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An introduction to Swipp

Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending 61/724,229
Aggr
                                                                                                                       Swip




What’s In This Deck
  1. Introducing Swipp
      Category - What is Social Intelligence
      About The Platform
  2. Consumer Applications
      iPhone, Web, Mobile
      The Swipp Index / Open Data

  3. Commercial Applications
      Swipp Widgets and Dashboards

  4. The Platform
      The API / Integrations
      The Data Structure

  5. Go To Market
      The Global Launch

              Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   2
People Are Social




          We gather, group,
        listen, talk, exchange
             ideas, share...

         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   3
People Are Intelligent




        We read, write, learn,
        teach, create, invent,
          explore, discover.
         Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   4
Existing Social Tools
                        The
                     Social
                       Social
                      Graph


 Examples: Facebook, Twitter, Foursquare

 Status: Experiencing exponential growth

 Characterized By:

 - Social Expression
 - Unverified
 - Unstructured
 - Random
 - Temporary
 - Current / Now
 - Real-Time
 - Not generally considered as “knowledge”



                       Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   5
Existing Knowledge Tools

                                                                                  Knowledge


                                                                        Examples: Books, Research, Papers, Wikipedia

                                                                        Status: Experiencing exponential growth

                                                                        Characterized By:

                                                                        - Accuracy
                                                                        - Verified
                                                                        - Accessible
                                                                        - Structured
                                                                        - Archived
                                                                        - Legitimate
                                                                        - Long Lived
                                                                        - The Recognized “Truth”
                                                                        - Lacks social component


        Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.             6
The Merge
                         The
                      Social
                        Social                                       Knowledge
                        Graph


                                                Swipp


Swipp brings these two worlds together to create a
              new type of real-time
               “Living Intelligence”
          around every term and topic
                   in the world.

            Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   7
Swipp is a
   Social Intelligence Platform
on which we’ve built a new class of
       “socially intelligent”
   consumer and commercial
           applications.

       Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   8
Swipp Products
Consumer Applications                                                                                         Commercial Applications




iPhone & Web App     Swipp Lists                        Swipp Widgets                              Data Dashboards          The APIs


                                                                                2




                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                   9
Consumer



Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   10
The Swipp consumer app is the
the first of a new class of living,
social intelligence applications
built using the Swipp API.

     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   11
It’s Social
The Swipp applications merge rich social features with sophisticated
data displays to create a new class of socially intelligent applications.



                                                                                                Enter any topic..
                                                                                                 Add a comment about the topic.

                                                                                                 Add a photo (or not).


                                                                                                 Slide the slider to change
                                                                                                 the facial expression.

                                                                                                 Share to Facebook and or Twitter.

                                                                                                 Swipp it.



                     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.        12
It’s Social
Swipp is a topic based data structure. Your swipps enter a living, social thread,
letting you see what everyone in the world is saying and thinking about that same
topic.


                                                            Swipp creates a topic based social thread.


                                                            See results for the whole world, or filter
                                                            to include only your friends.

                                                            Explore trending topics or watch the
                                                            stream.

                                                            Track topics that interest you.




                  Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   13
And, It’s Intelligent
Swipp archives, processes and displays, not only what you think about that topic,
but also what the whole world thinks, in real time and over time - and delivers it
instantly through rich data dashboards.




                                                                                                                        The Swipp Index


                                                                                                                        By Global Location



                                                                                                                        Over Time

                                                                                                                        By Gender




                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                     14
Intelligent Dashboards
Swipp Dashboards display a range of real-time aggregated information. The sum of
the components we call the Swipp Index (the “stock index” of social intelligence).




      Swipp Index                                                                                                  # of Swippers



         Today                                                                                                     Geolocated Swipps



      Trending

                                                                                                                   Over Time Chart



                                                                                                                   Gender

                    Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                 15
Intelligent Information
Swipp pulls in traditional knowledge about that topic and displays it on subsequent
pages.




                                                                                                                        Additional “legacy”
                                                                                                                        knowledge around that
                                                                                                                        topic.


                                                                                                                        Swipp will start with
                                                                                                                        millions of topics and
                                                                                                                        photographs already
                                                                                                                        in the system.




                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                            16
Swipp Grows Forever
Over time, Swipp gets smarter, expanding forever to include a wide variety of media
types and information.




                                                                                 New                                Links




               Photo                       Video                                 Map                         Commercial
                    Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.      17
Swipp Everywhere



 Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   18
Swipp Everywhere
Swipp is an open, distributed platform. The Swipp platform was designed
from the onset to foster partner integrations and is open in three ways.




