Finding the Balance Between Ad Monetization & User Experience

•

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What's the key to finding the balance between ad monetization and user experience? In a word, quality. But that's just the beginning. Learn more about Matomy: www.matomy.com, cn.matomy.com Looking for a smarter way to monetize? Visit www.mobfox.com

Marketing

Balancing Ad
Monetization and
User Experience

Balancing Ad Monetization
and User Experience
Ads as a main
source of revenue
Ad quality
Good vs. bad ads
Data and how to
use it
Finding the
right partner

5,000
About Matomy
Launched Employees Offices Customers Media Partners
26,000
440
112007
Tel Aviv | New York | London | San Francisco | Fort Lauderdale | Denver | Toronto | Munich | Vienna | Beijing | Seoul

175+40,000
300M200B
Ad Requests
per Month
Publishers Unique Visitors DSPs and Exchange

Ads Rule Mobile Monetization
84% 61% 27%
Of developers
monetize their apps
through ads
Generate the most
revenue from ads
Make the most
revenue from in-app
purchases

Good ads =
Good
monetization +
happy users
Bad Ads Weigh You Down
Ad
Monetization
Bad ads =
Bad UX
No ads =
Bad Monetization
User
Experience

Data and technology are
the key to better ads
Cut sources =
Cut revenue
• Bad ads  cut the entire source
• Cutting sources  lower fill
• Low fill  Low revenue
Finding balance
• Use data
• Manage your inventory
• Apply technology

Creating a data
strategy – your path
to finding balance
Owned Data External DMP SSP Enrichment

Manage your
inventory smarter
Internal Sales Managed Deals Enriched RTB

Ad quality tools
to tip the scale
Better
Ad Control
Improved
Resolution
Better Ad
Experience

Choose the right partner to help you
achieve balanceAdMonetization
Good ads =
Good
monetization +
happy users
1. Data Management
platform (DMP)
2. Direct deals
3. Ad Quality tools
UserExperience

Thank You
Email: toni.wei@matomy.com
WeChat: toniwei001

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What is programmatic ad buying? “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically. Why does programmatic advertising matter? Efficiency. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be expensive and unreliable. Programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible. Humans get sick, need to sleep and come to work hungover. Machines do not. So robots are replacing people? Great. Yes and no. Technology is being used to replace some of the more menial tasks that humans have historically had to handle, like sending insertion orders to publishers and dealing with ad tags, but they’re still required to optimize campaigns and to plan strategies. Programmatic technology will probably mean fewer ad buyers in the world, but it could also allow both marketers and sellers to spend more of their time planning sophisticated, customized campaigns instead of getting bogged down in bureaucracy. Is programmatic buying is the same as real-time bidding, then? No, it’s not. Real-time bidding is a type of programmatic ad buying, but it isn’t the only one. RTB refers to the purchase of ads through real-time auctions, but programmatic software also allows advertisers to buy guaranteed ad impressions in advance from specific publisher sites. This method of buying is often referred to as “programmatic direct.” Is programmatic “the future of ad buying”? Probably, yes. It’s impossible to tell what portion of advertising is now traded programatically, but it’s definitely on the rise. Some agencies now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out in-house teams to handle their programmatic ad buying as they spend more of their marketing budgets that way. At the moment, it’s mainly online ads that are traded programatically, but increasingly media companies and agencies are exploring ways to sell “traditional” media this way, including TV spots and out-of-home ads.

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Finding the Balance Between Ad Monetization & User Experience

1. Balancing Ad Monetization and User Experience

2. Balancing Ad Monetization and User Experience Ads as a main source of revenue Ad quality Good vs. bad ads Data and how to use it Finding the right partner

4. 175+40,000 300M200B Ad Requests per Month Publishers Unique Visitors DSPs and Exchange

5. Ads Rule Mobile Monetization

6. Ads Rule Mobile Monetization 84% 61% 27% Of developers monetize their apps through ads Generate the most revenue from ads Make the most revenue from in-app purchases

7. The Key to Balance Ad Quality

8. Good ads = Good monetization + happy users Bad Ads Weigh You Down Ad Monetization Bad ads = Bad UX No ads = Bad Monetization User Experience

9. Data and technology are the key to better ads Cut sources = Cut revenue • Bad ads  cut the entire source • Cutting sources  lower fill • Low fill  Low revenue Finding balance • Use data • Manage your inventory • Apply technology

10. Creating a data strategy – your path to finding balance Owned Data External DMP SSP Enrichment

11. Manage your inventory smarter Internal Sales Managed Deals Enriched RTB

12. Ad quality tools to tip the scale Better Ad Control Improved Resolution Better Ad Experience

13. Choose the right partner to help you achieve balanceAdMonetization Good ads = Good monetization + happy users 1. Data Management platform (DMP) 2. Direct deals 3. Ad Quality tools UserExperience

14. Thank You Email: toni.wei@matomy.com WeChat: toniwei001

Finding the Balance Between Ad Monetization & User Experience

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