This 7-step guide provides a process for healthcare companies to successfully utilize social media. The steps include: 1) listening broadly to understand audiences and their needs, 2) defining the social media personality, 3) joining existing conversations, 4) leading conversations, 5) igniting and inviting participation, 6) inspiring greater collaboration, and 7) measuring success. The document uses an analogy of a dinner party to explain engaging in social media, and emphasizes identifying audiences, considering regulations, and adapting to economic changes.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
EffectivelyUsing Social Media in Sales and MarketingLee Aase
The document outlines strategies for effectively using social media in sales and marketing. It discusses evaluating which social media platforms are best for an organization based on their audiences and goals. Some key platforms mentioned include Facebook, Twitter, YouTube, LinkedIn and emerging platforms like Instagram and Periscope. The document stresses the importance of having a strategic approach and defining success metrics. It also provides tips for meaningful measurement of social media efforts and avoiding common pitfalls.
The document discusses the strengths, weaknesses, opportunities, and threats of a business. The strengths include loyal customers and brand reputation, while weaknesses are a limited marketing budget and not being very active online. Opportunities include differentiation, gaining new patients, and increasing brand awareness. A potential threat is receiving bad reviews.
This 7-step guide provides a process for healthcare companies to successfully utilize social media. The steps include: 1) listening broadly to understand audiences and their needs, 2) defining the social media personality, 3) joining existing conversations, 4) leading conversations, 5) igniting and inviting participation, 6) inspiring greater collaboration, and 7) measuring success. The document uses an analogy of a dinner party to explain engaging in social media, and emphasizes identifying audiences, considering regulations, and adapting to economic changes.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
EffectivelyUsing Social Media in Sales and MarketingLee Aase
The document outlines strategies for effectively using social media in sales and marketing. It discusses evaluating which social media platforms are best for an organization based on their audiences and goals. Some key platforms mentioned include Facebook, Twitter, YouTube, LinkedIn and emerging platforms like Instagram and Periscope. The document stresses the importance of having a strategic approach and defining success metrics. It also provides tips for meaningful measurement of social media efforts and avoiding common pitfalls.
The document discusses the strengths, weaknesses, opportunities, and threats of a business. The strengths include loyal customers and brand reputation, while weaknesses are a limited marketing budget and not being very active online. Opportunities include differentiation, gaining new patients, and increasing brand awareness. A potential threat is receiving bad reviews.
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
This document discusses the opportunities and impacts of social media for hospitals. It provides examples of how Mayo Clinic has used social media to enhance its brand and drive demand. Specifically, it discusses how Mayo Clinic has leveraged platforms like Facebook, YouTube, and Twitter to amplify word-of-mouth marketing, share expertise, improve the patient experience, and provide education and support. It also describes how Mayo Clinic uses live video streaming to broadcast content globally and engage audiences. The document encourages other hospitals to utilize the Mayo Clinic Social Media Network for resources on effectively applying social media.
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Mayo Clinic has successfully used social media platforms like Facebook, YouTube, and Twitter to engage with patients, share medical information, and increase their online presence. They have gained millions of video views on YouTube and thousands of followers on social platforms. Their use of social media helped spread awareness of rare medical conditions. Lessons learned include setting guidelines for employees, using multiple platforms to reach different audiences, and measuring engagement and outcomes of social media initiatives.
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Mayo Clinic Connect: From Ghost Town to Bustling Patient CommunityColleen Young
The document discusses Mayo Clinic Connect, an online community launched by Mayo Clinic. Initially, the community saw rapid growth and success upon launch, surpassing membership goals. However, engagement declined when marketing campaigns ended. The community directors realized resources and sustainability were miscalculated. They refocused efforts on building a healthy, engaged community by expanding teams, improving user experience, and fostering interaction. Their goals are to implement a loyalty program and strengthen patient relationships and referrals through the online community.
This presentation discusses the correlation between physician online activity and hospital reputation scores in the U.S. News & World Report rankings. Research found a positive correlation between the percentage of a hospital's affiliated physicians active on Twitter and its reputation score. The presentation advocates training clinicians on safe and effective social media use and engaging them online to boost a hospital's reputation. It outlines Mayo Clinic's approach, including resources like the Social Media Network for training and collaboration.
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...RefluxMD
Social media use has grown significantly with over 70% of adults now using sites like Facebook and Twitter. Healthcare social media use is also increasing, with around 40% of consumers using sites to research health topics, find communities, and learn about procedures. Physicians can benefit from social media by using it to establish their brand, connect with potential new patients, and expand their role in managing existing patients outside of the office. This allows for more continuous education and support that can improve outcomes, especially for chronic conditions.