   Open Data                                  Open Distributed                                                                Open APIs

   Data Dashboards                                    Swipp Widgets bring                                                       Swipp APIs will
   return social data                                 social intelligence to                                                 allow for third party
      to the users                                        any website                                                             innovation
       (at launch)                                         (at launch)                                                               (Q3)




                        Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                           19
Swipp Everywhere
Swipp Widgets are simple plug-ins that bring social intelligence features
to any website.




                                                                                                                       Viewers can view
                                                                         pretty cool player
                                                                                                                       the comment
                                                                                                                       stream, map view
                                                                                                                       or gender view.

                                                                                                                       Users can
                                                                                                                       also swipp
                                                                                                                       the item




                  Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                      20
Swipp Everywhere
     Widgets deliver topic based information to your site while creating a
     social stream of increasing interaction and engagement.




                                                                                                                             Widgets are discrete
                                                                                                                             Swipp application
Clicking on the Swipp                                                                                                        instances, tethered to
logo opens the                                                                                                               the Swipp Platform for
widget and displays                                                                                                          data aggregation and
info and allows for a                                                                                                        display.
Swipp to be made.




                        Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                            21
Swipp Everywhere
  Widgets can be added to content, news, media sites to create a new layer of
  content for site participants, increasing their engagement level and “time on
  site.”




Clicking on the Swipp
logo opens the widget
and displays Swipp info
associated with a term
on the site, as defined
by the integrator.




                          Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   22
Swipp Everywhere
  Widgets are tethered to the Swipp platform so they display current
  global information around the widget topic, from all Swipp sources.




Viewer / users
can view the
comment stream,
map view, gender
view or Swipp the
term themselves.




                    Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   23
Swipp Widget Onboarding
Anyone can get a widget. Creating a widget takes minutes and can be
created around any topic, term, product or other content.




Define the                                                                                                              Widget preview
term / topic

Code
generation
(cut and paste
into your site)




                  Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                24
Agg
                                                                                                                                             Swi




  Swipp Control Panel
    Dashboards show how your Swipp Widgets are doing. Filtered views allow
    you to see specific data by multiple variables.


                                                                                                                          Aggregate
                                                                                                                          Swipp Index



Where are swipps
coming from
                                                                                                                          Swipp stream



                                                                                                                          Swipps by
                                                                                                                          swipp value
Swipps over
time



Swipps by gender




                     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                 25
Swipp Dashboards
In the future, dashboards will become more sophisticated and provide
increased social data to researchers, companies, journalists and brands.

        Geo / Demographic Data                                        Competitive / Trending Data




        Product Line Data                                              Adoption Data




                     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   26
The APIs



Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   27
Mashups
Swipp can be integrated into existing applications and websites.

            Concept                                                        Concept



                                                                                                                   +3.2




                                                                                                             Fernanda Buchalla
                                                                                                             from Marie McGrath



                                                                                                       23578 Comments                                                             +3.2

                                                                                                                                     global| following| my friends

                                                                                                                                                                                         2h
                                                                                                         Andy Pruit
                                                                                                                           Very distinguished
                                                                                                              +4

                                                                                                                                                                                         4h
                                                                                                         Carol Cosgrove
                                                                                                                           This is the kind of art i want
                                                                                                              +4           everywhere


                                                                                                                                                                                         6h
                                                                                                         Janet Best
                                                                                                                            This is so thought provoking and
                                                                                                              +5            I get it.



                                                                                                                +3.2
                                                                                                                   7
                                                                                                                                US | est                    +3.2
                                                                                                                                                                             +4

                                                                                                dataDashBD                                                         +4




                                                                                                                 230,245
                                                                                                                       4        9:00a      9:30a   10:08a
                                                                                                                                                                        +2

                                                                                                                                                                                  +3.2 +4.4
                                                                                                                                                                                     1    3


                                                                                                 Awesome art!


            Concept                                                                                                                                         +4


                                                                                                                                                                                  POST




                                                                                 Concept




                  Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                                                                          28
Swipper Bowl
The Swipper Bowl app is the first in a series of vertical apps that show how
the Swipp API can be used to create vertical social intelligence solutions.



   Swipp the
   Commercials




   Swipp the
   Teams / Players




   Swipp
   Related Topics




                     Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   29
Swipper Bowl
 Swipp the teams, players and commercials and instantly see what the rest of
 the world is saying and thinking about the things you’ve swipped.




