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Sold in 30 seconds
Shane Goldberg
Why does it matter?
• First impressions
• Easy for sales staff
• Product focus
The four questions
• What is my product?
• What problem(s) does it solve (or what demand does it meet)?
• How is it differ...
The four questions - CustCore
• What is my product?
• CustCore Consulting helps companies understand and improve their
cus...
What is my product?
• One line
• Not always easy
What problem(s) does it solve (or what
demand does it meet)?
• Every product must offer a solution or satisfy an unmet dem...
How is it different?
• Every product has competitors or substitutes
• What makes your product different
• Generic statemen...
Why should you care?
• If you can't tell your audience members how your product or service
will improve their financial we...
Sold in 30 seconds by Shane Goldberg
Sold in 30 seconds by Shane Goldberg
Sold in 30 seconds by Shane Goldberg
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Sold in 30 seconds by Shane Goldberg

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You've built a great product, so why is it not selling like hotcakes?

Too many products are designed well but are very difficult to sell.

In this talk I'll describe the "sold in 30 seconds" concept which highlights the need to enable your sales force to quickly and easily explain the unique value of your product to customers, and close that sale!

Published in: Sales
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Sold in 30 seconds by Shane Goldberg

  1. 1. Sold in 30 seconds Shane Goldberg
  2. 2. Why does it matter? • First impressions • Easy for sales staff • Product focus
  3. 3. The four questions • What is my product? • What problem(s) does it solve (or what demand does it meet)? • How is it different? • Why should you care?
  4. 4. The four questions - CustCore • What is my product? • CustCore Consulting helps companies understand and improve their customers experience. • What problem(s) does it solve (or what demand does it meet)? • Delivering great service to customers will help you retain and grow your customer base. • How is it different? • We don’t just identify ways to improve, we help you make the changes. • Why should you care? • Customers who rate you 10/10 on service are twice as likely to recommend your product to friends and to stay with your business.
  5. 5. What is my product? • One line • Not always easy
  6. 6. What problem(s) does it solve (or what demand does it meet)? • Every product must offer a solution or satisfy an unmet demand. • Think from customer perspective • List customer problems or needs • Which does your product solve / meet
  7. 7. How is it different? • Every product has competitors or substitutes • What makes your product different • Generic statements wont do
  8. 8. Why should you care? • If you can't tell your audience members how your product or service will improve their financial well-being or their lives in general, they will dismiss you • Use numbers if you can

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