1. Mobile shopping and social media usage is increasing as consumers expect instant fulfillment. Younger generations especially rely on mobile and social platforms.
2. Big data allows new business models and Internet of Things can improve consumer experiences. Augmented and virtual reality can further integrate online and offline.
3. Cross-border e-commerce is booming in China. Quality and brand reputation are important factors for consumers. Omnichannel integration through seamless online to offline experiences is important for vendors.
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
An Advertiser’s Overview of China’s Digital Marketing & E-commerce Landscape:...GLG (Gerson Lehrman Group)
China has become the world's largest e-commerce marketplace and will soon be home to more ad spending than any other country. With e-commerce representing about 20% of all retail sales in China it's to be expected that this market segment will draw significant attention by government regulators. How do global brands and their advertising agency partners navigate this complex and ever-changing landscape? What patterns have begun to emerge that will help increase the effectiveness of their advertising? How, when and where do we engage this large and growing base of online consumers? Answering these questions correctly will be the difference between gaining market share or seeing diminishing ROI performance. This survey, while far from exhaustive, brings together research from a large number of sources in an effort to educate, challenge and stimulate. A special THANK YOU to companies like We Are Social, McKinsey, Bain, CIC and the many others from whom this data was obtained. China's digital and e-commerce landscape is still being defined and it's not a market to enter unprepared. It is big, complex, changing and unique. But it can be won with the right combination of talent, resources and strategy. Good luck to all who would enter!
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
An Advertiser’s Overview of China’s Digital Marketing & E-commerce Landscape:...GLG (Gerson Lehrman Group)
China has become the world's largest e-commerce marketplace and will soon be home to more ad spending than any other country. With e-commerce representing about 20% of all retail sales in China it's to be expected that this market segment will draw significant attention by government regulators. How do global brands and their advertising agency partners navigate this complex and ever-changing landscape? What patterns have begun to emerge that will help increase the effectiveness of their advertising? How, when and where do we engage this large and growing base of online consumers? Answering these questions correctly will be the difference between gaining market share or seeing diminishing ROI performance. This survey, while far from exhaustive, brings together research from a large number of sources in an effort to educate, challenge and stimulate. A special THANK YOU to companies like We Are Social, McKinsey, Bain, CIC and the many others from whom this data was obtained. China's digital and e-commerce landscape is still being defined and it's not a market to enter unprepared. It is big, complex, changing and unique. But it can be won with the right combination of talent, resources and strategy. Good luck to all who would enter!
Criteo’s analysis of shopping data from Q4 2015 demonstrates that mobile leaders grew their share of transactions faster than average in a world where mobile devices are at the center of the connected consumer.
Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
- See more at: http://www.criteo.com/resources/mobile-commerce-report/#sthash.xZTLUxwi.dpuf
2014 China Online Retail Market Study Part 1 Concur
Nearly half of the China internet population are online shoppers, they do not only shop via PC, but mobile devices; and there are more than 30,000 e-commerce enterprises exist in China at the moment, the competition of China online retail market seems to be vigorous than ever. Check out this whitepaper to have a clearer picture of what’s happening in the market.
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
Ericsson ConsumerLab: The one-click ideal - PresentationEricsson
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
2014 Digital Marketing Midyear Review - Mobile is the keywordConcur
The rise of mobile brings drastic changes on China’s internet, and becomes the new opportunity and inspiration for marketers to get in touch with the target audience. iClick reviewed some significant changes and concluded with a few practical recommendations for marketers to ride on the emerging digital trends in China.
In iClick's last chapter, we have explicitly focused on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites. In this final chapter, we provide strategies and solutions that help Chinese eCommerce practitioners to face the challenges today's digital landscape.
Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.
China eCommerce Market Analysis Report 2013 – Chapter 2: Characteristics and ...GLG (Gerson Lehrman Group)
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
The Ultimate Guide to E-Commerce Statistics in Southeast Asia & MalaysiaCK Wong
Why major e-commerce players like Rakuten, Qoo10, Groupon, LivingSocial, Rocket Internet, eBay, Naspers are venturing into Southeast Asia region? Visit ecommercemilo.com for more e-commerce insights in Malaysia and Southeast Asia.
Intro to E-commerce in South East Asia - CitibankDavid Jou
Pomelo Fashion presents at 2014 Citibank ASEAN stars of the next decade! Includes, e-commerce growth trends in south east asia and sectors most likely to benefit from emerging mobile and social media trends.
This paper defines the concept of “interactive e-commerce,” as illustrated through the rise of Pinduoduo. Interactive e-commerce can be broadly understood as an integration of consumer-facing elements of user experience: recommendation, community and entertainment - enabling supply-side optimization to offer increased value to the consumer.
