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ALGEMENE FILM VIAA (MET SUBS) 
INVOEGEN
AUDIOVISUAL MATERIAL: 
WHAT DO 
TEACHERS WANT?
Living 
Lab 
Educa&on 
SOTA 
Stakeholder 
input 
Intake 
survey 
Co-­‐crea=on 
concept 
Fiels 
Test 
Co-­‐crea=on 
value 
Valida=on 
survey
TRENDS
• GROWING IMPORTANCE OF DATA 
VISUALISATION 
• IMPLEMENTATION OF DIGITAL 
TECHNOLOGIES IN EDUCATIONAL 
ENVIRONMENTS
SURVEY
WHAT MATERIALS DO 
TEACHERS USE?
Illustrations are used 
twice as often as film and audio 
Material 
½ < 1 of 
lessons 
¼ < ½ of 
lessons 
Never 
Illustra=ons 
57,7% 
41,1% 
1,1% 
Photos 
46,6% 
51,2% 
2,2% 
Film 
19,4% 
75,5% 
5,1% 
Audio 
18,8% 
66,7% 
14,5% 
Maps 
9,5% 
63,2% 
27,2%
WHAT DID TEACHERS 
EXPECT TO USE?
Teachers overestimated use of 
audiovisual material in 2004 
83% 
81% 
79% 
77% 
76% 
71% 
69% 
67% 
44% 
40% 
0% 
70% 
60% 
70% 
70% 
70% 
50% 
40% 
40% 
30% 
40% 
100% 
80% 
60% 
40% 
20% 
0% 
Aesthe=cs 
or 
visual, 
musical 
or 
other 
arts 
History 
Geography 
Subjects 
related 
to 
worldview 
Languages 
Sciences 
Voca=onal 
subjects 
Technical 
subjects 
Maths 
Physical 
educa=on 
Predic=ons 
secondary 
school 
teachers 
(2004) 
Use 
secondary 
school 
teachers(2013) 
Source: 
“Audiovisuele 
vorming 
in 
het 
Vlaamse 
onderwijs 
– 
Annemie 
Goegebuer 
(2004); 
De 
grote 
onderwijsenquête 
(2013)
WHY DO TEACHERS USE 
AUDIOVISUAL MATERIAL?
Mainly as an illustration in class 
As an illustration in class35.8% 
18.7% 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
40% 
Als 
illustra=e 
bij 
de 
les 
Als 
leerobject 
Om 
leerlingen 
bewust 
en 
kri=sch 
te 
leren 
omgaan 
met 
media 
Als 
ac=veringsmiddel 
Andere 
2.2% 
17.6% 
25.7% 
As a learning object 
To make students more media 
savvy and critical 
As a means to activate 
Other
FOR WHAT LEARNING GOALS?
The main goal is to better achieve the learning objectives 
Better achieving learning objectives38.1% 
17.9% 
17.1% 
16.8% 
14.8% 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
40% 
Beter 
bereiken 
van 
de 
leerdoelstellingen 
Leerlingen 
beter 
mo=veren 
Moeilijke 
concepten 
uitleggen 
Aandacht 
van 
de 
leerlingen 
verhogen 
De 
leerinspanningen 
=jdens 
het 
lesuur 
verlichten 
S=muleren 
van 
het 
debat 
Lessen 
a`rac=ever 
maken 
Leerlingen 
kri=scher 
maken 
Leerlingen 
ac=veren 
door 
hen 
zelf 
met 
materiaal 
aan 
de 
slag 
te 
laten 
gaan 
Andere 
11.5% 
16.4% 
27.2% 
32.4% 
36.2% 
Motivating students 
Explaining difficult concepts 
Improving attention span of the student 
Lightening the learning efforts during lessons 
Stimulating debate 
Making lessons more attractive 
Encouraging students to be more critical 
Activating students by getting them to work 
with AV material 
Other
WHY DON’T TEACHERS USE 
AUDIOVISUAL MATERIAL?
