2013 07-24 casual-connect_needle_in_haystack_slideshare

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This document outlines a three-phase framework for evaluating game prototypes with the goal of recognizing those with potential. Phase 1 involves developing one-page ideas that are evaluated based on clear concept specification and estimated market potential. Phase 2 has prototypes scored on metrics like intuitiveness, replayability, and meaningful choice through techniques like user testing. Phase 3 further develops prototypes and assesses depth of design, extendibility, and engagement through internal and Facebook testing groups. The framework aims to identify prototypes worth continuing development through phases of increasing refinement and evaluation.

Finding the Needle in the Haystack:
Recognizing prototypes with potential
Antti Hattara, Head of Studio

3 Phase Framework
12
1
One-page
ideas
2
Prototype
with scoring
3
Prototype
with competition

17
þ
Opportunity
þ
Objective
Evaluating 1-pagers
Clear concept specification Estimated market potential

31
Evaluating a prototype
with scoring?
þ
Replayable
þ
Intuitive
§  Excitement
§  Works without tutorial
§  Meaningful choice
§  Learning curve
§  Improving scores

depth of design
Evaluate…
&
extendibility
33

Create a Facebook test group
35
LINES internal

37
Time Rounds Posts
4h
/player
10,000
(3 week test, 60 players)

3 Phase Framework
40
§  Objective
§  Opportunity
§  Intuitive
§  Replayable
§  Depth of design
§  Extendibility
2
Prototype
with scoring
1
One-page
ideas
3
Prototype
with competition

41
July 2012 Sep. 2012 Dec. 2012
2
Prototype
with scoring
1
One-page
ideas
3
Prototype
with competition

Find the slides on twitter: @wooga
We are hiring: wooga.com/jobs

Three people, three talks: First, Anne explains how Wooga makes it in the hit driven mobile F2P world and frequently creates hit games. Then, Ann and Julia share their insights into the company from an intern’s perspective. Julia is currently working with a team in the prototyping phase using C#. Ann develops Objective-C for one of Wooga's live games. Both of them are students of Chalmers University of Technology, Gothenburg. Anne is in charge of University Relations at Wooga. Tags: Equality, production, programming, career.

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