2014 China Online Retail Market Study Part 1 Concur
Nearly half of the China internet population are online shoppers, they do not only shop via PC, but mobile devices; and there are more than 30,000 e-commerce enterprises exist in China at the moment, the competition of China online retail market seems to be vigorous than ever. Check out this whitepaper to have a clearer picture of what’s happening in the market.
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
Ericsson ConsumerLab: The one-click ideal - PresentationEricsson
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
2014 Digital Marketing Midyear Review - Mobile is the keywordConcur
The rise of mobile brings drastic changes on China’s internet, and becomes the new opportunity and inspiration for marketers to get in touch with the target audience. iClick reviewed some significant changes and concluded with a few practical recommendations for marketers to ride on the emerging digital trends in China.
In iClick's last chapter, we have explicitly focused on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites. In this final chapter, we provide strategies and solutions that help Chinese eCommerce practitioners to face the challenges today's digital landscape.
Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.
China eCommerce Market Analysis Report 2013 – Chapter 2: Characteristics and ...GLG (Gerson Lehrman Group)
In last chapter, we have analyzed a wide scope of current China eCommerce market and how it stimulates retail consumption in China. There is an unprecedented growth of online shopping among Chinese consumers. Online shopping frequency and spending amount increase year by year. Online shoppers’ average spending is around RMB 5,203, narrowing the gap with the U.S. each year. In this report, it focuses on the characteristics and evolution of Chinese eCommerce users, together with the new demand and online users’ preference for eCommerce sites.
The Ultimate Guide to E-Commerce Statistics in Southeast Asia & MalaysiaCK Wong
Why major e-commerce players like Rakuten, Qoo10, Groupon, LivingSocial, Rocket Internet, eBay, Naspers are venturing into Southeast Asia region? Visit ecommercemilo.com for more e-commerce insights in Malaysia and Southeast Asia.
Intro to E-commerce in South East Asia - CitibankDavid Jou
Pomelo Fashion presents at 2014 Citibank ASEAN stars of the next decade! Includes, e-commerce growth trends in south east asia and sectors most likely to benefit from emerging mobile and social media trends.
This paper defines the concept of “interactive e-commerce,” as illustrated through the rise of Pinduoduo. Interactive e-commerce can be broadly understood as an integration of consumer-facing elements of user experience: recommendation, community and entertainment - enabling supply-side optimization to offer increased value to the consumer.
Walmart is one of the biggest chain of retail stores in the US. It faces some serious economics issues as its market share goes on decreasing which force them to change their marketing strategies. The following presentation highlights some of the initiatives taken by the marketers of Walmart.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
Prepared by the EBG in collaboration with the Boston Consulting Group and IBM, the 2016 Guide answers this question by drawing on 65 interviews with top decision-
makers (Chief Executive Officers, Chief Digital Officers, Chief Operating Officers, etc.) of French and international companies, including traditional, but also pure plays.
The areas of activity have been arranged into 5 groups:
• Transport, Travel and Hotels,
• Telecom, Media, Energy, Gaming,
• Fashion, Distribution and Consumer Goods,
• Insurance,
• Banking.
By surveying these different B2C or B2B2C sectors, a more global image of digital industrialization emerges, beyond pilot programs.
Several analytic tools used by the Boston Consulting Group were applied to the analysis
of this work:
The matrix of the digital disruption of the BCG economic environment allows us to evaluate the intensity of the disruption that affects these different sectors and their level of transformation.
Digital transformation study led by IBM, Boston Consulting Group and the think tank EBG, addressing 65 global companies in Europe on their views, challenges and status on digital industrialization of their organization
Consumer behavior has changed forever. The path to purchase is no longer linear and could involve social media, an app, web-based research, an in-store visit and an online purchase, in any order. Consumers now have the power and the means to share their concerns and opinions with a larger audience than ever, through a growing array of social and digital channels. In this era of the empowered consumer., how do we evolve our business models to deliver on consumers' expectations?
Rethinking the Value Chain: New Realities in Collaborative BusinessCapgemini
For more information, visit: http://www.futurevaluenetwork.com
The report, “Rethinking the Value Chain: New Realities in Collaborative Business” is the culmination of the strategy and steps initiated by the Consumer Goods Forum (the CGF) Board of Directors as part of their commitment to positive action in bringing about much needed change in the industry. Capgemini and the CGF collaborated on the development of this report and the outcome of this work is a comprehensive paper that highlights exactly how the Consumer Products and Retail industries can anticipate and address the profound shifts in consumer behavior and the changing industry landscape.
