Cities and corporations how do they intersect on sustainability?
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Cities and corporations how do they intersect on sustainability?
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Cities and corporations how do they intersect on sustainability?
- 1. Gil Friend City of Palo Alto @paloaltocso Chris Guenther SustainAbility @reallychrisg #SB15sd Cities and Corporations: How Do They Intersect on Sustainability?
- 2. Cities and Corporations: How Do They Intersect on Sustainability? GIL PHILIP FRIEND CHIEF SUSTAINABILITY OFFICER CITY OF PALO ALTO SU STAIN ABLE BR AN D S 2015: H OW . N OW . SAN D IEGO, J U N E 1, 2014 CHRIS GUENTHER RESEARCH DIRECTOR SUSTAINABILITY
- 3. P U R P O S E & I N T E N D E D R E S U L T S • Applying a more urban-focused lens to your thinking about specific sustainability challenges • Explore associated risks and opportunities • Brainstorm new programs, products, partnerships, etc. that could unlock greater value • Key takeaways: • - Inspiration • - New (and potentially actionable) ideas • - New connections • - New questions
- 4. A G E N D A • Introductions (20-30 mins) • Who’s here—and why? • Overview (30 mins) • What do cities do? • Overview of Citystates II* report • How can cities and companies work together • Teeing up the breakouts (10 mins) • Break (15 mins) • Breakouts (45 mins) • Report-outs (30 mins) • Synthesis and action steps (15 mins)
- 6. Money. Information. Services. Will. Platform. What do cities do?
- 13. S O M E H I G H L I G H T S S O F A R • 2007 climate plan • Carbon neutral electricity • Zero waste • Green Buildings: Efficiency, EVs, PVs, • Urban Forest Master Plan • Permit streamlining
- 15. B O L D M O V E S T O C O M E ? • Climate neutral utility: Fuel switch • Power of the purse—public & private. “Default to green.” • Power of performance: City first • Transform transportation: Car-free city? • Cyclical economy. • Open, transparent, streamlined. • Water…
- 16. Courtesy of Daniel Aronson & AutoDesk
- 17. Flows (Resources) Systems (Things we build) Behavior (Beliefs, Commitments, Policies, Actions, Allocation Decisions) Domains of Action •Efficiency •Renewables •Ambient •Buildings •Transportation •Information •Social systems •Broad Engagement •Dashboards & Scoreboards •Policies & Regulations
- 18. K E Y P R I O R I T I E S • Electrification • Mobility • Water? • Ecosystem Services • Finance
- 19. K E Y L E V E R S • Education, Engagement, feedback • Policy & procurement: “Default to green” • Utility financial incentives • Ordinances & regulations • Mandates • Finance: TCO & externalities. Carbon pricing? Carbon taxes? • Guiding principle: “We go first.”
- 20. T O O L B O X • Purchasing • Service reinvention • Policies & regulations • Education • Transparency • Incentives
- 21. C 4 0 C A R B O N N E U T R A L C I T I E S • Net zero new buildings by 2030 • 30-50% reductions in existing buildings • 3% annual improvement in industrial processes • Mode splits of >10% cycling/walking, 30% transit, <60% individual; decrease emissions/VMT 50-75% • 100% of solid waste • 80-90% decarbonization of electricity • Efficient land use planning and smart infrastructure
- 26. Cheaper hardware: Open sourced, De-risked by crowdfunding Ubiquitous connectivity: M2M, Super-computer in every pocket What’s possible? Leveraged infrastructure: Cloud computing, Big data tools, Massive data
- 27. Climate as a window. City as a platform. 3. 8 billion years of open source R&D as a lens.
- 31. 31 Citystates: How Cities Are Vital to the Future of Sustainability CITYSTATES II OVERVIEW
- 32. 32 Citystates: How Cities Are Vital to the Future of Sustainability CITYSTATES II OVERVIEW Connected Decisive Adaptive Collaborative/Competitive Visceral Personal Experimental
- 33. 33 Citystates II: The Case for Corporate Leadership in Urban Sustainability CITYSTATES II OVERVIEW Citystates II makes the case for even greater corporate leadership to drive urban sustainability forward and to share in its benefits. It also considers practical challenges to such leadership and provides guidance to companies seeking to amplify their positive influence on this important agenda.
