SlideShare a Scribd company logo
Who are we?
Renée Veldman-Tentori
www.zestee.com
Olga Mecking
www.europeanmama.com
Social media for Expats
Social media is changing our world, how
we connect and communicate, how we do
business and how we live.
Benefits of Blogging...
• What can blogging do for you?
• Particularly suitable for expats and
internationals
• Who already blogs?
What is Blogging...
One type of social media - interactive
Short for "Weblog"
Personal or for business
Lots of different types of platforms
How to blog...
Really easy to get started
Choose a platform
Just get writing!
Write about anything you like
Which platform should I use?
WordPress.com vs WordPress.org
Blogger
Tumblr
LinkedIn
Lots more….
The European Mama Top 7
1. Stay in touch with family and friends
2. Expat life can be isolating
3. Constant Inspiration
4. Knowledge that is worth sharing
5. Opportunities
6. It's fun!
7. Your perspective is unique
1. Family and friends
Source: Flikr commons. Photographer: Paul Stang
2. Isolation
Source: Flikr commons. Photographer: David Smith, Digital Mind Photography
3. Constant inspiration
Source: www.facebook.com/hollandphotography1. Photographer: Rich Theemling
4. Sharing knowledge
Photographer: Renee Veldman-Tentori
5. Opportunities
Photographer: Renee Veldman-Tentori
6. It's fun!
Photographer: Renee Veldman-Tentori
7. Unique perspective
Photographer: Renee Veldman-Tentori
Zestee Top 5
1. Build a business
2. An online portfolio
3. Create a community
4. Find some structure
5. Creative outlet
1. Build a Business
2. Online portfolio
3. Create a community
4. Find some structure
5. Creative outlet
How personal should I get?
It’s totally up to you!
Personal posts are usually the most popular but it
really depends on the context
Identify your goals for blogging and this will help to
answer this question
What about images?
Keep in mind: copyright and IP issues
Taking your own photos is a great idea
Join stock photo sites
Use plugins like photodropper
Use services such as Canva.com
Can a blog be a business?
Yes – but it’s hard work
Making the blog itself a business
Online advertising: need significant traffic
Using a blog to grow your own business (which is
based on other products and services)
What does it cost?
Starting for free
Costs include buying a URL and hosting
Once you self host, you have more flexibility but take
on a lot of other responsibilities such as backups and
security.
Should I guest post?
More traffic
Networking ops
Preparation for freelance writing
You may have more knowledge
You can write about different topics
Tips to increase readership
Think about your categories and keywords
Network with other bloggers - online and offline
Cross promote across social media channels
Enter competitions and themed "events"
Work on a captivating layout and images
Share your blog!
Zestee and European Mama Facebook Pages
Expatica
Online directories
Other suggestions?
Can a blog become a book?
Dutched Up!
27 women bloggers in NL
http://dutchedup.wordpress.c
om
Some blogs to check out...
Authors of Dutched Up!
Bloggers in the room?
Your favourite blogs?
Special Offer
2014 version of the Zestee Social Media School for
free via www.zestee.com (was 150 euros)
Valid until 15 October 2015
Dutched Up! Book: limited copies available today

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2015 Benefits of Blogging (Amsterdam, The Netherlands)

  • 1.
  • 2. Who are we? Renée Veldman-Tentori www.zestee.com Olga Mecking www.europeanmama.com
  • 3. Social media for Expats Social media is changing our world, how we connect and communicate, how we do business and how we live.
  • 4. Benefits of Blogging... • What can blogging do for you? • Particularly suitable for expats and internationals • Who already blogs?
  • 5. What is Blogging... One type of social media - interactive Short for "Weblog" Personal or for business Lots of different types of platforms
  • 6. How to blog... Really easy to get started Choose a platform Just get writing! Write about anything you like
  • 7. Which platform should I use? WordPress.com vs WordPress.org Blogger Tumblr LinkedIn Lots more….
  • 8. The European Mama Top 7 1. Stay in touch with family and friends 2. Expat life can be isolating 3. Constant Inspiration 4. Knowledge that is worth sharing 5. Opportunities 6. It's fun! 7. Your perspective is unique
  • 9. 1. Family and friends Source: Flikr commons. Photographer: Paul Stang
  • 10. 2. Isolation Source: Flikr commons. Photographer: David Smith, Digital Mind Photography
  • 11. 3. Constant inspiration Source: www.facebook.com/hollandphotography1. Photographer: Rich Theemling
  • 12. 4. Sharing knowledge Photographer: Renee Veldman-Tentori
  • 14. 6. It's fun! Photographer: Renee Veldman-Tentori
  • 15. 7. Unique perspective Photographer: Renee Veldman-Tentori
  • 16. Zestee Top 5 1. Build a business 2. An online portfolio 3. Create a community 4. Find some structure 5. Creative outlet
  • 17. 1. Build a Business
  • 19. 3. Create a community
  • 20. 4. Find some structure
  • 22. How personal should I get? It’s totally up to you! Personal posts are usually the most popular but it really depends on the context Identify your goals for blogging and this will help to answer this question
  • 23. What about images? Keep in mind: copyright and IP issues Taking your own photos is a great idea Join stock photo sites Use plugins like photodropper Use services such as Canva.com
  • 24. Can a blog be a business? Yes – but it’s hard work Making the blog itself a business Online advertising: need significant traffic Using a blog to grow your own business (which is based on other products and services)
  • 25. What does it cost? Starting for free Costs include buying a URL and hosting Once you self host, you have more flexibility but take on a lot of other responsibilities such as backups and security.
  • 26. Should I guest post? More traffic Networking ops Preparation for freelance writing You may have more knowledge You can write about different topics
  • 27. Tips to increase readership Think about your categories and keywords Network with other bloggers - online and offline Cross promote across social media channels Enter competitions and themed "events" Work on a captivating layout and images
  • 28. Share your blog! Zestee and European Mama Facebook Pages Expatica Online directories Other suggestions?
  • 29. Can a blog become a book? Dutched Up! 27 women bloggers in NL http://dutchedup.wordpress.c om
  • 30. Some blogs to check out... Authors of Dutched Up! Bloggers in the room? Your favourite blogs?
  • 31. Special Offer 2014 version of the Zestee Social Media School for free via www.zestee.com (was 150 euros) Valid until 15 October 2015 Dutched Up! Book: limited copies available today

Editor's Notes

  1. Welcome - Renee
  2. Renee & Olga
  3. Renee
  4. Renee
  5. Renee
  6. Renee
  7. Olga
  8. Longer, more detailed posts Current, timely information Support Update on your life The same culture
  9. Other expat blogger offer support Share their perspective Understand what you’re going through Will provide inspiration for your own posts
  10. Life writes the best blog posts
  11. Expat life Dealing with cultural differences Learning a language Blogging Photography
  12. Finding a job Discovering your talents Promoting your business Making your blog your job Networking Interviews Book deals
  13. Learning new things Meeting other people Sharing your stories and pictures People will read it and comment Doing something you love!
  14. Your background The country you’re living in
  15. Olga
  16. Zestee Social Media & Marketing
  17. Professional Parents and Dutch Australian
  18. I now think like a blog!! Thinking about blog posts, categories, keywords Which part of my life am I going to tackle and share next. Reading other blogs and seeing how they are structured. Different parts of my life - Dutch Australian, Professional Parents, Zestee
  19. Zestee photography Sharing my own and looking for other photography inspiration
  20. Olga
  21. Olga
  22. Olga
  23. Olga?
  24. Olga?