2015 October GrayReports - Student Demand Trends

GRAYREPORTS
Demand for Educational Programs
www.GrayAssociates.com
Results through October 2015

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Over 40 million qualified inquiries
January 2012 to the present
Over 800,000 new inquiries in October 2015
Over 200 programs with over 10,000 inquiries
Over 300 cities with over 10,000 inquiries

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Key Demand Trends and Observations
Demand is up!
§  In October, overall inquiries are up year over year.
─  First back-to-back increases in a very long time (September was up 3%)
─  Up 14% overall year-over-year
─  Internal/branded inquiries up 29%
─  On-line programs up 46%
─  Even inquiries for on-ground programs rose 2.7%
─  Master’s-degree and Doctoral programs up 79% and 64%, respectively
§  Conversion rates are also up—and will get better.

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Agenda
1.  National Inquiry Trends
2.  Inquiries and Conversions: On-Line vs. On-Ground Programs
3.  Views by Program and Segment
4.  Program Feasibility Study
5.  Summary

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Overall Student Inquiries (All Sources)
For two months in a row, student inquiry volumes for higher education have surpassed 2014 levels.
§  Before September of 2015, May of 2014 was the last time we experienced year-over-year growth.
§  Year-to-date, 2015 inquiry volumes rest 4% behind 2014 levels.
§  But, October jumped 14% year-over-year.
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
National Inquiries
All Programs and Award Levels 2014 2015
14% YOY

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Branded Inquiries: Overall Results
Branded student inquiries are booming for higher education institutions.
§  Year-to-date, 2015 branded inquiries were up 5.2% versus 2014.
§  After a weak summer, October was the third consecutive month with year-over-year growth.
§  Year-over-year, September 2015 was up 14% and October branded inquiries were up almost 30%.
0
50000
100000
150000
200000
250000
300000
National Branded Inquiries
All Programs and Award Levels 2014 2015
29% YOY

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1.  Applications are counted in the month in which the inquiry was received (i.e., an inquiry that is received in January and converts in March will be counted as a January inquiry). Typically, the
application rate will rise for at least three months after the month in which the inquiries were received.
3.5%
3.0%
1.9%
2.8%
2.5%
1.8%
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
4.5%
Education Industry Conversion Rates
2014 2015 Average Immature Conversion Rate
Inquiry to Application: Conversion Rates
Conversion rates for higher education continued to trend up–July may yet hit 2014 levels.
§  In August, for the first time in 2015, the conversion rate beat year-ago levels.
§  August, September and October (all immature months) are ahead of the average pace.
§  The conversion rate for July, the most recent mature month, was 3.8%.
Immature Months1
2015 Mature Month
Average: 3.3%

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Average Price for Pay-per-Lead Inquiries
The price of an external inquiry for higher education has averaged about $45 for four consecutive months.
§  Through August, prices rose year-over-year in 7 out of 8 months.
§  But, the average price in October was $44.96–down 1% year-over-year; September prices also fell.
2014 $41.72 $41.81 $41.70 $42.45 $40.94 $44.23 $44.25 $44.00 $45.34 $45.41 $44.79 $42.18
2015 $43.10 $43.50 $43.70 $43.61 $43.80 $43.63 $45.07 $44.75 $45.24 $44.96
$30
$32
$34
$36
$38
$40
$42
$44
$46
$48
Average Price per Inquiry for PPI
All Programs and Award Levels
Note: PPI means“Pay per Inquiry.” Inquiry price is the average price per inquiry from PPI.