The result of interactive working sessions and extensive interviews with thought leaders and subject matter experts, the report identifies future trends in the industry and recommends the adoption of a “value network” approach to doing business. This approach will engage manufacturers, retailers and additional stakeholders and will no longer think of the value chain as a linear journey. It highlights three megatrends on which the industry could collaborate and that should deliver a positive return on investment:
• Consumer engagement;
• Transparency and
• The last mile of distribution
Mobile, alternative payment methods and cross-border: drivers for your e-comm...Loviit
"Mobile, alternative payment methods and cross-border: drivers for your e-commerce success" - Presentation used by Marcel Vaschauner, CEO and Board Member of Loviit, during his speech at Internet Retailing Expo Birmingham 2016.
1) Indian food preparation versus Western food preparation.(2).docxmonicafrancis71118
1) Indian food preparation versus Western food preparation.
(2) Values and customs that might affect opinions about microwave ovens.
(3) The effects of competition in the market.
Answer the questions and consider its affects in India’s marketing
This article was written in year 2000, when the Internet saw a massive growth from its
birth from year 1994. It is said that: International communication network (W.W.W) is the
second greatest invention of mankind, after the first one is language.
According to the articles, more and more businesses are discovering the W.W.W as a
fundamental communication tool used to conduct daily business. Larger and small companies
are embracing the web to communicate with current and prospective customers in a same cost
and ease as in their countries. The internet Era is changing the way people doing business. It
hasthe fastest growing and most innovative componentsthat make them center to the paradigm
of marketing.
In some way, digital marketing is different with the traditional networking as it shifts
from “one-way” to “two-way” information flows between companies and consumers. Digital
is excellent way to broaden your network “one- to- many” and create great opportunities to
establish relationship with customers in a mutual communication. Never before has it been so
easy to access information on a worldwide basic and never before so many people been
exposed to and used a single information sharing system. Therefore, many firms have to
rethink their strategy and place more emphasis on digital world.
Reza Kiani also pointed out the many marketing opportunities on the Web as a twoway Communication, in four logical situations: Company-to-consumer, consumer-tocompany, consumer-to-consumer, company-to-company.
(1) Company-to-consumer: According to Morgan (1996), marketers can use interactive media
to provide higher services and lower cost by delivering up-dated product and non-product
related information. Compare to traditional marketing communication channel, digital
marketing is faster, less expensive, highly immediate communication, round the clock and
global. It offers wider and deeper material and richer advertisement content.
Assignment 1 3
Many articles pointed out the 3 basic advantages to business using the Web as:
Addressability, Flexibility and accessibility. The strong “Addressability” of the web is
the primary marketing resources for many firm to define target market, with the “
Flexibility”, customer will shape the firms that serve them.
(2) Consumer-to-company: The consumer is now an active participant, and a partner in the
production. Marketing today has learned that the probability of purchase by a repeat buyer
is much greater than that by a randomly mailed house-hold who has never been a customer.
As the product or service becomes customeised, the consumer faces serious problems to
identify the product or service s/he desires. To deal with this difficulty, Blattnerd.
Where marketing, business and strategy are headed next.
How do you win mindshare in a population that interacts with their mobile devices 150-200 times per day? What’s the shelf-life of apps today? Each year strategists, architects, developers, innovators, technologists and business professionals gather at MobCon to distill what mobile means today and where it’s going.
Through presentation analysis and survey techniques, we’ve culled their top insights and broken down why they matter for businesses today. Grow your strategy and engagement potential. Learn from experts obsessed with staying ahead and getting it right.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
5. Mobile shopping is increasing
5
Source: Philippine DTI, 2016/1 Source: 資策會III, 2016
1. Internet penetration makes instant needs fulfillment available.
2. Everyone sticks to the mobile devices during fragmentary time.
3. Social media is the priority, which means a new communication
channel with consumers.
4. The rate of online shopping, especially mobile shopping increases.
6. I want, what I want, when I want it !!
6
Source: 東方線上 isurvey, 2015/12
Z generation relies on social media to gain information.
Remember, follow three principles in designing delivering
process.
Fast fulfillment
Social first
Mobile, mobile, mobile
7. Boundary between online and offline
is no longer an issue
7
87.1% consumers pay for the product/service either online to offline or
offline to online.
It implies that a seamless O2O purchase experience plays an essential
role in consumers’ cognition.
Supplements : 2016年度趨勢 「O形消費」研究發表
8. 8
1. Mobile shopping is increasing
2. Z generation feature
Fast fulfillment
Social first
Mobile, mobile, mobile
3. Seamless O2O purchase experience
Summary
10. A market player revolution
New technology subverts the service delivering way and allows
new business model.
