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Presented by Elizabeth W. Woodcock DrPH, MBA, FACMPE, CPC
Woodcock & Associates
Getting Paid in 2023:
Strategies to Maximize
Your Revenue
Safe
Harbor
The information in this presentation is confidential and proprietary to Kareo® and may not
be disclosed without the permission of Kareo. This presentation is not subject to your license
agreement or any other service or subscription agreement with Kareo. Kareo has no obligation to
pursue any course of business outlined in this document or any related presentation, or to develop or
release any functionality mentioned therein.
This document, or any related presentation and Kareo’s strategy and possible future development,
product, and/or platform direction and functionality are all subject to change and may be changed by
Kareo at any time for any reason without notice. The information on this document is not a
commitment, promise, or legal obligation to deliver any material, code, or functionality. This document
is for informational purposes and may not be incorporated into a contract. Kareo assumes no
responsibility for errors or omissions in this document.
linkedin.com/company/kareo
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Kareo and PAHCOM
Supporting Your
Professional Development
• PAHCOM has approved 1 CEU credit
• If you would like a certificate, please fill out
the survey at the end of the webinar
• Attendees must be logged into the webinar
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• If you have additional questions or requests
regarding CEU credits, please email
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Kareo and AAPC
Supporting Your
Professional Development
• AAPC has approved 1 CEU credit
• If you would like a certificate, please email
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*This program has the prior approval of AAPC for 1 continuing education hour.
Granting of prior approval in no way constitutes endorsement by AAPC of the
program content or the program sponsor.
Elizabeth W. Woodcock DrPH, MBA, FACMPE, CPC
• DrPH, Bloomberg School of Public Health, Johns Hopkins University
• MBA, The Wharton School of Business, University of Pennsylvania
• BA, Duke University
• Fellow, American College of Medical Practice Executives
• Certified Professional Coder, American Academy of Professional Coders
• Author, 18 textbooks and more than 500 articles
• Founder and Principal, Woodcock & Associates
• Founder and Executive Director, Patient Access Collaborative
• Adjunct Assistant Professor, Rollins School of Public Health, Emory University
• Former Consultant, Medical Group Management Association; Group Practice
Services Administrator, University of Virginia Health Services Foundation; Senior
Associate, Health Care Advisory Board
Speaker, Author, Trainer | www.elizabethwoodcock.com
© 2023
 Public Health Emergency
 Telemedicine
 Medicare Reimbursement
 Sequestration
 No Surprises Act
 Quality Payment Program
 CPT 2023
 New Competitive Landscape (& OtherTrends)
 Action Steps
Resources
8
© 2023
https://go.cms.gov/3rqc548
https://aspr.hhs.gov/legal/PHE/Pages/covid19-11Jan23.aspx
9
© 2023
•20% for Hospitals
•Medicaid
•Telemedicine
10
© 2023
11
© 2023
• Access to care
• Promotes equity
• Cost effective
• Safe, efficient,
effective delivery
platform
• Potential for
overuse,
overpayment,
fraud, and
poor-quality
care
https://www.cms.gov/medicare/medicare-general-information/telehealth/telehealth-codes
POS 10: Telehealth Provided in Patient’s Home
© 2023
12
Extends COVID-era waiver for telemedicine
services. Patients can be at home – and audio-
only services are covered for Medicare;
additional guidelines for mental health,
community health centers. Through December
31, 2024.
https://www.govinfo.gov/content/pkg/BILLS-117hr2617enr/pdf/BILLS-
117hr2617enr.pdf
Page 1439 (start there)
13
© 2023
Location
Device
Services
Provider
Payment
Relationship
Privacy
Rx …the DEA & the
states are also
involved.
https://www.fsmb.org/siteassets/advocacy/pdf/states-waiving-
licensure-requirements-for-telehealth-in-response-to-covid-19.pdf
14
© 2023
But wait…
Consolidated
Appropriations Act 2023
December 29, 2022
“…such services furnished on or after January 1,
2023, and before January 1, 2024 [are adjusted] by
2.5 percent; and…such services furnished
on or after January 1, 2024, and before January 1,
2025, [are adjusted] by 1.25 percent.”
