The document discusses the transition to social business and the connected consumer and organization. It outlines the roadmap to social business as the transition from a traditional to online to connected consumer. It also discusses the transition from a traditional to connected organization. The document then discusses community management, defining a community and outlining characteristics. It provides an analogy for community management in terms of foreplay, communication, and aftermath. Finally, it briefly mentions service, research, co-creation and examples.

77. SOCIAL NETWORKS

81. http://inmaps.linkedinlabs.com/

82. FROM SOCIAL NETWORKS
TO SOCIAL BUSINESS

83. ROADMAP TO SOCIAL BUSINESS
Page  83

85. ROADMAP TO SOCIAL BUSINESS
Transition to new network society

86. ROADMAP TO SOCIAL BUSINESS
Transition to the ‘connected consumer’

87. ROADMAP TO SOCIAL BUSINESS
Transition to the ‘connected consumer’
Traditional
Consumer
Online
Consumer
Connected
Consumer

88. ROADMAP TO SOCIAL BUSINESS
Transition to the ‘connected consumer’
online
consumer
online
consumer
connected
consumer
traditionele
consumer
traditionele
consumer
connected
consumer
Bron: Gebruik media in orientatiefase boeken accomodaties (Deniels)

89. ROADMAP TO SOCIAL BUSINESS
Transition to the ‘connected organization’

96. COMMUNITY MANAGEMENT

106. ‘In its simplest description a community is
a group of people with a common goal or interest.’

107. Characteristics of a community
• Open culture
• Willingness to share
• Engaged
• Flexible
• Resilience
• Realism

109. Communitymanagement is sex
• Foreplay: innovators & conversation starters
• Slow vs quickie
• Two-way communication
• The seks: tipping point, buzz, ‘conversion’
• Aftermath

111. SERVICE

117. RESEARCH

121. CO-CREATION

128. EXAMPLES

150. @bramkoster
bram@marketingfacts.nl