2013summerschoolday1 intro

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This document discusses the need to develop "high-touch" and "high-concept" skills in response to trends of abundance, the rise of Asia, and increasing automation. It introduces the six right-brain skills of design, story, play, meaning, empathy, and symphony that can help people make more impactful things. Readers are encouraged to read about and train these skills, bringing a design example that touched them emotionally into their own book to share its story.

Education Technology Business

c o r n o l t e e @ m a c . c o m
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topredictthefuture
youdon'tlookahead
butyoulookaround

how?what do you stand for?
what makes you tick?

on the cover
of your book
....................
and expl
in your book

Discover the six right brain skills.
Train them to make more relevant impact with
the stuff we make.
this week

HOW
• 6 colleges with theory and surprising
assignments.
• all colleges on slideshare
• read the BOOK!

This slide
• For this slide you use your left hemisphere.
Its also specialized in text.
• The right hemisphere is specilalized in
context. The next slide wil trigger your right
side

Right is:
simultaneously
faces
see the big picture

we can make
a difference by
touching people

... so we need a whole
new mind, where left
a n d r i g h t w o r k
together.

3 thingsthat’s makes our world completely
different than that of your parents
1. abundance,
2.Asia and
3 . a u t o m a t i o n

Computers
can doa lot more
cheaper
&
faster

Asia, automation and
abundance forces us to
make stuff that people
touch

High CONCEPT
• “Het talent om artistieke en emotionele
schoonheid te scheppen, patronen en
kansen te ontdekken, een bevredigend
verhaal te vertellen en schijnbaar
losstaande ideeën te combineren tot een
nieuwe uitvinding”

High TOUCH
• “Het talent om empathisch te zijn,
subtiliteiten in de menselijke interactie te
begrijpen, plezier te ontdekken in jezelf en
dat op te roepen bij anderen, en het
alledaagse ontstijgen in de zoektocht naar
doel en zijn.”

design
story
play
meaning
empathy
symphony

bring design
example
that realy touched you
put it in your book with the story.

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2013summerschoolday1 intro

1. experience design 2013introduction

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16. CORNOLTEE

17. how did I get my name?

18.

19.

20.

21.

22. 1967

23. 1967

24. c o r n o l t e e @ m a c . c o m twitter/cornoltee facebook +31624965000

25. CORNOLTEE

26. what’s your name?

27. where does it come from?

28. tell your neighbour

29. yamaha xs650 1979

30.

31. spider 1990

32. 1928

33. biod extase 1979

34.

35. merida 2009

36.

37. heel verkeerd

38. topredictthefuture youdon'tlookahead butyoulookaround

39. INSPIRATION = ENERGY

42. GO NO GO

45.

46. Pepsi

47.

48. McDonald’s

49.

50.

51.

52. BreinBeker Douwe Egberts

53.

54.

55.

56.

57.

58.

59.

60. Sony Playstation BuzzJunior

61.

62.

63. M&M’s

64.

65.

66.

67.

68.

69.

70.

71.

72.

73.

74.

75.

76.

77.

78.

79.

80. Plakkies TU KidsRights

81.

82.

83.

84.

85. how did I gethere

86. cor, canyou replace me

87.

88. alsje blieft

89. your book

90. with

91. your name

92. as a logo

93. of youas a brand

94. how?what do you stand for? what makes you tick?

95. next friday

96. on the cover of your book .................... and expl in your book

97.

98. Discover the six right brain skills. Train them to make more relevant impact with the stuff we make. this week

99. HOW • 6 colleges with theory and surprising assignments. • all colleges on slideshare • read the BOOK!

100.

101. GO NO GO

102. everybody a 10

103. pass port

104.

105.

106. left and right?

107.

108. This slide • For this slide you use your left hemisphere. Its also specialized in text. • The right hemisphere is specilalized in context. The next slide wil trigger your right side

109.

110. links en rechts!

111. Right is. non linear intuitive holistic

112. Right is: simultaneously faces see the big picture

113. Right are: nurse designers musicians

114. left is linear logic analytic

115. left is: talking reading writing

116. left are lawyers accountants

117. left was important to be succesful

118. Right is killed in education

119. “I will go to the store”

120. we can make a difference by touching people

121. Whoisan artist?

122.

123.

124. who can?

125. who can make a difference?

126. who made a difference?

127.

128.

129.

130.

131.

132. ... so we need a whole new mind, where left a n d r i g h t w o r k together.

133. WHY?

134. CHANGE

135. 3 thingsthat’s makes our world completely different than that of your parents 1. abundance, 2.Asia and 3 . a u t o m a t i o n

136. abundance

137. ex

138.

139.

140. ex

141. asia

142. Good, cheap & a lot 1.000.000.000 plus

143. china

144. engineers

145. USA

146. 1 / 7

147. good news

148. philipines $300pm

149. per year

150. bad news

151. vs $5.000pm

152. nojob

153. ex

154.

155.

156. $50

157. 50% fortune 500

158. outsourcen softwarework

159. india

160. 350.000 ingenieurs

161. siemens 3.000

162. oracle 5.000

163. GE 20.000

164. forrester 2015 3.300.000

165. ex

166. automation

167.

168. Computers can doa lot more cheaper & faster

169. ex

170. my garmin

171.

172.

173.

174.

175. ex

176.

177. Asia, automation and abundance forces us to make stuff that people touch

178. Hightouch& Highconcept skills

179. High CONCEPT • “Het talent om artistieke en emotionele schoonheid te scheppen, patronen en kansen te ontdekken, een bevredigend verhaal te vertellen en schijnbaar losstaande ideeën te combineren tot een nieuwe uitvinding”

180. High TOUCH • “Het talent om empathisch te zijn, subtiliteiten in de menselijke interactie te begrijpen, plezier te ontdekken in jezelf en dat op te roepen bij anderen, en het alledaagse ontstijgen in de zoektocht naar doel en zijn.”

181. Hightouch& Highconcept

182. so let’s move to the right

183. how

184. with the 6 skills

185. design story play meaning empathy symphony

186. to do

187. read design

188. bring design example that realy touched you put it in your book with the story.

189. bedankt!see you tomorrow at 10.00