what you are used to. First, you have messages instead of calls, second, you have to deal with concurrency and all the consequences that it brings with it:
* Thread.sleeps in tests;
* Flakiness;
* Green on laptop / red on jenkins;
* Missed test cases.
Fortunately Akka provides a TestKit which helps to avoid all these things when used properly. Let's take out and inspect tools from this kit and learn couple of useful patterns.
This document summarizes a technology quiz with 20 multiple choice questions. The quiz has built-in tie-breakers and the top 5 teams will qualify. The quiz master's decision is final.
This document discusses user experience (UX) as a guiding principle for library innovation. It defines UX as the overall experience of a product or service. High-value interactions are disruptive experiences that radically change user expectations and perceptions. True innovation involves knowing users deeply by working with them and like them. The document advocates getting the organizational culture right by adopting a more flexible structure similar to students or startups. This allows implicit user research by having students work on projects. UX innovation is about designing experiences from the user's perspective to create the conditions for users to flourish.
taiwan club chinese class tutor courseshiauchin.su
This document outlines the curriculum for beginner and advanced levels of a Mandarin Chinese language club.
For beginners, it describes activities to improve pronunciation, vocabulary, and listening skills through fill-in-the-blank song sheets, dictation exercises, and online recordings. Sessions will focus on career topics.
For advanced students, the curriculum expands on reading, writing, and movie appreciation. It includes picture books, calligraphy practice, and a student film. Sessions will continue exploring career-focused topics. Certification requirements are outlined for both levels with details in attached files.
This document provides a guide for a lesson plan on teaching primary school students about the seasons of the year. The lesson aims to help students identify and say the name of the seasons. It involves asking students to observe pictures of the seasons, listen to the name being said, and repeat it back. The evaluation is on the students' ability to identify and express the different seasons. The lesson is estimated to take 30 minutes.
Новостной бюллетень рекламного агентства MEC Russia 'PULSE', в котором собрано все самое интересное из 2016 и полезное в 2017 году:
Актуальные цифры и свежие новости по рынку, памятка по адаптации поисковых кампаний к различному поведению пользователей, очень простой и понятный гид по чат-ботам, примеры креативного использования больших данных большими и успешными компаниями и др.
А также визуальный гид по трендам для поколения Миллениалс, потому что ‘лучше один раз увидеть':)
Открытый формат "Конструктив" с выпускницей Miami Ad School Марией Серовой. Встреча в рамках проекта "Крутоголики" с целью изучить полезную информацию о поиске инсайтов и разработке стратегии позиционирования бренда и самостоятельно поработать над реальным кейсом.
Вторая часть программы "Рабочие Выходные в Саратове". Занятия проводились в институте ИРБИС http://irbis-uni.ru/
В течении выходных мы попробовали техники креативного мышления Эдварда Де Боно и Canvas Business Model.
3 марта в ИРБИСе пройдет Клуб Мышления с Олегом Манчулянцевым http://thinking-club.ru/
P.S. Для всех желающих продолжить развитие своих бизнесов предлагаю скачать полезные материалы от ребят из "Start in Garage" http://bit.ly/yS34WU
Как эффективно работать с группами бренда в соцсетяхSterno_ru
Презентация к вебинару Марии Вуль.
Позвать людей в группу бренда может каждый, но как добиться того, чтобы они там остались?
На каких площадках искать нужную аудиторию, чем её заинтересовать, как удержать?
Где водятся потенциальные «адвокаты» вашего бренда и как до них достучаться?
Мы покажем вам, как создавать контент, который одновременно будет интересен аудитории и сможет отвечать целям и задачам вашего бренда, на примерах B2B и B2C кейсов из практики агентства «Стерно.ру»
Презентация для OPEN DAYS INGRIA http://goo.gl/ksDY0
P.S. в презентации использованы слайды Алекса Остервальдера, Джона "Гризза" Диэла, Стива Бланка, программы Start in Garage, а также SKOLKOVO Startup Academy http://bit.ly/HzgQPV
Агентство Wild PR создает "Продающие истории" для среднего и крупного бизнеса, а также для нишевых брендов, у которых бюджет на продвижение ограничен.
Что такое "Продающая история"?
Это «сарафанное радио», которое настроено на волну доверия к бренду
Это самый естественный и эффективный формат продвижения при ограниченном бюджете
Это распространение по каналам СМИ истории про бренд, которую потребители рассказывают друг другу
12. Источник: eMarketer 2015 data (Time Spent), Internet Advertising Bureau (U.S. Ad Spend)
МОБИЛЬНОЕ ПОТРЕБЛЕНИЕ ИНФОРМАЦИИ
ПОСТОЯННО РАСТЁТ
Печать Радио ТВ ПК Мобильные устр-ва
25%
21%
38%
13%
4%
8%
24%
44%
16%
8%
Времяпотраченноенаисточник
20142010
27. 820M+189% рост за год
Источник: Внутренние данные Твиттера, Декабрь 2015
ТВИТТЕР – ЭТО ТВОЯ ПРЯМАЯ СВЯЗЬ
С БОЛЬШИМ ОХВАТОМ АУДИТОРИИ
28. +51%
персонального участия
по сравнению с привычными
нормами общения в сети
САМАЯ ВОВЛЕЧЁННАЯ
АУДИТОРИЯ
vv
122 274
Home Notifications Messages MeMoments
Promoted
Источник: Neuro-Insight 2014
29. КАК ТВИТТЕР РЕШАЕТ ЗАДАЧИ БИЗНЕСА
КРЕАТИВНЫЕ
ФОРМАТЫ
2
Рич-медиа форматы для
максимизации конверсии
АНАЛИТИКА
3
Кросс-платформенная
аналитика событий
РАЗНООБРАЗИЕ
ТАРГЕТИНГОВ
1
Уникальные возможности
таргетирования целевой
аудитории
30. КАК ТВИТТЕР РЕШАЕТ ЗАДАЧИ БИЗНЕСА
РАЗНООБРАЗИЕ
ТАРГЕТИНГОВ
1
Уникальные возможности
таргетирования целевой
аудитории
КРЕАТИВНЫЕ
ФОРМАТЫ
2
Рич-медиа форматы для
максимизации конверсии
АНАЛИТИКА
3
Кросс-платформенная
аналитика событий
31. “Когда” столь же важно, как и “кого”.
