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In Game Advertisement Non intrusive ads and mind set Advertisement by The Zero Games(PLAKC)

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How In game Advertisement is Changing the Brand thought.

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In Game Advertisement Non intrusive ads and mind set Advertisement by The Zero Games(PLAKC)

  1. 1. DYNAMIC NATIVE ADVERTISING PLATFORM
  2. 2. WHAT WE ARE ? PLAKC is a Mobile First, Dynamic Native mindset advertising platform. Our proprietary technology allows advertisers to place their brands inside the game environment which make the brand a natural part of the gaming content and thus helps the advertisers in achieving high ROI. HOW WE DO IT ? Our Core Engineering team integrate the SDK (Software Development Kit) which empower us to serve the brands within the application.
  3. 3. MOBILE FIRST GAMES INDIAN CONSUMERS PREFER GAME APPS 58% CHAT/IM 53% 45% STREAMING MUSIC SOURCE : NIELSEN INFORMATE MOBILE INSIGHTS MALE 64% FEMALE 36% SOURCE : FLURRY ANALYTICS JANUARY 2013 18 to 24 25 to 34 35 to 44 45 + 0.00% 50.00% 37.50% 25.00% 12.50% SOURCE : ADTECH 2015 0 10 20 30 40 50 SOURCE : FLURRY ANALYTICS 60,000 DEVICE SAMPLE JANUARY 2014 AVG. DAILY TIME SPENT ON ANDROID GAMES BY GAMERS(in min.) GAMES- ARCADE & ACTION GAMES- CASUAL GAMES- BRAIN & PUZZLE GAMES- RACING GAMES- SPORTS GAMES-CARDS & CASINO 30% 28% 19% 10% 7% 6% GAME SUB-CATEGORIES INSTALL SHARE GOOGLE PLAY , Feb 2014 SOURCE : FLURRY
  4. 4. DYNAMIC NATIVE MINDSET ADVERTISING  One of the big advantages of native mindset advertising is the option of serving your brand as an integral part of the game, meaning consumers actually choose to watch a brand as part of the gaming experience.  Mindset ads are native, and seamlessly integrated into developer’s games’ and If users choose to play a game , they’re more likely to be invested in the content (a huge benefit of native mindset ads).  This format helps the brands to generate – true view or view by choice. Since users willingly invest his / her time in playing the game and thus it tends to bring positive feelings about brand and enhanced gaming experience. Mobile advertising hasn’t always had the best reputation. But brand integration within mobile games is now changing the perception of the native In-Game advertising. Static intrusive formats like interstitials / banner / pop-up ads and videos have historically annoyed users by interrupting gaming experience and causing accidental clicks. Here are few take away for advertisers. Metrics Intrusive Ad Integrated Ad User Retention LOW HIGH LTV of User LOW HIGH Method Ad is pushed to User(Intrusive) Brand is natural part of app Brand Visibility LOW HIGH Due to Integration CTR LOW & ACCIDENTAL HIGH & INTENTIONAL •Respondents expect to see brands In- game •Recall ads seen in mobile games •Recall ads seen while surfing mobile web •Of Mobile Inventory globally purchased in- game. 75% 40% 63%52% Source IPG Media Lab and Kiip Inc 2015
  5. 5.  Pop-up / banner / interstitial ads assault the user, interrupting user while they are engaged with any app.  It’s disrespectful to the user, and signals that brand don’t Respect the user time spent and result is that they have been trained to disregard ads.  It also ruins the flow and immersion in the game. The first instinct a player has when an ad pops up, blocking their game is to smash the close button.  This can lead to the ad being ineffective and a waste of corporate marketing funds apart from damaging brand image.  Integrated ads sit alongside an app as natural property without blocking the user engagement with app.  The Native Mindset ads provide a totally different context for advertising . Being a natural part of app it appears in front of the eyes of every gaming app user  The native mindset ad, doesn’t ruin the flow of game and experience. The instinct of user is very clear “This brand is part f Game” and thus form a value and fair judgement on the ad  User Experience : X brand was part of this game which in turn creates strong brand image and loyalty.
  6. 6. ADVANTAGE  We deliver brands proposition on smartphones & tablets (Android, iOS & Windows) and provide seamless experience across all networks  Campaigns can be configured on the go using our portal  We deliver campaign on eCPM (effective Cost Per Thousand Impression) Module  We offer VAST compliant platform and also serve video ads using VAST TAGS  We have largest collection of domestic and international gaming titles.  Our capability – Serving 60 Million Views per month.  Our Reach is 25 Million + Unique user per month.  Highly effective audience targeting - Based on Geography, Time Band, Gender, Age Group, Handset & telecom operator.
  7. 7. TARGETING LOCATION TIME DELIVERY DEVICE USER BEHAVIORLANGUAGE GENRE
  8. 8. A SNEAK PEEK INTO OUR INVENTORY STUDIO GAME IMPRESSIONS REACH Nextwave Studios World Cricket Championship 6,00,000 Indian Sub Continent Nikhil Suresh Super Cricket 1,00,000 Indian Sub Continent Playizzon Cricket Unlimited T20 WC 2016 5,00,000 Indian Sub Continent WanderMind Labs T20 Cricket 2016 20,000 Indian Sub Continent Luna Games Bank Robber Getaway Driver 2,40,000 Global Firexit xPro Rally 40,000 Global GameEon Box Cricket International 2016 40,000 Indian Sub Continent Indian Football League 20,000 Global 15,40,000
  9. 9. For Rate cards kindly contact us arjun@thezerogames.com

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