The document describes an innovation game called ideaChef that is used to generate new ideas and strengthen teams. ideaChef involves managers providing a business problem template and players generating ideas. It is played over three phases: setup, playing the game, and generating a report. The game uses building blocks and actions to tackle problems in a creative environment. Pilot clients found it a fun and collaborative way to discuss ideas and solutions, and provided examples of how it helped revise product roadmaps.

1. 1
How to generate new ideas and build
stronger teams with game approaches?
Rui Patricio
rpatricio@continuetogrow.pt
@c2ginfo
#ideaChef
ideaChef
Innovation Insights ISPIM 2015, 16 June, Budapest

2. 2
ideaChef
Presentatiion
Agenda
1) Innovation Management
Games
2) What is ideaChef?
3) ideaChef Game experience
@c2ginfo
#ideaChef

3. 3
www.innova3onjourney.con3nuetogrow.pt
ideaChef
1- Innovation Management Games
The path for growth: an Innovation Journey
@c2ginfo
#ideaChef

4. 4
ISPIM
Dublin
and
LET`S
Bologna,
2014
ideaChef
1- Innovation Management Games
Innovation Journey Sticker Cards Collection
@c2ginfo
#ideaChef

5. 5
CNR
-­‐
Catania,
2015
ideaChef
1- Innovation Management Games
Idea Management Game
@c2ginfo
#ideaChef

6. 6
FEI
Vienna,
2015
ideaChef
1- Innovation Management Games
Innovation Scratch Cards
@c2ginfo
#ideaChef

7. 7
Why?
How?
What?
Combines creative and analytical approaches
A dream! POLIMI support. Rapid prototyping
- Development of a minimum viable product (MVP) in 2 months
- Small batches production in following 1 month
ideaChef
1- Innovation Management Games
@c2ginfo
#ideaChef

8. 8
ideaChef
1- Innovation Management Games
Best Practices Analysis
@c2ginfo
#ideaChef

9. 9
ideaChef
1- Innovation Management Games
Board Games Nights…..
@c2ginfo
#ideaChef

10. 10
ideaChef
1- Innovation Management Games
How business problems can be solved???
@c2ginfo
#ideaChef

11. 11
ideaChef
1- Innovation Management Games
Right question Right Answer
@c2ginfo
#ideaChef

12. 12
ideaChef
1- Innovation Management Games
3 different concepts…
@c2ginfo
#ideaChef

13. 13
ideaChef
Presentatiion
Agenda
1) Innovation Management
Games
2) What is ideaChef?
3) ideaChef Game experience
@c2ginfo
#ideaChef

14. 14
Value Proposition
Looking to solve problems, generate bold ideas and increase team
spirit, in a powerful, collaborative environment?
ideaChef
2- What is ideaChef?
How about a board game experience
that: allows you to highlight and tackle
concrete business problems and
challenges in an open and creative
environment?
@c2ginfo
#ideaChef

15. 15
Map of the Journey
It only requires information exchange by email – Manager –
Players – Facilitator
It requires a face to face session
Players – Facilitator
Should be done immediately after the
play session and sent by email -
Facilitator
ideaChef
2- What is ideaChef?
@c2ginfo
#ideaChef

16. 16
Phase I – Set up
• Problem Description Template – managers
• Idea Generation Template – players
ideaChef
2- What is ideaChef?
@c2ginfo
#ideaChef

17. 17
Phase II – Play the Game
v Game elements
v Building Blocks
v Game actions
ideaChef
2- What is ideaChef?
@c2ginfo
#ideaChef

18. 18
Play
• Roll
• Pick
• Answer
• Present
• Score
• Act more
• Stick
ideaChef
2- What is ideaChef?
@c2ginfo
#ideaChef

19. 19
Phase III – Report
• Outlines a possible “recipe” for the problem or challenge.
• The report will support the manager’s decision-making process.
ideaChef
2- What is ideaChef?
@c2ginfo
#ideaChef

20. 20
ideaChef
Presentatiion
Agenda
1) Innovation Management
Games
2) What is ideaChef?
3) ideaChef Game experience
@c2ginfo
#ideaChef

21. 21
Pilot client testimonial:
"I
played
the
game
with
my
team
and
it
was
a
great
experience.
It
was
fun
and
we
managed
to
get
good
results
at
the
end.
I
now
have
3
ideas
that
are
part
of
my
to
do
list
for
implementa;on."
Manuel
Costa
CEO
ideaChef
3- ideaChef Game experience
@c2ginfo
#ideaChef

22. 22
Pilot client testimonial:
"The
ideaChef
made
it
possible
to
create
a
fun
and
collabora;ve
environment
for
the
discussion
of
ideas,
different
from
ordinary.
It
was
the
richness
of
ques;ons
raised
by
the
ideaChef
that
made
the
group
realize
different
aspects
of
the
problem
and
enabled
the
discovery
of
a
set
of
solu;ons
that
will
be
a
huge
contribu;on
to
our
company."
António
Rocha
Chief
Technology
Officer
ideaChef
3- ideaChef Game experience
@c2ginfo
#ideaChef

23. 23
Pilot clients testimonial:
“Playing
ideaChef
was
very
amusing
and
I
believe
that
is
really
a
good
way
to
brainstorm.
It
is
a
very
funny
and
refreshing
way
to
discuss
ideas,
find
solu;ons
for
problems
and
promotes
team
building
at
the
same
;me.”
Marco
Amador
Managing
Partner/CTO
ideaChef
3- ideaChef Game experience
@c2ginfo
#ideaChef

24. 24
Pilot client testimonial:
“Despite
of
not
having
played
effec;vely,
I
assisted
the
en;re
game.
I
quite
liked
the
mechanics
and
involvement
that
ideaChef
created
among
the
players.
The
results
were
great
and
we
are
already
reshaping
the
roadmap
of
our
product
based
on
the
contribu;ons
and
ideas
generated
during
the
game."
Rui
Alves
Chief
Technology
Officer
ideaChef
3- ideaChef Game experience
@c2ginfo
#ideaChef

25. 25
Case of an IT company
BEFORE
Problem: Wishes to increase the number of one of their application
downloads without a direct investment in advertisement.
AFTER
Product roadmap revision:
• Implement gamificiation elements on the application
• Create the concept of relationship based promotions that would
encourage users to “go to” the sellers
• Create prizes for the user
ideaChef
3- ideaChef Game experience
@c2ginfo
#ideaChef

26. 26
Contact us
Katarzyna Sarosiek
Innovation Consultant
E-mail: katarzyna.sarosiek@continuetogrow.pt
Linkedin:
pt.linkedin.com/pub/katarzyna-sarosiek/72/
a8a/732/pt
www.continuetogrow.pt
Rui Patricio
CEO
E-mail: rpatricio@continuetogrow.pt
Linkedin: pt.linkedin.com/in/ruipatricio
ideaChef
Presentatiion
@c2ginfo
#ideaChef