Dashboard toggles
from stream to
geography / other
data.




                    Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   30
Swipp Everywhere
The future is socially informed. Social Intelligence will add a new level of
dynamics to all existing industries.

                           Retail
                            Swipp integrations in retail sites provide buyers with a
                            more in depth product understanding and the seller
                            with an increased understanding of their customers.
                            Retail will increasingly merge with social as customers
                            seek deeper community input prior to purchasing.


                           Entertainment
                           Swipp allows direct interaction between the media and the
                           audience and immediate feedback and measurement. Reality
                           TV producers will know what the audience thinks "in the




                           Publishing
                           Content and news sites will incorporate Swipp as a way
                           to get data driven input from their customers. Swipp
                           delivers key insights into who is interacting with what,
        +3.3
                           from where and when.

                                                                                                                        Concepts only. Not actual integrations.

                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                                             31
Swipp Everywhere
                           Advertising
                           Swipp can be embedded into engagement activities and advertising
                           to gauge customer response to specific offers. Data dashboards
                           provide detailed analytics, providing immediate customer feedback
                           and specific preference.




                          Real-Time Media
                           Real time media, such as the debates or sports benefit from
                           creating a second screen and a virtual viewing community, and the
                           data to measure their involvement.




                           Search
  Nikon D90
                           In the future, what we think of as search becomes socially informed.
                           What people think and what your friends think, have always been
                           important decision criteria. Swipp can be incorporated into existing
                           search sites or can serve as a self standing, crowd informed search and
                           discovery tool.
                                                                                                                   Concepts only. Not actual integrations.

              Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.                                             32
Swipp Everywhere
                     Enterprise
                     Swipp can be tailored to serve organizations and
                     enterprises, allowing them to gather employee insights
                     around specific questions and projects.




                    Financial Markets
                    Swipp embedded into financial sites unlocks the "wisdom of the crowd"
                    around a particular stock or financial product. The data dashboards
                    supply analytics, stratified by audience type, location and time, adding
                    insight to "what the market thinks" in real time and over time.




        Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   33
Global Data Aggregation
Swipp collects and aggregates term and topic metadata from all Swipp instances
to create a single global Swipp Index.
                                                                         Web App

                News / Content


                                                                                                                    The Economy




  E-reader




                                                                    Swipp Mobile
       Debates / Vertical Solutions

                      Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.          34
Data Structure - The Secret Sauce
"What people think" is a new, real-time, data type that will inform our
decisions and add dynamics to existing markets and industries - all made
possible though the platform and data structure.




                                                                                                     Global
                    Global                                                                         Knowledge
                    Social                                                                           Graph
                    Graph




                     Topic based data infrastructure (vs author based)
                      Common Terms and Term IDs (millions of terms)
                Multi-language aware (one term ID per word in 5 languages)
                      Qualitative to quantitative social data conversion
                Gender / ethnic agnostic avatar for global data normalization
                     Freebase integration for refreshed reference data

                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   35
Agg
                                                                                                                       Swi




What we’re asking
We are asking users to help us create the largest open
repository of living social knowledge in the world.

We are asking people to Swipp the topics they care
about and ask their friends to Swipp.

Because together we believe we can
unlock the wisdom of the world and
give us a better picture of the planet
and each of our places in it.
             Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   36
Agg
                                                                                                                             Swi




In Summary
1. Swipp is New Type Of Social Intelligence Platform
  a. On which we’ve built a new class of socially intelligent applications
  b. A fundamental new approach to merging data types
  c. Creates a new living, social data type