- 34. 34 CITYSTATES II OVERVIEW Greater corporate leadership: More industries and companies taking a purposeful, strategic approach to urban sustainability Longer-term, more ambitious investment, even in absence of short-term or certain business case Deeper engagement and collaboration with cities and other urban stakeholders
- 35. 35
- 36. 36 CITYSTATES II OVERVIEW 1. A detailed framework to support the business case 2. The Corporate Urban Sustainability Progress™ (CUSP) Maturity Model 3. Identification and discussion of practical issues and potential obstacles to be addressed Three Key Tools
- 37. 37 CITYSTATES II OVERVIEW Making the Business Case CUSTOMERS & MARKETS New Markets/Customers (“City as Customer”) New Markets/Customers (“City as Enabler”) Safeguarding Existing Markets/Customers REPUTATION SUSTAINABILITY LEADERSHIP OPERATIONS
- 39. 39Source: Intel
- 41. 41Source: Ford Motor Company
- 42. 42 CITYSTATES II OVERVIEW Making the Business Case CUSTOMERS & MARKETS New Markets/Customers (“City as Customer”) New Markets/Customers (“City as Enabler”) Safeguarding Existing Markets/Customers OPERATIONS Safeguarding Against Disruption Safeguarding Against Expected Change Talent & Innovation Policy Engagement Efficiency/Cost Savings REPUTATION SUSTAINABILITY LEADERSHIP
- 43. 43 Thai floods Source: Bloomberg BusinessWeek
- 44. 44Source: Seattle Times, The Guardian
- 45. 45
- 46. 46 CITYSTATES II OVERVIEW Making the Business Case CUSTOMERS & MARKETS New Markets/Customers (“City as Customer”) New Markets/Customers (“City as Enabler”) Safeguarding Existing Markets/Customers REPUTATION Civic Obligation/Pride Enhanced Customer Engagement Being in the Vanguard OPERATIONS Safeguarding Against Disruption Safeguarding Against Expected Change Talent & Innovation Policy Engagement Efficiency/Cost Savings SUSTAINABILITY LEADERSHIP
- 47. 47Source: JP Morgan Chase
- 48. 48 CITYSTATES II OVERVIEW Making the Business Case CUSTOMERS & MARKETS New Markets/Customers (“City as Customer”) New Markets/Customers (“City as Enabler”) Safeguarding Existing Markets/Customers REPUTATION Civic Obligation/Pride Enhanced Customer Engagement Being in the Vanguard SUSTAINABILITY LEADERSHIP Tangibility Systemic Impact OPERATIONS Safeguarding Against Disruption Safeguarding Against Expected Change Talent & Innovation Policy Engagement Efficiency/Cost Savings
- 50. 50 CITYSTATES II OVERVIEW The CUSP Maturity Model
- 51. 51 Barriers to Deeper Corporate Engagement with Cities: Unclear Engagement Mechanism Disconnect Between Hype and Early Results Misaligned Interests/Incentives Lack of Bandwidth/Prioritization Organizational Silos Fragmentation Regulatory Hurdles Is It All About the Money?
- 52. B R E A K O U T : C O M M O N C O N C E R N S , S H A R E D V A L U E ( S )
- 53. S E L E C T A T O P I C • Climate • Mobility • Water • Equity • Food • Health • Circular Economy • Utility of the Future • Finance • Other…
- 54. E X P L O R E T H E S E Q U E S T I O N S • What are cities’ key interests with regard this issue? What are companies’? How do they converge or diverge? • How might companies and cities find joint levers for innovation and/or impact? • What can companies do to enhance cities’ response to the issue? • What can cities do to enhance companies’ response to the issue? • What are potential barriers to getting this value from engaging with one another? • What are potentially novel ways for companies and cities (and others) to overcome such barriers and work together?
- 55. R E P O R T O U T
- 56. S Y N T H E S I S & W H A T ’ S N E X T
- 57. GIL PHILIP FRIEND CHIEF SUSTAINABILITY OFFICER CITY OF PALO ALTO GIL.FRIEND@CITYOFPALOALTO.ORG C: 1-650-924-6166 T: @PALOALTOCSO S: GIL_FRIEND CHRIS GUENTHER RESEARCH DIRECTOR SUSTAINABILITY GUENTHER@SUSTAINABILITY.COM C: 1-415-265-9378 T: @REALLYCHRISG S: ACTUALLYCHRISGUENTHER
- 58. I M P E R F E C T • Old goals • Inconsistent efforts • City buildings lagging • Department performance varies • Our beautiful tree canopy is not native • More service delivery improvement needed
- 59. S I M P L E C R I T E R I A • Circular • Renewable • Inclusive • Transparent • Resilient
- 60. 60
Editor's Notes
- Perspective. PA. Perspective
- Customer/vendor relationships, public-private partnerships, collaborations on innovation & pilots, pro bono… Remarks beforehand are intended to frame the general opportunity of cities and companies working more collaboratively with one another, as well as some specific considerations and tools to be aware of [e.g. what is a city; how are cities and companies similar to/different from one another; business case and value framework(s) for cities and companies, respectively; practical challenges for how they work together]
- Customer/vendor relationships, public-private partnerships, collaborations on innovation & pilots, pro bono…
- As long as we've been human (and before) we've settled in places. For a long time we settled for short times, then eventually, 10,000yrs ago, for long times. Many functions: Trade, worship, control, culture. Many metaphors, from dark satanic mill to city on a hill, from cafe to citadel. Polis, the place of politics. The place of city-zens. Network, network of networks, city as ecosystem. Tower and Mountain. Laboratory and platform
- Collect and spend money. Gather and dispense information. Provide shared services. Express & leverage public will. Provide a platform for…well, everything that humans might do.