https://www.govinfo.gov/content/pkg/BILLS-117hr2617enr/pdf/BILLS-
117hr2617enr.pdf
Page 1439 (start there)
15
© 2023
Final 2023 Conversion Factor:
$33.8872
16
© 2023
Diagnostic Testing
Facility +7%
Infectious Disease
+4%
Internal Medicine
+3%
Interventional
Radiology
-3%
Vascular Surgery
-3%
See Appendix for listing of all specialties
Source: https://public-
inspection.federalregister
.gov/2022-23873.pdf
POS = Place of Service
18
© 2023
https://www.cms.gov/Medicare/Medicare-Fee-for-Service-Payment/PFSlookup
This free, easy-to-use tool will give
you the rate for any CPT code for
Medicare for your location.
19
© 2023
https://www.cms.gov/Medicare/Prevention/PrevntionGenInfo/medicare-
preventive-services/MPS-QuickReferenceChart-1.html
20
© 2023
CARC CO253
Sequestration - reduction in federal payment.
CARC=Claim adjustment reason code
2030
Jan 1 – Mar 31: 0%
Apr 1 – June 30: –1%
As of July 1: -2%
2022
21
© 2023
Broad-reaching in terms of
WHO must comply – and
for which patients;
consider erring on the side
of caution
22
© 2023
Between April 15 and August 11, 2022 from
more than 46,000 disputes initiated through
the process, a payment determination was
made in about 1,200 cases.
Source: HHS Federal Independent Dispute Resolution Process Status Update;
https://www.dol.gov/sites/dolgov/files/EBSA/about-ebsa/our-activities/resource-
center/faqs/federal-independent-dispute-resolution-process-status-update.pdf
Independent
Dispute Resolution
23
© 2023
• Performance Year (PY) 2022
• Performance Year (PY) 2023
24
© 2023
https://qpp-cm-prod-
content.s3.amazonaws.com/uploads/1783/QPP%202020%20Participation%20Results
%20Infographic.pdf
2022 is the final year
for the “exceptional
performance” bonus
2020 Reporting Year (Most Recent Available)
25
© 2023
What is
the
Business
Case?
How much
does trying to
get a perfect
score cost me?
26
© 2023
You’ll be notified by email if your request was approved or
denied. You can also check the status of your application by
signing into QPP. If approved, this will also be added to your
eligibility profile in the QPP Participation Status Tool on a
rolling basis.
27
© 2023
PY2023
• Performance threshold = 75 points
• Same weighting of categories…
Quality Measures
• Changes to 76 current
measures
• Addition of 9 new measures
• Removal of 11 measures,
including flu & pneumococcal
vaccine
…but there are changes
28
© 2023
225 new codes, 75 deletions, and 93 revisions
• Observation merged with inpatient codes (99217, 99218-220,
99224-226 are deleted)
• 99241/251 are deleted
• 98978 is new code for remote cognitive behavior therapy
monitoring
• 99418 is new code for inpatient or observation prolonged services
• New “appendix” -- taxonomy for artificial intelligence applications
29
© 2023
Category CPT® Code Time (Minutes)
Initial 99221 40
99222 55
99223 75
Subsequent 99231 25
99232 35
99233 50
Same-day 99234 45
99235 70
99236 85
Discharge 99238 >30
99239 < 30
Consistent with
office-based E/M
changes in 2022,
the facility-based
E/M codes are
revised to require
a medically
appropriate history
“and/or” exam and
medical decision
making (MDM),
instead of all three
key components.