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Agenda
5.  Summary

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Inquiries for On-Line Programs
Education Industry Inquiries: YOY Percent ChangeStudent demand for on-line programs rose a whopping 46% in October.
§  October follows a September that exceeded year-ago inquiry volumes by 20%.
§  Year-to-date inquiries for on-line programs have now surpassed 2014 levels by 1%.
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Inquiries
Inquiries for On-Line Programs
2014 2015
46% YOY

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Student Inquiry Conversions for On-Line Programs
July fell 19% below last year’s conversion volume. August and September are ahead—and will get better.
§  Year-to-date, conversions for on-line higher education programs are down 15%.
§  August and September are already up over 10% and are likely to finish up 15% or more.
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
Inquiry Conversions for On-Line Programs
2014 2015
Immature Months1
-19% YOY

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Inquiries for On-Ground Programs
For the first time this year, student demand for on-campus programs grew in October.
§  Year-to-date, student demand for on-ground programs has dipped 11% behind 2014 levels.
§  In contrast, Q4 got oﬀ to a promising start, October surpassed 2014 by 2.7%.
2012
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Inquiries
Inquiries for On-Ground Programs
2014 2015
+2.7%
YOY

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On-campus programs in higher education continue to struggle for applications.
§  July matured 38% behind year-ago levels.
§  Excluding immature months (August through October) 2015 is 32% behind 2014.
§  It is too early to tell, but October does not look promising.
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
Inquiry Conversions for On-Ground Programs
2014 2015
Immature Months1
Student Inquiry Conversions for On-Ground Programs
-38% YOY

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Agenda
5.  Summary

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Largest Programs: October Growth
Three of the five largest programs in higher education experienced year-over-year positive growth.
§  Registered Nursing continued to be the hottest large program–up 114% in October of 2015.
§  Criminal Justice and Business Administration grew 27% and 17% respectively.
§  Medical/Clinical Assistant and Health Care Administration shrank in September and again in October.
-1%
-38%
-77%
-28%
-15%
114%
27%
17%
-13%
-23%
-100%
-50%
0%
50%
100%
150%
Registered Nursing Business Administration and
Management
Criminal Justice/Police
Science
Medical/Clinical Assistant Health Care Administration
Demand for Higher Education
Year-over-Year Change in October Inquiries
Five Largest Programs
2014 YoY % Change 2015 YoY % Change

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-89%
-26%
-41%
-22% -26%
309%
201%
150%
136% 135%
-120%
-70%
-20%
30%
80%
130%
180%
230%
280%
330%
Computer and Information
Sciences
Educational Leadership and
Administration
Medical Office Assistant Music Medical Insurance Coding
Specialist
Five Fastest-Growing Programs
The 5 Fastest-Growing Programs in October
The programs on our list of fastest-growers continues to evolve.
§  New Arrivals: Computer and Information Sciences, Medical Oﬃce Assistant and Music
§  Three-peats: Educational Leadership and Administration
§  The year-over-year student demand for Computer and Information Sciences has more than tripled.
1.  Includes only the top 75 programs (ranked on total inquiry volume since January 2012). Minimum of 1,000 inquiries in 2014.

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Student Inquiries: Largest Cities
Student demand in all five of the largest cities for higher education is down at least 14%.
§  Of these cities, Atlanta fell the least in 2015.
§  Chicago, Philadelphia, Los Angeles and New York dropped 21% or more.
-20% -19%
-22%
-15%
-11%
-14%
-21%
-22% -23% -24%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
Atlanta, GA Chicago, IL Philadelphia, PA Los Angeles, CA New York, NY
Top Five Cities for Inquiries
Note: The market for each city is defined as a 15-mile radius around the population center of its CBSA.

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Fastest-Growing Cities for All Inquiries
Up 47%, New Orleans unseated Oklahoma City as the fastest-growing city in higher education.
§  In October, Seattle replaced Tucson on the list of fastest-growers.
─  This is the only change to the top 5 programs from September of 2015.
§  All programs grew at least 20% compared to October of 2015.
1. Includes only the top 75 cities by inquiry volume since January 2012. Data includes a 15-mile radius from the center of the CBSA.
-52%
-43%
-34%
1%
-34%
47%
31% 28%
23% 20%
-70%
-50%
-30%
-10%
10%
30%
50%
70%
New Orleans, LA Seattle, WA Houston, TX Oklahoma City, OK Las Vegas, NV
Five Fastest-Growing Cities for All Inquiries

