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2013-02 MLOVE Mobile Trend Report Preview

About MLOVE Mobile Trend Report: The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide. It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images. In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry. Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation. Key facts: - 35 micro-trends monthly – filtered against a database of 20,000+ microtrends - Subscription-only - Available in English and German; other languages available on demand - In an interactive PDF format - For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers More Information on http://mlove.com/trendreport

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Download to read offline
MLOVE Mobile
Trend Report.
powered by TrendONE
                                                02      2013




  FLATRATE GAMES FOR   DISCOVERING PEOPLE   MCDONALD'S SHOWS
   SMARTPHONES AND         AND PLACES           ORIGINS
       TABLETS          IN SAN FRANCISCO        OF MEALS
MLOVE Mobile Trendreport Edition February 2013




The interactive functions in the Trend Report




                                                                           1 Interactive tab navigation
                                                                               Use the interactive tabs
                                                                               to click your way directly
                                                                               to the content page.


                                                                           2   Link-up to the Online Trend Database
                                                                               Trendexplorer
                                                                               This is where you can access the micro-trend
                                                                               in our online trend database.

                                                                               Send a Trend
                                                                               You can use this feature to forward the micro-trend
                                                                               to business partners and colleagues.

                                                                               PPT Export
                                                        Interactive Tabs       Export the micro-trend
              1                                                                directly to a PowerPoint file.

                                                                               More images
                                                                               Call up more images related
                                                                               to this micro-trend.

                                                                               Video
                                                                               Take a look at a video
                                                                               about the micro-trend.


                                                                           3   Deeplink
                                                                               Deeplink takes you directly
                                                  Online Trend Database        to the micro-trend’s website
          2
                                                               Deeplink
                                          3




                                                                                                                                     2
MLOVE Mobile Trendreport Edition February 2013




Intro




  Who are we?
                     Harald Neidhardt                               Nils Müller
                     Founder & Curator of MLOVE                     CEO & Founder TrendONE GmbH

                     Harald is passionate about the Future of       He lives in the future –
                     Mobile and its opportunities for brands and    today he is here with us!
                     entrepreneurs.
                     He created the MLOVE ConFestivals ("The        Nils Mueller is famous for his stirring future
                     best event in Mobile" according to Wired) as   journeys and for his inspiring journeys to
                     inspiring global events that bring together    worldwide Innovation-Hotspots & Trends.
                     thought leaders and startups in a very
                     interactive format.                            He started his career at the IBM´Innovation
                                                                    Center. During his Master programme in
                     Harald is also Co-Founder of Smaato Inc.– a    Berlin, New York and Milan 2002, he
                     pioneering mobile advertising company          founded TrendONE, a company that is
                     headquartered in San Francisco. His            specialized in micro-trends and weak
                     international experience includes leading      signals.
                     digital agencies, eg. Pixelpark in New York.
                                                                    TrendONE is market leader in identifying
                     Harald is a frequent speaker on mobile         key trends in fast moving branches of
                     innovation & mobile advertising and was        business.
                     named a "Top 50 CMO on Twitter" by Social      Nils Mueller lives with his wife and three
                     Media Marketing Magazine.                      children in Hamburg Blankenese.
                     He lives in Hamburg and loves photography
                                                                                                                     3
                     & travel.
MLOVE Mobile Trendreport Edition February 2013




Categories of the MLOVE Mobile Trendreport




          Best Practice

          Marketing

          Commerce

          Media

          Lifestyle

          Services

          Technology

          Mobile Statistic of the Month




                                                         4
MLOVE Mobile Trendreport Edition February 2013




Best Practice




APP PLAYS MUSIC ON TWITTER
                                                               "SoundTracking" is a mobile application for Android and iPhone that
                                                               enables smartphone users to share their music automatically on
                                                               Twitter. To do this, the app uses Twitter's "Expanded Tweets" feature,
                                                               which makes it possible to integrate visual and audio media directly
                                                               into their tweets. With "SoundTracking", people can select a song to
                                                               tweet, and a picture of the band will display as the song plays. The app
                                                               uses the Gracenote music database for the song information.




