A compilation of relevant and valuable digital research and insights within a " Digital in the Financial Industry " context.
A simplified 4 step overview of valuable sources and " mind shift content"
please review all sources referenced on the last slide for full articles, presentations, theories, strategies and general insights used within this presentation.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
A compilation of relevant and valuable digital research and insights within a " Digital in the Financial Industry " context.
A simplified 4 step overview of valuable sources and " mind shift content"
please review all sources referenced on the last slide for full articles, presentations, theories, strategies and general insights used within this presentation.
With 2016 marking the milestone of my tenth consecutive Consumer Electronics Show in Las Vegas, I went through all my blog posts, Flickr photos, presentations, and other materials to see what stood out. It covers drones, virtual reality, 3D TVs, 3D printing, and much more.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
A presentation we used at the beginning of the year to brief various clients on key themes for 2009 that they should consider for how to connect with people as they developed their marketing campaigns, which also was part of the inspiration for ideasareawesome.com.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Digitz: Digital Trends Report - May 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
My guest lecture to the marketing class of IIT Delhi on Introduction to social media. It covers basics like:
a) What is social media
b) How are businesses using it
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Digital natives. Mobile-first consumers. The Millennial Generation, born between 1980 and 1999, demands more from their technology to empower incredible travel experiences than any other generation. By 2025, Millennials are expected to comprise 75% of the British workforce with more earning power and greater ability to travel than ever before. Identifying the white space between technology and travel, for brands seeking to effectively market their products, services and destinations to Millennials, is essential for gaining a competitive advantage.
MWWPR provides insights into the travel habits of Millennials and identifies engagement opportunities for travel brands looking to gather affinities among millennial customers.
Businesses, large and small, are engaging social media for everything from Enterprise Management to Corporate Culture Strategies through Customer Engagement and Integrated Marketing programs.
Collected here are various resources I've oft pointed folks to. Please do follow the links as there is much more depth available.
In this collection I've tried to isolate the key points that address most frequently asked questions and challenge most frequent assumptions made by businesses.
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
Gerd Leonhard At Effie Athens June 11 Future Of Advertising Branding, and Mar...Gerd Leonhard
The Future of Communications, Advertising and Branding:
The connected media economy has turned "the People formely known as Consumers" into Users that seem to be getting more numerous and more powerful by the minute, creating their own content or just annexing whatever they want, downloading or streaming what they want when and how they want, and forming digital communities that are set to become more popular than MTV or VH1 ever were. Pre-broadband, linear and mass-media advertising concepts will surely be less relevant in the very near future, but what does "Advertising2.0" look like, who will be "The Creatives" and will brands indeed lose control to those ever more powerful Users? Media Futurist Gerd Leonhard will talk about the next 5 years that lie ahead for the industry.
Here is a draft deck to be used for a South by Southwest recap report once the Austin, TX conference wraps. It is especially designed for marketers who want to know what's going on with brands, startups, speakers, and other activity. It covers info for marketers and brands, hot technology startups (mainly Meerkat), and some stuff about tacos, drones, and whatever else is happening.
A presentation we used at the beginning of the year to brief various clients on key themes for 2009 that they should consider for how to connect with people as they developed their marketing campaigns, which also was part of the inspiration for ideasareawesome.com.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Digitz: Digital Trends Report - May 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
My guest lecture to the marketing class of IIT Delhi on Introduction to social media. It covers basics like:
a) What is social media
b) How are businesses using it
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Digital natives. Mobile-first consumers. The Millennial Generation, born between 1980 and 1999, demands more from their technology to empower incredible travel experiences than any other generation. By 2025, Millennials are expected to comprise 75% of the British workforce with more earning power and greater ability to travel than ever before. Identifying the white space between technology and travel, for brands seeking to effectively market their products, services and destinations to Millennials, is essential for gaining a competitive advantage.
MWWPR provides insights into the travel habits of Millennials and identifies engagement opportunities for travel brands looking to gather affinities among millennial customers.
Businesses, large and small, are engaging social media for everything from Enterprise Management to Corporate Culture Strategies through Customer Engagement and Integrated Marketing programs.