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79%
64%
17%
16%
14%
0%
-4%
-4%
-35% -10% 15% 40% 65%
Master's
Doctorate
Bachelor's
Online Programs
Branded Inquiries
External Inquiries
Certificates
On-campus Programs
Year-over-Year Percentage Change in Inquiries
2014 vs. 2015 (August – October)
Inquiry Volumes by Category – Trailing 3 Months
Over the last three months, interest in Master’s-degree programs grew the fastest.
§  On-ground programs declined 4%, while on-line programs increased 16%.
§  Interest in Bachelor’s degrees jumped 17%.
§  Inquiries for doctoral programs rose 65%.
Monthly Average

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536%
42%
42%
12%
6%
5%
4%
3%
1%
-1%
-1%
-6%
-16%
-18%
-63%
-100% 0% 100% 200% 300% 400% 500%
Internal: Social Media
Branded: Organic
Branded: All Other Internal
Branded: PPC
Branded: Website
Branded: Display
Branded: Interactive
Branded: PPC - Inbound Call
External: PPL
External: Affiliate - PPC
External: Affiliate
Branded: Offline Media
Branded: Referral
Branded: Email
Branded: Inbound Phone
Year-over-Year Percentage Change in Inquiries by Channel
Inquiry Volumes by Channel in Trailing 3 Months
Inquiries via Social Media and Inbound Phone Call channels are headed in opposite directions–fast.

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Sustainers vs. Strugglers: Inquiry Volume
Strugglers seem to be recovering fast, after a long, tough stretch.
-12% -15% -15% -12%
0%
-3%
-13% -16%
-31%
-44% -46%
-27%
49% 45%
32%
11% 11%
6%
-2%
-8%
-3% -3% -7% -5%
-50%
-30%
-10%
10%
30%
50%
Sustainers vs. Strugglers
Year-over-Year Change in Inquiry Volumes 2014
-15%
-11%
-8%
-4%
-20%
-12% -14%
-8%
7%
24%
-3% -5%
0% 1%
-2%
12% 14%
9%
-5%
0%
-20%
-10%
0%
10%
20%
30%
Year-over-Year Change in Inquiry Volumes 2015
Strugglers
Sustainers

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Agenda
5.  Summary

Confidential www.GrayAssociates.com 24Confidential
Program Profile:
M.S. in Engineering and Technology
Management (ETM)
October 2015

Confidential www.GrayAssociates.com 25
Contents
1.  Summary
2.  Student Demand
3.  Competition
4.  Employment
5.  Academic Program Descriptions

Overview of Program Profiles
§  Each profile contains:
–  A summary of the program, including: CIP description, student demand, employment, and
competition
–  Corresponding descriptions of Standard Occupation Codes (SOCs)
–  Completions information, by sector and schools
–  Student inquiry trends
–  Job postings, skills and certifications, advertised job titles, and leading employers
–  Selected competitors’ program and course descriptions
§  Program CIP codes have been mapped to employment SOC codes.
–  Identify relevant BLS jobs and skills
–  Map to job postings for the program
§  WANTED Analytics usually shows more job postings than BLS.
–  BLS forecasts new jobs due to growth and retirement, but not replacement
–  WANTED includes replacement, increased churn may cause a spike in postings
Program profiles provide an in-depth evaluation of the market for a program.

Sources
GrayData
§  Employment Overview and Outlook: http://www.bls.gov/ooh/a-z-index.htm
§  CIP Description: http://nces.ed.gov/ipeds/cipcode/Default.aspx?y=55
§  SOC Description: https://www.onetonline.org/
§  Student Inquiry Data
§  Completions: The Integrated Postsecondary Education Data System (IPEDS)
§  Job Postings, Skills, Certifications and Employers: WANTED Analytics
§  Academic Program Descriptions: Competitors’ websites
GrayData integrates a number of sources to create program profiles.