The time in the
code’s description
must be met or
exceeded to report
Download: https://www.ama-
assn.org/system/files/2023-e-m-descriptors-
guidelines.pdf
© 2023
30
© 2023
31
Insurers Telemedicine Cos
© 2023
32
“Over 80 percent of the country lacks
adequate healthcare infrastructure in
some shape or form…”
-GoodRx Research
“Healthcare Deserts”
https://www.datawrapper.de/_/0HrLo/
© 2023
33
© 2023
34
• Relationships between the payers and employers mean
they’re in driver seat (e.g., telemedicine is free, while patient charged a copay to
see you)
• Big money is involved
• Changes traditional paradigm of referrals for care
© 2023
35
© 2023
36
© 2023
Increase in claim
denials reported
by medical
practices across
the United States
With careful planning and execution, 75% can be
reversed*
*OIG Report: Medicare Advantage Appeal Outcomes and Audit Findings Raise Concerns About Service and
Payment Denials (September 2018). “CMS cited 56 percent of audited contracts
for making inappropriate denials.”
https://oig.hhs.gov/oei/reports/oei-09-16-00410.pdf
© 2023
38
Monthly Volume Changes Compared to 2019
© 2023
39
Public Health Emergency: Are my insurance verification and collections
protocols in order? (Including exceptions)
Telemedicine: Are there telemedicine services that I can provide for my
patients that promote safe and quality care? (Consider alterative to in-
person care)
Medicare Reimbursement: Have I researched and communicated the
impact on the practice to my providers? For Medicare – and beyond?
Quality Payment Program: If I must comply, am I confident that I am
using the 2023 measures?
CPT Updates: Have I reviewed the 2023 updates? Have I scanned my
specialty society for other relevant updates?
© 2023
40
• What is my
schedule lag time?
• Does my team
come to me when
we’ve crossed a
threshold (e.g., 21
days)?
• What is my
template utilization
rate?
Awards and Rankings
Questions & Answers
Learn more about today’s presenter:
Elizabeth W. Woodcock, DrPH, MBA, FACMPE, CPC
Woodcock & Associates
Speaker, Author, Trainer
Atlanta, Georgia
www.elizabethwoodcock.com
Thank you
Source:
https://public-
inspection.federalreg
ister.gov/2022-
23873.pdf
Appendix
Note: A table showing the estimated impact of all of the changes on total payments for selected high-
volume procedures is available under “downloads” on the CY 2023 PFS final rule website at
http://www.cms.gov/Medicare/Medicare-Fee-for-ServicePayment/PhysicianFeeSched/
Source:
https://public-
inspection.federalreg
ister.gov/2022-
23873.pdf
Appendix

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Getting Paid in 2023: Strategies to Maximize Your Revenue

  • 1. Presented by Elizabeth W. Woodcock DrPH, MBA, FACMPE, CPC Woodcock & Associates Getting Paid in 2023: Strategies to Maximize Your Revenue
  • 2. Safe Harbor The information in this presentation is confidential and proprietary to Kareo® and may not be disclosed without the permission of Kareo. This presentation is not subject to your license agreement or any other service or subscription agreement with Kareo. Kareo has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation and Kareo’s strategy and possible future development, product, and/or platform direction and functionality are all subject to change and may be changed by Kareo at any time for any reason without notice. The information on this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. This document is for informational purposes and may not be incorporated into a contract. Kareo assumes no responsibility for errors or omissions in this document.
  • 4. Kareo and PAHCOM Supporting Your Professional Development • PAHCOM has approved 1 CEU credit • If you would like a certificate, please fill out the survey at the end of the webinar • Attendees must be logged into the webinar to receive credit • If you have additional questions or requests regarding CEU credits, please email webinars@kareo.com
  • 5. Kareo and AAPC Supporting Your Professional Development • AAPC has approved 1 CEU credit • If you would like a certificate, please email webinars@kareo.com • Certificates will be emailed within the next few days • Attendees must be logged into the webinar to receive credit *This program has the prior approval of AAPC for 1 continuing education hour. Granting of prior approval in no way constitutes endorsement by AAPC of the program content or the program sponsor.
