The document discusses challenges in maintaining a startup culture at a growing company. It addresses how to hire globally and keep international employees engaged in Berlin by focusing on personal connections, personality fit over skills, and ensuring new hires feel supported. Rather than emphasizing money, the company focuses on employee engagement through onboarding with love, integration activities, and support networks for new starters. The document also contrasts aspects of the startup culture, like open floor plans and bike parking, with traditional management approaches.