Gray relied primarily on the following information sources to develop this profile.
Program Data Sources
Item Information Source Comments
Proposed
program
MS in ETM
(IPEDS CIPs 15.1501, Master’s degrees)
Benchmark
program
Master’s in Organizational Leadership
(IPEDS CIP 52.0213, Master’s degrees)
Student demand
(market
inquiries)
GrayData sample of over 40 million higher-education
inquiries, coded by CIP and intended degree
Relevant
occupations for
graduates
See next page
Student demand
(completions)
IPEDS-reported graduates in relevant fields
Employment, job
growth, wages
Bureau of Labor Statistics (Employment Projections
2012-2022, 2014-15 Occupational Outlook
Handbook)
Captured for selected relevant
occupations
Job postings,
credentials,
hiring difficulty
WANTED Analytics
Captured for selected relevant
occupations
Competition IPEDS reported graduates by institution

Program CIP and Occupation SOC Codes
§  Depending on program focus, we could use diﬀerent, or even combine CIP and SOC
codes to define the program.
§  Gray works with you to define the program to analyze relevant CIP and SOCs.
§  For this profile we used the following CIP and SOC to define Engineering and
Technology Management.
As with related occupations (SOCs), there are many program codes (CIPs) related to
Engineering and Technology Management, but none are focused on ETM.
CIP
Code
CIP
Title
Included?

15.1501
Engineering/Industrial
Management.
Yes

11.0103
Informa-on
Technology.
No

11.1005
Informa-on
Technology
Project
Management.
No

SOC
Code
SOC
Title
Included?

11-‐9041
Architectural
and
Engineering
Managers
Yes

11-‐3051
Industrial
Produc-on
Managers
No

17-‐3026
Industrial
Engineering
Technicians
No

11-‐3021
Computer
and
Informa-on
Systems
Managers
No

15-‐1122
Informa-on
Security
Analysts
No

Summary
Completions for M.S. in ETM are steadily increasing but employment growth is slow.
§  ETM is similar to the benchmark program, Master’s in Organizational Leadership.
§  Also, similar to the current program structure, ETM may fit well as a concentration in an MBA
program.
Proposed
Benchmark
Program
MS in ETM MSOL Comments
Student
Demand
2015 YTD Master’s student Inquiries/month1
88 556 Very few inquiries for Master’s
programs with the words
“Engineering, Technology and
Management”
Inquiry Trends (2015 YoY Change) -25% +617%
Job
Opportunities2
BLS Job Growth (10-year CAGR) 0.7% 1.2%
BLS Annual Job Openings 6,060 30,775
JOG (job openings per graduate) 1.5 14.8
Job Postings (last 12 Months) 185,133 215,188
Hiring Difficulty (100 = most difficult) 27 48
Competition
2014 Completions 4,136 2,907
Price Per Inquiry $77.33 $50.92
Number of Competitors Total/Online 86/35 88/49
Degrees and
Wages
BLS % Of Employed: Assoc and below 17% 43%
BLS % Of Employed: Bachelor’s 26% 36%
BLS % Of Employed: Master’s 35% 17%
BLS % Of Employed: Doctoral 22% 4%
Wages (WANTED: Median Salary) $124,900 $85,000
1. Competitors for ETM are primarily well-known public and private universities, who do not advertise, which depresses inquiry volume in our sample.
2. MSOL employment data (BLS and WANTED) calculations use a combination of 16 different SOCs, which together apply to a much broader range of degrees
than just MSOL. MS in ETM employment calculations use 1 SOC.

Below is a description of the instructional program (CIP) and its associated jobs (SOC).
Program and Occupation Description
Classification of Instructional Program (CIP)
Engineering/Industrial Management. (15.1501)*
Definition: A program that focuses on the application of engineering principles to the planning and operational management of industrial and
manufacturing operations, and prepares individuals to plan and manage such operations. Includes instruction in accounting, engineering economy, financial
management, industrial and human resources management, industrial psychology, management information systems, mathematical modeling and
optimization, quality control, operations research, safety and health issues, and environmental program management.
§  Below bachelor's degree: 1%
§  Bachelor’s degree: 18%
§  Post-baccalaureate certificate: 6%
§  Master’s degree: 74%
§  Above master’s degree: 1%
Standard Occupational Codes (SOCs)
Architectural and Engineering Managers (11-9041.00)**
Definition: Plan, direct, or coordinate activities in such fields as architecture and engineering or research and development in these fields.
Sample of reported job titles: Chief Engineer, Civil Engineering Manager, Director of Engineering, Engineering Group Manager,
Engineering Manager, Engineering Program Manager, Principal Engineer, Project Engineer, Project Engineering Manager, Project Manager
Tasks:
§  Manage the coordination and overall integration of technical activities in architecture or engineering projects. See more occupations
related to this task.
§  Direct, review, or approve project design changes. See more occupations related to this task.
§  Confer with management, production, or marketing staff to discuss project specifications or procedures. See more occupations related to
this task.
§  Present and explain proposals, reports, or findings to clients. See more occupations related to this task.
§  Consult or negotiate with clients to prepare project specifications.
Employer Requirement: Most of these occupations require graduate school. For example, they may require a master's degree, and some
require a Ph.D., M.D., or J.D. (law degree).
*IPEDS 2010 CIP Classification, **ONET

