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EIA2019Portugal - Online Research - Alina Adams

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European Innovation Academy
European Innovation Academy

EIA2019Portugal - Online Research - Alina Adams

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Research Tools Competitive Advantage Value Proposition
Online Research Problem-Solution Fit • There is evidence • Product that can satisfy that market. • Lack of market is the #1 startup killer • Need to define the market with customers, starting from early adopters to validate your idea.
Solution • Nice-to-have • Good-to-have • Must-have
Competitive Advantage • How unique is the offering? • What are the key differentiating factors? • What are the benefits? • Putting value over features
Unique Customer Value Proposition • Benefit or offering serving customer need / solving a problem • Have clear differentiating factors • Unique and have advantages
Customer Value Proposition

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