Transforming Public Engagement- Craig Thomler v3.2

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The web is still less than twenty years old, however has already had a transformational effect on societies and therefore governments. This presentation looks at some of the transformations occurring and how governments are adapting to use new media effectively.

Technology Business

Transforming public engagement
through social media
Craig Thomler
Managing Director
Delib Australia & New Zealand
August 2012

New Zealand vs Australia
New Zealand* Australia**

Internet access 86% 98%

Facebook users (of population) 51% 60%

LinkedIn users (of population) 14% 15%

Twitter users (of population) 8% 10%

Test Cricket (from 1946) 8 27 17 draws

One day Cricket (from 1974) 34 84 5 no results

Men’s International Rugby Union 98 44

Women’s International Rugby Union 6 0

* World Internet Project, Dec 2011 / Catalyst90 March 2012 ** Yellow Social Media Report June 2012 / SocialMediaNews.com.au

Australia’s social media experience

Use internet: 98%

Use social media:
• 62% of Australians
• 73% of
Commonwealth
agencies
• 72% of
Commonwealth
politicians

Why do agencies use social media?
Answer Response Share
For stakeholder engagement or collaboration 32 54.24%
Operating an information campaign 25 42.37%
Responding to customer enquiries/comments/complaints 25 42.37%
For engaging with journalists and media outlets 24 40.68%
For engagement or collaboration with other government 24 40.68%
agencies
Monitoring citizen, stakeholder and/or lobbyist views and 17 28.81%
activities
For a public consultation process 16 27.12%
For a stakeholder or other restricted access consultation 13 22.03%
Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%
For policy or services co-design 7 11.86%

At local government levels…
Social media tool Use now Likely to
Social networking (e.g. Facebook, Google+ or Myspace) 68.6% 24.8%
Micro-blogging site (Twitter) 41.2% 32.7%
Video-sharing (e.g. Youtube/Vimeo etc.) 39.9% 24.8%
Professional networking (e.g.LinkedIn) 24.8% 18.3%
Photo/picture-sharing (e.g.Flickr or Picasa) 21.6% 21.6%
Online forums like Google or Yahoo groups 17.0% 13.1%
Mobile apps (e.g. Snap Send Solve) 15.7% 26.1%
Presentation sharing/viewing (e.g. Slideshare) 8.5% 15.0%
Extranet/wikis (not Wikipedia) 6.5% 6.5%
SMS communication 3.9% 2.0%
Internal micro-blogging (e.g. Yammer) 2.6% 1.3%
DA apps (e.g. Planning Alerts) 2.0% 2.0%
Source: Purser, K. 2012. Using Social Media in Local Government Survey 2011 Survey Report. Australian Centre of
Excellence for Local Government, University of Technology Sydney

All levels of Australian governments
 Over 600 online consultations in last four years
 Over 580 Departmental Twitter accounts
 Over 150 agency blogs
 Over 140 Facebook pages
 Over 120 agency mobile apps
 Over 55 agency YouTube channels
 At least 7 data competitions

Growth in Twitter use
Cumulative government Twitter accounts
600

500

400
Narromine Shire Council
300

200

100

0

Twitter use by govt. level & state
By level of government By state
ACT
NT
6%
0%
NAT
Local National 23%
26% 24% NSW
26%
WA
8%
QLD
VIC
State SA 9%
17%
50% 10%
TAS
1%

The more things
change, the more
they stay the
same…

The goals have not changed

Inform

Consult

Involve

Collaborate

Empower
Source: IAP2.org

Processes need to reflect the goals
People

Objectives

Strategy

Technology

Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx

Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm

Collaborate http://trove.nla.gov.au/newspaper?q=

Empower http://app.monitor.abares.gov.au/

Empower http://http://theopenbudget.org/

Contacts
Jared Bothwell
jared@publicvoice.co.nz Craig Thomler
@jaredbothwell craig@delib.net
http://publicvoice.co.nz @CraigThomler
http://eGovAU.blogspot.com
www.delib.net/australia/
@Delibaunz

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