- They’ve come in many sizes. The renaissance was [re]born in a Florence of only 60k. Britannia ruled from a London of only 200k. Economies of scale evolve with technologies. We’re now able to coordinate across vast scale and complexity—with the blessings and terrors of big data…and this brings new leverage to cities and regions…to innovate w/o waiting for nations. (Perhaps scale was limiting…Santa Fe…or perhaps bigger isn’t always better. Morris & Hess Neighborhood Power, David Burch, Murray Bookchin, Limits of the City)…. May I tell you a story?
- May I tell you a story? World Game. A world that works. Possible. Small scale. Cities. The question at the heart of all my work: Life in service of business? Or business in service of life? (And how do we get the prices right? But that’s a story for another time.)
- We envisioned then a city as ecosystem, as living being. Functioning as this planet does: renewable, cyclical, edible, diverse, resilient, adaptive…flat
- Perspective. PA. Perspective
- What can one small city contribute the the sustainability revolution? 66,000 night, 148k by day. Stanford. HP etc. Heart of SV. Ppl talk about “city as incubator”—we have been. My remit says “greenest city in the country”—we like winning awards—but truly sustainable— flourish—able—thrivable is a team sport…to be played best with neighbors and region.
- From another view the goal is to… Preserve & enhance regenerative capacity
- 2007 Climate Protection Plan 154+ sustainability initiatives Carbon neutral electricity Green building ordinance Energy reach code EV readiness Fleet electrification S/CAP & Comp Plan Local Solar Plan PaloAltoGreen gas Urban Forest Master Plan Energy/compost facility PV permit streamlining Bicycle Boulevards EPP: “default to green” Sustainability Dashboard
- Progress so far: impressive. Supportive community, Muni utility, creative leadership. Long commitment, multidimensional action—ZW, green buildings, EV readiness. carbon neutral electricity. 2007 plan. GHG reduction
- So far: CNE. ZW. EV Next: Power of the purse—public & private: default to green. To come: City first. Fuel switch. Transform transport.
- Leading but not good enough. Cali 80x50.[EU: 40% by 2030] CAP now, looking at 80x30…and Moonshot
- As I see it… Flows: Energy. Water. Materials. People. Capital. Data How will we engage with ecosystems and biodiversity, in our parks, gardens, forests and food systems? And the all-important question that each organization and each person will ask: What would that mean to me?
- So far: CNE. ZW. EV Next: Power of the purse—public & private: default to green. To come: City first. Fuel switch. Transform transport.
- So far: CNE. ZW. EV Next: Power of the purse—public & private: default to green. To come: City first. Fuel switch. Transform transport.
- Our own actions. Policies & regs. Encourage community. Influence beyond. NOTE: incentives last.
- Berlin, Boulder, Boston, Copenhagen, London ,Melbourne, Mpls, NYC OSlo, Portland, SF, Seattle, Stckholm, Sydney Vancouver, DC, Yokohama CA 2030/2030
- Good steady reductions, but 80% x 2050 requires more than 5%/year reduction
- Now of course people will say… You can hear that two ways: Are you crazy? or Let’s pay attention to physical reality…and the laws of nature Let me tell you another story…
- I talked before about Moonshot. Apollo stories
- The future is already here. It’s just not evenly distributed. We know that significant gains are possible. Ken Bolding. <Some of you have regulatory regimes that don’t allow this. But what if they change?>
- We know it can happen. We’ve seen it happen in tech. About to see it again w industrial internet: GE: live data on 40k jet engines>1% gain > industry profits Operations: Danone: 35k LCAs/wk; SAP 4 wks > 4 mins And business models: ZipCar: 10x capital efficiency. AirBnB: 10x speed to beds in service. NLI client: potential gain from system design > total global revenue. Burlington: 100% renewable. NYC: benchmarking buildings. Chicago: green roofs. SF: EPP+ZW. Helsinki: car-free. Chattanooga: HiSpeed Fiber. Cleveland.
- Not only climate…but platform / framework for exploration & engagement Integrative. Touches everything.
- And the most compelling. Stark choice of the world we will create…and live in.
- We’re at the proverbial fork in the road. Will we choose a future? Or generate one? Will we improve upon the past? Or make history? What can cities do to advance the sustainability revolution?
