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The Age Of Social Intelligence
February 2013

Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229
Social Intelligence
      will be part of every
  consumer and commercial
application, product and service.


     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   2
S



      Social Intelligence Is Accelerating

                                                                                                                                       Swipp
Ease of analysis




                                                                                                                               Tweet



                                                                                                             Review
                                                                    Post
                          Article
                   Book




                                                       Ease of creation
                          Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                   3
S




Social Intelligence Enables “Rateocracy”



                                                         “All the necessary
                                                   technologies and building
                                                      blocks are in position...
                                                   ‘ratestreams’ will become
                                                          as significant as
                                                    ‘clickstreams’ are today.”

                                                       - Robert Moran, Brunswick Group




         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   4
The problem with old-style social...




“You’re talking a lot, but you’re
not saying anything.”
                                                                                                              - David Byrne


                Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.        5
Existing social media requires significant
effort to pull insights out of conversations

For example, the Facebook page for
the Nexus 7 tablet (excerpt shown at
right) contains hundreds of
comments, but there is not a
straightforward way to understand
what the market thinks about the
Nexus 7 in a comprehensive manner.

Is the prevailing sentiment positive or
negative? Is it changing over time?
There is no way to know this without
laborious effort.




                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   6
Social intelligence is different.



        Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   7
Consumers use social
intelligence.


   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   8
Video at http://www.youtube.com/watch?v=O6fXM6B1O8g




                      Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   9
The invisible is now visible and measurable
  Social streams of measurable, real-time sentiment and commentary.



                                                                                                                    Dashboards and
                                                                                                                    insight into the global
                                                                                                                    pulse.




                                                                                                                        Additional
                                                                                                                        crowdsourced and
                                                                                                                        reference knowledge
                                                                                                                        around every topic.



                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                         10
Social Intelligence Grows Forever
Over time, applications get smarter, expanding forever to include a wide variety of
media types and information.




                                                                                  News                                   Links




                Photos                         Videos                               Maps                        Commercial
                    Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.           11
Social Intelligence improves
business.


       Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   12
Social Intelligence Improves Business
The future is socially informed. Social Intelligence is adding a new level of
dynamics to all existing industries.

                                   Retail
                                   Integrations in retail sites provide buyers with a more in depth
                                   product understanding and the seller with an increased
                                   understanding of its customers. Retail will increasingly merge
                                   with social as customers seek deeper community input prior to
                                   purchasing.


                                   Entertainment
                                   Direct interaction between the media and the audience, with
                                   immediate feedback and measurement. Reality TV producers
                                   will know what the audience thinks "in the moment.”




                                   Publishing
                                   Content and news sites will incorporate social intelligence as a
                      +1.1
                                   way to get data-driven input from their customers, delivering
                                   key insights into who is interacting with what, from where and
        +3.3
               +1.1
                                   when.
                                                                                                                                  Illustrative examples.


                             Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                            13
Social Intelligence Improves Business
                           Advertising
                           Social intelligence will be embedded into engagement activities and
                           advertising to gauge customer response to specific offers. Data
                           dashboards provide detailed analytics, providing immediate customer
                           feedback and specific preference.



                           Real-Time Media
                           Real time media, such as the debates or sports, benefit from
                           creating a second screen a virtual viewing community, as well as
                           the data to measure their involvement.




                           Search
   Nikon D90
                           In the future, what we think of as search becomes socially informed.
                           What people think and what your friends think have always been
                           important decision criteria, and will be incorporated into existing
                           search sites, or can serve as a self standing, crowd-informed search
                           and discover tool.
                                                                                                                    Illustrative examples.


               Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                            14
Social Intelligence Improves Business
                     Enterprise
                     Social intelligence will be embedded into organizations and
                     enterprises, allowing them to gather employee insights
                     around specific questions and projects.




                     Financial Markets
                     Social intelligence in financial sites unlocks the "wisdom of the crowd"
                     around a particular stock or financial product. The data dashboards
                     supply analytics, stratified by audience type, location and time, adding
                     insight to "what the market thinks" in real time and over time.




