SlideShare a Scribd company logo
Maps designed for the
REAL outdoors
#geomob
October 2013
David Overton
david@splashmaps.net
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
WHO IS SPLASHMAPS?
Our Brand
•
•
•
•

About simple, practical navigation
About the REAL outdoors
About exploiting trends in Data
About Innovation in product & service design
A design challenge…

Thanks Garmin!
The Medium
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
Challenges of a REALoutdoor spec.
• Ink + Materials (Faux
Silk, Satin, Polyester etc.)
• License for 1:25k Raster
• Data Integration & Styling
for Open Data
(OS, OSM, LA)
• Map and Key physical
design
Challenges of getting it known!
• PR
– Reviews
– Radio
– TV
– Internet
– Social Networks
– Events
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
What we’re looking for from investors
Great following, broad distribution
•
•
•
•
•
•

Participating
Prizes
Retail presence
Tie-ins
Awards
Dedicated events
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
Our Ambitions and Plans
Our Mission: We will grow a mapping business that exploits the freedom of data to
tailor maps which, to their very fibre, are designed for the REAL world.

We achieve this over a 5 year period:
2013 – Fixed areas , commissions GB or
foreign (e.g. Piste maps), GB National parks
2014 – Consumer custom maps
(centre, scale, titles, style), develop technology
for digital enablement of the map.
2015 – International Growth, Digital
Enablement advertising revenue
stream, White labelled service applied to new
markets
2016 – Fully global, flexible displays
2017 – Majority of income from
advertising, white labelled services and
licensed content
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
“Make-a-Map” – Custom Map
• Using an Innovation voucher and local talent
• Mass Tailoring – Suits you?
• 1:25k Raster initially
Content
What’s a SplashMap?
How did we get started?

What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
ADVANCING - WITH YOU?
Optimising our workflow

www.splashmaps.co.uk
Easy Win?
Conclusions
•
•
•
•

We’ve started well
We face the chasm
We have tailored a strategy
We’re looking for help
– Financial
– Skills
– Contacts
– Updates
Contacts
• david@splashmaps.net
• @splashmaps
• www.splashmaps.net
Videos
• BBC on SplashMaps funding
– http://youtu.be/fwMw4OyWrjM

• Our latest video
– http://www.youtube.com/watch?v=z0YKwt5LO0o

• Man washed wee off map
– http://www.youtube.com/watch?v=fWSYYDhzrA0

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20131029 SplashMaps at #Geomob London

  • 1. Maps designed for the REAL outdoors #geomob October 2013 David Overton david@splashmaps.net
  • 2. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  • 3. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  • 5. Our Brand • • • • About simple, practical navigation About the REAL outdoors About exploiting trends in Data About Innovation in product & service design
  • 8. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  • 9.
  • 10. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  • 11. Challenges of a REALoutdoor spec. • Ink + Materials (Faux Silk, Satin, Polyester etc.) • License for 1:25k Raster • Data Integration & Styling for Open Data (OS, OSM, LA) • Map and Key physical design
  • 12. Challenges of getting it known! • PR – Reviews – Radio – TV – Internet – Social Networks – Events
  • 13. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch What we’re looking for from investors
  • 14. Great following, broad distribution • • • • • • Participating Prizes Retail presence Tie-ins Awards Dedicated events
  • 15. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  • 16. Our Ambitions and Plans Our Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world. We achieve this over a 5 year period: 2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks 2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map. 2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets 2016 – Fully global, flexible displays 2017 – Majority of income from advertising, white labelled services and licensed content
  • 17. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  • 18. “Make-a-Map” – Custom Map • Using an Innovation voucher and local talent • Mass Tailoring – Suits you? • 1:25k Raster initially
  • 19. Content What’s a SplashMap? How did we get started? What have we learnt What we’ve achieved Preparing for the next stages Our latest launch Can you get involved?
  • 23. Conclusions • • • • We’ve started well We face the chasm We have tailored a strategy We’re looking for help – Financial – Skills – Contacts – Updates
  • 25. Videos • BBC on SplashMaps funding – http://youtu.be/fwMw4OyWrjM • Our latest video – http://www.youtube.com/watch?v=z0YKwt5LO0o • Man washed wee off map – http://www.youtube.com/watch?v=fWSYYDhzrA0

Editor's Notes

  1. The data trend I’m always motivated by is the ability we now have to tailor to some very specific and increasingly individual needs… wait for the new product announcement later…
  2. Everything designed around the users. Garmin already pointed out the failings of paper as a medium…. Our choice of medium was based upon the short comings of the alternatives… paper and electronic. But the French describe these issues best here!
  3. Adsorbent if you need that…Intangibility of the stuff on the screen…
  4. Development of the map, the sourcing of materials, the decisions on data sources etc. was all in place before we incorporated in November last year. In the same week we made our design rights applications and launched our 30 day Kickstarter campaign with a home made video from a night of mountain biking.How many people here are backers of SplashMaps?We were successful in gaining our funding and soon had the money and shortly afterward 4 additional shareholders.We planned our launch for the Outdoors show early in January 2013 and started our media campaign immediately.A year of learning had begun.
  5. We learnt about printingAbout impractical licensing (and influencing it!)About our naivity in data integration and cartography *viz Yosemite map.
  6. It’s a visual product, and it’s a product no one even contemplated before. So it needs endorsements and it needs visuals. Preferably it needs hands-on! Or perhaps I need to weave a fabric with words?
  7. Participated in 11 events16 retailers