The City at Eye Level
PLACEMAKING
LOCAL EXAMPLES
Amsterdam, Park Frankendael
Amsterdam, Stadionplein
Amsterdam, Museumplein
Rotterdam, Schouwburgplein
ZOHO
HABITAT III QUITO DECLARATION
1.A CITYWIDE APPROACH: HOLISTIC, FINE-GRAINED
2. HUMAN SCALE,PEOPLE-CENTEREDAPPROACH
3. CULTURE AND CONTEXT:PLACE-BASED
4.ADEQUATE PUBLIC SPACE FOR ALL
INNER CITY STRATEGY
International learning community
Network for action in practice
ü 90 co-authors, open source
ü 35 cases internationally
ü Criteria & 80 lessons
ü Methods for planning, users,
property, management,
revitalizing
Free download:
www.thecityateyelevel.com
A GREAT JOURNEY
BuenosAires > Porto Alegre >
Sao Paulo > Bratislava > Haarlem
> Rome > Almere > Budapest >
Barcelona > Hoofddorp >
Stockholm > Drechtsteden >
Thessaloniki > Amsterdam >
Delft > Darmstadt > Rotterdam >
Nieuwegein > Groningen >
Stockholm > Utrecht > Vancouver
> Rome > ??
90 Co-authors w Elijah Agevi w Mishkat Ahmed-Raja w Cecilia Andersson w Hans
Appelboom w Emiel Arends w Frank van Beek w Frank Belderbos w Rogier van den
Berg w Emily Berwyn w Willemijn de Boer w Nick Broad w Alessandra Cianchetta w
Jose Chong w Mikael Colville-Andersen w Ciaran Cuffe w Richard Dobson w Vivian
Doumpa w René Dutrieux w Paul Elleswijk w Gábor Everraert w Jos Gadet w Adriaan
Geuze w Jan Gehl w Meredith Glaser w Arjan Gooijer w Peter Groenendaal w Sander
van der Ham w Samar Héchaimé w Jeniffer Heemann w Mattijs van ’t Hoff w Paulo
Horn Regal w Nel de Jager w Jeroen Jansen w Max Jeleniewski w Lotte Johansen
Kaefer w Birgit Jürgenhake w Tanja Karg w Hans Karssenberg w Fred Kent w Berry
Kessels w Joep Klabbers w Martin Knuijt w Lars Korn w Willem van Laar w Tine van
Langelaar w Jeroen Laven w Willie Macrae w Kathy Madden w Camilla Meier w
Thomas Melin w Norman Mintz w Eri Mitsostergiou w Thaddeus Muller w Peter
Nieland w Renee Nycolaas w Kris Opbroek w Henk Ovink w Francisco Pailliè Pérez w
Gerard Peet w Laura Petrella w Elizabeth Peyroux w Levente Polyák w Stefanie Raab
w Solvejg Reigstad w Marlies Rohmer w Anna Robinson w Ben Ruse w Petra Rutten w
Wies Sanders w Ton Schaap w Lai Shouhua w Filip Smits w Alexander Stahle w
Stefan van der Spek w Jan van Teeffelen w Wouter Tooren w Marat Troina w Eric van
Ulden w Gert Jan te Velde w Mark van de Velde w Tasmi Quazi w Klaas Waarheid w
Robin von Weiler w Kees Went w Jouke van der Werf w Tony Wijntuin w John
Worthington w Xu Yunfei w Arin van Zee w Kim Zweerink
Markets as
Places
SOFTWARE
ORGWARE
HARDWARE
Pedestrian
Flows
Experience
Placemaking,
Activities
Programme
Wayfinding
Flexibility
The Hybrid
Space
Streets as
Places
The Sound
Scape
Residential
Plinths
Long term
Strategy
Place
Management Reuse Vacant
Spaces
Costs &
Benefits
Quick Wins
Experiment
Plinths, Active
Ground Floors
Street
Coalitions
privateprivate
public realm
privateprivate
city at eye level
street plinth
ANTWERP
SOFTWARE = USE
Pedestrian Flows
Quality of shops, cafes, culture
Experience
ORGWARE
= COALITIONS
Tools
PortfolioManagement
Street / Place Coalitions
HARDWARE
= DESIGN
Building
Street
Hybrid Zone
William H. (Holly) Whyte
§ The Organization Man,1956
§ The Exploding Metropolis, 1958
§ The Last Landscape, 1968
§ Plan for the City of New York, 1969
§ The Social Life of Small Urban Spaces,
1980
§ City: Rediscovering the Center, 1988
“It is hard to create
a space that will not
attract people, what
is remarkable, is
how often that has
accomplished.”
“If you design a community around cars… you get
more cars.”
“If you design your community around people…
you get more people.”
“One of the best things about water is the look and
feel of it…It’s not right to put water before people
and then keep them away from it.”
PROJECT FOR
PUBLIC SPACES
“If you want to seed a place with activity,
put out food.”
PROJECT FOR
PUBLIC SPACES
“Benches are artifacts, the purpose of which is to
punctuate architectural photographs. They are not
so good for sitting.”
