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LaTonya Star Porter
Strayer University
BUS 599
Dr. Andrea Banto & Dr. Cynthia Parmenter
December 4, 2019
Business
Proposal Presentation
Student
Focus
Beverage
NAME OR LOGO
Mission Statement
o “To provide and inspire customers to
focus, preserve and feel great with
green tea”. About Us
• North Central Florida Region’s Non Alcoholic Beverage
• UF Innovation Hub Company
• Student Employee Work-study Program
• Convenient, tasteful and healthy green tea
3
I need to focus!!!
NAME OR LOGO
The Problem
Student Productivity
 CHB helps maintain
focus
Student Frustration
 CHB provides
calmness
Student Fatigue
 CHB maintains
energy levels
Student Perseverance
 CHB gives you
confidence
4
NAME OR LOGO
Solution
o Provide better student lunches w/ Calyx
Hybrid Blossoms Green Tea
Prioritize
 Focus of important
tasks
Confidence
 Get it done
attitude
Persevere
 All things are
possible
5
NAME OR LOGO
Product
Lemoine Lime
Green Tea
Benefits Include
○ Promotes Calmness
○ Promotes Mental Focus
○ Promotes Stamina
6
NAME OR LOGO
Competition
Calyx Hybrid Blossoms
○ Student Lifestyle Trends
○ Major Contracts and Tactics
○ Consumers first choice on non alcoholic beverage
○ Business Development
Pure Leaf, Gold Peak and Arizona Green Tea
○ Major distributors
• Price point niche
• Alternative to quench thirst
7
NAME OR LOGO
Benefits of Investing in Calyx Hybrid Blossoms
Company Asset
• Asset to a growing team
Environment
• Help contribute to the Florida
Environment Protection Plan
at CHB.
• Protect animals, plants and
the elements.
Community Supporter
• Support Middle and High
School students in North
Central Florida region.
• Support Florida’s University
school system.
8
NAME OR LOGO
Financials
9
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
October
November
December
January
February
March
April
May
June
July
August
September
Year 2: Cash Flow (2020-2021)
Net Cash Flow
Ending Cash Balance
NAME OR LOGO
Financials
10
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
$10,000,000
2019-2020 2020-2021 2021-2022 2022-2023 2023-2024
5-Year Financials at-a-Glance
Gross Sales
Gross Profit
Net Profit
NAME OR LOGO
Financials
11
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
2020-2021 2021-2022 2022-2023 2023-2024
AxisTitle
5-Year Net Sales
Lemonime Lime Green Tea
Grapple Green Tea
NAME OR LOGO
Team
LaTonya Star
Porter
CEO
The Visionary
Melinda
Cates, Esq.
Consultant
The Structure
Victoria
Lindqvist
Facility Management
The Producer
12
NAME OR LOGO
Capital Funding Resources
Community Action
Network
Local community business
network for start up business
National MBA
Association
National Association of MBA
students in the US.
UF Small Business
Grant
Private Alumni sponsored
grant
$60,000
$30,000
$25,000
$20,000
Angel Investor
Several church & educators
business investors.
13
NAME OR LOGO
○ Calyx Hybrid Blossoms
○ A student go to beverage
Summary
University of Florida Innovation Hub Winner, Florida
Student Nutrition recommended and North Central
Florida’s most likely to succeed business of the year.
14

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Chb presentation12012019.3