Collected here are various resources I've oft pointed folks to. Please do follow the links as there is much more depth available.
In this collection I've tried to isolate the key points that address most frequently asked questions and challenge most frequent assumptions made by businesses.
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
Digital is eating the world...social media is the digital form of choice! Marketers need to understand the principles of social [Hint: not the same as traditional]; need to focus on digital presence; and need to keep to good practice
Presentation on how to start, and how to fine-tune digital marketing. Start by understanding the digimarketing mindset...everything else follows from that.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
Session 1/8. Introduction. The Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.
Why the time for digimarketing (digital marketing) is now, and how it will change marketing. The 4 P's of digimarketing.
Presented in Hanoi by Ian Fenwick (digiAindra) with Le Thuy Hanh, to launch the Vietnamese edition of DigiMarketing: The Esential Guide to New Media & Digital Marketing
Web. 3.0:The Rise of the Mobile and Application EraDave Wieneke
Presented at the Future of Digital Marketing in London, June 15, 2011. How mobile delivery, application design, and semantic data are remaking the online experience.
Digital marketing's 20 years old...what have we learned? What should we look out for?
From a presentation to Thailand Corporate Finance Forum, Bangkok, May 29, 2014
Digital media great complicate death...and death complicates digital media!
Plan ahead, prepare your digital assets for you death...and check out the apps that let you continue in social media from the afterlife!
Digital Media and Branding
Presentation for OmegaWorldClass "Re-Branding and Brand Rejuvenation Summit"
July 5, 2012, Bangkok Thailand.
1. Changes
are underway that will radically change the branding landscape. Some go almost unnoticed: the web is now worldwide; the web-user as no longer a male teenage nerd; media will never be the same. Look especially at:
a) Screens: branding needs to take full advantage of screens, not simply recycle tired content prepared for a world of paper.
b) Streams: media are 24x7 flows. This complicates branding & vastly increases the possibility of miscues.
c) Sharing: as streams become torrents, users cope by sharing. Recommendations of friends become crucial for news and for brands.
2. Don't be scared of conversation. It can be scary! And the marketer is certainly not in charge. But if you aren't in the conversation, you won't get the social edge.
3. Pick brands over technology. Some technically excellent digimarketing seems to have forgotten the brand.
Implications of the growth in digital media for marketing. Growth of digital marketing (digimarketing) with special reference to financial institutions. Invited presentation by Ian Fenwick of digiAindra co. ltd to Kbank, Bangkok. May 6 2010
Keynote speech at Hello World by TurnOnTech live. Introduces idea of 4 P's of digimarketing: Permission, Participation, Profile (watch out for Privacy), and Personalization.
Ian Fenwick is Advisor at Sasin Graduate Institute of Business Administration and Founding Partner of digiAindra Co. Ltd. digiAindra undertakes turnkey digimarketing: "one-stop digimarketing".
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
5. Internet penetration 2010 1.97 billion + (29%) http://internetworldstats.com/ Stats taken from site December 2010 http://en.wikipedia.org/wiki/Image:Internet_users_en_2007.PNG dstats.com/
6. Asia 42% (825m) (21.5% penetration) China 420 million (31.6%) http://internetworldstats.com/ Stats taken from site December 2010 http://en.wikipedia.org/wiki/Image:Internet_users_en_2007.PNG dstats.com/ Many don’t realize that the web will soon be predominantly Asia
12. Do you check/update Facebook or Twitter after you go to bed? And this is bring behavior change… http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction%3F
13. Do you check/update Facebook or Twitter first thing in the morning? http://www.retrevo.com/content/blog/2010/03/social-media-new-addiction%3F
14. European Travel Market (€ billions) on-line travel sales total travel 254 100 26% 200 65 50 100 7% 0% 0 0 1998 2009* 2003 Behavior change nowhere more apparent than in the travel market Source: Carl H. Marcussen, Centre for Regional and Tourism Research, www.crt.dk/trends, 23 March 2009
15. Travelers’ road to decision: 2009 read on-line reviews 41% 52% use OTA use on-line search 64% Source:: “The Traveler’s Road to Decision” by Google and OTX, 2009
16. Story is told of the frog: in a pan of water, slowly warmed, frog will sit happily until the water boils and the frog dies…the story’s not true. Frogs don’t wait around to die: they jump. Will you jump to digital? Or will you get slowly boiled?