1. No time 2. No available technology 
3. Not knowing how to search 
No time to search22.0% 
14.3% 
20.9% 
0% 
5% 
10% 
15% 
20% 
25% 
Geen 
=jd 
om 
te 
zoeken 
Geen 
technologische 
middelen 
om 
AV 
materiaal 
af 
te 
spelen 
Ik 
weet 
niet 
hoe 
ik 
moet 
zoeken 
Geen 
geschikt 
AV 
materiaal 
voor 
mijn 
vakgebied 
AV 
materiaal 
biedt 
geen 
meerwaarde 
voor 
mijn 
lessen 
Andere 
9.9% 
13.2% 
19.8% 
No availabe technology 
Not knowing how to search 
No suitable material for my subject 
No added value to my lessons 
Other
HOW SATISFIED ARE 
TEACHERS ?
6.2/10 : Teachers are not that satisfied 
6.4 
6.4/10 
6.4 
6.3 
6.1 
6.0 
0 
1 
2 
3 
4 
5 
6 
7 
8 
9 
10 
De 
inhoudelijke 
kwaliteit 
van 
het 
audiovisueel 
materiaal 
Het 
beschikken 
over 
technologische 
middelen 
om 
audiovisueel 
materiaal 
te 
Technisch 
zoeken/vinden 
Access to technology to use AV material in class 
Het 
beschikken 
over 
geschikte 
technologische 
middelen 
om 
AV 
materiaal 
te 
gebruiken 
in 
de 
lessen 
De 
aanwezigheid 
van 
geschikt 
audiovisueel 
materiaal 
voor 
mijn 
vakgebied 
Het 
zoekproces 
naar 
geschikt 
audiovisueel 
materiaal 
6.0 
6.0/10 
Quality of the content 
Access to technology to find AV material 
Technically 
The absence of suitable AV material for my subject 
The search process for finding AV material
HOW DO TEACHERS 
FIND MATERIAL ?
33% get recommendations from colleagues 
6.1% 
12.5% 
10.8% 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
Collega's 
op 
school 
Pupils/students 
Leerlingen/studenten 
Publishers 
Uitgeverijen 
Nobody 
Niemand 
Family and friends 
Familie 
en 
vrienden 
Educational guidance 
Pedagogische 
begeleiding 
Collega's 
via 
internedora 
of 
blogs 
(Leraren)Opleiding 
Andere 
2.5% 
5.4% 
7.1% 
10.0% 
12.2% 
33.4% 
Methodology: 
Current 
use 
Colleagues from school 
Colleagues online 
(Teaching) Education 
Other
WHERE DO THEY FIND 
AUDIOVISUAL MATERIAL ?
Search engines & video networks are most popular by far 
Search engines60.6% 
Video networks 
2.2% 
16.3% 
15.4% 
14.2% 
14.2% 
12.7% 
25.5% 
33.6% 
30.8% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
Zoekmachines 
Videonetwerken 
Leermiddelen 
van 
uitgevers 
SchoolTV.nl 
Audiovisuele 
documenten 
op 
CD-­‐ROM 
Beeldbank 
KlasCement 
Website 
van 
omroepen 
Vakgebonden 
fora 
Websites 
van 
bedrijven 
Materiaal 
voor 
digibord 
Beelddatabanken 
Knooppunt 
Websites 
van 
andere 
scholen 
Andere 
Audiodatabanken 
Ingebeeld 
1.2% 
7.0% 
12.6% 
18.3% 
22.8% 
30.5% 
60.6% 
Teaching materials 
SchoolTV.nl 
AV documents on CD-ROM 
Beeldbank 
KlasCement 
Websites of broadcasters 
Teaching Forums 
Websites of companies 
Materials for digiboards 
Image databank 
Knooppunt 
Websites of other schools 
Other 
Audio databanks 
Ingebeeld
WHO WOULD USE VIAA?