Student Demand: GrayData Inquiry Trends
§  For the most recent 12 months, there has been a small, erratic flow of inquiries.
-  There are less than 26 inquiries per month, which may reflect limited use of paid inquiries by
public colleges, or a small sample.
-  Inquiries are down about 7% year-over-year.
-  Inquiries fluctuate from 5-10 to over 20 on a monthly basis.
Inquiries have been relatively flat with a spike in April and May of 2014.
Source: GrayReports inquiries for Technology and Engineering Management (MBA).
0
5
10
15
20
25
30
2013
2014
2015

California and Texas had the most inquiries for ETM.
Student Demand: GrayData Inquiry Map
Source: GrayReports inquiries for Technology and Engineering Management (MBA).

74% of ETM graduates receive a Master’s degree – 18% receive a Bachelor’s.
Student Demand: 2014 Completions by Award Level
2 22
737
253
3,067
3 52
-
500
1,000
1,500
2,000
2,500
3,000
3,500
Completions by Award Level
Source: IPEDs Completions for CIP 15.1501

ETM completions are split between Private not-for-profit and Public.
Student Demand: 2014 Completions by Sector
1
1,520 1,546
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Private for-profit Private not-for-profit Public
Completions by Sector
Source: IPEDs Completions for CIP 15.1501

Employment: Occupation Overview
Overview
§  Architectural and engineering managers plan, coordinate, and direct activities in architectural and engineering companies.
Job Outlook
§  Employment of architectural and engineering managers is projected to grow 7 percent from 2012 to 2022, slower than the average for all occupations.
Employment growth will largely reflect the growth of the industries in which these managers are employed.
§  For example, the engineering services industry is projected to grow 21 percent from 2012 to 2022, adding the most new architectural and engineering manager
jobs. Engineering services is composed of consulting firms that provide services to many diﬀerent industries. Civil engineering services related to the construction
of large buildings, roads, and other infrastructure projects are the most common services provided by this industry. Demand for these services is expected to be
high as the nation’s aging infrastructure needs repair and expansion. Mechanical and electrical engineering services are also commonly provided by this industry
and will continue to be used on many diﬀerent projects.
§  However, employment in manufacturing—the largest industry employing architectural and engineering managers—is projected to decline by 6 percent from
2012 to 2022, impeding overall growth of the occupation.
Education
§  The vast majority of architectural and engineering managers have at least a bachelor’s degree in an engineering specialty or a professional degree in
architecture.
§  Many also gain business management skills by completing a master’s degree in engineering management (MEM or MsEM) or technology
management (MSTM) or a master’s in business administration (MBA), either before or after advancing to management positions. Employers will
sometimes pay for such education. Typically, those who prefer to manage in technical areas pursue an MsEM or MSTM and those interested in more
general management skills earn an MBA.
§  Engineering management programs usually include classes in accounting, engineering economics, financial management, industrial and human
resources management, and quality control.
§  Technology management programs typically provide instruction in production and operations management, project management, computer
applications, quality control, safety and health issues, statistics, and general management principles
Quick Facts
2012 Median Pay
$124,870 per year
$60.03 per hour
Entry-Level Education Bachelor’s degree
Work Experience in a Related Occupation 5 years or more
Number of Jobs, 2012 193,800
Job Outlook, 2012-22 7% (Slower than average)
Employment Change, 2012-22 13,100