- Think from the perspective of specific types or cities and/or companies (e.g. “prosperous European city” or “beverage company”), in order to sharpen discussion and challenge assumptions? Think both in terms of both current and future (e.g. medium- to long-term) opportunities – what is important/meaningful/possible today vs. where do we need/want to be in 10-20-30 years? • What materials should we provide to each group? ◦ Prompt for topic / city type / company type ◦ Maybe: a challenge question and/or a couple key facts for each topic ◦ Copy of discussion questions ◦ Biz case framework (for companies) ◦ Value framework (for cities)
- It’s not all paradise 7.4% native trees, 1.7% food producing
- Transparent: Clear. Actionable. Trackable.
- We need to feel secure that all our mobility needs are covered, simply and hassle free. Every day of the week and also on those special occasions. We need a systematic change in our transportation. We need Mobility as a Service. Mobility as a Service is fundamental change on how we think of our mobility. MaaS builds upon on what already exists but takes it to the next level. The current infrastructure, transportation, fleets and data create the service platform. Aim is to fill in those caps in door to door mobility which lead us to choose our cars. When your foundations or building blocks are in order can we have networked, interoperable mobility services for every day of the week. Haluamme, että tulevaisuudessa tavarat ja ihmiset kulkevat vaivattomasti, saumattomasti ja edullisesti. Palvelut tuotetaan markkinaehtoisesti ja niiden tuottamisesta vastaavat yritykset. Julkisia palveluita tarjotaan siellä, missä markkinat eivät niitä synnytä. Julkinen valta toimii ensisijassa kehityksen mahdollistajana, esteiden poistajana ja yhteentoimivuuden tukijana. Yritystoiminnan kautta syntyy kasvua ja työpaikkoja sekä kansainvälisille markkinoille soveltuvia liiketoimintakonsepteja. Käyttäjät osallistuvat tietoa tuottamalla palveluiden muokkaamiseen. Asiakkaat hankkivat liikkumispalvelunsa joko yhden mobiilialustan ja palveluntarjoajan kautta tai erinäisiä helppokäyttöisiä palvelusovelluksia yhdistelemällä (esimerkiksi helpot mobiilivaraus- ja maksujärjestelmät sekä ajantasaiset matkatietopalvelut). Liikennemuotoja hyödynnetään ja yhdistetään liikkumispalveluiksi yli perinteisten raja-aitojen. Tieto liikkuu liikkujan ja logistiikan matkassa yli liikennemuotovaihdosten. Yritysten logistiikkapalvelut tehostuvat ja paranevat. Kokonaisuus pitää sisällään mm. liikenne-, energia- ja viestintäinfrastruktuurin, liikennepalvelut, liikennetiedon ja maksujärjestelmät. Juuri viime viikolla 23 Suomessa toimivaa yritystä ilmoittivat perustavansa tällaisen uudenlaisen liikenteen palveluoperaattorin. Uuden toimijan tavoitteena on kuukausihintaisten henkilökohtaisesti räätälöityjen liikennepalveluiden tarjoaminen kuluttajille. Operaattori tulee olemaan ensimmäinen ns. liikenne palveluna –palveluntarjoaja maailmassa ja yritykset näkevät sille merkittävää vientipotentiaalia. Monenlaisia liikennepalvelujahan maailmalla on jo tarjolla, mutta tämä on maailman ensimmäinen kaikki liikennemuodot yhdistävä toimija. Lähtökohtana ajattelulle on, että matkoja voi tulevaisuudessa yhdistellä eri välineiden kesken. Yksityisautoilun, linjaliikenteen, kevyen liikenteen ja tilausliikenteen parhaita ominaisuuksia yhdistelevät palvelut parantavat myös haja-asutusalueiden palvelutasoa. Jotta kaikki toimijat eivät joutuisi itse rakentamaan omia yhdistelyratkaisujaan, on perusteltua synnyttää yksi tai useampia liikenteen operaattoreita, jotka vastaisivat ekosysteemin rakenteesta. Palvelua lähdetään rakentamaan laajaan yhteistyöhön perustuvalla markkinamallilla. Selkeiden standardien ja pelisääntöjen luominen on edellytyksenä sille, että monenlaiset toimijat pystyvät liittymään mukaan palveluverkostoon, mikä on nähty edellytykseksi kansainväliselle laajenemiselle. Yhteistyöhön on sitoutunut 23 organisaatiota: Delta, Elisa Oyj, Ericsson, Goodsign, GoSwift, Helsingin seudun liikenne, IQ Payments, Maanmittauslaitoksen Paikkatietokeskus, Neocard, OP Ryhmä, Ramboll, Secto, Semel, Siemens, Sito, Skedgo, Stratax, Suomen kasvukäytävä -verkosto, Taksiliiton Yrityspalvelu, Tampereen kaupunki, Sonera, ja Uber. Liiketoiminnan kehityksestä vastaa Eera Oy.