1. The document discusses three things that make the modern world different than the past: abundance, the rise of Asia, and increasing automation. 2. It then covers two types of high-level skills: high concept (creative and emotional skills) and high touch (empathetic and social skills). 3. The rest of the document focuses on the importance of design, noting that design makes life easier, allows things to stand out, and can change the world. It encourages the reader that we are all designers and asks what they have designed lately.

1. experience
design
design

2. CHANGE

3. 3 thingsthat’s makes our world completely
different than that of your parents
1. abundance,
2.Asia and
3 . a u t o m a t i o n

4. thingsthat
peopletouchare
High............&
High...............

5. High CONCEPT
• “Het talent om artistieke en emotionele
schoonheid te scheppen, patronen en
kansen te ontdekken, een bevredigend
verhaal te vertellen en schijnbaar
losstaande ideeën te combineren tot een
nieuwe uitvinding”

6. High TOUCH
• “Het talent om empathisch te zijn,
subtiliteiten in de menselijke interactie te
begrijpen, plezier te ontdekken in jezelf en
dat op te roepen bij anderen, en het
alledaagse ontstijgen in de zoektocht naar
doel en zijn.”

7. Hightouch&
Highconcept

9. leftAND right

10. 6?

11. design
verhaal
play
zingeving
empathie
symfonie

12. design

13. read
design

14. bring design
example
that realy touched you
put it in your book with the story.

15. storm

16. notonlyfunctionbut
also design

17. It’snolongersufficienttomakeproducts,servicesand
experiencesonlyfunctional.
It’seconomicallycrucial andpersonallysatisfyingtodesignstuff
thatisbeautiful,standsoutandmakesanimpact.

18. designisa
combinationof

19. functionality
&
meaning

20. 3 things
that make design important
1.design makes life easy
2. design has the power to stand out
3. design can change the world

21. wearealldesigners.

22. whatdidyoudesign
lately?

23. good designer

24. looksaround

25. is

26. curious

27. createsby
combining

28. makeslife
easier

29. makes
you
happy

31. alfa romeo spider 1990

32. biod extase 1979

33. volkswagen T2 1979

62. some things
become more
beautiful when
they get older

63. some things
become more
beautiful when
they work well

64. some things
become more beautiful
when you take good care

65. m y b e s t o f
DESIGN ACADEMY
2004-2008

67. stefan sagmeisterop TED.com

69. bedankt!see you tomorrow
at 8.30 downstairs