Mike Sevilla, MD presentation to Ohio Association of Free Clinics Annual Meeting on October 8, 2012. Title of presentation is "Using Social Media For Public Relations & Building Awareness For Your Free Clinic." More details at http://FamilyMedicineRocks.com
Lee Aase discusses how social media tools can benefit healthcare organizations by making communication more efficient and widespread. Some key points include:
- Social media allows for broader transmission of information by overcoming barriers like distance and inertia.
- It facilitates word-of-mouth recommendations in a digital era and is consistent with patient-centered care.
- While concerns exist, blocking social media is not a viable long-term strategy for healthcare organizations.
This document summarizes a presentation about using social media in healthcare. It discusses how social media can be used practically for networking, connecting with patients, keeping up with trends, and job searching. Examples are given of hospitals and medical organizations using social media platforms like Facebook, LinkedIn, YouTube and podcasts. The presenter argues that social media is not a fad and that healthcare is becoming increasingly social online, with millions of people interacting about health issues. Attendees are encouraged to listen to online conversations, engage with audiences, and measure the results of their social media strategies.
This document discusses the benefits of using social media for physicians, including professional development, medical knowledge, education, outreach, networking, and marketing. It provides examples of successful professional social media groups like the International Hernia Collaborative and SAGES Foregut group. These groups allow surgeons to discuss cases, share information and receive feedback. The document also discusses best practices for using Twitter at medical conferences and cautions about maintaining professionalism online. It concludes with tips for getting started with social media as a physician.
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
This document discusses social media and online reputation management for physicians. It begins with an overview of technology trends and the proliferation of online ratings and reviews. It then discusses the importance patients place on online reviews when selecting doctors, as well as tips for physicians to take control of their online reputation. This includes creating a central online profile, updating selected review sites, and closing the loop on negative reviews. Overall, the document provides guidance to physicians on navigating the new landscape of online reviews and rankings.
The document discusses best practices for hospitals using social media. It provides examples of how hospitals can use social media for customer service, community outreach, patient education, public relations, and crisis communications. Specifically, it outlines how the University of Maryland Medical System uses YouTube, Facebook, and Twitter to engage with customers, educate patients, and manage communications during emergencies.
The document discusses the Mayo Clinic Center for Social Media and its mission to improve health globally through the effective application of social media. The Center aims to lead the social media revolution in healthcare. It outlines the Center's activities in establishing an online social media network for healthcare organizations, growing Mayo Clinic's social media presence, and sharing research online. It argues that social media are transforming healthcare by facilitating information sharing and that healthcare organizations should embrace these tools.
This document discusses strategies for corporate blogging and engagement with virtual communities. It begins by introducing the importance of blogging as a marketing tool. It then outlines five key steps for developing an effective blogging strategy: 1) listening and research to understand target audiences and communities, 2) defining clear goals and purposes, 3) establishing editorial processes, 4) engaging with relevant communities through outreach, and 5) ongoing analysis and refinement. Effective blogging requires identifying niche audiences, becoming part of relevant discussions, and utilizing blogging to achieve integrated marketing and business goals.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
This document discusses trends in healthcare and social media in 2009. It notes that many consumers use social media to research health information and find opinions from other patients. The document provides examples of popular social media platforms for healthcare at the time, such as blogs, microblogs, social networking sites and forums. It recommends that healthcare organizations consider using social media to engage with patients, but need to first listen to conversations, choose appropriate platforms and tools, and define clear objectives and strategies.
The document provides results from a survey of 1,034 PR professionals conducted in March-April 2023. Key findings include:
- 70% expect earned media to become more difficult to secure over the next five years. LinkedIn is now the top social network after displacing Twitter.
- Over half say there is little diversity on their leadership teams.
- Getting responses from journalists is the top challenge. Producing measurable results is seen as the best way to increase PR's value.
- 44% say they are spending more time on internal communications. AI is among the top skills needed for future success.
The DHC/Google 2013 Executive Landscape Study surveyed 60 members from various healthcare organizations on their use of digital technologies. Key findings include:
- Respondents expect the biggest budget increases for physician initiatives to be in mobile content for tablets and smartphones, and for consumer initiatives to be in mobile content for smartphones and consumer video.
- Paid search was seen as having the highest return on investment for both physician and consumer initiatives.
- The majority of respondents believe the healthcare industry lags behind other industries in digital technologies, online video, mobile media, and social media.
- Online video is seen as important for marketing, and provides better targeting than television advertising. The primary hurdles to more online video use
Social Media and Your Hospital: Impacts and OpportunitiesLee Aase
This document discusses the opportunities and impacts of social media for hospitals. It provides examples of how Mayo Clinic has used social media to enhance its brand and drive demand. Specifically, it discusses how Mayo Clinic has leveraged platforms like Facebook, YouTube, and Twitter to amplify word-of-mouth marketing, share expertise, improve the patient experience, and provide education and support. It also describes how Mayo Clinic uses live video streaming to broadcast content globally and engage audiences. The document encourages other hospitals to utilize the Mayo Clinic Social Media Network for resources on effectively applying social media.
