Download as PDF, PPTX
Uploaded byWooga
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
Wooga, a Berlin-based gaming company with 250 employees, focuses on creating hit games by combining creativity and analytical strategies, aiming to produce over 60 concepts annually. The company has been profitable since 2012 and emphasizes global scalability and engagement measurement to refine game development. Key performance indicators for fun and player retention are integral to their process, alongside significant revenue growth and the ability to optimize bookings.
More Related Content
Similar to How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
How to stand out in a hit driven business - Game Connection Paris 2013 - SebKriese
- 1.
- 3. Do you play gamesevery day?
- 4.
- 5. Do you listento music every day?
- 6. Do you watch videosevery day?
- 7.
- 8.
- 11.
- 12.
- 13. Tens of millions ($) inrevenue
- 14.
- 15. 5 hits in3.5 years
- 16.
- 17. = + Wooga combines heartand brains to make the best games.
- 18. Games / year >60 concepts & prototypes
- 19.
- 20.
- 22.
- 23. … 13 monthsago 23
- 24.
- 25.
- 26.
- 27.
- 28.
- 29. …Not a statusupdate
- 31. uct Lead Prod Studio Head Jens 3rdParty Final decision
- 32. Games / year >60 concepts & prototypes 15 enter production
- 33.
- 34.
- 35. … 11 monthsago
- 36.
- 37. Measure engagement Time Ro und s Pos t s
- 38. (3 week test,60 players) Time 4h /player Ro u nd s 10,000 Pos t s
- 39.
- 40.
- 41. Games / year >60 concepts & prototypes 15 enter production 10 soft launch
- 42.
- 43.
- 44. Measure and Compare DiamondDash 1-Day Retention 3-Day Retention 7-Day Retention Jelly Splash 47 % 58 % 30 % 39 % 23 % 29 %
- 45. Games / year >60 concepts & prototypes 15 enter production 10 soft launch 5 launch
- 46.
- 47.
- 48. Games / year >60 concepts & prototypes 15 enter production 10 soft launch 5 launch 2 hits
- 49. We have theability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
- 50.
- 51.
- 52.
- 53.
- 54.
- 55. Optimise Bookings Bookings / day($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
- 56. Optimise Bookings Bookings / day($) 2010-05 2010-09 2011-01 2011-05 2011-09 2012-01
- 57. A/B test: IntroductionFireball Boost +90% bookings
- 58. We have theability to roll-out and scale hits broad and fast Grow Fast Truly Global Optimise
- 59. Wooga Revenues § 250employees from 40 nations § Based in Berlin, Germany § Profitable since 2012 2009 2010 2011 2012 2013 est.
- 60. = + Wooga combines heartand brains to make the best games.
- 61.