Assignment local social mobile
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The document discusses two local marketing campaigns - one for the James Hotel Lobby Bar and one for the Brooklyn Museum. The hotel bar's objectives are to propose special offers, increase activity, develop its brand awareness, and attract new clients through check-ins. The museum's goals are to create a community, encourage return visits, increase visits, and develop interactions between visitors. The museum campaign is considered "smarter" as it is more fun to use, allows for more interaction, helps develop a community, and is more widely used than the hotel bar campaign.
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The document discusses the evolving role of public relations (PR) in marketing and how PR can be effectively leveraged. Specifically, it notes that PR can shape opinion, inspire action, and change minds through relationship and reputation management. It argues that PR is particularly effective for the travel industry given people's reliance on recommendations and reviews when making travel decisions. The document provides several tips for leveraging PR, including identifying strengths, knowing target audiences, focusing on unique stories, and maintaining robust media relations programs.
Social Media and Retail - December 2010
Overview of trends in social media and retail - download presentation to see speaker notes for most slides
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
This is a presentation illustrating some best practice examples of how hotels and tourism businesses are using social media. It also then demonstrates the benefits to tourism businesses of the new social media platform for the industry called Travelshake.com. Contact Travelshake Social Media at info@travelshake.com or call +353 (0)1 44 333 65 for more information or a free quote and social media audit. Visit: www.TravelshakeSocialMedia.ie
Best practice social check-in’s presentation - Sept 2012 master
This is a presentation I did at SMX Melbourne 2012 on best practice social check-in's. Features a case study. It's probably missing information about Near Field Communications (NFC) - might add that in next time!
Inside Retail Academy: Managing Marketing in a Multi Channel Retail Environment
The document summarizes highlights from an event hosted by Inside Retail Academy on managing marketing in a multi-channel retail environment. Key speakers and their presentations are summarized, including discussions of trends shaping the future of retail like disruptors in the industry and the changing customer shopping journey. Presenters also covered topics like leveraging sponsorship assets, using technology to enhance in-store experiences, the importance of authenticity and evidence-based marketing. The event provided insights into challenges and opportunities retailers face from new technologies and shifting customer expectations.
KeyCode.com Proposal
Schifino Lee presented a proposal and budget for a 10 month advertising campaign for Keycode. The proposal included developing a creative strategy and branding platform, creating advertising concepts and materials, and implementing a strategic media plan across television, radio, online, and social media for test markets and a national launch. The total proposed budget was $760,000, covering agency services, production, social media management, and paid media placement. The next steps outlined engaging Schifino Lee, setting a kickoff meeting, beginning research and planning, and measuring initial test phases to refine the campaign.
Online Marketing - Case study
1. Expedia grew its presence in the Asia-Pacific region through targeted email marketing campaigns. They distributed weekly customized emails targeting unique geographies with region-specific offers and monitored customer interactions to improve targeting.
2. Starbucks has been highly successful with social media marketing. They engage customers through blogs, videos, and social media responses. Their social media strategy focuses on customer experience and charitable causes.
3. Online travel company Expedia and marketing firm e-Dialog partnered on targeted email campaigns to increase revenue in Asia-Pacific. They sent customized emails based on customer profiles and behaviors to improve targeting and sales.
Travelshake.com - Laughlin Rigby
Travelshake.com presented their presentation at the Hotel Website Marketing conference www.hotelwebsitemarketing.com
Foursquare for Business & Retail
The document provides credentials for an online marketing expert with experience working with major brands. It then provides an overview of key foursquare features such as check-ins, badges earned for frequenting certain venues, and becoming the "mayor" by having the most check-ins at a location. It outlines a strategy for businesses to use foursquare by developing objectives, creating an account, claiming a venue, creating offers for mayors or all visitors, incentivizing users, promoting offers on websites and in person, and tracking results. The document concludes by advertising a social media conference with a discount code.
REX conference 2014
This document outlines branding and marketing challenges for shopping centers. It discusses the changing consumer and marketing landscape, with traditional media giving way to new online and social media approaches. It emphasizes the need for strategic brand positioning and an integrated approach across marketing channels. Successful case studies demonstrate tactical campaigns, tenant partnerships, and delivering a branded customer experience to achieve business goals.