HCIC General Session - Turning the Ship: How to Move Your Brand Forward in th...Aaron Watkins
Whether you’re part of an academic medical center, an expanding health care system or a community hospital, you’re familiar with the unique challenges and urgent demands to innovate in healthcare marketing and communication. As change leaders at the world’s most recognized academic medical system, Dalal Haldeman and Aaron Watkins have shifted the mindset at all levels of a complex culture to introduce new strategies that connect the people of the world to the people of Johns Hopkins Medicine (JHM). Learn how they built support for their ideas by teaming up with clinical and research leaders and by introducing consumer insights and creating experience-centered thinking. And, hear how they gained support to re-allocate and expand resources/infrastructure as JHM digitally transforms. Leave the session with fresh ideas on how to move your brand forward into the digital age. http://www.hcic.net/
Mayo Clinic has successfully used social media platforms like Facebook, YouTube, and Twitter to engage with patients, share medical information, and increase their online presence. They have gained millions of video views on YouTube and thousands of followers on social platforms. Their use of social media helped spread awareness of rare medical conditions. Lessons learned include setting guidelines for employees, using multiple platforms to reach different audiences, and measuring engagement and outcomes of social media initiatives.
Digital marketing in pharma - trends and way aheadRanajay Sengupta
This presentation captures the trends in the Pharma Marketing today and how digital is shaping consumer behaviour, brand awareness and customer pull. This also includes the areas where Pharma companies should focus in the new era to successfully leverage the potential of digital
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Mayo Clinic Connect: From Ghost Town to Bustling Patient CommunityColleen Young
The document discusses Mayo Clinic Connect, an online community launched by Mayo Clinic. Initially, the community saw rapid growth and success upon launch, surpassing membership goals. However, engagement declined when marketing campaigns ended. The community directors realized resources and sustainability were miscalculated. They refocused efforts on building a healthy, engaged community by expanding teams, improving user experience, and fostering interaction. Their goals are to implement a loyalty program and strengthen patient relationships and referrals through the online community.
This presentation discusses the correlation between physician online activity and hospital reputation scores in the U.S. News & World Report rankings. Research found a positive correlation between the percentage of a hospital's affiliated physicians active on Twitter and its reputation score. The presentation advocates training clinicians on safe and effective social media use and engaging them online to boost a hospital's reputation. It outlines Mayo Clinic's approach, including resources like the Social Media Network for training and collaboration.
Social Media by the Numbers: How Social Media Impacts Healthcare and How Phys...RefluxMD
Social media use has grown significantly with over 70% of adults now using sites like Facebook and Twitter. Healthcare social media use is also increasing, with around 40% of consumers using sites to research health topics, find communities, and learn about procedures. Physicians can benefit from social media by using it to establish their brand, connect with potential new patients, and expand their role in managing existing patients outside of the office. This allows for more continuous education and support that can improve outcomes, especially for chronic conditions.
Mike Sevilla, MD presentation to Ohio Association of Free Clinics Annual Meeting on October 8, 2012. Title of presentation is "Using Social Media For Public Relations & Building Awareness For Your Free Clinic." More details at http://FamilyMedicineRocks.com
Lee Aase discusses how social media tools can benefit healthcare organizations by making communication more efficient and widespread. Some key points include:
- Social media allows for broader transmission of information by overcoming barriers like distance and inertia.
- It facilitates word-of-mouth recommendations in a digital era and is consistent with patient-centered care.
- While concerns exist, blocking social media is not a viable long-term strategy for healthcare organizations.
This document summarizes a presentation about using social media in healthcare. It discusses how social media can be used practically for networking, connecting with patients, keeping up with trends, and job searching. Examples are given of hospitals and medical organizations using social media platforms like Facebook, LinkedIn, YouTube and podcasts. The presenter argues that social media is not a fad and that healthcare is becoming increasingly social online, with millions of people interacting about health issues. Attendees are encouraged to listen to online conversations, engage with audiences, and measure the results of their social media strategies.
This document discusses the benefits of using social media for physicians, including professional development, medical knowledge, education, outreach, networking, and marketing. It provides examples of successful professional social media groups like the International Hernia Collaborative and SAGES Foregut group. These groups allow surgeons to discuss cases, share information and receive feedback. The document also discusses best practices for using Twitter at medical conferences and cautions about maintaining professionalism online. It concludes with tips for getting started with social media as a physician.
Online Physician Reputation Management: Navigating and Succeeding in the New...Aaron Watkins
This document discusses social media and online reputation management for physicians. It begins with an overview of technology trends and the proliferation of online ratings and reviews. It then discusses the importance patients place on online reviews when selecting doctors, as well as tips for physicians to take control of their online reputation. This includes creating a central online profile, updating selected review sites, and closing the loop on negative reviews. Overall, the document provides guidance to physicians on navigating the new landscape of online reviews and rankings.