Employment: BLS Projections and Educational Attainment
§  BLS estimates that 31% of 193,800 working in the field have a Master’s degree.
BLS forecasts 60,600 job openings through 2022. BLS does not forecast changes in educational
attainment within an occupation.
60,659 64,760
-
50,000
100,000
150,000
200,000
250,000
2012 2022
BLS Employment Outlook
for ETM
Associate's and Below
Bachelor's
Master's
Doctoral or professional degree
Source: BLS, Employment Outlook 2012-2022 for SOC 11-9041
CAGR: 0.7%

There are currently 7,856 job postings for ETM jobs nationally. This occupation is
relatively easy to fill with a hiring scale score of 27.
Employment: WANTED Analytics Summary
Job Titles
Hiring Scale
Wage
Average hiring scale for jobs requiring a Master’s degree is 45.
Average for all master’s degree occupations: $85,200

216,024
199,073 197,004
209,763
41,777 39,846 41,500 42,465
0
50,000
100,000
150,000
200,000
250,000
Jan - Sep 2012 Jan - Sep 2013 Jan - Sep 2014 Jan - Sep 2015
Job Postings
for Engineering and Technology Management
Available Jobs New Jobs
Employment: Job Posting Trends
§  New job postings have increased 2.3% so far in 2015.
§  Available jobs grew 6%, suggesting new job postings are not being filled.
New and available job postings for ETM have just started to increase.
Source: Gray Associates analysis of WANTED Analytics job postings for SOC 11-9041.
+2.3%
+6%
+4.5%
-1%
-4.6%
-7.9%

Employment: Most Requested Hard Skills
Quality Assurance is the most requested skill listed in job postings for ETM.
449
454
461
464
470
486
490
528
533
537
538
583
606
631
668
690
707
757
996
1,060
1,100
1,729
1,978
2,034
2,418
4,009
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
Water treatment
Software as a Service
Project management software
Capital equipment
Good Manufacturing Practice
Mechanical design
Electrical systems
Lean Manufacturing
Cyber security
User Experience design
Microsoft Office Visio
Scrum agile methodology
Risk assessment
SolidWorks CAD
Preventative maintenance inspections
Java
Quality Systems
Technical writing
Energy management
Instrumentation
Systems Integration
Project engineering
Technical support
AutoCAD
Quality control
Quality Assurance
Most Requested Hard Skills in Job Postings
(10.2014 – 9.2015)
Source: Gray’s analysis of WANTED Analytics job postings 10.2014 to 09.2015 for jobs requiring Bachelor’s and above.

Employment: Most Requested Certifications
Professional Engineer is the most requested certification.
128
134
144
176
184
188
209
211
222
226
237
279
281
293
305
352
457
473
509
762
1,069
1,408
1,523
4,076
5,673
0 1,000 2,000 3,000 4,000 5,000 6,000
Leadership in Energy and Environmental Design Accredited
Certified Project Manager
ISO TS16949
Computer Aided Design & Drafting
Certified Energy Manager
Certified IRB Professional
Six Sigma certification
Food safety programs
General contractor
Engineer-In-Training
HAZMAT
Enterprise Project Management
FAR Part 23 certification
Six Sigma Black Belt
Design for Six Sigma
American Society of Mechanical Engineers
EPA certification
Certified Purchasing Manager
Six Sigma Green Belt
Accreditation Board for Engineering and Technology
Occupational Safety & Health Administration Certification
Top Secret Sensitive Compartmented Information
Project Management Institute
Project Management Professional
Professional Engineer
Most Requested Certifications in Job Postings
(10.2014 – 9.2014)

Employment: Employers by Number of Job Postings
HDR, GE and Apple are the top three employers in terms of job postings.
165
171
177
200
202
213
221
222
223
228
237
246
253
264
274
280
284
293
294
323
357
475
589
617
0 100 200 300 400 500 600 700
Flextronics
The Boeing Company
United Technologies
Amazon
ARCADIS
Michael Baker Corporation
HNTB Corporation
Duke Energy Corporation
Siemens
Honeywell
CH2M Hill
Black & Veatch Corporation
Raytheon Corporation
Lockheed Martin
URS Corporation
STI
AECOM
Northrop Grumman
ACCENTURE
PARSONS CORPORATION
Oracle
Apple Inc.
General Electric
HDR, Inc.
Employers by Most Job Postings
(10.2014 – 9.2015)