                                                                                                              Illustrative examples.


         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                            15
S




  Dashboards Provide Insight
   Dashboards give deep insight into the stream. Filtered views allow you to
   see specific data by multiple variables.



                                                                                                                          Aggregate
                                                                                                                          Swipp Index


Where are swipps
coming from
                                                                                                                          Swipp stream


                                                                                                                          Swipps by
                                                                                                                          swipp
Swipps over                                                                                                               “value”
time



Swipps by gender




                     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                 16
S




A Deeper View Into The Brand Side




Video at http://www.youtube.com/watch?v=YzTGJIoTADY




                      Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   17
Example: Blog Integration




         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   18
Example: Blog Integration




         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   19
Example: Website Integration




         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   20
Example: Website Integration




         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   21
Example: Social Intelligence Overlay




         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   22
Example: Social Intelligence Overlay




         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   23
Integrating Social Intelligence



       Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   24
Social Intelligence Requires An Open
Platform
Social intelligence requires an open, distributed platform. The Swipp
platform was designed from the onset to foster partner integrations and is
open in three ways.




   Open Data                                  Open Distributed                                                                Open APIs

   Data Dashboards                                                                                                              Swipp APIs will
                                                         Widgets bring
   return social data                                                                                                        allow for third party
                                                      social intelligence to
      to the users                                                                                                                innovation
                                                          any website
                                                                                                                                     (Q3)



                        Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                           25
Example: Swipper Bowl
The Swipper Bowl app is the first in a series of vertical apps that shows how
the Swipp API can be used to create vertical social intelligence solutions.



   Swipp the
   Commercials




   Swipp the
   Teams / Players




   Swipp
   Related Topics




                     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   26
How To Get Started



 Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   27
Checklist: How To Get Started
1. Get a beachhead (Time Required: 1 minute)
  ☐ Swipp your company at http://swipp.com
  ☐ Track your terms (alerts on brand terms)
  ☐ Get your fellow employees to swipp

2. Get engaged (Time Required: 1 hour)
  ☐ Ask your customers to swipp your brand
  ☐ Include Swipp in a post, or a campaign
  ☐ Include Swipp in your email communications

3. Pull away from the pack (Time Required: 1 day)
  ☐ Embed Swipp widgets in your web presence with Swipp Plus
  ☐ Set up your competitive dashboard
  ☐ Show your advocates some love
                  Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   28
About Swipp
Snapshot

Swipp was founded in 2011, and received $3.5MM in funding from
Old Willow Partners in 2012.



Executive Team




                  Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   29
Thank you!


Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com



                                Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   30
The Age of Social Intelligence
The Age of Social Intelligence

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The Age of Social Intelligence