User Acquisition Bootcamp for Startups
User acquisition. It's what it all boils down to, isn't it?
If you're not consistently feeding your sales funnel and seeing consistent -- and sustainable -- growth then it's time to think seriously about your user acquisition strategy.
In this presentation from Peter Mansfield from CMO. LA (www.cmo.la) and Early Growth Financial Services (www.earlygrowthfinancialservices.com), you'll get the tools and knowledge you need to optimize your user acquisition (on a tiny or non-existent budget!!).
Takeaways include:
- using content to drive traffic
- email marketing best practices
- PR: yes or no?
- calculating customer acquisition costs (CAC)
- matching up CAC with the lifetime value of a client (LTV)
- key metrics relevant to user acquisition
- and more!
Harness the power of viral marketing in hotel industry: a network discount st...
This document discusses using viral marketing strategies in the hotel industry. It provides three key reasons why quantity-based discounts in viral marketing can effectively target the hotel industry: 1) Customers are receptive to dynamic pricing strategies when making purchase decisions. 2) Hotels can control inventory levels and maintain price integrity. 3) Appropriate pricing strategies can influence customer purchase behavior. The document also outlines several social media platforms that hotels can use for viral marketing campaigns, including Facebook, Twitter, word-of-mouth, and YouTube.
Main Street 101 2010
The document provides guidance on effective promotions for downtown districts. It discusses the role of promotions committees in defining their market, identifying assets, and creating communication strategies. It also covers developing event calendars, including retail-driven, image-building, and signature events. Additional topics include sponsorship, fundraising, business engagement, evaluations, and co-op advertising opportunities like print, radio, and direct mail. The overall aim is to promote the downtown area through strategic planning and multi-channel promotions.
Measuring Marketing ROI: Pipedream or Possibility
The document discusses measuring marketing return on investment (ROI) and outlines challenges in fully capturing ROI. It provides perspectives from industry experts that ROI should be linked to financial performance and cash flow. New approaches to marketing are also needed that move beyond traditional outbound messaging and focus on constant dialogue and relationships with customers.
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The State of Local Marketing - Midwest Foodservice Expo Presentation
The State of Local Marketing - Midwest Foodservice Expo Presentation
School of WOM: Designing and Delivering a Location Based Marketing Program
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Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
Social Media for Hotels, Hospitality and Tourism. By Travelshake.com
Best practice social check-in’s presentation - Sept 2012 master
Best practice social check-in’s presentation - Sept 2012 master
Inside Retail Academy: Managing Marketing in a Multi Channel Retail Environment
Inside Retail Academy: Managing Marketing in a Multi Channel Retail Environment
Harness the power of viral marketing in hotel industry: a network discount st...
Harness the power of viral marketing in hotel industry: a network discount st...
More from migou83
Think tank recap
1. Virtual walkthroughs using technology like Trekwireless can impact customer service expectations by providing an immersive visual experience that is close to reality, influencing customer decisions and raising expectations.
2. Hospitality operations like hotel rooms, events spaces, bars, and restaurants can benefit from virtual walkthroughs by increasing direct and indirect sales, differentiating their service, and promoting events to their full potential.
3. Hotels can integrate services outside their property, like partnerships with stores, museums, restaurants and theaters, to promote these services and increase sales and brand awareness through virtual walkthroughs.
Think tank assignment
1. Virtual walkthroughs using technology like Trekwireless can impact customer service expectations by providing an immersive visual experience that is close to reality, influencing customer decisions and raising expectations.
2. Hospitality operations like hotel rooms, events spaces, bars, and restaurants can benefit from virtual walkthroughs by increasing direct and indirect sales and providing a unique service that differentiates them.
3. Hotels can integrate services outside of the property, like partnerships with stores, museums, and restaurants, to promote these locations and provide an expanded virtual experience for customers.