The document discusses best practices for hospitals using social media. It provides examples of how hospitals can use social media for customer service, community outreach, patient education, public relations, and crisis communications. Specifically, it outlines how the University of Maryland Medical System uses YouTube, Facebook, and Twitter to engage with customers, educate patients, and manage communications during emergencies.
The document discusses the Mayo Clinic Center for Social Media and its mission to improve health globally through the effective application of social media. The Center aims to lead the social media revolution in healthcare. It outlines the Center's activities in establishing an online social media network for healthcare organizations, growing Mayo Clinic's social media presence, and sharing research online. It argues that social media are transforming healthcare by facilitating information sharing and that healthcare organizations should embrace these tools.
This document discusses strategies for corporate blogging and engagement with virtual communities. It begins by introducing the importance of blogging as a marketing tool. It then outlines five key steps for developing an effective blogging strategy: 1) listening and research to understand target audiences and communities, 2) defining clear goals and purposes, 3) establishing editorial processes, 4) engaging with relevant communities through outreach, and 5) ongoing analysis and refinement. Effective blogging requires identifying niche audiences, becoming part of relevant discussions, and utilizing blogging to achieve integrated marketing and business goals.
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
This document discusses trends in healthcare and social media in 2009. It notes that many consumers use social media to research health information and find opinions from other patients. The document provides examples of popular social media platforms for healthcare at the time, such as blogs, microblogs, social networking sites and forums. It recommends that healthcare organizations consider using social media to engage with patients, but need to first listen to conversations, choose appropriate platforms and tools, and define clear objectives and strategies.
The document provides results from a survey of 1,034 PR professionals conducted in March-April 2023. Key findings include:
- 70% expect earned media to become more difficult to secure over the next five years. LinkedIn is now the top social network after displacing Twitter.
- Over half say there is little diversity on their leadership teams.
- Getting responses from journalists is the top challenge. Producing measurable results is seen as the best way to increase PR's value.
- 44% say they are spending more time on internal communications. AI is among the top skills needed for future success.
The DHC/Google 2013 Executive Landscape Study surveyed 60 members from various healthcare organizations on their use of digital technologies. Key findings include:
- Respondents expect the biggest budget increases for physician initiatives to be in mobile content for tablets and smartphones, and for consumer initiatives to be in mobile content for smartphones and consumer video.
- Paid search was seen as having the highest return on investment for both physician and consumer initiatives.
- The majority of respondents believe the healthcare industry lags behind other industries in digital technologies, online video, mobile media, and social media.
- Online video is seen as important for marketing, and provides better targeting than television advertising. The primary hurdles to more online video use
This document summarizes the key findings of a 2013 executive landscape study conducted by the Digital Health Coalition (DHC) regarding digital marketing strategies in the healthcare industry. The study involved an online survey of 60 member organizations across pharmaceutical, medical device, and healthcare agencies. The summary highlights that respondents believe the industry is behind competitors in areas like social media, mobile, and online video. It also identifies paid search, search optimization, and mobile content as top ROI drivers. Overall video is seen as an important strategy, but regulatory concerns pose a hurdle to greater adoption. The document provides insights on video platform use and metrics for judging online video success.
Stop the Blastoff! Email Marketing For ResultsInformz
Learn how the Association for Professionals in Infection Control and Epidemiology used targeting and customized email marketing to improve member engagement, increase conference attendance, and maximize ROI.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Your website is a big investment. It's also one that, if done well, will pay for itself over and over again. The key is understanding how your website, and supporting digital initiatives, can be used as tools to deliver value. Attend this webinar and learn how to successfully translate your organization's strategic goals into digital goals, making your website a revenue-generating and volume-driving machine. You'll discover how to define value for your online tactics, and how to communicate that value to key stakeholders. We'll also cover what effective digital plans look like, and provide actionable guidance to help make your digital marketing strategy deliver real results.
Interested in learning more? Check out the slideshare.
In this webinar, Mark Bruno of Informa Engage, Kristin Letourneau of Informa, Susan Theder and Samantha Russell shared tips for advisors who are looking to understand the marketing strategies and tactics that are the most important to drive meaningful, scalable growth - and will also provide a first look at the 2022 Study of Advisor Marketing.
In this "Digital is the New Traditional (and the Trends That Make it So)" webinar, BlueSpire marketing experts discuss how consumers are interacting and engaging with brands on digital platforms.
Among the many things discussed during the webinar were:
-Insights gained from proprietary research on how consumers engage with healthcare organizations and financial institutions on websites, mobile and email.
-A number of relevant digital engagement examples from a wide range of industries, including those in highly regulated industries.