Special education would 
be first to use VIAA 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Special 
primary 
educa=on 
Secondary 
school 
Special 
secondary 
educa=on 
College 
University 
Adult 
educa=on 
Part-­‐=me 
arts 
educa=on 
1 
2 
3 
4 
5 
1 = Innovators 2 = Early Adopters 3 = Early Majority 
4 = Late Majority 
5 = Laggards
WOULD THEY USE MORE AV 
MATERIAL WITH VIAA?
66% of the teachers would use 
more AV material 
66.1% 
33.5% 
0.4% 
I would use more 
AV material in class 
Ik 
zou 
meer 
audiovisueel 
materiaal 
gebruiken 
in 
de 
klas 
Ik 
zou 
evenveel 
materiaal 
gebruiken 
in 
de 
klas 
I would use the same amount 
of AV material in class 
I would use less 
AV material in class 
Ik 
zou 
minder 
materiaal 
gebruiken 
in 
de 
klas
EXPERTS
• VIAA SHOULD GUARANTEE QUALITY 
CONTROL 
• THE SELECTION OF AUDIOVISUAL 
MATERIAL MUST ENHANCE THE 
LEARNING PROCESS 
• VIAA MUST DELIVER RELIABLE MATERIAL 
TO BE USED BY THE TEACHERS IN A 
SAFE MANNER 
• STUDENTS MUST ALSO BE ABLE TO USE 
THE PLATFORM
• AN EFFICIENT SEARCH ENGINE IS 
CRUCIAL 
• ONE OF THE BIGGEST CHALLENGES WILL 
BE THE ROLL OUT OF VIAA 
• DIGITAL WILL BECOME THE NEW NORM, 
WHICH IS AN OPPORTUNITY FOR THE 
VIAA WEB PLATFORM PROJECT 
• IT IS VERY IMPORTANT TO COOPERATE 
WITH EDUCATIONAL PUBLISHERS AND 
OTHER PLAYERS FROM IN THE FIELD OF 
EDUCATION
PILOT CASES
Pilot 
project
Pilot 
project
Pilot 
project
Pilot 
project
Pilot 
project
SWOT 
Flemish 
quality 
Sustainable 
Layout 
Relevance 
Recent 
Metadata 
Search engine 
personalising 
Students 
Editorial 
Integration 
Copyright 
Infrastructure 
Competences 
Sharing 
S 
W 
O 
T
MWor 
e 
Content 
Relevant 
Recent 
Metadata 
Search engine 
CONSULTANT TEACHERS 
TEACHER TRAININGS 
PILOT TRAJECTORY EDUCATIONAL PUBLISHERS 
PILOT TRAJECTORY CP’S 
More 
Users 
+300 
teachers
@karen18 
KAREN 
VANDER PLAETSE 
WWW.VIAA.BE 
VIAA seeks to archive the 
digital heritage of 
Flanders in a sustainable 
manner and to make it 
accessible to everyone. 
karen.vanderplaetse@viaa.be 
http://www.linkedin.com/in/karen18

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Audiovisual material. What do teachers want?

  • 1.
  • 2. ALGEMENE FILM VIAA (MET SUBS) INVOEGEN
  • 3. AUDIOVISUAL MATERIAL: WHAT DO TEACHERS WANT?
  • 4.
  • 5. Living Lab Educa&on SOTA Stakeholder input Intake survey Co-­‐crea=on concept Fiels Test Co-­‐crea=on value Valida=on survey
  • 7. • GROWING IMPORTANCE OF DATA VISUALISATION • IMPLEMENTATION OF DIGITAL TECHNOLOGIES IN EDUCATIONAL ENVIRONMENTS
  • 9. WHAT MATERIALS DO TEACHERS USE?
