"Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results"
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The document discusses how to build trust with target audiences through advertising. It notes that 92% of people trust personal recommendations more than advertising. To build trust, companies should care about something bigger than just selling products and focus on delivering on promises, attending to all parties' success, and demonstrating similar beliefs. This virtuous cycle can decrease promotional costs and increase profits through sustained relationships rather than just focusing on short-term transactions.
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The document appears to be notes from a presentation given by Ashley J. Swartz, founder and CEO of Furious Corp. The presentation discusses strategies for success in the face of industry disruption, including embracing technology to improve the customer experience rather than viewing it as a threat. Swartz advocates for progress over change, and efficiency through understanding customer needs. A mission statement is included that emphasizes Furious Corp.'s goal of enhancing lives and performance through accessible information and tools.
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2) Developing a data strategy by defining data-driven beliefs, integrating all customer data into a central view, and running marketing programs using that unified data.
3) Activating data and cross-channel delivery by discovering audiences across partners, optimizing campaign delivery, understanding cross-channel engagement and consumer journeys, and maximizing reach.
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