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Assignment local social mobile
The document discusses two local marketing campaigns - one for the James Hotel Lobby Bar and one for the Brooklyn Museum. The hotel bar's objectives are to propose special offers, increase activity, develop its brand awareness, and attract new clients through check-ins. The museum's goals are to create a community, encourage return visits, increase visits, and develop interactions between visitors. The museum campaign is considered "smarter" as it is more fun to use, allows for more interaction, helps develop a community, and is more widely used than the hotel bar campaign.
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
Consumers now research purchases extensively online before buying. They discover businesses through search engines, reviews, and social media. They consider multiple sources like websites and social pages to learn about options. Marketing must reach consumers throughout this "buying journey." To do so, businesses need content on search engines, reviews sites, their own website and blog, and social media to influence consumers at each stage. Coordinating tactics maximizes their impact on the journey.
Neighborhood/Community Rebranding/Repositioning engagement
An engagement for Cahaba Heights, Alabama. The client wished to position themselves, via their merchant's association, in a better spot to compete with encroaching upscale developments.
Constantine Bachvarov - e-commerce customer loyalty
Building customer value and trust is hard. Constantine is sharing his knowledge while working for ozone.bg one of the biggest online retailers in Bulgaria.
Macy’s
The document discusses Macy's department store and its strategies. It summarizes Macy's history of success, diverse products, and focus on customer loyalty. It then outlines Macy's strategies like excellent customer service, personalized shopping experiences through "My Macy's", targeting millennials through mobile apps and social media, and analyzing customer data. It discusses Macy's strengths, weaknesses, and expanding opportunities through new stores and overseas growth. Finally, it proposes digital strategies for Macy's like using QR codes, live chat, a free mobile app, and expanding online customer service.
Facebookwebinar
Facebook provides a large audience of over 1 billion people who are already paying attention and interested in learning more about businesses they like. By driving fans to engage with your business page and apps, you can build trust with new followers over time and solidify your brand through one of today's biggest influencing mediums which is what friends promote to each other through engagement and sharing on Facebook. The document provides strategies for businesses to invite more fans to their Facebook page and engage them through apps, keywords, and contests to gain new followers and potential clients.
Creating Lasting Relationships in a Digital Age
This document discusses how retailers can create lasting customer relationships in the digital age. It emphasizes that while digital technologies are important, personal relationships are still key to success. To engage customers, retailers need to shift from focusing only on sales transactions to developing relationships through clienteling. This involves changing in-store processes and training employees to have more personal interactions with customers. Integrating customer data and mobile technologies can help employees provide more customized experiences and foster ongoing engagement both in-store and after purchases. Ultimately, retailers that can offer consistent, personalized experiences across all channels will be best positioned for the future of retail.
They Want It All: The Empowered Consumer
The document discusses the empowered consumer and their expectations of companies. It notes that consumers expect personalized experiences, real-time customer service, and for companies to know who they are. Younger generations especially demand more individualized experiences. The reality is that only a third of companies can currently identify consumers in interactions. It advocates for an approach called consumer-first marketing that focuses on identifying opportunities to meet consumer needs. It also discusses the importance of respecting privacy, insight-led engagement, and having data and execution be interconnected to provide ongoing relevance.
Recommended
Assignment local social mobile
The document discusses two local marketing campaigns - one for the James Hotel Lobby Bar and one for the Brooklyn Museum. The hotel bar's objectives are to propose special offers, increase activity, develop its brand awareness, and attract new clients through check-ins. The museum's goals are to create a community, encourage return visits, increase visits, and develop interactions between visitors. The museum campaign is considered "smarter" as it is more fun to use, allows for more interaction, helps develop a community, and is more widely used than the hotel bar campaign.
How Consumers Buy Today - Harnessing the Buying Journey to Get More Customers
Consumers now research purchases extensively online before buying. They discover businesses through search engines, reviews, and social media. They consider multiple sources like websites and social pages to learn about options. Marketing must reach consumers throughout this "buying journey." To do so, businesses need content on search engines, reviews sites, their own website and blog, and social media to influence consumers at each stage. Coordinating tactics maximizes their impact on the journey.
