This document discusses placemaking strategies and examples from around the world. It describes placemaking approaches used in Amsterdam, Rotterdam, and other cities. These include creating public spaces at a human scale with a people-centered approach. The document also outlines placemaking methods, lessons learned from case studies, and upcoming events on the topics of placemaking and the city at eye level.

1. The City at Eye Level
PLACEMAKING

3. LOCAL EXAMPLES

6. Amsterdam, Park Frankendael

7. Amsterdam, Stadionplein

8. Amsterdam, Museumplein

9. Rotterdam, Schouwburgplein

10. ZOHO

11. HABITAT III QUITO DECLARATION
1.A CITYWIDE APPROACH: HOLISTIC, FINE-GRAINED
2. HUMAN SCALE,PEOPLE-CENTEREDAPPROACH
3. CULTURE AND CONTEXT:PLACE-BASED
4.ADEQUATE PUBLIC SPACE FOR ALL

12. INNER CITY STRATEGY

13. International learning community
Network for action in practice
ü 90 co-authors, open source
ü 35 cases internationally
ü Criteria & 80 lessons
ü Methods for planning, users,
property, management,
revitalizing
Free download:
www.thecityateyelevel.com

14. A GREAT JOURNEY
BuenosAires > Porto Alegre >
Sao Paulo > Bratislava > Haarlem
> Rome > Almere > Budapest >
Barcelona > Hoofddorp >
Stockholm > Drechtsteden >
Thessaloniki > Amsterdam >
Delft > Darmstadt > Rotterdam >
Nieuwegein > Groningen >
Stockholm > Utrecht > Vancouver
> Rome > ??

16. 90 Co-authors w Elijah Agevi w Mishkat Ahmed-Raja w Cecilia Andersson w Hans
Appelboom w Emiel Arends w Frank van Beek w Frank Belderbos w Rogier van den
Berg w Emily Berwyn w Willemijn de Boer w Nick Broad w Alessandra Cianchetta w
Jose Chong w Mikael Colville-Andersen w Ciaran Cuffe w Richard Dobson w Vivian
Doumpa w René Dutrieux w Paul Elleswijk w Gábor Everraert w Jos Gadet w Adriaan
Geuze w Jan Gehl w Meredith Glaser w Arjan Gooijer w Peter Groenendaal w Sander
van der Ham w Samar Héchaimé w Jeniffer Heemann w Mattijs van ’t Hoff w Paulo
Horn Regal w Nel de Jager w Jeroen Jansen w Max Jeleniewski w Lotte Johansen
Kaefer w Birgit Jürgenhake w Tanja Karg w Hans Karssenberg w Fred Kent w Berry
Kessels w Joep Klabbers w Martin Knuijt w Lars Korn w Willem van Laar w Tine van
Langelaar w Jeroen Laven w Willie Macrae w Kathy Madden w Camilla Meier w
Thomas Melin w Norman Mintz w Eri Mitsostergiou w Thaddeus Muller w Peter
Nieland w Renee Nycolaas w Kris Opbroek w Henk Ovink w Francisco Pailliè Pérez w
Gerard Peet w Laura Petrella w Elizabeth Peyroux w Levente Polyák w Stefanie Raab
w Solvejg Reigstad w Marlies Rohmer w Anna Robinson w Ben Ruse w Petra Rutten w
Wies Sanders w Ton Schaap w Lai Shouhua w Filip Smits w Alexander Stahle w
Stefan van der Spek w Jan van Teeffelen w Wouter Tooren w Marat Troina w Eric van
Ulden w Gert Jan te Velde w Mark van de Velde w Tasmi Quazi w Klaas Waarheid w
Robin von Weiler w Kees Went w Jouke van der Werf w Tony Wijntuin w John
Worthington w Xu Yunfei w Arin van Zee w Kim Zweerink

18. Markets as
Places
SOFTWARE
ORGWARE
HARDWARE
Pedestrian
Flows
Experience
Placemaking,
Activities
Programme
Wayfinding
Flexibility
The Hybrid
Space
Streets as
Places
The Sound
Scape
Residential
Plinths
Long term
Strategy
Place
Management Reuse Vacant
Spaces
Costs &
Benefits
Quick Wins
Experiment
Plinths, Active
Ground Floors
Street
Coalitions

19. privateprivate
public realm

20. privateprivate
city at eye level
street plinth

22. ANTWERP

23. SOFTWARE = USE
Pedestrian Flows
Quality of shops, cafes, culture
Experience
ORGWARE
= COALITIONS
Tools
PortfolioManagement
Street / Place Coalitions
HARDWARE
= DESIGN
Building
Street
Hybrid Zone

24. William H. (Holly) Whyte
§ The Organization Man,1956
§ The Exploding Metropolis, 1958
§ The Last Landscape, 1968
§ Plan for the City of New York, 1969
§ The Social Life of Small Urban Spaces,
1980
§ City: Rediscovering the Center, 1988

25. “It is hard to create
a space that will not
attract people, what
is remarkable, is
how often that has
accomplished.”

26. “If you design a community around cars… you get
more cars.”

28. “If you design your community around people…
you get more people.”

29. “One of the best things about water is the look and
feel of it…It’s not right to put water before people
and then keep them away from it.”

30. PROJECT FOR
PUBLIC SPACES
“If you want to seed a place with activity,
put out food.”

32. PROJECT FOR
PUBLIC SPACES
“Benches are artifacts, the purpose of which is to
punctuate architectural photographs. They are not
so good for sitting.”