  • 10. Illustrations are used twice as often as film and audio Material ½ < 1 of lessons ¼ < ½ of lessons Never Illustra=ons 57,7% 41,1% 1,1% Photos 46,6% 51,2% 2,2% Film 19,4% 75,5% 5,1% Audio 18,8% 66,7% 14,5% Maps 9,5% 63,2% 27,2%
  • 11. WHAT DID TEACHERS EXPECT TO USE?
  • 12. Teachers overestimated use of audiovisual material in 2004 83% 81% 79% 77% 76% 71% 69% 67% 44% 40% 0% 70% 60% 70% 70% 70% 50% 40% 40% 30% 40% 100% 80% 60% 40% 20% 0% Aesthe=cs or visual, musical or other arts History Geography Subjects related to worldview Languages Sciences Voca=onal subjects Technical subjects Maths Physical educa=on Predic=ons secondary school teachers (2004) Use secondary school teachers(2013) Source: “Audiovisuele vorming in het Vlaamse onderwijs – Annemie Goegebuer (2004); De grote onderwijsenquête (2013)
  • 13. WHY DO TEACHERS USE AUDIOVISUAL MATERIAL?
  • 14. Mainly as an illustration in class As an illustration in class35.8% 18.7% 0% 5% 10% 15% 20% 25% 30% 35% 40% Als illustra=e bij de les Als leerobject Om leerlingen bewust en kri=sch te leren omgaan met media Als ac=veringsmiddel Andere 2.2% 17.6% 25.7% As a learning object To make students more media savvy and critical As a means to activate Other
  • 16. The main goal is to better achieve the learning objectives Better achieving learning objectives38.1% 17.9% 17.1% 16.8% 14.8% 0% 5% 10% 15% 20% 25% 30% 35% 40% Beter bereiken van de leerdoelstellingen Leerlingen beter mo=veren Moeilijke concepten uitleggen Aandacht van de leerlingen verhogen De leerinspanningen =jdens het lesuur verlichten S=muleren van het debat Lessen a`rac=ever maken Leerlingen kri=scher maken Leerlingen ac=veren door hen zelf met materiaal aan de slag te laten gaan Andere 11.5% 16.4% 27.2% 32.4% 36.2% Motivating students Explaining difficult concepts Improving attention span of the student Lightening the learning efforts during lessons Stimulating debate Making lessons more attractive Encouraging students to be more critical Activating students by getting them to work with AV material Other
  • 17. WHY DON’T TEACHERS USE AUDIOVISUAL MATERIAL?
  • 18. 1. No time 2. No available technology 3. Not knowing how to search No time to search22.0% 14.3% 20.9% 0% 5% 10% 15% 20% 25% Geen =jd om te zoeken Geen technologische middelen om AV materiaal af te spelen Ik weet niet hoe ik moet zoeken Geen geschikt AV materiaal voor mijn vakgebied AV materiaal biedt geen meerwaarde voor mijn lessen Andere 9.9% 13.2% 19.8% No availabe technology Not knowing how to search No suitable material for my subject No added value to my lessons Other
  • 19. HOW SATISFIED ARE TEACHERS ?
  • 20. 6.2/10 : Teachers are not that satisfied 6.4 6.4/10 6.4 6.3 6.1 6.0 0 1 2 3 4 5 6 7 8 9 10 De inhoudelijke kwaliteit van het audiovisueel materiaal Het beschikken over technologische middelen om audiovisueel materiaal te Technisch zoeken/vinden Access to technology to use AV material in class Het beschikken over geschikte technologische middelen om AV materiaal te gebruiken in de lessen De aanwezigheid van geschikt audiovisueel materiaal voor mijn vakgebied Het zoekproces naar geschikt audiovisueel materiaal 6.0 6.0/10 Quality of the content Access to technology to find AV material Technically The absence of suitable AV material for my subject The search process for finding AV material
  • 21. HOW DO TEACHERS FIND MATERIAL ?