Neighborhood/Community Rebranding/Repositioning engagement
An engagement for Cahaba Heights, Alabama. The client wished to position themselves, via their merchant's association, in a better spot to compete with encroaching upscale developments.
Constantine Bachvarov - e-commerce customer loyalty
Building customer value and trust is hard. Constantine is sharing his knowledge while working for ozone.bg one of the biggest online retailers in Bulgaria.
Macy’s
The document discusses Macy's department store and its strategies. It summarizes Macy's history of success, diverse products, and focus on customer loyalty. It then outlines Macy's strategies like excellent customer service, personalized shopping experiences through "My Macy's", targeting millennials through mobile apps and social media, and analyzing customer data. It discusses Macy's strengths, weaknesses, and expanding opportunities through new stores and overseas growth. Finally, it proposes digital strategies for Macy's like using QR codes, live chat, a free mobile app, and expanding online customer service.
Facebookwebinar
Facebook provides a large audience of over 1 billion people who are already paying attention and interested in learning more about businesses they like. By driving fans to engage with your business page and apps, you can build trust with new followers over time and solidify your brand through one of today's biggest influencing mediums which is what friends promote to each other through engagement and sharing on Facebook. The document provides strategies for businesses to invite more fans to their Facebook page and engage them through apps, keywords, and contests to gain new followers and potential clients.
Creating Lasting Relationships in a Digital Age
This document discusses how retailers can create lasting customer relationships in the digital age. It emphasizes that while digital technologies are important, personal relationships are still key to success. To engage customers, retailers need to shift from focusing only on sales transactions to developing relationships through clienteling. This involves changing in-store processes and training employees to have more personal interactions with customers. Integrating customer data and mobile technologies can help employees provide more customized experiences and foster ongoing engagement both in-store and after purchases. Ultimately, retailers that can offer consistent, personalized experiences across all channels will be best positioned for the future of retail.
They Want It All: The Empowered Consumer
The document discusses the empowered consumer and their expectations of companies. It notes that consumers expect personalized experiences, real-time customer service, and for companies to know who they are. Younger generations especially demand more individualized experiences. The reality is that only a third of companies can currently identify consumers in interactions. It advocates for an approach called consumer-first marketing that focuses on identifying opportunities to meet consumer needs. It also discusses the importance of respecting privacy, insight-led engagement, and having data and execution be interconnected to provide ongoing relevance.
Tech Talks: The new social microinfluencers and two-way advocacy_yotpo_Klausn...
Tech Talks: The new social microinfluencers and two-way advocacy_yotpo_Klausn...National Retail Federation
This document discusses leveraging social media communities to build brand advocacy. It outlines how the social media landscape has evolved to be a primary point of contact and sales for customers. It recommends that brands build communities on social media to engage customers, gain exposure, and collect feedback. It provides examples of brands like GoPro and Adore Me that have strong brand communities. It then offers actionable strategies for brands to foster advocacy, including encouraging customer loyalty, helping brand evangelists spread the word, focusing on two-way advocacy, and letting fans fuel social media ads. The document emphasizes taking a user-generated content approach to build communities and increase marketing results.B2C strategies
The document provides recommendations for several B2C marketing strategies including hosting creative contests to engage customers, offering free items with purchases to build loyalty, focusing on mobile-first marketing given customers' use of phones, implementing membership programs with tiered rewards like Sephora's to incentivize higher spending, using SEO and social media where customers conduct online research, turning current clients into brand ambassadors through referrals and testimonials, and creating relevant blog content to generate demand and improve business.
Exceeding Customer
Expectations with Personalization - They Key to increasin...
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
Recipe for the Perfect E-commerce Homepage
This is a simple list of everything you should consider when designing and building an e-commerce platform in order to best suit the end user. To make it easy to follow we've outlined the points as a shopping list so you can follow it through item by item and where we can, we've added in a picture or two, enjoy!
How to catch online sales pioneers for travel website
1) The document discusses strategies for driving traffic to a travel website through social media and good content.
2) It emphasizes understanding customers and converting them to sales by ensuring the website is usable and finds answers to their practical needs.
3) The author recommends using social media as a test lab to understand customer sentiment and highlight engaging content, while also relying on traditional marketing and using new media data to personalize the customer experience.
