The document discusses how digital culture has transformed corporate social responsibility (CSR) communication and strategy in four key areas: 1. Customer behavior now focuses on a company's social contributions and value creation for communities. 2. Reputation is influenced more than ever by consumer conversations, and dialogue between consumers and companies can strengthen communities. 3. Corporate communication is no longer one-way broadcasting but two-way engagement in existing conversations. 4. CSR strategy must go beyond reports and marketing to fully integrate social responsibility into the organizational culture through crowd-powered engagement and innovation to address societal needs.