How In game Advertisement is Changing the Brand thought.

1. DYNAMIC NATIVE ADVERTISING PLATFORM

2. WHAT WE ARE ?
PLAKC is a Mobile First, Dynamic Native mindset
advertising platform. Our proprietary technology
allows advertisers to place their brands inside the
game environment which make the brand a natural
part of the gaming content and thus helps the
advertisers in achieving high ROI.
HOW WE DO IT ?
Our Core Engineering team integrate the SDK
(Software Development Kit) which empower us to
serve the brands within the application.

3. MOBILE FIRST
GAMES
INDIAN CONSUMERS PREFER GAME APPS
58%
CHAT/IM
53%
45%
STREAMING MUSIC
SOURCE : NIELSEN INFORMATE MOBILE INSIGHTS
MALE
64%
FEMALE
36%
SOURCE : FLURRY ANALYTICS JANUARY 2013 18 to 24 25 to 34 35 to 44 45 +
0.00%
50.00%
37.50%
25.00%
12.50%
SOURCE : ADTECH 2015
0
10
20
30
40
50
SOURCE : FLURRY ANALYTICS 60,000 DEVICE SAMPLE JANUARY 2014
AVG. DAILY TIME SPENT ON ANDROID GAMES
BY GAMERS(in min.)
GAMES-
ARCADE &
ACTION
GAMES-
CASUAL
GAMES-
BRAIN &
PUZZLE
GAMES-
RACING
GAMES-
SPORTS
GAMES-CARDS
& CASINO
30%
28%
19%
10%
7% 6%
GAME SUB-CATEGORIES INSTALL SHARE
GOOGLE PLAY , Feb 2014
SOURCE : FLURRY

4. DYNAMIC NATIVE MINDSET ADVERTISING
 One of the big advantages of native mindset advertising is the option of serving your brand as an integral part of the game, meaning consumers
actually choose to watch a brand as part of the gaming experience.
 Mindset ads are native, and seamlessly integrated into developer’s games’ and If users choose to play a game , they’re more likely to be invested in the
content (a huge benefit of native mindset ads).
 This format helps the brands to generate – true view or view by choice. Since users willingly invest his / her time in playing the game and thus it tends
to bring positive feelings about brand and enhanced gaming experience.
Mobile advertising hasn’t always had the best reputation. But brand integration within mobile games is now changing the perception of the native
In-Game advertising. Static intrusive formats like interstitials / banner / pop-up ads and videos have historically annoyed users by interrupting
gaming experience and causing accidental clicks. Here are few take away for advertisers.
Metrics Intrusive Ad Integrated Ad
User Retention LOW HIGH
LTV of User LOW HIGH
Method Ad is pushed to User(Intrusive) Brand is natural part of app
Brand Visibility LOW HIGH Due to Integration
CTR LOW & ACCIDENTAL HIGH & INTENTIONAL
•Respondents
expect to see
brands In- game
•Recall ads seen
in mobile games
•Recall ads seen
while surfing
mobile web
•Of Mobile
Inventory
globally
purchased in-
game. 75% 40%
63%52%
Source IPG Media Lab and Kiip Inc 2015

5.  Pop-up / banner / interstitial ads assault the user,
interrupting user while they are engaged with any app.
 It’s disrespectful to the user, and signals that brand
don’t Respect the user time spent and result is that they
have been trained to disregard ads.
 It also ruins the flow and immersion in the game. The
first instinct a player has when an ad pops up, blocking
their game is to smash the close button.
 This can lead to the ad being ineffective and a waste of
corporate marketing funds apart from damaging brand
image.
 Integrated ads sit alongside an app as natural property
without blocking the user engagement with app.
 The Native Mindset ads provide a totally different
context for advertising . Being a natural part of app it
appears in front of the eyes of every gaming app user
 The native mindset ad, doesn’t ruin the flow of game
and experience. The instinct of user is very clear “This
brand is part f Game” and thus form a value and fair
judgement on the ad
 User Experience : X brand was part of this game which
in turn creates strong brand image and loyalty.

6. ADVANTAGE
 We deliver brands proposition on smartphones & tablets (Android, iOS & Windows) and provide seamless experience across all networks
 Campaigns can be configured on the go using our portal
 We deliver campaign on eCPM (effective Cost Per Thousand Impression) Module
 We offer VAST compliant platform and also serve video ads using VAST TAGS
 We have largest collection of domestic and international gaming titles.
 Our capability – Serving 60 Million Views per month.
 Our Reach is 25 Million + Unique user per month.
 Highly effective audience targeting - Based on Geography, Time Band, Gender, Age Group, Handset & telecom operator.

7. TARGETING
LOCATION
TIME DELIVERY
DEVICE
USER BEHAVIORLANGUAGE
GENRE

8. A SNEAK PEEK INTO OUR INVENTORY
STUDIO GAME IMPRESSIONS REACH
Nextwave Studios World Cricket Championship 6,00,000 Indian Sub Continent
Nikhil Suresh Super Cricket 1,00,000 Indian Sub Continent
Playizzon Cricket Unlimited T20 WC 2016 5,00,000 Indian Sub Continent
WanderMind Labs T20 Cricket 2016 20,000 Indian Sub Continent
Luna Games Bank Robber Getaway Driver 2,40,000 Global
Firexit xPro Rally 40,000 Global
GameEon Box Cricket International 2016 40,000 Indian Sub Continent
Indian Football League 20,000 Global
15,40,000

9. For Rate cards kindly contact us
arjun@thezerogames.com