Best Practices For Taking Your B2B Company Online
Key Takeaways include:
Actionable tips on selecting a proper eCommerce solution that suits your very company;
Strategic insights into keeping a website up and running with the help of system integrators;
Benefits of implementing marketing automation for B2B commerce.
20130630 #smdaymia dick raman Social+Mobile+Local are the Key Ingredients of ...
Social Media Day 2013 in Miami #SMdayMIA
Presentation by Dick Raman
When Google gave every business it’s own website, it revolutionized local marketing. Now that Smart Phones are in everyone’s pocket, local marketing gets a new twist. Add to this Social Media with Geo Info and Cloud Computing and you have a completely new playing field for marketing to local customers.
Local companies and Professionals get most of their customers from a 3-mile radius from their place of business. They used to be able to market their business in Yellow Pages and local newspapers, but today that is no longer effective. Today they need to be found on Google especially on a mobile device.
In this session we will discuss how high-speed internet, cloud-computing and mobile devices will revolutionize business. We will look at which tools and methods will have the most impact and how businesses can maximize their visibility in the local search and the local-social web.
Shop kastsocialmedia
Shop Kast is a social shopping engine that enables customers to discover products based on reviews from friends and share purchases with their social peers. This allows online retailers to increase customer acquisition and conversion rates. Shop Kast connects products customers want with the people they trust by leveraging the wisdom of a user's social circle and friends for more relevant recommendations. It aims to address issues like high customer acquisition costs and lack of trust in corporate messaging for retailers by utilizing the growing influence of social media and friends in online purchasing decisions.
E-commerce Flow
E-commerce involves selling products online directly to consumers or through marketplaces. This document discusses how to build and grow an e-commerce business, including what products to sell, how to set up an online store, how to bring visitors to the store through various marketing channels like Facebook ads, and how to fulfill orders by shipping products to buyers. Key aspects covered are using platforms like Shopify or Magento, setting up a high converting online store, running targeted Facebook ads, optimizing the customer experience from adding products to cart through checkout, and fulfilling orders either through own warehouses, outsourcing to logistic companies, or using dropshipping.
Introduction to digital marketing
This document provides an introduction to digital marketing. It discusses how digital marketing uses electronic media like the web, email, mobile and interactive TV to build customer relationships and capture value. It notes that over 50% of India's population is below 25 years old and 65% is below 35, making the market mobile driven. The document outlines some advantages of digital marketing like rich information, efficiency, reach and price reductions. It also discusses goals of digital marketing, common channels used like websites and social media, and the importance of targeting the right content to the right audience at the right time.
Hotel Chocolat - Sweet Success - Affiliate Marketing Case Study by Chris Bishop
Internet Retailing case study presentation by Chris Bishop, Online Marketing Manager at Hotel Chocolat on best practises in Affiliate Marketing
Technology, marketing, and social crm
Social customer relationship management is offering operators more ways to connect and engage customers.
Presentation for MURTEC conference.
Everything you need to know about affiliate marketing for advertisers first...
This document provides an overview of affiliate marketing from an advertiser's perspective. It defines affiliate marketing, discusses the different types of affiliates such as cashback, loyalty, and voucher sites. It also covers affiliate payment models, strategies for optimizing different affiliate types, and gives a brief history of how affiliate marketing began. The goal is to educate affiliate managers on how to set up and manage a successful affiliate channel.
Brand Proposal- Candace T, Avery U, Alana G.
The document proposes solutions to strengthen brands' online presence and customer engagement for Dunkin Donuts, Eddie's Tattoo, and Mac Cosmetics. It identifies opportunities like improving websites, integrating social networks, and creating online communities and contests. The proposed solutions include a "MyDunkin" membership program, a client community for Eddie's Tattoo, and a "Face the Magic" membership for Mac Cosmetics to connect customers through customized profiles, product recommendations, and social interactions.
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Snap Skout's presentation at AAN's 2014 Digital Conference in San Franciso "Monetize My Digital." This presentation discusses the advertising landscape after banner ads and introduces a new content recommendation engine that serves relevant offers (ads) to increase reader engagement and generate new revenue for publishers.
For more information on Snap Skout, visit www.snapskout.com.