Employment: Industries by Number of Job Postings
Manufacturing and Professional, Scientific, and Technical Services are the two largest
industries posting for ETM jobs.
25
35
108
154
284
292
435
444
463
524
573
588
660
840
875
920
1,016
1,086
6,309
6,337
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
Agriculture, Forestry, Fishing and Hunting
Management of Companies and Enterprises
Arts, Entertainment, and Recreation
Mining, Quarrying, and Oil and Gas Extraction
Real Estate and Rental and Leasing
Other Services (except Public Administration)
Educational Services
Accommodation and Food Services
Finance and Insurance
Health Care and Social Assistance
Transportation and Warehousing
Public Administration
Utilities
Retail Trade
Wholesale Trade
Construction
Administrative and Support and Waste Management and
Information
Professional, Scientific, and Technical Services
Manufacturing
Industries by Most Job Postings
(10.2014 – 9.2015)

Completions increased 2.2% from 2013 to 2014.
Competition: 2014 Completions by Institution
0
200
400
600
800
1,000
1,200
1,400
1,600
ETM
Completions by Competitor
California State University
University of Illinois Board of
Trustees
Purdue University
Universidad Politecnica
University of Missouri
New Jersey Institute of Technology
Duke University
Stanford University
George Washington University
University of Arkansas System
Source: IPEDS for CIP 15.1501
for award levels 7
(Master’s Degree).
Company 2010 2011 2012 2013 2014
University of Arkansas System 210 258 254 233 215
George Washington University 168 128 135 142 186
Stanford University 157 173 201 165 160
Duke University 0 0 0 151 149
New Jersey Institute of Technology 109 123 114 80 145
University of Missouri 101 105 135 153 131
Universidad Politecnica 68 100 68 72 119
Purdue University 18 29 149 158 110
University of Illinois Board of Trustees 44 47 82 84 100
California State University 129 145 108 112 87
Other 1,620 1,556 1,685 1,651 1,665
Total 2,624 2,664 2,931 3,001 3,067

ETM is available online at 35 of the 86 institutions. Similarly, 46% of completions come
from institutions who oﬀer the online* modality.
Competition: Online vs. On-Ground
1,419
1648
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Completions
Completions by Modality
OnGround
Online
Source: IPEDS for CIP 15.1501 for award levels 7 (Master’s Degree). *Indicated in IPEDS as some or all of the program is available via distance education.
Company 2014
University of Arkansas System 215
Stanford University 160
New Jersey Institute of Technology 145
University of Missouri 131
Purdue University 110
National University System 44
Drexel University 40
Illinois Institute of Technology 36
University of Houston System 35
Southern Methodist University 33
Robert Morris University 32
Johns Hopkins University 30
Eastern Michigan University 28
The University of Tennessee System 27
University of Michigan 25
Missouri State University 24
The University of Louisiana System 22
Indiana University-Purdue University 20
Western New England University 20
Washington State University 19
Top 20 Online Institutions

Competition: Washington State University
ETM is oﬀered as a Master’s degree and is available both on-ground and online.
Source: https://etm.wsu.edu/
School Possible CIPs CIP Title 2014 Completions
Engineering 15.1501 Engineering/Industrial
Management.
36