  • 6. Elizabeth W. Woodcock DrPH, MBA, FACMPE, CPC • DrPH, Bloomberg School of Public Health, Johns Hopkins University • MBA, The Wharton School of Business, University of Pennsylvania • BA, Duke University • Fellow, American College of Medical Practice Executives • Certified Professional Coder, American Academy of Professional Coders • Author, 18 textbooks and more than 500 articles • Founder and Principal, Woodcock & Associates • Founder and Executive Director, Patient Access Collaborative • Adjunct Assistant Professor, Rollins School of Public Health, Emory University • Former Consultant, Medical Group Management Association; Group Practice Services Administrator, University of Virginia Health Services Foundation; Senior Associate, Health Care Advisory Board Speaker, Author, Trainer | www.elizabethwoodcock.com
  • 7. © 2023  Public Health Emergency  Telemedicine  Medicare Reimbursement  Sequestration  No Surprises Act  Quality Payment Program  CPT 2023  New Competitive Landscape (& OtherTrends)  Action Steps Resources
  • 9. 9 © 2023 •20% for Hospitals •Medicaid •Telemedicine
  • 11. 11 © 2023 • Access to care • Promotes equity • Cost effective • Safe, efficient, effective delivery platform • Potential for overuse, overpayment, fraud, and poor-quality care https://www.cms.gov/medicare/medicare-general-information/telehealth/telehealth-codes POS 10: Telehealth Provided in Patient’s Home
  • 12. © 2023 12 Extends COVID-era waiver for telemedicine services. Patients can be at home – and audio- only services are covered for Medicare; additional guidelines for mental health, community health centers. Through December 31, 2024. https://www.govinfo.gov/content/pkg/BILLS-117hr2617enr/pdf/BILLS- 117hr2617enr.pdf Page 1439 (start there)
  • 13. 13 © 2023 Location Device Services Provider Payment Relationship Privacy Rx …the DEA & the states are also involved. https://www.fsmb.org/siteassets/advocacy/pdf/states-waiving- licensure-requirements-for-telehealth-in-response-to-covid-19.pdf
  • 14. 14 © 2023 But wait… Consolidated Appropriations Act 2023 December 29, 2022 “…such services furnished on or after January 1, 2023, and before January 1, 2024 [are adjusted] by 2.5 percent; and…such services furnished on or after January 1, 2024, and before January 1, 2025, [are adjusted] by 1.25 percent.” https://www.govinfo.gov/content/pkg/BILLS-117hr2617enr/pdf/BILLS- 117hr2617enr.pdf Page 1439 (start there)
  • 15. 15 © 2023 Final 2023 Conversion Factor: $33.8872
  • 16. 16 © 2023 Diagnostic Testing Facility +7% Infectious Disease +4% Internal Medicine +3% Interventional Radiology -3% Vascular Surgery -3% See Appendix for listing of all specialties
  • 18. 18 © 2023 https://www.cms.gov/Medicare/Medicare-Fee-for-Service-Payment/PFSlookup This free, easy-to-use tool will give you the rate for any CPT code for Medicare for your location.
  • 20. 20 © 2023 CARC CO253 Sequestration - reduction in federal payment. CARC=Claim adjustment reason code 2030 Jan 1 – Mar 31: 0% Apr 1 – June 30: –1% As of July 1: -2% 2022
  • 21. 21 © 2023 Broad-reaching in terms of WHO must comply – and for which patients; consider erring on the side of caution
  • 22. 22 © 2023 Between April 15 and August 11, 2022 from more than 46,000 disputes initiated through the process, a payment determination was made in about 1,200 cases. Source: HHS Federal Independent Dispute Resolution Process Status Update; https://www.dol.gov/sites/dolgov/files/EBSA/about-ebsa/our-activities/resource- center/faqs/federal-independent-dispute-resolution-process-status-update.pdf Independent Dispute Resolution
  • 23. 23 © 2023 • Performance Year (PY) 2022 • Performance Year (PY) 2023
  • 24. 24 © 2023 https://qpp-cm-prod- content.s3.amazonaws.com/uploads/1783/QPP%202020%20Participation%20Results %20Infographic.pdf 2022 is the final year for the “exceptional performance” bonus 2020 Reporting Year (Most Recent Available)
  • 25. 25 © 2023 What is the Business Case? How much does trying to get a perfect score cost me?
