Presenting the 17 Indicators of the Common Good Balance Sheet - for companies living values and ecological & social Responsablity http://economia-del-bien-comun.org/en/content/creating-common-good-balance-sheet

1. THE COMMON GOOD
MATRIX & BALANCE
Graz, 26.10.2013
13.8.2014, 13.30 to 15.30
Summer School „Alternative Economic & Monetary Systems“
Anja Haider-Wallner

2. AGENDA
• Basics: Common Good Matrix & Balance
• Process, movement & stakeholders
• Overview: Values, stakeholders, 17 indicators
• Indicators in detail
• Discussion: view to the future
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3. IMPORTANT QUESTIONS TO BE
ASKED….

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4. WHAT ?
Human
dignity
Solidarity Sustainability Justice Democracy
Suppliers A1: Ethical Supply Management
Investors B1: Ethical financial Management
Employees C1:
Workplace
quality
C2: Just
distribution of
labor
C3: Promotion
of
environmentall
y friendly
behavior
C4: Just
income
distribution
C5: Corporate
democracy
and
transparency
Customers D1: Ethical
customer
relations
D2:
Cooperation
with
businesses in
same fields
D3: Ecological
design of
products and
services
D4: Socially
oriented
design of
p&s
D5: Raising
social and
ecological
standards
Social
Environment
E1: Value and
social impact
of p&s
E2:
Contribution
to the local
community
E3: Reduction
of
environmental
impact
E4: Investing
profits for
the Common
Good
E5: Social
transparency
and co-
determination
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5. WHAT ?
 Gaining Points from
 0 = todays‘ legal standard
 1000 = maximum
 Scan BAR or QR Code =
customers‘ information
5
Über 800 Punkte
600 bis 800 Punkte
400 bis 600 Punkte
200 bis 400 Punkte
0 bis 200 Punkte
-1000 bis – 0 Punkte

6. WHAT ?
Self-assessment in sub-indicators:
 First steps (0 – 10 %)
 Advanced (11 – 30 %)
 Experienced (31 – 60 %)
 Exemplary (61 – 100 %)
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7. WHAT?
Negative criteria:
 Violation of ILO norms / Human rights
 Products like landmines, nuclear power, GMOs
 Hostile takeovers, dumping prices…
 Massive environmental pollution..
 Unequal pay for men and women…
 Non-disclosure of subisdiaries or payments to
lobbyists…
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

8. WHO ?
• Companies
• private & public
• non-profit & profit
• large & Small
• all sectors
• Municipalities
• Private persons ?
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9. WHY ?
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• TODAY:
 Pioneer role
 Sense-making
 Organizational developement
 Assessment & control of status quo
 Transparency in regard to all stakeholder groups
 Network and synergies

10. WHY ?
10
• IN THE FUTURE
 Lower value-added tax rates
 Lower customs tariffs
 Preferential treatment in public procurement
 Easier access to extern financing

11. HOW ?
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 in answering questions, discribing status quo
Small: quick test/ short balance
Medium: Peer group
Large: External audit

12. PROCESS ?
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 Self-studies
 Learning group/ peer evaluation
 ECG Consultant
 ECG external audit

13. 17 INDICATORS IN DETAIL
 Work in progress
 Feedback to bilanz@ecogood.org is welcome or
 Use the wiki: https://wiki.ecogood.org/
 Adoption on different businesses planed

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14. A1: ETHICAL SUPPLY
MANAGEMENT
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Quelle: http://www.motor-talk.de/bilder/facharbeit-porsche-vw-fusion-
bitte-um-hilfe-g25106434/p997-zulieferer-i203542236.html

15. A1: KEY QUESTIONS
 Regional, social and ecological aspects risks along the
supply chain?
 Proportion of goods & services and there social and
ecological aspects. Superior alternatives?
 Fair pricing?
 Institutional mesures?
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16. B1: ETHICAL FINANCIAL
MANAGEMENT
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Illustration Henning Studtge
http://www.cafebabel.de/article/20645/geld-regiert-die-welt.html

17. B1: KEY QUESTIONS
 Institutionalization of financial management?
 Which banks, provision funds, insurances are we
working with?
 To what extent are the spezialised in ethical sustainable
financial services?
 How do we invest our reserve and assets?
 Do we borrow captial and where does it come from?
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18. C1: WORKPLACE QUALITY
AND AFFIRMATIVE ACTION
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http://www.hyken.com/customer-service-3/employee-
engagement-leads-to-working-harder-and-caring-more/

19. C1: KEY QUESTIONS
 General parameters of employees in our company?
 Career planing, trainings, decision-making power?
 Structures: decisions, hierarcies, communication?
 Pay scheme?
 Volontary social benefits?
 Safety & workplace health programm?
 Working times flexibility?
 Diversity and gender?
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20. C2: JUST DISTRIBUTION
OF LABOUR
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21. C2: KEY QUESTIONS
 Definition of working times/ days off + data?
 Overtime management?
 Transparency regarding working time models?
 Trust in employees and self-organization?
 Reduction of av. working time?
 Differences temporary/ permanent employees?
 Work time = life time?
 Trainings for better self-organization?
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22. C3: PROMOTION OF ENVIRONMENTALLY
FRIENDLY BEHAVIOR OF EMPLOYEES
Quelle: http://blog.milkthesun.com/de/ein-schritt-vor-zwei-schritte-zuruck-die-energiewende-des-philipp-rosler-2
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23. C3: KEY TOPICS
 Nutrition during working hours?
 Mobility to work place?
 Organizational culture, awareness raising & inhouse
processes?
    