Big data makes new business possible through accurate forecast.
Internet of Things (IOT) reengineers process with consumers data involved.
AR/VR resembles real life experiences by connecting online and offline.
10Source: 資策會III, 2016
11. New markets are about networks,
ecosystems and routes to customers
11
Source: Ben Robinson 2016/4; Tom Goodwin-Tech crunch
12. 12
1. Big data brings new business
2. Internet of Things (IOT) reengineers process
3. AR/VR resembles life experiences (O2O)
4. New market players change routes to customers
Summary
14. 1.
Booming of Cross-border e-commerce
China government concludes regulations
Such as single window platform, identification of products and trade standards
To inspect all transaction and amount and guarantee the tax revenue.
The government also promotes
Ten cross-border experiment region (杭州、寧波、上海、平潭…)
Encourage vendors to follow “48 regulations”
14
Read PDF↑
Source: 中國國際電子商務中心, 2016/9
15. 15
For china consumers,
product quality (67.8%) is the main
reason in cross-border purchasing,
then cheaper (65.5%), brand
preference (53%), unique style (52%)
Ladies: Clothes, Cosmetic
Men: 3C, Ticket, Game
Wealthy: Appliances, Jewelry,
Furniture
Advice for Taiwan vendors
Brand and quality
Integrate resources
Build up supply chain
Source: emarketer,2015 ; 資策會III, 2016/9
16. 2.
Quality is the fundamental of revenue
16
Good quality is the core of brand.
Well-known brand brings flow.
Amount of flow contributes revenue.
Source: 達令APP, 2016/9
Read PDF↑
17. 17
Win-win goal
Brand exposure and enforcement
Seamless interaction within TV and mobile
Strategy
Show key word like “free, 100% winning”
Especially on high attention moment
Performance
In a hour, 1180 thousands new users join and 2560 thousands
exchange.
Second ratings within the same show.
Retarget five funnel of users respectively.
18. 3.
O2O fusion becomes a must for vendors
18
O2O is based on human-oriented
Involving message, service, online customer and offline stores
A supply chain revolution
Not merely a traditional sell-oriented process anymore
Instead, it transforms from manufacturer process to user experience to
distribution.
Source: Hiiir, 2016/9
20. 4.
Follow the Mobile First rule
20
Mobile is a necessity
Mobile users account for large proportion of online retailing
revenues in China.
Design a customized interface and contents is essential.
Source: Jollywiz, 2016/9 ECconnect
21. 21
A good story teller brings great profits
The Chief Content Officer
Take advantage of key opinion leader to impressed consumers with
content and product.
Crowdfunding platform becomes a channel for new released product.
Read PDF↑
Supplements :「內容為王」過時了,在這時代「人格為王」
Source: 中國湖南衛視 2016/9 ECconnect
5.
Opinion leader, a new choice in delivery
22. 22
1. Booming of Cross-border e-commerce
2. Quality is the fundamental of revenue
3. O2O fusion becomes a must for vendors
4. Follow the Mobile First rule
5. Opinion leader, a new choice in delivery
Summary
24. 1. O2O is a business opportunity
24
Take advantage of Location Based Service
e.g. Once user near OB stores, pop out online Ad of offline store coupon
Share user data to forecast the best promotion point
e.g. Once user buy from Etmall, periodically remind maintenance & repurchase
Purchase Normal
Use
Product
flow
Broken
down
Data
flow
Promotion
Remind user for
regular maintenance
via Bridgewll Ad
Monitor product life
cycle and arouse user’s
motivation to buy new
one via Bridgewell Ad
Once user clicks Ad,
feedback to Etmall
for further sale or CRM
Etmall Trace user
preference data
among channels &
share to Bridgewell
25. 2. Speed up the mobile solution
25
Recommend methodology & user interface
User type
New user needs more stimulation,
different from visitor or loyal member.
Product type
User focuses more on effect of cosmetics but
variety of clothes.
Cross-device is beyond combine behavior
Different device for different use
User tends to read more description on
bigger screen than mobile.
Shorten time to purchase
Analyze similarity and difference of behavior
data and recommend according to devices.
Cosmetic Clothes
New User Visitor Member
User type concern
Product type concern
26. 3. Report is a free promotion
26
Supposed to include from mega trend, data analysis to insight
Society : Social first, booming of mobile users
Technology : Big data, IOT, AR/VR
Economy : The booming of Southeast Asia, impact of terrorism
Policy : China release new Ad regulation, cross-border regulation
Source: Finereport
Revenue on Mobile (%)
Market share
Cross-device behavior
Unique user from social Ad