Ektron London Conference: Cross Channel Personalisation and Behavioural Marke...
The document discusses how behavioral marketing solutions from Silverpop can be integrated with digital properties from Ektron and mobile apps to personalize experiences based on captured behaviors and context. It provides examples of how Silverpop tracks behaviors across channels and integrates this data with CRM and other systems to power automated personalized campaigns and content. Specific integration approaches are outlined for Ektron websites and mobile apps to leverage Silverpop's behavioral database.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Ten Golden Rules of Affiliate Marketing Keynote Presentation SlidesJay Berkowitz www.TenGoldenRules.com
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/Facebook places
Facebook Places allows users to check-in at businesses and share their locations with friends on Facebook. It aims to track the 250 million users who access Facebook on mobile devices and are twice as active. By allowing customers to check-in, businesses give those customers power to tell friends about the business. The document discusses how to create a Facebook Place page for a business and leverage check-ins, events, and deals to maximize marketing through Facebook Places.
Implementing trigger based marketing to drive customer loyalty & ROI
This document discusses trigger-based marketing. Trigger-based marketing uses specific events or changes in a customer's behavior or status to determine when to engage with or send communications to the customer. It identifies five categories of triggers: product-based, individual-based, relationship-based, activity-based, and location-based. The goal of trigger-based marketing is to be more relevant by sending tailored messages to customers at the right time based on triggers from their personal information and behavior.
Personalize Your Marketing - Your Customers and CFO Will Thank You
Presentation by Amrit Kirpalani from Nectar Online Media & Matt Koppelman from Riddell at the Insight Summit Series: 2014 Digital Advertising + Marketing Summit
Build your customer base webinar
This document discusses various strategies for coffee shops to increase business, including getting existing customers to buy more often, increasing ticket averages, and attracting new customers. It recommends using technology tools like mobile and online ordering to improve convenience and remove barriers. It also recommends implementing a customer loyalty program to encourage frequency, increase spending through prepaid cards and gift cards, and help turn new customers into regulars through communications and rewards.
Lp Media mobile app
Thumb Technology is a mobile app creator designed for small and medium-sized enterprises (SMEs). It removes the complexity of developing apps for multiple platforms (iOS, Android, HTML5) and keeps costs low, starting at $150-299 per month compared to $20,000-100,000 for custom apps. The document highlights the growing market opportunity for mobile apps as smartphone and app usage increases, and how Thumb Technology allows SMEs to engage customers through affordable mobile solutions.
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This document discusses leveraging social media communities to build brand advocacy. It outlines how the social media landscape has evolved to be a primary point of contact and sales for customers. It recommends that brands build communities on social media to engage customers, gain exposure, and collect feedback. It provides examples of brands like GoPro and Adore Me that have strong brand communities. It then offers actionable strategies for brands to foster advocacy, including encouraging customer loyalty, helping brand evangelists spread the word, focusing on two-way advocacy, and letting fans fuel social media ads. The document emphasizes taking a user-generated content approach to build communities and increase marketing results.B2C strategies
The document provides recommendations for several B2C marketing strategies including hosting creative contests to engage customers, offering free items with purchases to build loyalty, focusing on mobile-first marketing given customers' use of phones, implementing membership programs with tiered rewards like Sephora's to incentivize higher spending, using SEO and social media where customers conduct online research, turning current clients into brand ambassadors through referrals and testimonials, and creating relevant blog content to generate demand and improve business.
Exceeding Customer
Expectations with Personalization - They Key to increasin...
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
Recipe for the Perfect E-commerce Homepage
This is a simple list of everything you should consider when designing and building an e-commerce platform in order to best suit the end user. To make it easy to follow we've outlined the points as a shopping list so you can follow it through item by item and where we can, we've added in a picture or two, enjoy!
How to catch online sales pioneers for travel website
1) The document discusses strategies for driving traffic to a travel website through social media and good content.
2) It emphasizes understanding customers and converting them to sales by ensuring the website is usable and finds answers to their practical needs.
3) The author recommends using social media as a test lab to understand customer sentiment and highlight engaging content, while also relying on traditional marketing and using new media data to personalize the customer experience.