Think tank assignment
This document discusses the potential impacts and benefits of virtual walkthrough technologies for the hospitality industry. It suggests that virtual walkthroughs could:
1. Raise customer expectations by providing an immersive visual experience that is close to reality.
2. Benefit operations like hotel rooms, events spaces, bars, and restaurants by increasing direct and indirect sales through improved promotion.
3. Integrate external partners and their services, like stores and attractions, to create additional value through virtual experiences.
4. Allow hotels to digitally differentiate themselves and gain competitive advantages by engaging customers through unique virtual experiences.
Remix social network
This document compares two commercial campaigns: Topguest+Instagram and Expedia+Facebook. Both campaigns aim to attract travelers by offering incentives to share content and invites within social communities. The Topguest campaign on Instagram targets travelers who like to share photos and provides rewards like loyalty points. The Expedia campaign on Facebook targets a huge community and motivates players by offering a trip that can be won with friends. Both campaigns are deemed successful as they provide rewards for users and companies, and align with the purpose of social sharing within networks. However, the campaigns do not change the fundamental nature or purpose of the social networks.
New services, that can be delivered digitally
The document proposes mobile applications to improve hotel services and partnerships. It suggests apps that allow guests to print documents remotely, check laundry service times, and view hotel amenities. Potential partnerships with event, taxi, and transportation apps are outlined. Ideas for apps that aggregate social media, enable video calls to staff, control in-room devices, and notify bellhops are presented. The document also proposes a digital brochure app showcasing hotel resorts.
New services, that can be delivered digitally
This document proposes mobile applications to improve hotel services and customer experience. It suggests apps that would allow guests to print documents remotely, check laundry service status, and access information about hotel amenities. The document also recommends partnering with transportation, event, and review apps, and developing apps for accessing social media, communicating with staff, controlling in-room devices, requesting car retrieval, and viewing digital hotel brochures.
D di h, think tank 2011
This document proposes mobile applications to improve hotel services and customer experience. It suggests apps that would allow guests to print documents remotely, check laundry service status, and access information about hotel amenities. The document also recommends partnering with transportation, event, and review apps, and developing apps for accessing social media, communicating with staff, controlling in-room devices, requesting car retrieval, and viewing digital hotel brochures.
D di h, think tank 2011
This document proposes mobile applications to improve hotel services and customer experience. It suggests apps that would allow guests to print documents remotely, check laundry service status, and access information about hotel amenities. The document also recommends partnering with transportation, event, and review apps, and developing apps for accessing social media, communicating with staff, controlling in-room devices, requesting car retrieval, and viewing digital hotel brochures.
Social media rewards
Social rewards on social networks are an engaging new way for companies to interact with customers, but there are concerns about whether they can maintain customer loyalty over time. While social rewards can initially attract many active users, people may lose interest quickly if the content and rewards do not evolve. Additionally, if not properly supported, companies can lose their reputation. However, if social rewards are well-linked to a company's real business and offerings, it has the potential to reach a broad new audience and serve as a new customer relationship management approach.
Measuring Social Influence
This document discusses a social media influence measuring tool called Empire Avenue. The tool represents each person and company as a stock. The more active a user is on social networks, the higher the value of their stock increases. Users can invest in other people to earn virtual money to reinvest. The tool can be used by companies to increase brand awareness by motivating influential users to reinvest and improve visibility. It is presented as a fun and addictive gaming tool to engage followers and drive traffic to websites to potentially increase revenue. The tool provides a more interactive and quantifiable way to measure social influence compared to other methods.
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Assignment local social mobile
- 2. Example of Local+Social+Mobile Check-In at the Lobby bar and receive special offer.
- 4. What are the objectives of each campaign James Hotel Lobby Bar: Propose special offers Increase bar’s activity Develop hotel’s brand awareness Provide guest unique experience Be connected with mobile costumers Attract potentials clients Be competitive on the market
- 5. What are the objectives of each campaign Brooklyn Museum: Create a community Encourage visitors to come back Increase the visits Visitors are the principals actors in recommending the museum Develop the interactions and engage visitors.
- 6. What social tools are used in each campaign Brooklyn Museum: James Hotel Lobby Bar
- 8. Amount of sales