  • 1. The Age Of Social Intelligence February 2013 Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229
  • 2. Social Intelligence will be part of every consumer and commercial application, product and service. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 2
  • 3. S Social Intelligence Is Accelerating Swipp Ease of analysis Tweet Review Post Article Book Ease of creation Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 3
  • 4. S Social Intelligence Enables “Rateocracy” “All the necessary technologies and building blocks are in position... ‘ratestreams’ will become as significant as ‘clickstreams’ are today.” - Robert Moran, Brunswick Group Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 4
  • 5. The problem with old-style social... “You’re talking a lot, but you’re not saying anything.” - David Byrne Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 5
  • 6. Existing social media requires significant effort to pull insights out of conversations For example, the Facebook page for the Nexus 7 tablet (excerpt shown at right) contains hundreds of comments, but there is not a straightforward way to understand what the market thinks about the Nexus 7 in a comprehensive manner. Is the prevailing sentiment positive or negative? Is it changing over time? There is no way to know this without laborious effort. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 6
  • 7. Social intelligence is different. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 7
  • 8. Consumers use social intelligence. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 8
  • 9. Video at http://www.youtube.com/watch?v=O6fXM6B1O8g Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 9
  • 10. The invisible is now visible and measurable Social streams of measurable, real-time sentiment and commentary. Dashboards and insight into the global pulse. Additional crowdsourced and reference knowledge around every topic. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 10
  • 11. Social Intelligence Grows Forever Over time, applications get smarter, expanding forever to include a wide variety of media types and information. News Links Photos Videos Maps Commercial Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 11
  • 12. Social Intelligence improves business. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 12
  • 13. Social Intelligence Improves Business The future is socially informed. Social Intelligence is adding a new level of dynamics to all existing industries. Retail Integrations in retail sites provide buyers with a more in depth product understanding and the seller with an increased understanding of its customers. Retail will increasingly merge with social as customers seek deeper community input prior to purchasing. Entertainment Direct interaction between the media and the audience, with immediate feedback and measurement. Reality TV producers will know what the audience thinks "in the moment.” Publishing Content and news sites will incorporate social intelligence as a +1.1 way to get data-driven input from their customers, delivering key insights into who is interacting with what, from where and +3.3 +1.1 when. Illustrative examples. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 13
  • 14. Social Intelligence Improves Business Advertising Social intelligence will be embedded into engagement activities and advertising to gauge customer response to specific offers. Data dashboards provide detailed analytics, providing immediate customer feedback and specific preference. Real-Time Media Real time media, such as the debates or sports, benefit from creating a second screen a virtual viewing community, as well as the data to measure their involvement. Search Nikon D90 In the future, what we think of as search becomes socially informed. What people think and what your friends think have always been important decision criteria, and will be incorporated into existing search sites, or can serve as a self standing, crowd-informed search and discover tool. Illustrative examples. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 14
  • 15. Social Intelligence Improves Business Enterprise Social intelligence will be embedded into organizations and enterprises, allowing them to gather employee insights around specific questions and projects. Financial Markets Social intelligence in financial sites unlocks the "wisdom of the crowd" around a particular stock or financial product. The data dashboards supply analytics, stratified by audience type, location and time, adding insight to "what the market thinks" in real time and over time. Illustrative examples. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 15
  • 16. S Dashboards Provide Insight Dashboards give deep insight into the stream. Filtered views allow you to see specific data by multiple variables. Aggregate Swipp Index Where are swipps coming from Swipp stream Swipps by swipp Swipps over “value” time Swipps by gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 16
  • 17. S A Deeper View Into The Brand Side Video at http://www.youtube.com/watch?v=YzTGJIoTADY Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 17
  • 18. Example: Blog Integration Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 18
  • 19. Example: Blog Integration Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 19
  • 20. Example: Website Integration Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 20
  • 21. Example: Website Integration Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 21
  • 22. Example: Social Intelligence Overlay Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 22
  • 23. Example: Social Intelligence Overlay Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 23
  • 24. Integrating Social Intelligence Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 24
  • 25. Social Intelligence Requires An Open Platform Social intelligence requires an open, distributed platform. The Swipp platform was designed from the onset to foster partner integrations and is open in three ways. Open Data Open Distributed Open APIs Data Dashboards Swipp APIs will Widgets bring return social data allow for third party social intelligence to to the users innovation any website (Q3) Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 25
  • 26. Example: Swipper Bowl The Swipper Bowl app is the first in a series of vertical apps that shows how the Swipp API can be used to create vertical social intelligence solutions. Swipp the Commercials Swipp the Teams / Players Swipp Related Topics Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 26
  • 27. How To Get Started Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 27
  • 28. Checklist: How To Get Started 1. Get a beachhead (Time Required: 1 minute) ☐ Swipp your company at http://swipp.com ☐ Track your terms (alerts on brand terms) ☐ Get your fellow employees to swipp 2. Get engaged (Time Required: 1 hour) ☐ Ask your customers to swipp your brand ☐ Include Swipp in a post, or a campaign ☐ Include Swipp in your email communications 3. Pull away from the pack (Time Required: 1 day) ☐ Embed Swipp widgets in your web presence with Swipp Plus ☐ Set up your competitive dashboard ☐ Show your advocates some love Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 28
  • 29. About Swipp Snapshot Swipp was founded in 2011, and received $3.5MM in funding from Old Willow Partners in 2012. Executive Team Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 29
  • 30. Thank you! Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 30