Best Practices For Taking Your B2B Company Online
Key Takeaways include:
Actionable tips on selecting a proper eCommerce solution that suits your very company;
Strategic insights into keeping a website up and running with the help of system integrators;
Benefits of implementing marketing automation for B2B commerce.
20130630 #smdaymia dick raman Social+Mobile+Local are the Key Ingredients of ...
Social Media Day 2013 in Miami #SMdayMIA
Presentation by Dick Raman
When Google gave every business it’s own website, it revolutionized local marketing. Now that Smart Phones are in everyone’s pocket, local marketing gets a new twist. Add to this Social Media with Geo Info and Cloud Computing and you have a completely new playing field for marketing to local customers.
Local companies and Professionals get most of their customers from a 3-mile radius from their place of business. They used to be able to market their business in Yellow Pages and local newspapers, but today that is no longer effective. Today they need to be found on Google especially on a mobile device.
In this session we will discuss how high-speed internet, cloud-computing and mobile devices will revolutionize business. We will look at which tools and methods will have the most impact and how businesses can maximize their visibility in the local search and the local-social web.
Shop kastsocialmedia
Shop Kast is a social shopping engine that enables customers to discover products based on reviews from friends and share purchases with their social peers. This allows online retailers to increase customer acquisition and conversion rates. Shop Kast connects products customers want with the people they trust by leveraging the wisdom of a user's social circle and friends for more relevant recommendations. It aims to address issues like high customer acquisition costs and lack of trust in corporate messaging for retailers by utilizing the growing influence of social media and friends in online purchasing decisions.
E-commerce Flow
E-commerce involves selling products online directly to consumers or through marketplaces. This document discusses how to build and grow an e-commerce business, including what products to sell, how to set up an online store, how to bring visitors to the store through various marketing channels like Facebook ads, and how to fulfill orders by shipping products to buyers. Key aspects covered are using platforms like Shopify or Magento, setting up a high converting online store, running targeted Facebook ads, optimizing the customer experience from adding products to cart through checkout, and fulfilling orders either through own warehouses, outsourcing to logistic companies, or using dropshipping.
Introduction to digital marketing
This document provides an introduction to digital marketing. It discusses how digital marketing uses electronic media like the web, email, mobile and interactive TV to build customer relationships and capture value. It notes that over 50% of India's population is below 25 years old and 65% is below 35, making the market mobile driven. The document outlines some advantages of digital marketing like rich information, efficiency, reach and price reductions. It also discusses goals of digital marketing, common channels used like websites and social media, and the importance of targeting the right content to the right audience at the right time.
Hotel Chocolat - Sweet Success - Affiliate Marketing Case Study by Chris Bishop
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Technology, marketing, and social crm
Social customer relationship management is offering operators more ways to connect and engage customers.
Presentation for MURTEC conference.
Everything you need to know about affiliate marketing for advertisers first...
This document provides an overview of affiliate marketing from an advertiser's perspective. It defines affiliate marketing, discusses the different types of affiliates such as cashback, loyalty, and voucher sites. It also covers affiliate payment models, strategies for optimizing different affiliate types, and gives a brief history of how affiliate marketing began. The goal is to educate affiliate managers on how to set up and manage a successful affiliate channel.
Brand Proposal- Candace T, Avery U, Alana G.
The document proposes solutions to strengthen brands' online presence and customer engagement for Dunkin Donuts, Eddie's Tattoo, and Mac Cosmetics. It identifies opportunities like improving websites, integrating social networks, and creating online communities and contests. The proposed solutions include a "MyDunkin" membership program, a client community for Eddie's Tattoo, and a "Face the Magic" membership for Mac Cosmetics to connect customers through customized profiles, product recommendations, and social interactions.
Looking Beyond Banner Advertising: Introducing Snap Skout's Recommended Conte...
Snap Skout's presentation at AAN's 2014 Digital Conference in San Franciso "Monetize My Digital." This presentation discusses the advertising landscape after banner ads and introduces a new content recommendation engine that serves relevant offers (ads) to increase reader engagement and generate new revenue for publishers.
For more information on Snap Skout, visit www.snapskout.com.
Ektron London Conference: Cross Channel Personalisation and Behavioural Marke...