PUBLIC DEVELOPER MODEL
EXCHANGE ECONOMY & COMMUNITY
ZOHO, ROTTERDAM
ZOHO ROTTERDAM: BEFORE
ZOHO ROTTERDAM: AFTER
AREA AND PLACE MANAGEMENT
CLUB RHIJNHUIZEN, NIEUWEGEIN
40%
vacant
77 nieuwe woningen in Wattbaan 27 naast Huis van de Sport, ArthurArmstrong
Nieuwe
Buitenplaatsen
Rijnhuizen
Landgoed
Rijnhuizen
Fort
Jutphaas
Nedereindseweg
Herenstraat
LangeLaan
Watertuin
Kasteellaan
OeverparkRijnhuizen
Rijnhuizen
Midden
Rijnhuizen
Hoog
griend
water
auto ontsluiting
wandel/fiets routes
bouwen in het groen
bomen lanen
haventjes mogelijk
Visie kaart
6 | BGSV
Sharing knowledge
Placemaking strategies: from short-term
to Place Management
1. CROWD-SOURCE IDEAS
community, placegame, digital placemaking
2. MAKE THINGS HAPPEN NOW
short term = 1-4 months, long term = 2 years
3. CREATIVE ENERGETIC ANCHORS OFACTIVITY
op sleutelplekken, power of 10
4. MAKE IT A “MOVEABLE FEAST”
through meet-ups and mobile management teams
5. GET LIFE TO THE STREETS
to make public spaces safe and attractive, and encourage walking
6. BRING THE INSIDE OUT
with transparent, visually exciting ground floors (plinths) and
corners that pop-out
7. PLACEMANAGEMENT
the ‘management’, programming, keep inviting new uses
PROJECT FOR
PUBLIC SPACES
Bryant Park
Zealous Nuts are visionaries with a poorly
developed sense of fear and no concept of
the odds against them…
They make the impossible happen.
- Dr. Robert Jarvik
Toronto Dufferin Grove Park
Last 400 years
Harvard Campus
Now
Harvard Campus
1. Gateway between the Plaza and
Harvard Yard
2. The South Fence and connection
to Harvard Yard
3. NW Plaza Entrance
4. The “Great Lawn”
5. Science Center Outdoor Terrace
6. The “Piazza”
7. Entrance to the Science Center
8. Tanner Fountain
9. Library Arcade
10. NE Plaza Entrance
11. Loker Bar and Beer Garden
12. Memorial Walk
13. Main Walkway
14. Overlooks
Power of Ten
Benchmark Plan for Daily Activities - Spring/Summer
Amenities Plan that support Uses & Activities
Central Meeting Place
Bean Bags & Café Seating
Central Meeting Place
Food Trucks & Seating
Tent Area
Events & Recreational Activities
Lawn Games Area – Tetherball & Bag Toss
North Grove – Pet Therapy Zoo
Central Meeting Place
Giant Chess
86
De Power of 10
8
EXTRA PICS
1
2
3
4
12
7
8
9
11b
13
11a
6a
5a
4a
2
1
10
14
15
5b
6b
4b
Triangulation
Triangulation
Triangulation
###
How To Evaluate A Place
Place
Sociability Comfort & Image
Access & Linkages Uses & Activities
§Convenient
§Walkable
§Continuity
§Proximity
§Connected
§Enticing
Access & Linkages
PROJECT FOR
PUBLIC SPACES
•Fun/Vital
•Active
•Indigenous
•Sustainable
•Affordable
•Challenging
Uses & Activities
PROJECT FOR
PUBLIC SPACES
•Attractive
•Unique
•Usable
•Maintained
•Historic
•“Green”
•Safe
•Friendly
Comfort & Image
PROJECT FOR
PUBLIC SPACES
•Welcoming
•Interactive
•Neighborliness
•Pride
•Diversity
•Stewardship
Sociability
###
"Place Game" Evaluation Process
1. Divide in smaller teams
2. Go to your designated site
where you fill out the Place
Game form individually
3. Convene with your teammates
and choose a “recorder” to
summarize team’s findings on
one form
4. Return to room and finish
summarizing findings and ideas
on flipchart
5. Pick a present and report out
?
Trainings: 22-24 augustus
22-24 augustus Rotterdam/Amsterdam
7-9 september Stockholm
(SOME) UPCOMING EVENTS
28 – 30 May: EU Citymakers Summit, re:Kreators,ZOHO& Placemaking
22 – 24 August: Masterclass The City at Eye Level, Bike-friendly Cities &
Placemaking – Rotterdam,Amsterdam, ZOHO
7 – 9 September: Masterclass The City at Eye Level & Placemaking –
Stockholm
12 – 17 September: Placemaking Week, The Future of Places, Project for
Public Spaces – Vancouver
6 – 9 October: MetropolitanField Trip, Citymakers, Social Innovation and
The City at Eye Level – Thessaloniki
THANK YOU!
hans.karssenberg@stipo.nl
www.thecityateyelevel.com
www.facebook.com/thecityateyelevel
The City at Eye Level
PLACEMAKING

2016 05 city at eye level - delft placemaking