-Recommendations from our experts that can be implemented at nearly any organization, including those in highly regulated industries.
Vette Pharmaceuticals has developed a new male birth control pill called Levederal. It is a once monthly oral contraceptive that has been approved by the FDA as 100% effective when taken correctly. Levederal offers men a reversible and non-invasive option for birth control with minimal side effects. Vette Pharmaceuticals is seeking $30 million in investments to fund marketing and distribution of Levederal.
Key Insights from The Local Merchant ReportStreet Fight
Street Fight Insights Director of Research, David Card offers a sneak peek inside the 2015 Local Merchant Report. Download the full report at http://bit.ly/1djmdUl
PMO Survey Global Results. Ricardo Naciff, PMPRicardo Naciff
This document summarizes the results of a worldwide PMO survey conducted as part of an MBA thesis. The survey received 233 responses from 52 countries. Key findings include:
- 45% of respondents worked for companies with over 1,000 employees and half reported annual company revenues over $100 million.
- The majority (57%) of PMOs have small teams of 2-10 people.
- Common metrics used to measure project success included ROI (56%), customer satisfaction (79%) and on-time/on-budget delivery (90%).
- PMOs most commonly interacted with IT, finance, engineering and HR departments.
The document also provides demographic information about the MBA candidate conducting
Vette Pharmaceuticals has developed Levederal, a once a month oral contraceptive for men that has been approved by the FDA. Levederal is a low dose hormone pill with minimal side effects that is more effective than condoms or other barrier methods. Clinical trials showed no major side effects and sperm counts returned to normal levels within 16 weeks. Vette Pharmaceuticals is seeking $30 million in investments to fund marketing and distribution of Levederal.
Vette Pharmaceuticals has developed Levederal, the first FDA-approved monthly oral contraceptive for men. Levederal is 100% effective at preventing pregnancy with minimal side effects. It offers men a more effective and convenient birth control option than condoms or a vasectomy. Vette Pharmaceuticals conducted successful clinical trials and focus groups. They are seeking $30 million in investments to fund marketing and distribution of Levederal.
Hyper-niche segments of customers are becoming ever more readily reachable. There are an incredible amount of channels and tools at our disposal to reach any particular target audience, so is it really necessary that life science companies spend their precious marketing and sales resources creating conference exhibits, flying staff around the world, and paying conferences for exhibition booths?
The costs are huge. Previous studies have found that B2B companies spend 20% of their marketing budgets on conferences. At the same time, conferences are ranked very highly for both generating leads and driving awareness and are also broadly viewed to be effective. Considering that lead generation is consistently ranked as the top marketing challenge perhaps conferences are still worth the cost after all.
Are conferences really still worth it? Are we over-investing in them at the expense of higher-ROI opportunities? Or perhaps they’re so effective that we almost can’t spend enough. With input from over 50 life science marketing professionals, these are the questions this study answers.
This document summarizes the Stillgoing meditation app. It aims to provide personalized, live guided meditation sessions led by experienced coaches to help reduce stress. Key points:
- The app offers 1-on-1 and group coaching sessions focused on reducing stress and improving focus for professionals.
- It uses a pay-as-you-go model starting at $10 for group sessions and $20 for 1-on-1 coaching. Coaches receive a percentage of each session fee.
- The app aims to engage users through multiple exercises per session and options for live video or audio-only coaching.
- Stillgoing plans to partner with employers and organizations to offer the service at a discount and promote meditation
How Does Your Fitness Facility Use Technology In 2017 ?Bryan K. O'Rourke
This report includes a survey of 1,600 fitness facilities across 23 countries and 33 US states showing the adoption of various technologies. Prepared by Bryan O'Rourke, and the late Michael Scott Scudder with support from FITC the report provides insights into how technology is impact the fitness facility industry.
This document discusses strategies for effective eDetailing to physicians. It begins with an analysis of the current situation for field promotion, noting that physicians are overwhelmed with details from pharmaceutical reps and spend more time online. The key questions covered include identifying appropriate eDetailing uses, determining the right marketing mix, overcoming organizational barriers, and measuring impact. Recommendations focus on optimizing reach and impact through recruitment, extended viewing audiences, best practices, and metrics. The future will likely see more medical work integrated into physicians' online activities.
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" WebinarBluespire Marketing
During this BlueSpire TrendLab webinar, our marketing experts analyze results from an exclusive BlueSpire poll on what marketers are experiencing with budgeting and strategic planning.
Among the many things discussed during the webinar were:
- How financial and healthcare marketers are approaching/handling strategic planning and budgeting.
- The importance of tracking, measuring and reporting, all key elements to consider when deciding how to target audiences and get budgets approved.
- Specific recommendations that can be implemented at any type of organization, including those in highly regulated industries.