Competition: Washington State University Catalog
§  A Master’s Degree in Engineering and Technology Management requires 30 semester hours (10 courses) of
coursework and two to four credits of a final non-thesis project report or comprehensive exam (E M 702). The
program is interdisciplinary, with course oﬀerings in engineering management and technology-related business
courses. Up to four graduate engineering electives from a student’s technical discipline may also be applied to
completion of the degree, although such electives are not available from program faculty. For transfer students, a
minimum of 50 percent of total credits must be from WSU’s ETM program.
§  Degree Requirements
–  Degree requirements include at least one course from each of the following six core areas, four electives, and E M 702.
§  Courses:
ETM is oﬀered as a Master’s degree and is available both on-ground and online.
Source: https://etm.wsu.edu/
§  MANAGING ORGANIZATIONS AND PEOPLE
–  E M 501 Management of Organizations
–  E M 522 Leadership, Supervision and Management
§  MANAGING FINANCIAL RESOURCES
–  E M 505 Finance for Technical Systems
–  E M 545 Technical Decision Analysis
§  MANAGING WITH ANALYTICAL METHODS
–  E M 540 Operations Research for Managers
–  E M 560 Integrated Supply Chain Management
§  MANAGING PROJECTS
–  E M 564 Project Management
–  E M 520 Contract Project Management
§  MANAGING VARIABILITY
–  E M 580 Quality Control and Reliability
–  E M 585 Quality Improvement Using Design of
Experiments
–  E M 503 Managing Variability and Uncertainty
§  MANAGING STRATEGY
–  E M 526 Constraints Management
–  E M 575 Performance Management in Technical
Organizations
–  E M 591 Strategic Management of Technology and
Innovation
–  E M 702 MASTER’S SPECIAL PROBLEMS
§  Directed Study, Exam 2-4 Credits
§  ELECTIVES - Students will complete the
program of study with four additional
courses from the classes listed above not
used to satisfy the core requirements or
from the following electives:
–  E M 508 Legal Concepts for Engineering and
Technology Managers
–  E M 521 Integrated Project Delivery Methods
organized to complete the project
–  E M 523 Sustainable Construction Materials and
Methods
–  E M 524 Program and Facilities Management
–  E M 530 Applications of Constraints Management
–  E M 534 Contemporary Topics in Constraints
Management
–  E M 535 Project Controls in the Construction
Process
–  E M 538 Lean Agility
–  E M 555 Enterprise Resource Management
–  E M 565 Introduction to Systems Engineering
–  E M 566 System Engineering Analysis and Practice
–  E M 567 System Supportability and Logistics
Management
–  E M 570 Six Sigma Quality Management
–  E M 578 Conceptual Construction Estimating
–  E M 590 Design for Product and Service Realization
–  E M 595 and E M 596 are topics courses that change
and will be used to satisfy electives

Competition: Duke University
Duke is a leader in Master’s-level engineering management.
Source: http://memp.pratt.duke.edu/
Management.
149

Competition: Stanford University
ETM is one of six specialties in the Master’s of Management Science and Engineering.
Source: https://msande.stanford.edu/academics/graduate-programs/masters-program
Engineering 15.1501
Engineering/Industrial

Management.
160

Competition: Northwestern University
ETM is oﬀered both full-time and as a part-time program.
Source: https://msande.stanford.edu/academics/graduate-programs/masters-program
Management.
86

Competition: Colorado School of Mines
ETM is oﬀered as a Master’s degree and positioned as an alternative to an MBA.
Source: http://www.mines.edu/ETM_GS
Management.
19

GRAY
Agenda
5.  Summary

GRAY
Key Demand Trends and Observations
For the first time in a long time, student demand trends were significantly positive.
§  Broad-based increases in inquiries in October.
─  Up 14% overall year-over-year
─  First back-to-back increases in a very long time (September was up 3%)
─  Internal/branded inquiries up 29%
─  Inquiries for on-line programs up 46%
─  Inquiries for on-ground programs down less than 3%
─  Inquiries for Master’s-degree and Doctoral programs up 79% and 64%, respectively
§  Conversion rates are now ahead of norms for most recent three months.
─  Conversions of inquiries for on-line programs already above last year for August
and September

GRAY
Upcoming Gray Associates’ Webinars
Please join us next month!
December Webinar
(November Results)
Thursday, December 17th at 2:00 PM EDT

GRAY
Gray’s Webinar with Keypath Education
Tuesday, December 8th at 1:00 PM EST
Webinar
Selecting Your Program
Portfolio: A 360˚ View

GRAY
Questions and Contacts
Please feel free to contact:
Bob Atkins
CEO
Gray Associates, Inc.
Bob.Atkins@GrayAssociates.com
617-366-2836

2015 October GrayReports - Student Demand Trends

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