39. PUBLIC DEVELOPER MODEL
EXCHANGE ECONOMY & COMMUNITY
ZOHO, ROTTERDAM

40. ZOHO ROTTERDAM: BEFORE

41. ZOHO ROTTERDAM: AFTER

45. AREA AND PLACE MANAGEMENT
CLUB RHIJNHUIZEN, NIEUWEGEIN

48. 40%
vacant

49. 77 nieuwe woningen in Wattbaan 27 naast Huis van de Sport, ArthurArmstrong

51. Nieuwe
Buitenplaatsen
Rijnhuizen
Landgoed
Rijnhuizen
Fort
Jutphaas
Nedereindseweg
Herenstraat
LangeLaan
Watertuin
Kasteellaan
OeverparkRijnhuizen
Rijnhuizen
Midden
Rijnhuizen
Hoog
griend
water
auto ontsluiting
wandel/fiets routes
bouwen in het groen
bomen lanen
haventjes mogelijk
Visie kaart
6 | BGSV

52. Sharing knowledge

53. Placemaking strategies: from short-term
to Place Management
1. CROWD-SOURCE IDEAS
community, placegame, digital placemaking
2. MAKE THINGS HAPPEN NOW
short term = 1-4 months, long term = 2 years
3. CREATIVE ENERGETIC ANCHORS OFACTIVITY
op sleutelplekken, power of 10
4. MAKE IT A “MOVEABLE FEAST”
through meet-ups and mobile management teams
5. GET LIFE TO THE STREETS
to make public spaces safe and attractive, and encourage walking
6. BRING THE INSIDE OUT
with transparent, visually exciting ground floors (plinths) and
corners that pop-out
7. PLACEMANAGEMENT
the ‘management’, programming, keep inviting new uses

54. PROJECT FOR
PUBLIC SPACES
Bryant Park

62. Zealous Nuts are visionaries with a poorly
developed sense of fear and no concept of
the odds against them…
They make the impossible happen.
- Dr. Robert Jarvik

63. Toronto Dufferin Grove Park

67. Last 400 years
Harvard Campus

68. Now
Harvard Campus

69. 1. Gateway between the Plaza and
Harvard Yard
2. The South Fence and connection
to Harvard Yard
3. NW Plaza Entrance
4. The “Great Lawn”
5. Science Center Outdoor Terrace
6. The “Piazza”
7. Entrance to the Science Center
8. Tanner Fountain
9. Library Arcade
10. NE Plaza Entrance
11. Loker Bar and Beer Garden
12. Memorial Walk
13. Main Walkway
14. Overlooks
Power of Ten

74. Benchmark Plan for Daily Activities - Spring/Summer

75. Amenities Plan that support Uses & Activities

77. Central Meeting Place
Bean Bags & Café Seating

78. Central Meeting Place
Food Trucks & Seating

79. Tent Area
Events & Recreational Activities

80. Lawn Games Area – Tetherball & Bag Toss

81. North Grove – Pet Therapy Zoo

82. Central Meeting Place
Giant Chess

86. 86
De Power of 10
8

87. EXTRA PICS
1
2
3
4

88. 12
7
8
9
11b
13
11a
6a
5a
4a
2
1
10
14
15
5b
6b
4b

89. Triangulation

90. Triangulation

91. Triangulation

94. ###

95. How To Evaluate A Place
Place
Sociability Comfort & Image
Access & Linkages Uses & Activities

96. §Convenient
§Walkable
§Continuity
§Proximity
§Connected
§Enticing
Access & Linkages

99. PROJECT FOR
PUBLIC SPACES

100. •Fun/Vital
•Active
•Indigenous
•Sustainable
•Affordable
•Challenging
Uses & Activities

101. PROJECT FOR
PUBLIC SPACES

103. •Attractive
•Unique
•Usable
•Maintained
•Historic
•“Green”
•Safe
•Friendly
Comfort & Image

104. PROJECT FOR
PUBLIC SPACES

105. •Welcoming
•Interactive
•Neighborliness
•Pride
•Diversity
•Stewardship
Sociability

109. ###

110. "Place Game" Evaluation Process
1. Divide in smaller teams
2. Go to your designated site
where you fill out the Place
Game form individually
3. Convene with your teammates
and choose a “recorder” to
summarize team’s findings on
one form
4. Return to room and finish
summarizing findings and ideas
on flipchart
5. Pick a present and report out

113. ?

115. Trainings: 22-24 augustus
22-24 augustus Rotterdam/Amsterdam
7-9 september Stockholm
(SOME) UPCOMING EVENTS
28 – 30 May: EU Citymakers Summit, re:Kreators,ZOHO& Placemaking
22 – 24 August: Masterclass The City at Eye Level, Bike-friendly Cities &
Placemaking – Rotterdam,Amsterdam, ZOHO
7 – 9 September: Masterclass The City at Eye Level & Placemaking –
Stockholm
12 – 17 September: Placemaking Week, The Future of Places, Project for
Public Spaces – Vancouver
6 – 9 October: MetropolitanField Trip, Citymakers, Social Innovation and
The City at Eye Level – Thessaloniki

116. THANK YOU!
hans.karssenberg@stipo.nl
www.thecityateyelevel.com
www.facebook.com/thecityateyelevel

117. The City at Eye Level
PLACEMAKING