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Annual Giving 2012

  Parent Volunteer
  Mid-Year Meeting
       March 2012




                     1
Agenda
  Welcome
  Thank you
    • Annual Giving Success to Date
  4th Quarter Activity
  Discussion
    • Individual volunteer concerns and questions
  Marketing Exercise
  Adjournment

                                                    2
Current Year Goals and Results
• $2.13 Million overall GOAL
    GOAL: $1 Million from current parents
       • Currently at $988,002 pledged and paid


• 100% parent participation
    Currently at 83.1%
       • 89 donors from 100%
       • 48 donors from 92%
    Every family’s participation is critical

• By the numbers
    5.25 donors = 1 percentage point
    Average gift = $2,275
                                                  3
Annual Giving Progress

March 13 | 2011 vs. 2012

                          3/13/11      Δ       3/13/12

   Total AG               $1.65M     +$168K    $1.82M

   Parent Giving          $822,131   +$166K    $988,002

   Parent Participation     72%      +11 pts     83%




                                                          4
Annual Giving Progress




                         5
An Above Average Group!

 • $2,275
    Average Parent Gift in FY12
 • $2,028
    Average Parent Gift in FY11
 • $2,071
    Average Parent Gift in FY10
 • $2,122
    5-year parent gift average


                                   6
Coming Attractions

•   March 31   -   Preliminary Annual Report DEADLINE
•   April      -   Parent AG Volunteer Recruitment
•   April 27   -   REPORTING DEADLINE
•   May 1      -   Preliminary Annual Report mailed
•   May        -   Final push for 100% by Prize Day
•   June 1     -   End of School REPORTING DEADLINE
•   June 8     -   PRIZE DAY
•   June 9     -   Class of 2012 Commencement
•   June 30    -   Annual Giving Campaign ends




                                                        7
The Pitch
• The $11,000 Gap
• People & Programs — Annual Giving accounts
  for 9% of STA’s Operating Budget
• Powerfully Potent — $1 of Annual Giving
  equals $20 of endowment
• Participation — every family’s participation is
  an important acknowledgment of our belief in the
  power of a St. Albans education
   We want your name on our class list!

                                                 8
Looking back…looking forward

• What worked well this year?

• Where can we improve?
   Communication with volunteers
   Broad communication with parent community


• Suggestions for recruiting future volunteers


                                                 9
For all that you
 do for STA:

  Thank you!

               10

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20120313 parent meetingslides_final

  • 1. Annual Giving 2012 Parent Volunteer Mid-Year Meeting March 2012 1
  • 2. Agenda  Welcome  Thank you • Annual Giving Success to Date  4th Quarter Activity  Discussion • Individual volunteer concerns and questions  Marketing Exercise  Adjournment 2
  • 3. Current Year Goals and Results • $2.13 Million overall GOAL  GOAL: $1 Million from current parents • Currently at $988,002 pledged and paid • 100% parent participation  Currently at 83.1% • 89 donors from 100% • 48 donors from 92%  Every family’s participation is critical • By the numbers  5.25 donors = 1 percentage point  Average gift = $2,275 3
  • 4. Annual Giving Progress March 13 | 2011 vs. 2012 3/13/11 Δ 3/13/12 Total AG $1.65M +$168K $1.82M Parent Giving $822,131 +$166K $988,002 Parent Participation 72% +11 pts 83% 4
  • 6. An Above Average Group! • $2,275  Average Parent Gift in FY12 • $2,028  Average Parent Gift in FY11 • $2,071  Average Parent Gift in FY10 • $2,122  5-year parent gift average 6
  • 7. Coming Attractions • March 31 - Preliminary Annual Report DEADLINE • April - Parent AG Volunteer Recruitment • April 27 - REPORTING DEADLINE • May 1 - Preliminary Annual Report mailed • May - Final push for 100% by Prize Day • June 1 - End of School REPORTING DEADLINE • June 8 - PRIZE DAY • June 9 - Class of 2012 Commencement • June 30 - Annual Giving Campaign ends 7
  • 8. The Pitch • The $11,000 Gap • People & Programs — Annual Giving accounts for 9% of STA’s Operating Budget • Powerfully Potent — $1 of Annual Giving equals $20 of endowment • Participation — every family’s participation is an important acknowledgment of our belief in the power of a St. Albans education  We want your name on our class list! 8
  • 9. Looking back…looking forward • What worked well this year? • Where can we improve?  Communication with volunteers  Broad communication with parent community • Suggestions for recruiting future volunteers 9
  • 10. For all that you do for STA: Thank you! 10