Amara is a platform for creating and sharing subtitles, founded in 2010, which has evolved from a simple editing tool to a comprehensive solution for various organizations and users, including TED. It has facilitated massive collaboration in translation and accessibility, exemplified by its significant impact on TED's video views and subtitle creation. The document outlines Amara's journey, current offerings, and future developments, such as machine-assisted captions.

1. Amara

2. What is Amara?

3. Visit Amara.org – plug in a video URL…

4. Amara Editor – Easy way to make subtitles

5. The Early Years

6. Where did Amara begin?
Amara: 2010
A simple tool

7. First Generation Editor & Awards
UNAOC
US Federal
Communications
Commission
The Tech Museum

8. Inspiration
Global collaborative community

9. Interesting uses during Arab Spring

10. How has Amara evolved?
• Individual Users
• Volunteer Communities
• Organizations
• Amara On Demand
• Hosting Platforms
Amara: 2010
A simple tool
Amara: 2015
Communities + technology

11. Amara &
Mission
Volunteer
Communities
On Demand
Team
Individual Users
Organizations
Hosting Platforms
The Amara Ecosystem

12. Massive Collaboration?

13. TED Called
…looking to expand their volunteer
translation community

14. TED began using Amara in 2012

15. TED’s Community

16. 33%
67%
In 2014, over 33% of all TED video
views had subtitles enabled
During 2014, TED had 18 distribution
deals across 10 countries

17. TED volunteers created over 16,000
subtitles in 2014. During that period,
11,000 new translators joined the project.

18. TED Open Translation Project
2014 Annual Report

19. Amara in 2015

20. Sustainability
Platform • Services • Integrations

21. Amara Enterprise Clients
Comprehensive solution for captions & subtitles

22. Amara On Demand Clients
Professionally crafted captions & subtitles

23. Amara + Vimeo Direct Integration
Accessibility tools in every Vimeo creator’s hands

24. Mission
Translation • Accessibility • Future of Work

25. Scientific American
Going viral in Hungary

26. Before 2015, SciAm’s
most popular video had
less than .5 million views
Currently, the most viewed
video has 1.5m views, most of
which originated in Hungary

27. Prof. Andreas Formiconi
University of Florence
#EDMU2014
Prof. Mara Mills
New York University
Disability, Tech, & Media
Amara in Education
Students using Amara for hands-on accessibility learning

28. Amara On Demand Team
Global team of over 1,500 professionals

29. What’s Next?

30. Key platform improvements, under development now
Machine Assisted
Captions (MAC)
Next-Generation
Amara Teams

31. Thank you!