The document discusses the social media revolution and the next steps companies should take. It notes that social network usage now exceeds email usage. The next steps are to: 1) analyze and understand the social media landscape and your goals; 2) plan your strategy including setting goals, developing policies and building your brand; 3) engage users on social networks like Facebook, LinkedIn and Twitter; 4) monitor engagement and update your strategy based on metrics and feedback. Taking these steps can help companies source candidates, build relationships and monitor their brand in the evolving social media environment.