Healthcare and Digital Transformation - Lessons from the ResearchStefan Tornquist
A 30 minute talk based on survey research conducted in Q4 of 2015 w/Ogilvy CommonHealth on how digital trends are affecting healthcare and healthcare marketing.
Similar to Kareo 2014 Great American Physician Survey Questions (20)
Roundtable Discussion: The State of the Medical Billing IndustryKareo
Kareo, a Tebra company, recently conducted our second nationwide survey of medical billing company owners, leaders, and team members to better understand overall sentiment about the current state of the industry, perceived key business drivers, significant challenges, as well as the characteristics of a best-in-class billing company. Based on our findings, we generated the second edition of our Medical Billing Industry Report, which provides viewers with insights about key business drivers and trends, pricing models and services, as well as opportunities for growth.
Join Kareo’s VP of Billing Company and Channel, Carrie De Groot, as she hosts a panel of Kareo subject matter experts to discuss their findings from the report. Additionally, they’ll chat with leaders of high-growth billing companies to share insights on how they’ve been able to increase their client base and expand efficiencies.
Watch this informative webinar to learn about:
- Current outlook and trends in the medical billing industry
- The power of automating daily tasks
- Tactics to bring cash in the door
- Understanding of what drives positive business results
Speakers
- Carrie de Groot, VP of Billing Company and Channel Partners
- Brian Cafferty, VP of RPA Development
- Jamie Howard, Channel Sales Manager
- Kevin Clinton, Direct of Marketing, Payment Solutions
Getting Paid in 2023: Strategies to Maximize Your RevenueKareo
In today's healthcare industry, medical practices and billing companies must continue evolving to keep pace with ever-changing policies. Proactively staying up to date on the latest audits, changes, and laws will help ensure that you get paid for everything you are owed this year.
Kareo, a Tebra company, has teamed up with practice management expert Dr. Elizabeth Woodcock to inform you of the latest tools and resources to help practices and billing companies maximize collections and revenue in 2023.
Key Tips to Set Your Billing Company Up for SuccessKareo
In the process of starting your own medical billing company? Or maybe you've launched your business, but aren’t quite seeing the returns you’d like? Gain the tools you need to help set you up for success by watching our webinar with Revenue Cycle Consultant Rachel Green, CEO of The Jaded Medical Biller. Rachel will share expert advice and insights into what it takes to successfully start and run a medical billing company.
MACRA/MIPS Tips: Don't Leave Money on the TableKareo
2022 is the sixth year of the CMS Incentive Program, MACRA /MIPS, and as a practice or billing company, you have seen payment adjustments that have affected your business in more than one way. The biggest impact is payment adjustments, where we see up to a negative 9% of claims paid. So what can you do about it, and how can we minimize those adjustments?
Marina Verdara, CMS Incentive Program SME and Sr. Training Specialist at Kareo will explore what you need to know about MACRA/MIPS and how you can improve your bottom line. She will walk you through:
-The overview of MACRA
-MIPS eligibility, training, and tracking progress for providers
-Billing companies & the claims submission process
-Supporting documentation & attestation
Robotic Process Automation: Two Ways to Bring it Into Your Practice TodayKareo
If mention of “bots” brings up images of a sci-fi future– having little to do with running an independent medical practice– think again. “Bots” are software scripts that work behind the scenes in Robotic Process Automation (RPA) technology, and they’re delivering important efficiencies to practices large and small. They offer simple solutions that are affordable and easy to manage, especially in billing.
In this free webinar. Brian Cafferty, Kareo’s VP of RPA development, describes two RPA bots that are transforming efficiencies at direct practices, eliminating manual tasks involved in unapplied payment posting and ERA processing. He will cover:
- What RPA is
- How RPA is being used in independent medical practices
- RPA solutions that improve efficiencies with minimal investment or effort
Modernized Patient and Mental Health Practice: Accessibility and Mental Healt...Kareo
Now more than ever, individuals and businesses recognize the importance of mental health, and the impact mental health has on one’s overall wellbeing. Yet, as more people are seeking mental health support, mental health providers are struggling to keep up with the demand. The challenge of providing the best care possible, while growing a business can be overwhelming and lead to provider burnout. So how can mental health providers offer exceptional care and while achieving work life balance?
In this webinar, Liz Fobare, Kareo’s Senior Directory of Clinical Product, discusses key technological advancements that increase access to care, enable providers to meet patients where they are at, and can help you build a modern mental health practice.
- Key challenges mental health providers face
- What a modern mental health practice looks like
- Solutions that enable modernized care for patients and practices
Don’t Miss Out on Money! How to Make Sure Your Credentialing is Done Correctly.Kareo
Credentialing correctly is necessary for all practices (or your clients’ practices) to be able to accept patients and avoid delays in payment. As an independent practice, your staff is most likely facing burnout and staffing shortages are on the rise.