  • 22. 33% get recommendations from colleagues 6.1% 12.5% 10.8% 0% 5% 10% 15% 20% 25% 30% 35% Collega's op school Pupils/students Leerlingen/studenten Publishers Uitgeverijen Nobody Niemand Family and friends Familie en vrienden Educational guidance Pedagogische begeleiding Collega's via internedora of blogs (Leraren)Opleiding Andere 2.5% 5.4% 7.1% 10.0% 12.2% 33.4% Methodology: Current use Colleagues from school Colleagues online (Teaching) Education Other
  • 23. WHERE DO THEY FIND AUDIOVISUAL MATERIAL ?
  • 24. Search engines & video networks are most popular by far Search engines60.6% Video networks 2.2% 16.3% 15.4% 14.2% 14.2% 12.7% 25.5% 33.6% 30.8% 0% 10% 20% 30% 40% 50% 60% 70% Zoekmachines Videonetwerken Leermiddelen van uitgevers SchoolTV.nl Audiovisuele documenten op CD-­‐ROM Beeldbank KlasCement Website van omroepen Vakgebonden fora Websites van bedrijven Materiaal voor digibord Beelddatabanken Knooppunt Websites van andere scholen Andere Audiodatabanken Ingebeeld 1.2% 7.0% 12.6% 18.3% 22.8% 30.5% 60.6% Teaching materials SchoolTV.nl AV documents on CD-ROM Beeldbank KlasCement Websites of broadcasters Teaching Forums Websites of companies Materials for digiboards Image databank Knooppunt Websites of other schools Other Audio databanks Ingebeeld
  • 25. WHO WOULD USE VIAA?
  • 26. Special education would be first to use VIAA 70% 60% 50% 40% 30% 20% 10% 0% Special primary educa=on Secondary school Special secondary educa=on College University Adult educa=on Part-­‐=me arts educa=on 1 2 3 4 5 1 = Innovators 2 = Early Adopters 3 = Early Majority 4 = Late Majority 5 = Laggards
  • 27. WOULD THEY USE MORE AV MATERIAL WITH VIAA?
  • 28. 66% of the teachers would use more AV material 66.1% 33.5% 0.4% I would use more AV material in class Ik zou meer audiovisueel materiaal gebruiken in de klas Ik zou evenveel materiaal gebruiken in de klas I would use the same amount of AV material in class I would use less AV material in class Ik zou minder materiaal gebruiken in de klas
  • 30. • VIAA SHOULD GUARANTEE QUALITY CONTROL • THE SELECTION OF AUDIOVISUAL MATERIAL MUST ENHANCE THE LEARNING PROCESS • VIAA MUST DELIVER RELIABLE MATERIAL TO BE USED BY THE TEACHERS IN A SAFE MANNER • STUDENTS MUST ALSO BE ABLE TO USE THE PLATFORM
  • 31. • AN EFFICIENT SEARCH ENGINE IS CRUCIAL • ONE OF THE BIGGEST CHALLENGES WILL BE THE ROLL OUT OF VIAA • DIGITAL WILL BECOME THE NEW NORM, WHICH IS AN OPPORTUNITY FOR THE VIAA WEB PLATFORM PROJECT • IT IS VERY IMPORTANT TO COOPERATE WITH EDUCATIONAL PUBLISHERS AND OTHER PLAYERS FROM IN THE FIELD OF EDUCATION
  • 38. SWOT Flemish quality Sustainable Layout Relevance Recent Metadata Search engine personalising Students Editorial Integration Copyright Infrastructure Competences Sharing S W O T
  • 39. MWor e Content Relevant Recent Metadata Search engine CONSULTANT TEACHERS TEACHER TRAININGS PILOT TRAJECTORY EDUCATIONAL PUBLISHERS PILOT TRAJECTORY CP’S More Users +300 teachers
  • 40. @karen18 KAREN VANDER PLAETSE WWW.VIAA.BE VIAA seeks to archive the digital heritage of Flanders in a sustainable manner and to make it accessible to everyone. karen.vanderplaetse@viaa.be http://www.linkedin.com/in/karen18