Will Pate discusses what a data-driven culture looks like at a company. A data-driven culture empowers everyone in the company to make decisions based on data, with a focus on optimizing key metrics. Everyone should have the capacity to use data, not just a small group of data scientists. Good metrics are specific to a company's business and stakeholders. The document also provides tips on establishing infrastructure to measure important metrics, prioritizing metrics, and building a data-driven culture from the top-down.