Таргетинг
Осведомленность
Заинтересованность
Желание купить
Покупка
+ Подписчики
ОХВАТИТЕ ПРАВИЛЬНУЮ АУДИТОРИЮ В НУЖНЫЙ МОМЕНТ
Look-a-likes
Ключевые слова
Интересы
39. КАК ТВИТТЕР РЕШАЕТ ЗАДАЧИ БИЗНЕСА
КРЕАТИВНЫЕ
ФОРМАТЫ
2
Рич-медиа форматы для
максимизации конверсии
АНАЛИТИКА
3
Кросс-платформенная
аналитика событий
РАЗНООБРАЗИЕ
ТАРГЕТИНГОВ
1
Уникальные возможности
таргетирования целевой
аудитории
40. vv
Home Notifications Messages MeMoments
Here's where our Kona
coffee beans are grown on
The Barista Bar
Tweet
27 RETWEETS
Promo
vv
Home Notifications Messages MeMoments
Here's where our Kona
coffee beans are grown on
The Barista Bar
Tweet
27 RETWEETS
Promo
vv
Home Notifications Messages MeMoments
Here's where our Kona
coffee beans are grown on
The Barista Bar
Tweet
27 RETWEETS
Promo
vv
Home Notifications Messages MeMoments
Here's where our Kona
coffee beans are grown on
The Barista Bar
Tweet
27 RETWEETS
Promo
vv
Home Notifications Messages MeMoments
Here's where our Kona
coffee beans are grown on
The Barista Bar
Tweet
27 RETWEETS
Promo
vv
Home Notifications Messages MeMoments
Here's where our Kona
coffee beans are grown on
The Barista Bar
Tweet
27 RETWEETS
Promo
vv
Home Notifications Messages MeMoments
Here's where our Kona
coffee beans are grown on
The Barista Bar
Tweet
27 RETWEETS
Promo
VINEФОТО GIFS НАТИВНОЕ
ВИДЕО
PERISCOPECINEMAGRAPH
ШИРОКИЙ СПЕКТР ВИЗУАЛЬНЫХ ОБРАЗОВ, ЗВУКОВ И ДВИЖЕНИЯ
SCRATCH
REEL
46. Scratchreels
Reply to Handle
Tweet
4:12 PM
Reply to Handle
Promoted
Always wanted to do tricks like
‘Messi’? Watch the scratchreel &
we’ll show you how to master them!
#EuroTricks
12/5/15, 12:50 PM
25 RETWEETS 30 LIKES
Adidas
@adidas
47. Candy Crush Jelly @CandyCrushJelly
Candy Crush is back, with a twist,
NEW candies and combinations! Play
now!
Promoted
Ciara Brady @ciar_ra
Looking for a cool destination for my next
holiday! Any tips for a nice spot in the
Caribbean? #TravelTuesday
First view
48. Самое популярное слово в 2015
году…
ИСТОЧНИК | Oxford Dictionaries, 2016.
не является словом
ИНТЕРЕСНЫЙ ФАКТ!
49. 1 СОЗДАВАЙТЕ ПРИВЛЕКАЮЩИЕ ВНИМАНИЕ
ОБЪЯВЛЕНИЯ ИСПОЛЬЗУЮ AUTOPLAY ВИДЕО
2 ДОНЕСИТЕ СУТЬ ВАШЕГО ПРЕДЛОЖЕНИЯ
В САМОМ НАЧАЛЕ
3 ПОКАЖИТЕ ПРЕИМУЩЕСТВА ВАШЕГО
ПРОДУКТА И АССОЦИИРУЙТЕ ЕГО С
АКТУАЛЬНЫМ СОБЫТИЕМ
ТРИ СОВЕТА ДЛЯ БРЕНДОВ
50. КАК ТВИТТЕР РЕШАЕТ ЗАДАЧИ БИЗНЕСА
АНАЛИТИКА
3
Кросс-платформенная
аналитика событий
КРЕАТИВНЫЕ
ФОРМАТЫ
2
Рич-медиа форматы для
максимизации конверсии
РАЗНООБРАЗИЕ
ТАРГЕТИНГОВ
1
Уникальные возможности
таргетирования целевой
аудитории
51. Позвольте вашим клиентам совершать покупку там, где
они чувствуют себя наиболее комфортно и отслеживайте
весь путь конверсии от первого показа до покупки
ПЕРВЫЙ
КОНТАКТ
ЗАВЕРШЕНИЕ
ПОКУПКИ