The document discusses how behavioral marketing solutions from Silverpop can be integrated with digital properties from Ektron and mobile apps to personalize experiences based on captured behaviors and context. It provides examples of how Silverpop tracks behaviors across channels and integrates this data with CRM and other systems to power automated personalized campaigns and content. Specific integration approaches are outlined for Ektron websites and mobile apps to leverage Silverpop's behavioral database.
Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
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Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides
Get a Virtual Sales Force Selling for You
- How to develop a virtual sales force
- Deliver Cost per Acquisition (CPA) Sales
-Define 'what is ‘affiliate marketing’ ?
- The 4 types of Affiliates
- How to market an affiliate program for your company
- How to optimize programs
- How to Stay Current on the latest for affiliate marketing
Photo Credit Melissa Salas at the Affiliate Summit Pinnacle Awards, thanks to http://www.flickr.com/photos/jgoode/Facebook places
Facebook Places allows users to check-in at businesses and share their locations with friends on Facebook. It aims to track the 250 million users who access Facebook on mobile devices and are twice as active. By allowing customers to check-in, businesses give those customers power to tell friends about the business. The document discusses how to create a Facebook Place page for a business and leverage check-ins, events, and deals to maximize marketing through Facebook Places.
Implementing trigger based marketing to drive customer loyalty & ROI
This document discusses trigger-based marketing. Trigger-based marketing uses specific events or changes in a customer's behavior or status to determine when to engage with or send communications to the customer. It identifies five categories of triggers: product-based, individual-based, relationship-based, activity-based, and location-based. The goal of trigger-based marketing is to be more relevant by sending tailored messages to customers at the right time based on triggers from their personal information and behavior.
Personalize Your Marketing - Your Customers and CFO Will Thank You
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Similar to 2012 marketing trends for slide share
Build your customer base webinar
This document discusses various strategies for coffee shops to increase business, including getting existing customers to buy more often, increasing ticket averages, and attracting new customers. It recommends using technology tools like mobile and online ordering to improve convenience and remove barriers. It also recommends implementing a customer loyalty program to encourage frequency, increase spending through prepaid cards and gift cards, and help turn new customers into regulars through communications and rewards.
Lp Media mobile app
Thumb Technology is a mobile app creator designed for small and medium-sized enterprises (SMEs). It removes the complexity of developing apps for multiple platforms (iOS, Android, HTML5) and keeps costs low, starting at $150-299 per month compared to $20,000-100,000 for custom apps. The document highlights the growing market opportunity for mobile apps as smartphone and app usage increases, and how Thumb Technology allows SMEs to engage customers through affordable mobile solutions.
Managing the Virtual Dealership. Customer Experience is Everything.
This document discusses how digital technologies are disrupting traditional businesses and the automotive industry. It emphasizes that maintaining a positive online presence through search engine optimization, website optimization, social media, and reputation management is now critical for car dealerships. The document provides examples of companies that failed to adapt to digital changes and highlights the importance of embracing changing consumer behaviors such as independent online research. It stresses that dealerships should focus on building trust and value through an integrated online approach in order to attract customers and improve sales.
Customer engagement in the palm of your hands, going mobile | SoCon13
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This document discusses Arby's focus on mobile engagement to reach customers. It outlines Arby's mobile roadmap, including optimizing the mobile website for convenience, implementing mobile messaging through check-ins and social media apps like Foursquare and Instagram, developing branded mobile apps, and running mobile-optimized promotions and advertising. The summary highlights Arby's growth in mobile messaging subscribers and discusses both successes like leveraging in-store touchpoints and challenges around compatibility and educating customers.Customer Engagement in the Palm of Your Hands, Going Mobile
This is a presentation I gave at SoCon13 at Kennesaw State University.
Learn how Arby's created a customer engagement strategy using social media on mobile devices. Josh Martin, Social Media Manager at Arby’s, explains the unique advantages and inevitable hurdles in executing a mobile social media strategy aimed at driving customer interaction. Was it all worth it, and how did incorporating other features like location-based services and mobile ads really pay off?
Omni-channel agility - Maximizing customer service and profitability_Envista_...