In this informative webinar, Melissa Isham, National Account Executive, Client and Specialty RCM Sales at TriZetto Provider Solutions will explain:
- What is credentialing and why accuracy is paramount to success
- The current state of the industry
- Major pain points and solutions for independent practices
The Future Is Now—Drive Workflow Efficiency & Improve Profitability with Robo...Kareo
This document discusses how robotic process automation (RPA) can help improve workflow efficiency and profitability for medical practices. RPA uses software "bots" to automate repetitive tasks like data entry, claims processing, payment posting, and report generation. This allows staff to focus on more meaningful work. The document outlines specific processes that can be automated, like claims submission and payment application. Medical practices that have implemented RPA report increased productivity and ability to scale more quickly.
Setting your practice or client’s practice up for success with achieving clea...Kareo
A nationally recognized speaker, Elizabeth Woodcock, discusses what’s new for 2022 and action steps your practice (or your client’s practice) can take to protect itself from losses due to denied claims.
She will go over:
- The current state of the industry
- Pressure from surges in demand and staffing crisis
- No mercy from insurers as denials rise
- New reimbursement rules for 2022 increase complexity
Getting Paid in 2022: Adapting your Practice to Thrive Within the Healthcare ...Kareo
Kareo and Healthcare Business Consultant, Aimee Heckman, have teamed up to inform you of the latest tools and resources to help get your practice and billers/billing company get ready for any obstacles that may come your way in the new year.
Aimee Heckman will:
-Review the state of the industry in 2021, including surprise billing, data breaches, and penalties.
-Explain the normalization of telehealth and getting paid for telehealth.
-Expand on patient collections and run the business as a business. This includes setting up your practice with a variety of payment options to treat patients more as consumers to improve patient satisfaction.
-Prepare your practice for 2022 with best practices for MIPS, security audits, financial policies, insurance waivers, and patient eligibility
Kareo's Regulatory SME and Sr. Training Specialist, Marina Verdara, will walk you through the ABC’s of regulatory programs so you can easily meet your compliance goals and start earning more money for your practice. She will:
-Provide an overview of MACRA
-Breakdown the four MIPS reporting categories, including requirements for each and how you can meet them
-Walk billers and billing companies through the claims submission process
-Share five easy steps to help you earn up to a 9% positive payment adjustment
Getting Paid in 2021: New Year, Fresh Perspective, More RevenueKareo
In this webinar, Aimee will:
-Review the state of the industry in 2020, including CMS waivers, HIPAA enforcement and surprise medical bills
-Expand on the E/M updates you need to know for 2021
-Provide tips and tricks to help you remove roadblocks to getting paid, including coding, additional collection methods, supporting documentation and the reset of deductibles
In this live webinar, Valora outlines the three main stages of starting a medical practice:
1) Planning - creating a business plan, setting a budget and outlining your timeline
2) The Nuts and Bolts - finding a location, credentialing, administrative setup, and choosing the right technology for your needs
3) Opening - hiring staff and activating your marketing plans
Top 10 Medical Billing KPIs That Show Where Your Practice is Losing MoneyKareo
Kareo’s Billing Subject Matter Expert, Terri Joy, MBA, CPC, CGSC, COC, CPC-I, shares the 10 medical billing KPIs you need to know to prevent your practice from losing money.
How to Build a 5-Star Practice with a Patient-Centered ApproachKareo
Valora Gurganious, MBA, CHBC, Partner, Senior Management Consultant will discuss:
-The importance of an enhanced patient experience and how it affects all aspects of your business such as your collections rate and patient retention
-How adopting technology can help you see more patients daily without the administrative burden
-The areas of your current workflow that can be enhanced to build and maintain positive relationships with your patients
Overcoming Telehealth Barriers to Mobilize Your Practice and Maximize RevenueKareo
In this live webinar, Director of Product Marketing and Partner Alliances, Sonny Singh, will:
-Discuss current industry trends and telehealth statistics
-Outline what healthcare services can be provided remotely
-Discuss how offering a telehealth option (including telemedicine) will help your practice grow amidst uncertainty
-Address the common pitfalls that you told us you’re experiencing
How to Earn Your 9% MIPS Incentive Despite 2020 ChallengesKareo
In this webinar, Sr. Training Specialist, Marina Verdara, will provide you with the information and tools you need to ensure that you or your billing clients’ practices avoid receiving monetary penalties related to MIPS.