                                                               SOURCE:       https://soundtracking.com
trendexplorer send a trend   PPT export   more pictures        INITIATOR: Schematic Labs, USA                                        5
MLOVE Mobile Trendreport Edition February 2013




Best Practice




MCDONALD'S SHOWS ORIGINS OF MEALS
                                                               McDonald's is offering its Australian customers a mobile app called
                                                               "TrackMyMacca's" that uses GPS and image recognition to provide
                                                               information on the origin of the ingredients used. Based on the user's
                                                               location, the app can work out which branch they are currently in and
                                                               identifies the meal they order from a photo taken of it. Using this data
                                                               together with the date and time, the app then lists the individual
                                                               ingredients in the selected menu. With the help of augmented reality,
                                                               McDonald's customers can then turn their table into a farm to find out
                                                               more about the origins of the food.




                                                               SOURCE:       https://www.facebook.com
trendexplorer send a trend   PPT export                        INITIATOR: McDonald's Corp., Australia                                6
Ad

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2013-02 MLOVE Mobile Trend Report Preview

  • 1. MLOVE Mobile Trend Report. powered by TrendONE 02 2013 FLATRATE GAMES FOR DISCOVERING PEOPLE MCDONALD'S SHOWS SMARTPHONES AND AND PLACES ORIGINS TABLETS IN SAN FRANCISCO OF MEALS
  • 2. MLOVE Mobile Trendreport Edition February 2013 The interactive functions in the Trend Report 1 Interactive tab navigation Use the interactive tabs to click your way directly to the content page. 2 Link-up to the Online Trend Database Trendexplorer This is where you can access the micro-trend in our online trend database. Send a Trend You can use this feature to forward the micro-trend to business partners and colleagues. PPT Export Interactive Tabs Export the micro-trend 1 directly to a PowerPoint file. More images Call up more images related to this micro-trend. Video Take a look at a video about the micro-trend. 3 Deeplink Deeplink takes you directly Online Trend Database to the micro-trend’s website 2 Deeplink 3 2
  • 3. MLOVE Mobile Trendreport Edition February 2013 Intro Who are we? Harald Neidhardt Nils Müller Founder & Curator of MLOVE CEO & Founder TrendONE GmbH Harald is passionate about the Future of He lives in the future – Mobile and its opportunities for brands and today he is here with us! entrepreneurs. He created the MLOVE ConFestivals ("The Nils Mueller is famous for his stirring future best event in Mobile" according to Wired) as journeys and for his inspiring journeys to inspiring global events that bring together worldwide Innovation-Hotspots & Trends. thought leaders and startups in a very interactive format. He started his career at the IBM´Innovation Center. During his Master programme in Harald is also Co-Founder of Smaato Inc.– a Berlin, New York and Milan 2002, he pioneering mobile advertising company founded TrendONE, a company that is headquartered in San Francisco. His specialized in micro-trends and weak international experience includes leading signals. digital agencies, eg. Pixelpark in New York. TrendONE is market leader in identifying Harald is a frequent speaker on mobile key trends in fast moving branches of innovation & mobile advertising and was business. named a "Top 50 CMO on Twitter" by Social Nils Mueller lives with his wife and three Media Marketing Magazine. children in Hamburg Blankenese. He lives in Hamburg and loves photography 3 & travel.
  • 4. MLOVE Mobile Trendreport Edition February 2013 Categories of the MLOVE Mobile Trendreport Best Practice Marketing Commerce Media Lifestyle Services Technology Mobile Statistic of the Month 4