Omni-channel agility - Maximizing customer service and profitability_Envista_...National Retail Federation
This document discusses the importance of omni-channel customer experiences and unified commerce. It notes that customers now research and shop across various channels so retailers need a 360-degree view of each customer to provide a consistent experience. Key aspects include personalization, excellent customer service, flexible fulfillment options, and seeing physical and digital experiences as unified to meet rising customer demands and expectations. The document emphasizes that a customer-centric approach is needed to build brand loyalty and satisfaction over a customer's lifetime.Synergize Your Online Platforms
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
CEO Module 3
This document provides information about online marketplaces for selling products as a creative entrepreneur. It defines online marketplaces and discusses the benefits of using them, such as avoiding the need to set up your own payment processing and reaching a wider audience with less investment. The document analyzes several major online marketplaces (Amazon, eBay, Etsy, Bonanza) and provides tips for selling effectively on each platform. It concludes that the best marketplace depends on the types of products being sold and suggests Etsy for handmade goods.
Creating Lasting Relationships in the Digital Age
In the digital age, it's just as important to create lasting relationships with customers. To ensure repeat customers, it's vital that retailers find ways to still connect with shoppers, whether on a computer, tablet or smart phone.
Engaging the Digitally Connected Consumer
The document discusses how to engage digitally connected consumers through a mobile-first approach. It recommends mapping customer journeys, determining where customers are in those journeys, and driving cross-channel communications. It also stresses the importance of creating customer profiles using data from various sources, allowing customers to set their own preferences, and leveraging what is known about customers to provide relevant engagement across channels like email, mobile, social media, and in-store. The goal is to personalize content and messages for each customer based on their behaviors, interests and other profile information.
E commerce
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Online and Direct Marketing (IUNC)
This document discusses various forms of direct and online marketing. It begins by defining direct marketing as establishing direct connections with targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships. It then outlines benefits of direct marketing to both buyers and sellers, including services, delivery, time savings, and ability to target customers. The document also discusses how customer databases can be used for direct marketing and lists common forms like catalog marketing, telephone marketing, and digital marketing methods like mobile, podcasts/vodcasts.
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Summer’s right around the corner, and the competition for your customers’ attention is hotter than ever as brands increasingly shift their focus to ecommerce. Are you equipped to see record-high sales?
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2012 marketing trends for slide share
- 1. Marketing Trends for 2012 Sarah Manley Vivid Image, Inc. www.vimm.com Facebook: Vivid Image, Inc. Email: SarahM@vimm.com
- 2. Location Based Marketing Location Based marketing is when a customer “checks in” and notifies their friends where they are. The customers’ location at any given time = occasion = business opportunity
- 3. Why Offer Location Deals • Location Based Marketing (LBM) connects the What and Who with the When and Where. • It is the right combination of the 4 what makes a marketing campaign successful.
- 4. Types of Offers • Coupons • Discounts • Sweepstakes • Promotional Items • Rewards Remember: The art of transforming consumers’ shared location information into revenues.
- 5. 4Square Examples: ACMC, Willmar Discount off purchase of eye wear with check-in Fieldstone Vineyards, Redwood Falls – Free glass of wine with your first, and every tenth check-in Walgreens, Willmar -Every check-in, a chance to win a $200 gift card Vivid Image, Hutchinson – Free Seminar when you check-in 3 times Remax Preferred Realty, Olivia – Free Re/Max Coffee Mug for first 10 check-ins
- 6. Facebook Examples: Pep’s Barber Shop, Willmar, MN – $3.00 off haircut Stacy’s Nursery, Willmar, MN – 25% off one regular priced item Redwood Area Community Center, Redwood Falls, MN – Check in at RACC and get a free day pass
- 7. Mobile Marketing How does your website look on a smartphone or tablet? Is it readable or does it need a makeover?
- 8. Why Does Your Website Need to Be Mobile? • Mobile phones will overtake PCs as the most common web access devices worldwide by 2013. – Gartner Research Firm 51% of smartphone users are more likely to buy from a retailer with a mobile website, however only 4.8% of retailers have a mobile website. – Microsoft Tag Infographic
- 9. Types of Mobile Websites • Simple and inexpensive, to • Fully viewable Wordpress blogs, • e-commerce, and even • custom touch-and-swipe applications. What does your customer want?