Modernize Your Mental Health Practice to Save Time and Improve Care DeliveryKareo
Join Dr. Nina Vasan and Dr. Ganielle Hooper as they use their expertise in the mental health industry to help you run a successful mental health practice amidst uncertain times. They will discuss:
-The current state of the mental health industry and the public “stigma” of seeking mental health services
-Recent policy changes pertaining to insurance reimbursement, telehealth and MACRA
-How technology can support your practice’s growth and success
-Lessons learned in running a successful practice from a provider who has recently expanded her practice and what she did to overcome common barriers
Collecting Patient Payments During COVID-19 and Beyond - a Blueprint for SuccessKareo
The impact of COVID-19 is substantial and the way healthcare providers practice medicine has changed, and it’s not going back. Make sure your business has the right blueprint for success so you can continue collecting patient payments while providing quality care to keep your patients healthy and your practice profitable.
Leveraging Federal Financial Assistance Programs During COVID-19Kareo
Bill Finerfrock, HBMA Director of Government Affairs, will break down the CARES Act and its associated programs to provide you with key takeaways to help ease financial burdens and maintain current staff levels.
In this webinar, Bill will discuss:
-New Paycheck Protection Program
-Other SBA (Small Business Association) programs
-Medicare Advanced Payment Options
-Provider Lost Revenue Program
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nursing management of patient with Empyema pptblessyjannu21
prepared by Prof. BLESSY THOMAS, SPN
Empyema is a disease of respiratory system It is defines as the accumulation of thick, purulent fluid within the pleural space, often with fibrin development.
Empyema is also called pyothorax or purulent pleuritis.
It’s a condition in which pus gathers in the area between the lungs and the inner surface of the chest wall. This area is known as the pleural space.
Pus is a fluid that’s filled with immune cells, dead cells, and bacteria.
Pus in the pleural space can’t be coughed out. Instead, it needs to be drained by a needle or surgery.
Empyema usually develops after pneumonia, which is an infection of the lung tissue. it is mainly caused due in infectious micro-organisms. It can be treated with medications and other measures.
Research, Monitoring and Evaluation, in Public Healthaghedogodday
This is a presentation on the overview of the role of monitoring and evaluation in public health. It describes the various components and how a robust M&E system can possitively impact the results or effectiveness of a public health intervention.
Digital Health in India_Health Informatics Trained Manpower _DrDevTaneja_15.0...DrDevTaneja1
Digital India will need a big trained army of Health Informatics educated & trained manpower in India.
Presently, generalist IT manpower does most of the work in the healthcare industry in India. Academic Health Informatics education is not readily available at school & health university level or IT education institutions in India.
We look into the evolution of health informatics and its applications in the healthcare industry.
HIMMS TIGER resources are available to assist Health Informatics education.
Indian Health universities, IT Education institutions, and the healthcare industry must proactively collaborate to start health informatics courses on a big scale. An advocacy push from various stakeholders is also needed for this goal.
Health informatics has huge employment potential and provides a big business opportunity for the healthcare industry. A big pool of trained health informatics manpower can lead to product & service innovations on a global scale in India.
NURSING MANAGEMENT OF PATIENT WITH EMPHYSEMA .PPTblessyjannu21
Prepared by Prof. BLESSY THOMAS, VICE PRINCIPAL, FNCON, SPN.
Emphysema is a disease condition of respiratory system.
Emphysema is an abnormal permanent enlargement of the air spaces distal to terminal bronchioles, accompanied by destruction of their walls and without obvious fibrosis.
Emphysema of lung is defined as hyper inflation of the lung ais spaces due to obstruction of non respiratory bronchioles as due to loss of elasticity of alveoli.
It is a type of chronic obstructive
pulmonary disease.
It is a progressive disease of lungs.
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Cyclothymia Test: Diagnosing, Symptoms, Treatment, and Impact | The Lifescien...The Lifesciences Magazine
The cyclothymia test is a pivotal tool in the diagnostic process. It helps clinicians assess the presence and severity of symptoms associated with cyclothymia.
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3. Marketing Your Practice
Rely exclusively
on word of
mouth and/or
referrals
Practice
marketing
applications
(Demandforce)
Local
advertising
Through our
website
Social media
sites (Facebook,
Twitter)
4. Your Most Valuable Business Partner
Friend
Partner
Spouse
None
Colleague
Myself
34.6%
7.1%
3.0%
23.9%
31.4%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Acountant Lawyer Insurance
Agent
Financial
Planner
Other
6. 12.1%
19.2%
7.9%
19.2%
22.8%
18.8%
Successfully
transitioning to ICD-10
Growing our practice/
Attracting more patients
Increasing patient
collections
Improving our claims
reimbursement rate
Finding more time to
spend with patients
Other
Healthcare
EHRs
Third Parties
Recruiting
Your Practice’s Biggest Challenge in 2014
7. What do you do for fun?
Gardening 8.7%
Running 6.4%
Movies/theatre 15.0%
Other 33.9%
Watching/playing sports 13.8%
Reading 22.2%
Music
Family
8. 42.3% of practices surveyed
are planning on accepting
healthcare exchange
insurance plans