The document discusses the importance of enhancing Danville's streetscape, signage, and public spaces to foster business development and attract visitors. It emphasizes learning from successful examples in other cities and outlines actionable steps such as adopting best practices, improving signage, and focusing on community-friendly spaces. The document also raises common questions regarding urban planning challenges and suggests collaboration with local officials to drive improvements.

1. Visiting Danville… AND OUR STREETSCAPE, OUR SIGNAGE, AND OUR SPACES

2. In the near future, we will need to focus on product development in addition to our traditional promotional duties

3. Why act now?

4. Why act now? Impact of Expanded Alcohol Sales

5. Expanded Alcohol

6. Expanded Alcohol Events Eat Drink Danville Constitution Square Arts Fest Gallery Hops Great American Brass Band

7. Expanded Alcohol Events Eat Drink Danville Constitution Square Arts Fest Gallery Hops Great American Brass Band More to come…

8. Why act now? Other issues.. Planning and Zoning Headlines Our Parks and Green Space Trails and Pedestrian Issues

9. Being in position… Step One: Review Best Practices Step Two: Adopt and Implement a Comprehensive Plan

10. What Other Cities Are Doing Right

11. Streetscape Emphasis Conducive to Business Development Visually Appealing More Walkable Safer for Pedestrians Pet-friendly Stores and Restaurants Trees and planting

12. Franklin, TN

13. Franklin, TN

14. Franklin, TN

15. Franklin, TN

16. Asheville, NC

17. Asheville, NC

18. Asheville, NC

19. Corning, NY

20. Streetscape Summary People enjoy walking downtown with a critical mass of retail, arts, dining, and events.

21. Signage Equally as important to visitors as streetscape. Can be wrapped into streetscape plan. Critical for way-finding, brand enhancement, and business development.

22. Lexington, KY

23. Franklin, TN

24. Newport, KY

25. Signage Quality signage goes hand-in-hand with a strong streetscape.

26. Spaces Green Spaces Community Spaces Gathering Areas The popularity of these types of spaces is exponentially growing.

27. Bernheim Forrest, KY

28. Corning, NY

29. Corning, NY

30. Charleston, SC

31. Abingdon, VA

32. Lexington, KY - Cheapside Park

33. Lexington, KY - Cheapside Park

34. Spaces These areas service local needs, but also bring in tons of visitors. Concerts, events, and performances are perfect in these areas . Community gardens are also in the news, along with farmers markets and C.S.A.s.

35. Common Questions What is being done about people getting hit crossing the street? What can or can’t be done with our business signage? How do we fix the parking problem? Where can we set up the Farmers Market? How can we better our parks?

36. Common Questions Is Millennium Park getting all the funding? Where can we put a downtown festival? Why is it so hard to shut down streets for event? Why is it so difficult finding our way around town? How many banks/financial/doctors offices do we need downtown? When will our streetlights match?

37. Common Questions Perhaps by outlining a plan of action that we can push for, we can help begin to answer some of these questions. And we feel that at the heart of these issues are streetscape, signage, and spaces.

38. Moving Forward What we have Great relationship with the Heart of Danville Solid Streetscape base Well-established national and regional festivals

39. Moving Forward Strong P&Z office Parking Garage Dining options Excellent retail base Community Support Bedrock arts organization

40. Moving Forward Our Challenges Streetscape tied to state funding Dated signage ordinance No real way-finding system.

41. Moving Forward Limited Public Space Decline in City Parks

42. Moving Forward Let the “what ifs” begin….

43. Moving Forward What if… We push the City and Frankfort to step up? We pushed for a city-owned public space or structure for events? We focused on more greenery and flowers downtown?

44. Moving Forward What if… Our other parks got the attention they deserve? We tweaked our branding approach to coordinate with a new signage system?

45. Moving Forward Let’s.. Go to our elected officials and key board members and invite them to see some of the places that do it so well. Sponsor trips to places like Franklin or Asheville. Allow people to see the steps other cities have taken.

46. Moving Forward Let’s... Look at branding research and how we might translate it. See what Frankfort and Danville can do with the streetscape plan and our signage.

47. Moving Forward Let’s.. Research alternative uses for our parks and grant programs that help with beautification .

48. Moving Forward If we can focus on these key areas, I think visiting Danville will be a better, and more frequent, experience.