  • 26. 26 © 2023 You’ll be notified by email if your request was approved or denied. You can also check the status of your application by signing into QPP. If approved, this will also be added to your eligibility profile in the QPP Participation Status Tool on a rolling basis.
  • 27. 27 © 2023 PY2023 • Performance threshold = 75 points • Same weighting of categories… Quality Measures • Changes to 76 current measures • Addition of 9 new measures • Removal of 11 measures, including flu & pneumococcal vaccine …but there are changes
  • 28. 28 © 2023 225 new codes, 75 deletions, and 93 revisions • Observation merged with inpatient codes (99217, 99218-220, 99224-226 are deleted) • 99241/251 are deleted • 98978 is new code for remote cognitive behavior therapy monitoring • 99418 is new code for inpatient or observation prolonged services • New “appendix” -- taxonomy for artificial intelligence applications
  • 29. 29 © 2023 Category CPT® Code Time (Minutes) Initial 99221 40 99222 55 99223 75 Subsequent 99231 25 99232 35 99233 50 Same-day 99234 45 99235 70 99236 85 Discharge 99238 >30 99239 < 30 Consistent with office-based E/M changes in 2022, the facility-based E/M codes are revised to require a medically appropriate history “and/or” exam and medical decision making (MDM), instead of all three key components. The time in the code’s description must be met or exceeded to report Download: https://www.ama- assn.org/system/files/2023-e-m-descriptors- guidelines.pdf
  • 32. © 2023 32 “Over 80 percent of the country lacks adequate healthcare infrastructure in some shape or form…” -GoodRx Research “Healthcare Deserts” https://www.datawrapper.de/_/0HrLo/
  • 34. © 2023 34 • Relationships between the payers and employers mean they’re in driver seat (e.g., telemedicine is free, while patient charged a copay to see you) • Big money is involved • Changes traditional paradigm of referrals for care
  • 37. © 2023 Increase in claim denials reported by medical practices across the United States With careful planning and execution, 75% can be reversed* *OIG Report: Medicare Advantage Appeal Outcomes and Audit Findings Raise Concerns About Service and Payment Denials (September 2018). “CMS cited 56 percent of audited contracts for making inappropriate denials.” https://oig.hhs.gov/oei/reports/oei-09-16-00410.pdf
  • 38. © 2023 38 Monthly Volume Changes Compared to 2019
  • 39. © 2023 39 Public Health Emergency: Are my insurance verification and collections protocols in order? (Including exceptions) Telemedicine: Are there telemedicine services that I can provide for my patients that promote safe and quality care? (Consider alterative to in- person care) Medicare Reimbursement: Have I researched and communicated the impact on the practice to my providers? For Medicare – and beyond? Quality Payment Program: If I must comply, am I confident that I am using the 2023 measures? CPT Updates: Have I reviewed the 2023 updates? Have I scanned my specialty society for other relevant updates?
  • 41. • What is my schedule lag time? • Does my team come to me when we’ve crossed a threshold (e.g., 21 days)? • What is my template utilization rate?
  • 43.
  • 44.
  • 46. Learn more about today’s presenter: Elizabeth W. Woodcock, DrPH, MBA, FACMPE, CPC Woodcock & Associates Speaker, Author, Trainer Atlanta, Georgia www.elizabethwoodcock.com Thank you
  • 48. Note: A table showing the estimated impact of all of the changes on total payments for selected high- volume procedures is available under “downloads” on the CY 2023 PFS final rule website at http://www.cms.gov/Medicare/Medicare-Fee-for-ServicePayment/PhysicianFeeSched/ Source: https://public- inspection.federalreg ister.gov/2022- 23873.pdf Appendix