2. We Make Consumer and Commercial Apps
  a. iPhone, Web, Mobile
  b. Commercial Widgets and Dashboards


 3. We Have an API, It’s Open / Distributed
  a. Swipps live everywhere




                   Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   37
Thank you


Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com



                                Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending.   38

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An Introduction to Swipp

  • 1. An introduction to Swipp Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending 61/724,229
  • 2. Aggr Swip What’s In This Deck 1. Introducing Swipp Category - What is Social Intelligence About The Platform 2. Consumer Applications iPhone, Web, Mobile The Swipp Index / Open Data 3. Commercial Applications Swipp Widgets and Dashboards 4. The Platform The API / Integrations The Data Structure 5. Go To Market The Global Launch Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 2
  • 3. People Are Social We gather, group, listen, talk, exchange ideas, share... Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 3
  • 4. People Are Intelligent We read, write, learn, teach, create, invent, explore, discover. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 4
  • 5. Existing Social Tools The Social Social Graph Examples: Facebook, Twitter, Foursquare Status: Experiencing exponential growth Characterized By: - Social Expression - Unverified - Unstructured - Random - Temporary - Current / Now - Real-Time - Not generally considered as “knowledge” Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 5
  • 6. Existing Knowledge Tools Knowledge Examples: Books, Research, Papers, Wikipedia Status: Experiencing exponential growth Characterized By: - Accuracy - Verified - Accessible - Structured - Archived - Legitimate - Long Lived - The Recognized “Truth” - Lacks social component Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 6
  • 7. The Merge The Social Social Knowledge Graph Swipp Swipp brings these two worlds together to create a new type of real-time “Living Intelligence” around every term and topic in the world. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 7
  • 8. Swipp is a Social Intelligence Platform on which we’ve built a new class of “socially intelligent” consumer and commercial applications. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 8
  • 9. Swipp Products Consumer Applications Commercial Applications iPhone & Web App Swipp Lists Swipp Widgets Data Dashboards The APIs 2 Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 9
  • 10. Consumer Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 10
  • 11. The Swipp consumer app is the the first of a new class of living, social intelligence applications built using the Swipp API. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 11
  • 12. It’s Social The Swipp applications merge rich social features with sophisticated data displays to create a new class of socially intelligent applications. Enter any topic.. Add a comment about the topic. Add a photo (or not). Slide the slider to change the facial expression. Share to Facebook and or Twitter. Swipp it. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 12
  • 13. It’s Social Swipp is a topic based data structure. Your swipps enter a living, social thread, letting you see what everyone in the world is saying and thinking about that same topic. Swipp creates a topic based social thread. See results for the whole world, or filter to include only your friends. Explore trending topics or watch the stream. Track topics that interest you. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 13
  • 14. And, It’s Intelligent Swipp archives, processes and displays, not only what you think about that topic, but also what the whole world thinks, in real time and over time - and delivers it instantly through rich data dashboards. The Swipp Index By Global Location Over Time By Gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 14
  • 15. Intelligent Dashboards Swipp Dashboards display a range of real-time aggregated information. The sum of the components we call the Swipp Index (the “stock index” of social intelligence). Swipp Index # of Swippers Today Geolocated Swipps Trending Over Time Chart Gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 15
  • 16. Intelligent Information Swipp pulls in traditional knowledge about that topic and displays it on subsequent pages. Additional “legacy” knowledge around that topic. Swipp will start with millions of topics and photographs already in the system. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 16
  • 17. Swipp Grows Forever Over time, Swipp gets smarter, expanding forever to include a wide variety of media types and information. New Links Photo Video Map Commercial Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 17
  • 18. Swipp Everywhere Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 18
  • 19. Swipp Everywhere Swipp is an open, distributed platform. The Swipp platform was designed from the onset to foster partner integrations and is open in three ways. Open Data Open Distributed Open APIs Data Dashboards Swipp Widgets bring Swipp APIs will return social data social intelligence to allow for third party to the users any website innovation (at launch) (at launch) (Q3) Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 19
  • 20. Swipp Everywhere Swipp Widgets are simple plug-ins that bring social intelligence features to any website. Viewers can view pretty cool player the comment stream, map view or gender view. Users can also swipp the item Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 20
  • 21. Swipp Everywhere Widgets deliver topic based information to your site while creating a social stream of increasing interaction and engagement. Widgets are discrete Swipp application Clicking on the Swipp instances, tethered to logo opens the the Swipp Platform for widget and displays data aggregation and info and allows for a display. Swipp to be made. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 21
  • 22. Swipp Everywhere Widgets can be added to content, news, media sites to create a new layer of content for site participants, increasing their engagement level and “time on site.” Clicking on the Swipp logo opens the widget and displays Swipp info associated with a term on the site, as defined by the integrator. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 22