  • 5. MLOVE Mobile Trendreport Edition February 2013 Best Practice APP PLAYS MUSIC ON TWITTER "SoundTracking" is a mobile application for Android and iPhone that enables smartphone users to share their music automatically on Twitter. To do this, the app uses Twitter's "Expanded Tweets" feature, which makes it possible to integrate visual and audio media directly into their tweets. With "SoundTracking", people can select a song to tweet, and a picture of the band will display as the song plays. The app uses the Gracenote music database for the song information. SOURCE: https://soundtracking.com trendexplorer send a trend PPT export more pictures INITIATOR: Schematic Labs, USA 5
  • 6. MLOVE Mobile Trendreport Edition February 2013 Best Practice MCDONALD'S SHOWS ORIGINS OF MEALS McDonald's is offering its Australian customers a mobile app called "TrackMyMacca's" that uses GPS and image recognition to provide information on the origin of the ingredients used. Based on the user's location, the app can work out which branch they are currently in and identifies the meal they order from a photo taken of it. Using this data together with the date and time, the app then lists the individual ingredients in the selected menu. With the help of augmented reality, McDonald's customers can then turn their table into a farm to find out more about the origins of the food. SOURCE: https://www.facebook.com trendexplorer send a trend PPT export INITIATOR: McDonald's Corp., Australia 6
  • 7. MLOVE Mobile Trendreport Edition February 2013 Best Practice LINGERIE ADVERT WITH SELF-DELETING VIDEO The Israeli lingerie company Delta has exploited the automatic deleting feature for messages in Facebook's chat app "Poke" for advertising purposes. To promote a one-off sales campaign called "A One-Time Sale! Delta", a video featuring a lingerie model has been sent to her Facebook friends. The unique character of the campaign was highlighted by the fact that the message and video deleted themselves after a single viewing. SOURCE: http://allfacebook.com trendexplorer send a trend PPT export INITIATOR: Grey Israel, Israel 7
  • 8. MLOVE Mobile Trendreport Edition February 2013 Best Practice FLATRATE GAMES FOR SMARTPHONES AND TABLETS The mobile phone operator Telefónica Deutschland/O2 is offering its customers a flatrate for video games in partnership with the games developer Electronic Arts (EA). These can be played on Android-based and Java-capable smartphones and tablets. Users of the flatrate can download as many popular titles, such as FIFA and The Sims, as they want for a monthly fee of €4.99. The subscription can be tested for one month for free and can be cancelled before beginning the paid version. A permanent internet connection is not needed to play. SOURCE: http://www.telefonica.de trendexplorer send a trend PPT export INITIATOR: Electronic Arts GmbH, Germany 8
  • 9. MLOVE Mobile Trendreport Edition February 2013 Best Practice DISCOVERING PEOPLE AND PLACES IN SAN FRANCISCO The Californian online dating platform Tagged now offers a mobile application called "Sidewalk", which allows users to capture and share interesting places and events in San Francisco. "Sidewalk" users receive a feed of current events as well as a list of those people there. They can then upload their own pictures with a geo-tag and description to make them visible to others. Newly discovered places and events can be quickly found using a map and can have comments added to them or be visited spontaneously. SOURCE: http://sidewalkapp.com trendexplorer send a trend PPT export more pictures INITIATOR: Tagged Inc., USA 9
  • 10. Order Form The rights of use are granted to the company’s internal employees. MLOVE Mobile Trend Report The contents can be used exclusively within the company or for offers you 40 pages featuring: customer projects. MLOVE Mobile Trend Report must not be systematically forwarded externally. All prices are exclusive of the 35 Micro-Trends – mobile sector and cross-industry legally applicable VAT. You can order the MLOVE Mobile Trend Report as a single issue (350 Euro) here: http://go.trendone.com/B3NNW For an annual subscription (12 issues, 3.500 Euro per year) please contact Peter von Aspern, v.aspern@trendone.com For questions please contact trendreport@mlove.com
  • 11. “The MLOVE ConFestival cemented its reputation as a ‘TED for Mobile’ by spoiling attendees with three days of inspirational talks and workshops” ∞ Contagious Magazine Passion. Inspiration. Future of Mobile. The MLOVE ConFestival focuses on innovative mobile opportunities for brands, start-ups and agencies – and the impact of mobile as a social catalyst for positive change. CEOs, innovators and entrepreneurs share, learn and cross-pollinate ideas with scientists, artists and international thought leaders. mlove.com