17. Agenda daze digital Many marketers find that “digital days” are really digital DAZE
18. digimarketing: lots of moving parts brand building edm lists SEM edm email, ezines games, virtual worlds web sites e-commerce digital presence SEO augmented reality nurture your digital presence face- book QR codes twitter mobilesLBM video
20. Copyright Ian Fenwick What is digital marketing? http://en.wikipedia.org/wiki/File:The_Thumbs-up_position.jpg, Steven H. Keys and http://www.keysphotography.com, http://en.wikipedia.org/wiki/File:OK_Sign.jpg, http://en.wikipedia.org/wiki/File:The_gesture02.jpg, Licensed under Creative Commons Attribution ShareAlike 2.0 License http://www.filmstudion.se/This_01.jpg
21. “ Digital Marketing (digimarketing)is the evolution of marketing …happening when the majority of a company’s marketing uses digital channels
29. Many marketers have a picture of their consumers that’s like this…maybe TV is bigger (and thinner). What do marketers call their markets? 26
30. Targets! Target markets. And what do targets do? Nothing…they wait to have stuff fired at them…and if we miss, fire more messages. That was old-style marketing 27
31. Today’s Consumers Today’s consumers aren’t lean back coach potatoes, passive targets…they are lean forward, involved PARTICIPANTS
33. Source: Asiasoft (Thailand) This game was branded with the client’s branding. Spending money at the restaurant got you codes for virtual goods in the game.
34. And viral marketing rests crucially on consumer participating… http://www.slideshare.net/rashmi/meet-dave-meet-slideshare
35. Social media are the ultimate in participation…& that builds TRUST “ …internet users trust recommendations from people they know & opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media Nielsen Online, April 2009 Cited in http://www.bazaarvoice.com/resources/stats
36. “ …internet users trust recommendations from people they know & opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media Nielsen Online, April 2009 Cited in http://www.bazaarvoice.com/resources/stats User created reviews…more participation globally more than 2/3rd consumers read online reviews when making purchase decisions
37. consider aware like engaged ready to act ACTION We used to draw the sales funnel like this, ending with ACTION (purchase)
38. consider aware like advocate Then we realized that after purchase we could get loyalty & even BRAND ADVOCATES engaged ready to act ACTION loyal
39. Now we start to see the funnel on its side as a MEGAPHONE to let the participation of advocates build our brand consider ready to act engaged like advocate ACTION aware Social Megaphone
40. Third P: Profile. Using the participation to learn more about our customers…one at a time Permission Profile Participation
41. “ Personalization Permission Profile Participation behaviorally targeted ads twice as effective We used to draw the sales funnel like this, ending with ACTION (purchase)
48. Personalization Permission Profile Participation Profile (privacy) There’s another P lurking: PRIVACY. We are already seeing the tension between Profile & the resulting personalization…and Privacy
49. Marketers need to take care how they implement personalization. If consumers get freaked out about privacy, they’ll cut us out of profile-building “ Personalization Permission Profile Participation behaviorally targeted ads twice as effective
50. Personalization or stalking? A blogger visits Kuoni site and researches holidays in Thailand. Then gets served these banners on another site. Zero benefit to him…just that uneasy feeling that Big Brother is watching Source: http://www.nonlineblogging.com/blog/2010/2/22/surprise-me-dont-scare-me-behavioural-targeting-and-dynamic.html http://www.seo-chicks.com/872/behavioral-based-ads-bad-for-publishers-and-scary-for-users.html
51. Source: OgilvyOne, Hong Kong, 2008, The HyperFactory, XS2TheWorld But if we offer benefit, like this free Guinness app for the Hong Kong Rugby Sevens, consumers will invite us in, even to the privacy for their mobile phone
53. site speed If you do nothing else, make sure your site is FAST. You have 4 or 5 seconds for me to see what I want, or at least the route to what I want. Speed before graphics, flash, video. http://www.netmarketshare.com/browser-market-share.aspx?qprid=1 August 2010 http://www.engadget.com/2010/01/15/gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows/
54. site speed browsers Make sure your site works well in ALL major browsers: deliver different versions to different browsers if necessary… 2% 5% 8% 23% 60% http://www.netmarketshare.com/browser-market-share.aspx?qprid=1 August 2010 http://www.engadget.com/2010/01/15/gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows/
55. site speed browsers 2013 Don’t forget tablets and other mobiles. By 2013 (2 years time) there will be more mobiles that can browser the web than computers. By 2015 mobile will the browser of choice 2% 5% 2015 http://www.netmarketshare.com/browser-market-share.aspx?qprid=1 August 2010 http://www.engadget.com/2010/01/15/gartner-forecasts-phones-overtaking-pcs-as-most-common-web-brows/
56. speed browsers user friendly Of course you want your site user friendly…so who do you check that with? Marketing? PR? IT?...