  • 23. Swipp Everywhere Widgets are tethered to the Swipp platform so they display current global information around the widget topic, from all Swipp sources. Viewer / users can view the comment stream, map view, gender view or Swipp the term themselves. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 23
  • 24. Swipp Widget Onboarding Anyone can get a widget. Creating a widget takes minutes and can be created around any topic, term, product or other content. Define the Widget preview term / topic Code generation (cut and paste into your site) Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 24
  • 25. Agg Swi Swipp Control Panel Dashboards show how your Swipp Widgets are doing. Filtered views allow you to see specific data by multiple variables. Aggregate Swipp Index Where are swipps coming from Swipp stream Swipps by swipp value Swipps over time Swipps by gender Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 25
  • 26. Swipp Dashboards In the future, dashboards will become more sophisticated and provide increased social data to researchers, companies, journalists and brands. Geo / Demographic Data Competitive / Trending Data Product Line Data Adoption Data Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 26
  • 27. The APIs Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 27
  • 28. Mashups Swipp can be integrated into existing applications and websites. Concept Concept +3.2 Fernanda Buchalla from Marie McGrath 23578 Comments +3.2 global| following| my friends 2h Andy Pruit Very distinguished +4 4h Carol Cosgrove This is the kind of art i want +4 everywhere 6h Janet Best This is so thought provoking and +5 I get it. +3.2 7 US | est +3.2 +4 dataDashBD +4 230,245 4 9:00a 9:30a 10:08a +2 +3.2 +4.4 1 3 Awesome art! Concept +4 POST Concept Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 28
  • 29. Swipper Bowl The Swipper Bowl app is the first in a series of vertical apps that show how the Swipp API can be used to create vertical social intelligence solutions. Swipp the Commercials Swipp the Teams / Players Swipp Related Topics Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 29
  • 30. Swipper Bowl Swipp the teams, players and commercials and instantly see what the rest of the world is saying and thinking about the things you’ve swipped. Dashboard toggles from stream to geography / other data. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 30
  • 31. Swipp Everywhere The future is socially informed. Social Intelligence will add a new level of dynamics to all existing industries. Retail Swipp integrations in retail sites provide buyers with a more in depth product understanding and the seller with an increased understanding of their customers. Retail will increasingly merge with social as customers seek deeper community input prior to purchasing. Entertainment Swipp allows direct interaction between the media and the audience and immediate feedback and measurement. Reality TV producers will know what the audience thinks "in the Publishing Content and news sites will incorporate Swipp as a way to get data driven input from their customers. Swipp delivers key insights into who is interacting with what, +3.3 from where and when. Concepts only. Not actual integrations. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 31
  • 32. Swipp Everywhere Advertising Swipp can be embedded into engagement activities and advertising to gauge customer response to specific offers. Data dashboards provide detailed analytics, providing immediate customer feedback and specific preference. Real-Time Media Real time media, such as the debates or sports benefit from creating a second screen and a virtual viewing community, and the data to measure their involvement. Search Nikon D90 In the future, what we think of as search becomes socially informed. What people think and what your friends think, have always been important decision criteria. Swipp can be incorporated into existing search sites or can serve as a self standing, crowd informed search and discovery tool. Concepts only. Not actual integrations. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 32
  • 33. Swipp Everywhere Enterprise Swipp can be tailored to serve organizations and enterprises, allowing them to gather employee insights around specific questions and projects. Financial Markets Swipp embedded into financial sites unlocks the "wisdom of the crowd" around a particular stock or financial product. The data dashboards supply analytics, stratified by audience type, location and time, adding insight to "what the market thinks" in real time and over time. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 33
  • 34. Global Data Aggregation Swipp collects and aggregates term and topic metadata from all Swipp instances to create a single global Swipp Index. Web App News / Content The Economy E-reader Swipp Mobile Debates / Vertical Solutions Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 34
  • 35. Data Structure - The Secret Sauce "What people think" is a new, real-time, data type that will inform our decisions and add dynamics to existing markets and industries - all made possible though the platform and data structure. Global Global Knowledge Social Graph Graph Topic based data infrastructure (vs author based) Common Terms and Term IDs (millions of terms) Multi-language aware (one term ID per word in 5 languages) Qualitative to quantitative social data conversion Gender / ethnic agnostic avatar for global data normalization Freebase integration for refreshed reference data Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 35
  • 36. Agg Swi What we’re asking We are asking users to help us create the largest open repository of living social knowledge in the world. We are asking people to Swipp the topics they care about and ask their friends to Swipp. Because together we believe we can unlock the wisdom of the world and give us a better picture of the planet and each of our places in it. Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 36
  • 37. Agg Swi In Summary 1. Swipp is New Type Of Social Intelligence Platform a. On which we’ve built a new class of socially intelligent applications b. A fundamental new approach to merging data types c. Creates a new living, social data type 2. We Make Consumer and Commercial Apps a. iPhone, Web, Mobile b. Commercial Widgets and Dashboards 3. We Have an API, It’s Open / Distributed a. Swipps live everywhere Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 37
  • 38. Thank you Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 38