Imagine if you knew how your employees valued each of your employer brand attributes? Then imagine knowing who they rate your delivery and communication of each value? That's the power of our new Employer Brand Attribute Action Matrix. It allows you to see how well aligned your employer brand is to your current, and future, employees. A stronger employer brand increases engagement, reduces turnover, cuts cost-per-hire and shortens time-to-fill, just to name a few benefits.

1. A Better Way to Attract, Engage and Retain Talent
Employer Brand Attribute Action Matrix

2. Competition for talent is heating up
A stronger employer brand is a competitive advantage in attracting, engaging and re-
taining talent. It increases employee engagement, reduces turnover, cuts cost-per-hire
and shortens time-to-hire, just to name a few benefits.

3. Imagine candidates more engaged
Employers with a stronger employer brand attract more
and better candidates. Having a stronger employer
brand cuts cost-per-hire by 50%. Candidates are more
than twice as likely to be influenced by an employer
brand than by an external brand.
Data Point Source: LinkedIn

4. Imagine employees more engaged
Employers with a stronger employer brand have employees who
are more engaged. The average cost of an actively disengaged
employee is around $14,000 per employee. At any given time,
25% of your workforce is actively disengaged.
Data Point Sources: Gallup, McLean & Company

5. Imagine employees who don’t
see your competitors
Employers with a stronger employer brand have
employees who stay longer. The cost to replace
and onboard an employee is 2.5x the salary of that
employee. A stronger employer brand will reduce
voluntary turnover by up to 28%.
Data Point Sources: Deloitte, LinkedIn

6. Decision point
Are we communicating our employer brand effectively? Are the values of our employ-
ees aligned with the employer brand attributes that are critical to our
success? Are we delivering on our employer brand promise?

7. Wouldn’t you like to know?
Which attributes of your employer brand matter the most to your employees? How well
are you delivering on those attributes? How effectively are you communicating each
attribute?

8. Pinpointing prioritizes.
Prioritizing pinpoints.
Allocate your resources to deliver and com-
municate the things that matter the most, to
you and to your employees.

9. Employer Brand Attribute Action Matrix

10. Employer Brand Attribute Action Matrix
What does it show you?
The Action Matrix provides an understanding of how each attribute is valued and then
measures delivery and communication effectiveness.

11. Employer Brand Attribute Action Matrix

12. Employer Brand Attribute Action Matrix
Proprietary preference modeling
captures actionable employer
brand data.

13. Let’s get started
Our three step process using the Action Matrix
1. Identify the true value of your employer brand attributes held by your
employees.
2. Uncover how well you deliver and communicate each attribute.
3. Create an action plan to close the gaps.

14. Your employer brand is the experiences
of your people
Manage your employer brand through the authenticity of the experiences of
your people. Empower the women and men of your organization to share in
the definition and expression of your employer brand’s promise.

15. warech associates llc provides a full range of human capital consulting
expertise to assist organizations in four strategic areas: leveraging em-
ployee engagement, managing talent, transforming HR and creating an
Employee Brand Experience. Founded by Michael Warech, Ph.D.,
warech associates works with leading corporations across the country.
The David Group is a national recruitment, retention and employer brand
communication agency focused on helping employers attract, engage and
retain talent. With offices in Austin, Chicago and Cleveland, The David
Group works with employers of all sizes in developing talent communica-
tion strategies and programs.

16. A Better Way to Attract, Engage and Retain Talent
Employer Brand Attribute Action Matrix
Contact
N. Robert Johnson, Practice Leader, Workforce Communications
The David Group
216.685.4486 or nrjohnson@davidgroup.com
Michael Warech, Managing Director
warech associates llc
937.998.0885 or mwarech@warechassociates.com
tdgworkforcecommunications.com