57. speed browsers user friendly YES users…how you checked your site with at least 5 or 6 users?
64. speed browsers user friendly content plan Digital eats up content like an elephant eats food…and digital (especially social) needs constant feeding. When you start everyone has content; everyone helps. Make sure you decide who will feed content in the long-term.
67. search the database of intentions… John Battelle http://battellemedia.com/archives/000063.php The marketers dream: let’s you see consumers’ intentions
68. speed browsers user friendly content plan search strategy Search engine optimization: getting towards the top of the organic results (SEO) Search engine marketing: buying the search ads (SEM) seo sem
70. phrases pages People search for phrases not words (and the phrases are getting longer). Every page on your site is a chance to be found for a phrase. Focus each page on a phrase. And make it a phrases USERS search for
71. phrases pages long-tail If you go long-tail, it’ll be cheaper and likely better conversion rates
72. number of searches Long-tail phrases likely have less competition…AND tell you more about what the customer really wants, so more likely to convert. Of course each phrase is used less often, so need to buy lots of them more specific more generic http://www.leftclick.com/blog/chasing-the-long-tail
73. number of searches 11,900,000 11 ads page 1 11 ads page 2 11 ads page 3 264,000 2 ads on p1 45,900 1 ad p1 wheelchair accessible hotel Phuket more specific hotel Phuket more generic long stay hotel Phuket http://www.leftclick.com/blog/chasing-the-long-tail
75. people sharing content with people creating content for people people helping each other; and bypassing traditional marketing…like yours What are Social Media?
76. “ In June 2020, on average, the global consumer spends about 1 in every 4.5 minutes online on blogs or social networking sites The Nielsen Company http://www.emarketer.com/Article.aspx?R=1007797
77. traditional marketing was a monologuemarketers talked, people listened (maybe) people are tiredof monologues, they want dialogues social network marketing is a series of conversations
78. go where your customersalreadygo engage early adopter employees Don’t try to build your own social network. Unless you have a VERY specialized community, it’s too late. Go where your consumers already go
79. Provide some guidelines to engagement http://www.intel.com/sites/sitewide/en_us/social-media.htm
80. go where customersgo engage early adopter employees be transparent:insincerity hard to hide …but judicious: you’re speaking to half a billion people, your words last forever read, listen,monitor
82. Are you monitoring What’s being said? What’s the sentiment? Who’s talking? Who being listened to? who are opinion leaders? About you? About your competitors? About your partners (channel etc.)? About the market? incredible market research opportunity
83. go where customersgo.NASBN engage early adopter employees be transparent:insincerity hard to hide …but judicious: you’re speaking to half a billion people, your words last forever read, listen,monitor write whatyou know; take responsibility.You represent your brand
88. Source: OgilvyOne, Hong Kong, 2008, The ultimate accolade for digital marketing. When a focus group participant was asked what she thought of Motorola’s digital ads at Hong Kong airport she said: “ it’s not advertising, it’s just a really cool way to say goodbye That’s what digital marketing is aiming for: marketing that isn’t marketing