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2015 Social Media Strategy at Connecting Women

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Renée Tentori

On Tuesday 13th April 2015, I had the pleasure of delivering this presentation to Connecting Women in The Hague, The Netherlands

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Renee Veldman-Tentori, Zestee Social Media Strategy Connecting Women Workshop - 13 April 2015
Who am I? ✤ Dutch Australian International with 2 little Dutch Australians ✤ Social media trainer and also lecturer at The Hague University of Applied Sciences ✤ Community manager of several online/offline communities (worldwide) ✤ Love to connect, share, learn and teach.
What is Social Media anyway? ✤ Co-creation of content online using a variety of tools. ✤ An undeniable trend worldwide for all ages ✤ Massive power & potential to bring information, individuals, and organisations together. ✤ Can do great things on a limited budget
What’s yourWHY? ✤ Connect with friends & family ✤ Promote your business ✤ Keep in touch with the world ✤ See what the fuss is about ✤ ???????????????
Where are you at? ✤ Current skills ✤ Interest in Social Media ✤ Belief that it can help you achieve your objectives ✤ Resources
Where do you want to be? ✤ Set some goals ✤ Make them SMART ✤ Personal? ✤ Business?
Example Social Media Goals ✤ Develop and deepen relationships - personally or professionally ✤ Ensure branding and presence grows brand awareness across all major social media channels and provides opportunities for engagement with and within target market ✤ Increase followers/likers across various social media platforms ✤ Increase direct traffic from social media to website ✤ Provide increased value to advertisers by providing additional channels for their messages
Choose your tools
What’s next? ✤ Take 20 minutes to fill out your basic strategy in pairs ✤ Begin to create your top 3 social media goals ✤ Molly will then help you avoid some of the common mistakes ✤ We will answer some questions tonight & you can ask online ✤ E-learning offers amazing opportunities to grow your skills ✤ Blog at www.zestee.com has free tips & information
Let’s help each other (online & offline!) ✤ Online & offline should compliment each other ✤ Connect with others online (you choose which platforms) ✤ Write a LinkedIn Recommendation for another person ✤ Friend Friday - I contact at least 5 people online or off on Fridays ✤ Use the Connecting Women Facebook group ✤ Good luck developing your social media superpowers!

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2015 Social Media Strategy at Connecting Women

  • 1. Renee Veldman-Tentori, Zestee Social Media Strategy Connecting Women Workshop - 13 April 2015
  • 2. Who am I? ✤ Dutch Australian International with 2 little Dutch Australians ✤ Social media trainer and also lecturer at The Hague University of Applied Sciences ✤ Community manager of several online/offline communities (worldwide) ✤ Love to connect, share, learn and teach.
  • 3. What is Social Media anyway? ✤ Co-creation of content online using a variety of tools. ✤ An undeniable trend worldwide for all ages ✤ Massive power & potential to bring information, individuals, and organisations together. ✤ Can do great things on a limited budget
  • 4. What’s yourWHY? ✤ Connect with friends & family ✤ Promote your business ✤ Keep in touch with the world ✤ See what the fuss is about ✤ ???????????????
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  • 8. Where are you at? ✤ Current skills ✤ Interest in Social Media ✤ Belief that it can help you achieve your objectives ✤ Resources
  • 9. Where do you want to be? ✤ Set some goals ✤ Make them SMART ✤ Personal? ✤ Business?
  • 10. Example Social Media Goals ✤ Develop and deepen relationships - personally or professionally ✤ Ensure branding and presence grows brand awareness across all major social media channels and provides opportunities for engagement with and within target market ✤ Increase followers/likers across various social media platforms ✤ Increase direct traffic from social media to website ✤ Provide increased value to advertisers by providing additional channels for their messages
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  • 24. What’s next? ✤ Take 20 minutes to fill out your basic strategy in pairs ✤ Begin to create your top 3 social media goals ✤ Molly will then help you avoid some of the common mistakes ✤ We will answer some questions tonight & you can ask online ✤ E-learning offers amazing opportunities to grow your skills ✤ Blog at www.zestee.com has free tips & information
  • 25. Let’s help each other (online & offline!) ✤ Online & offline should compliment each other ✤ Connect with others online (you choose which platforms) ✤ Write a LinkedIn Recommendation for another person ✤ Friend Friday - I contact at least 5 people online or off on Fridays ✤ Use the Connecting Women Facebook group ✤ Good luck developing your social media superpowers!