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Patrick kane-priori-data

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Patrick kane-priori-data

  1. 1. •Founded June, 2013 •Launched First Platform March, 2014 •Launched Dev. Program July, 2014 •Launch of Next Platform Today! Market Intelligence for Mobile Apps (App Store Analytics)
  2. 2. Some of our Clients, Partners & Mentions
  3. 3. Agenda 1.App market trends in 2014 2.How to leverage market data to make strategic marketing decisions with your app
  4. 4. -50% 0% 50% 100% 150% 200% 250% January February March April May June July August Year-over-year growth in global downloads (2014 vs. 2013) Android iOS
  5. 5. App market in 2014 0% 1% 2% 3% 4% 5% 6% 7% January February March April May June July August Month-over-month growth in # of apps (2014 vs. 2013) Android iOS
  6. 6. Agenda
  7. 7. -50 0 50 100 150 200 250 August September Country month-over-month growth, %, iOS, July - September U.S. U.K. Germany Russia Brazil India -50 0 50 100 150 200 250 1 2 Country month-over-month growth, % Android, July - September U.S. U.K. Germany Russia Brazil India
  8. 8. Top Global Free Apps on iOS (in-month downloads, October 2013) Top Global Free Apps on iOS (in-month downloads, October 2014) # App Publisher Category 1 Song Yang Action Games 2 Clash of Clans Supercell Strat. Games 3 Despicable Me: Minion Rush Gameloft Action Games 4 GungHo RPG Games 5 Deer Hunter 2014 Glu Sim. Games 6 Lei Qiao Puzzle Games 7 Flight Through – Hardest.. Zhou Qiao Arcade Games 8 Hay Day Supercell Sim. Games 9 LINE Pokopang Naver Action Games 10 Song Yang RPG Games # App Publisher Category 1 Facebook Facebook Social Netw. 2 Facebook Messenger Facebook Social Netw. 3 Instagram Instagram Photo & Video 4 WhatsApp WhatsApp Social Netw. 5 AliPay Alipay.com Finance 6 YouTube Google Photo & Vid 7 Snapchat Snapchat Photo & Vid 8 腾讯视频-电视剧,综艺.. Tencent Entertainment 9 Taobao for iPhone Taobao Lifestyle 10 Musify – Free Music Dow Alfadevs Music
  9. 9. Top Global Free Apps on iOS (in-month downloads, October 2013) Top Global Free Apps on iOS (in-month downloads, October 2014) Category Action Games Strat. Games Action Games RPG Games Sim. Games Puzzle Games Arcade Games Sim. Games Action Games RPG Games Category Social Netw. Social Netw. Photo & Video Social Netw. Finance Photo & Vid Photo & Vid Entertainment Lifestyle Music
  10. 10. Treemap
  11. 11. Treemap
  12. 12. 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 China USA United Kingdom Japan Russia France Germany Thailand Spain Brazil All Others iOS Monthly Downloads, October 2014
  13. 13. -60% -50% -40% -30% -20% -10% 0% 10% 20% China USA United Kingdom Japan Russia France Germany Thailand Spain Brazil All Others iOS, month-over-month growth (October vs. September)
  14. 14. 0% 20% 40% 60% 80% 100% Kenya Australia United… Germany UAE Canada Austria USA Russia Poland Norway Brazil China India Turkey Hungary South Korea Travel category, iOS, September 2014 Tier 1 (%) Tier 2 (%) Tier 3 (%) Other
  15. 15. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 U.S. U.K. Germany Russia India Brazil Avg. Monthly Downloads by Tier iOS, October 2014 Tier 1(apps #1-#3) Tier 2 (apps #4-#10) Tier 3 (apps #11-#25)
  16. 16. 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 U.S. U.K. Germany Russia India Brazil Avg. Monthly Downloads by Tier iOS, October 2014 Tier 1(apps #1-#3) Tier 2 (apps #4-#10) Tier 3 (apps #11-#25) 5x 5x 3x 4x 6x 4x
  17. 17. Who has established themselves in the Top 10? #3, #7 #10 #8 #4 #1 #9
  18. 18. Who has established themselves in the Top 10?
  19. 19. Patrick Kane CEO & FOUNDER Priori Data GmbH Strelitzer Str. 61 10115 Berlin, Germany EMAIL: patrick@prioridata.com Twitter: @pdkane

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