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24. C4: JUST INCOME
DISTRIBUTION
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Quelle: http://www.wdr5.de/sendungen/thema-nrw/s/d/09.11.2012-15.05.html

25. C4: KEY QUESTIONS
 Divergence: higest – lowest income?
 Sufficency of minimum income according to cost of living
in the region?
 Transparency and institutionalization?
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26. C5: CORPORATE DEMOCRACY
AND TRANSPARENCY
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27. C5: KEY QUESTIONS
 Our degree of transparency?
 What kind of data in which percentage is accessible for
the employees?
 Who makes which decisions (e.g. hiring) in which way?
 What about co-ownership?
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28. D1: ETHICAL CUSTOMER
RELATIONS
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Quelle:http://www.complecta.ch/blog/ratgeber/pr-ist-die-bessere-werbung

29. D1: KEY QUESTIONS
 What are our values concerning p & s and how do we live them in
which phases (marketing, product developement)?
 What purpose have our p & s?
 How transparent are we conserning our p & s?
 What about institutionalisation of ethic marketing?
 Do we involve our customers in product developement? How?
 How‘s our service quality?
 How do we bind customers and promote referral marketing?
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30. D2: COOPERATION WITH
BUSINESSES IN SAME FIELD
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31. D2: KEY QUESTIONS
 In which areas do we work with which other companies?
 How do we think about competition and cooperation?
 How do we handle organizational and technical know-
how?
 Do we support other companies during crisises
(financial, employees)?
 What about cooperative marketing?
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32. D3: ECOLOGICAL DESIGN OF
PRODUCTS & SERVICES
32
http://epea-hamburg.org/en/content/nutrient-cycles

33. D3 KEY QUESTIONS
 Relevant ecological aspects (direct & indirect) of p & s?
 Mesures to reduce ecological effects over the entire life
cycle?
 Benchmark with competitors in ecological aspects?
 Sufficiency?
 Communication to customers?
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34. D4: SOCIALLY ORIENTED
DESIGN OF P & S
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http://www.schreiberpediatric.org/index.php?pID=75

35. D4: KEY QUESTIONS
 Facilitation of access to information / products / services
for disadvantaged customer groups?
 Physical, visual, verbal and cognitive barriers?
 Which group could profit/ would need the p & s?
 Mesures for them to gain easier access?
 Offers for low-income-households?
 Only b2b: price & service strategy small & huge
partners?
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36. D5: RAISING SOCIAL AND
ECOLOGICAL STANDARDS
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37. D5: KEY QUESTIONS
 Engagement in raising social and ecological branch
standards?
 Contribution to raising legislative standards?
 Cooperation with NGOs to do so?

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38. E1: VALUE AND SOCIAL
IMPACT OF P & S
38
http://blogs.vmware.com/euc/2013/06/giving-pcs-new-purpose.html

39. E1: KEY QUESTIONS
 Which needs of customers do the p & s meet?
 Which type of benefit creation results from the p & s?
 How do the p & s serve a better life for people and on
our planet?
 Compared to alternatives?
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40. E2: CONTRIBUTION TO THE
LOCAL COMMUNITY
40
Quelle:http://www.krone.at/Oesterreich/Spenden_fuer_Afrika_sollen_in_Steiermark_versickert_sei
n-Knapp_2.5_Mio_Euro-Story-341869

41. E2: KEY QUESTIONS
 With how much money/ resources/ effort do we engage
in what form of societal commitment?
 Cooperation with NPOs?
 Do we have a strategy? What are the effects?
 Who‘s in charge for the issues?
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42. E3: REDUCTION OF
ENVIRONMENTAL IMPACT
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43. E3: KEY QUESTIONS
 Is environmental data recorded and published?
 Trends over recent years – use of ressources?
 Mesures to reduce ecological effects?
 Benchmark with others?
 Goals & strategy?
 QS certification?
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44. E4: INVESTING PROFITS
FOR THE COMMON GOOD
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http://www.pharmamanage.gr/cms.asp?id=103

45. E4: KEY QUESTIONS
 What is the goal of the company?
 What does „performance“ mean for us?
 How do we think about growth?
 Is profit distribution to external owners practiced? Why?
 What percentage of profit ist distributed to employees or
used for social-ecological investments?
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46. E5: SOCIAL TRANSPERENCY
AND CO-DETERMINATION
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Quelle: http://www.glaszeitung.at/anhaltender-trend-zu-glas-
im-innenbereich-120309.html

47. KEY QUESTIONS
 Did we publish a Common Good Report oder a
sustainability report during last year?
 Extensity & modality?
 How easy is it to find on the website and how was it
communicated to the stakeholders?
 What are relevant stakeholders in region & civil society?
 How do we communicate with and involve them?
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48. DISKUSSION:
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http://www.leadion.de/artikel.php?artikel=0723

49. THANK YOU FOR YOUR ATTENTION!
Anja Haider-Wallner
anja.haider-wallner@ecogood.org
www.ecogood.org
Design by Christian Kozina
choice of most pictures: Chris Rüther
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