The document discusses the continued importance of email marketing despite the rise of social media. It provides statistics that show:
1) While social media usage is increasing across various age groups, people still use email regularly and it drives more purchases than any other channel.
2) Email marketing spending is expected to increase by 10% each year as businesses recognize its effectiveness.
3) Two case studies demonstrate how targeted email campaigns can successfully promote offers and drive revenue when used in conjunction with social media like Facebook.
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
The ROI of Social Media is a presentation given by Dorian Benkoil of TeemingMedia.com at Social Media Weekend at Columbia University's graduate school of journalism.
It delves into how to figure out whether what you're spending, the effort you're putting into social media, is justified, and how to make it work better to achieve your goals -- all of which is something Teeming Media and Dorian do regularly for publishers.
Which one works - Comparing the effectiveness of online marketing channelsJMH Consulting
Facebook, LinkedIn, Google Adwords, Display, Bing. More and more departments are using such online channels as part of their core marketing strategy. However, there are many questions about the effectiveness of each marketing channel in attracting leads and students. This presentation will review the most popular online marketing channels using actual (anonymous) data from schools. We will also discuss the effectiveness of each channel in generating awareness, leads, and enrollments. Attendees will leave with a better understanding of which online marketing platforms are most likely to add value to their programs.
@buzzsocially Pollinate Offers to the Masses! Build Likes and Followers,Daily Deals, Contests! BUZZSOCIALLY: The Most Advanced Integrated Social Marketing Platform To Date!
The ROI of Social Media is a presentation given by Dorian Benkoil of TeemingMedia.com at Social Media Weekend at Columbia University's graduate school of journalism.
It delves into how to figure out whether what you're spending, the effort you're putting into social media, is justified, and how to make it work better to achieve your goals -- all of which is something Teeming Media and Dorian do regularly for publishers.
Which one works - Comparing the effectiveness of online marketing channelsJMH Consulting
Facebook, LinkedIn, Google Adwords, Display, Bing. More and more departments are using such online channels as part of their core marketing strategy. However, there are many questions about the effectiveness of each marketing channel in attracting leads and students. This presentation will review the most popular online marketing channels using actual (anonymous) data from schools. We will also discuss the effectiveness of each channel in generating awareness, leads, and enrollments. Attendees will leave with a better understanding of which online marketing platforms are most likely to add value to their programs.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
Every event - virtual, hybrid, or in-person - needs marketing. Take a look at the most effective marketing techniques for increasing your participants by engaging and rewarding the participants who have already signed on.
10 Steps To Pivot To Content Marketing by @jennydburnhamJennifer Burnham
The journey from a ‘like–based’ social strategy (circa 2010) to a ‘lead-based’ ROI strategy (today) is more of a path of discovery than a straight line for many businesses.
At Salesforce.com, we began to make this shift almost a year ago as our goals related to social strategy matured. We did not have a compass or blueprint to guide us at the time, but looking back, we see ten key steps that set us on the path to a fully working inbound content engine.
This is an overview of 10 proven steps to build a content marketing strategy that will bring new sources of leads to your business.
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
In this presentation, originally developed for an American Marketing Association webinar, I cover:
> Website calls-to-action
> The online email sign-up page(s)
> Incentives
> Double opt-in tactics
> Social media strategies
> Events and webinars
The presentation includes a couple case studies with quantitative results -- so you can learn from those who are actually implementing these strategies and tactics.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
Facebook Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
The Future of Online Giving - Are You Awake?Blackbaud
Although author/columnist Malcolm Gladwell discredits social media for facilitating the revolutions we are currently seeing around the world, we disagree. Come find out how the future of social media is being played out across our nonprofit landscape. Learn from advanced case studies and groundbreaking research, and take a glimpse into where fundraising in social media is heading in the future.
Blackbaud NetCommunity Grow: Integrated Strategy, Technology, and Impact Blackbaud
Blackbaud NetCommunity Grow is a one-stop shop solution you can’t find anywhere else. Benefit from our web design expertise, targeted content, strategic eMarketing program, and advanced email features that create a truly interactive and impactful online experience. You won’t believe the results customers are seeing. Join us to find out what it can do for you!
Every event - virtual, hybrid, or in-person - needs marketing. Take a look at the most effective marketing techniques for increasing your participants by engaging and rewarding the participants who have already signed on.
10 Steps To Pivot To Content Marketing by @jennydburnhamJennifer Burnham
The journey from a ‘like–based’ social strategy (circa 2010) to a ‘lead-based’ ROI strategy (today) is more of a path of discovery than a straight line for many businesses.
At Salesforce.com, we began to make this shift almost a year ago as our goals related to social strategy matured. We did not have a compass or blueprint to guide us at the time, but looking back, we see ten key steps that set us on the path to a fully working inbound content engine.
This is an overview of 10 proven steps to build a content marketing strategy that will bring new sources of leads to your business.
Digital Fundraising strategy guide with online fundraising campaign examples and case studies. This online fundraising presentation also makes recommendations on the systems and infrastructure you need to put in place and getting the right resources into the team.
Digital fundraising includes Email, Websites, Mobile, Social Media, Search, Content Marketing and more.
There is a shorter version of this presentation that just focuses on emerging Mobile, Content and Social Media fundraising.
In this presentation, originally developed for an American Marketing Association webinar, I cover:
> Website calls-to-action
> The online email sign-up page(s)
> Incentives
> Double opt-in tactics
> Social media strategies
> Events and webinars
The presentation includes a couple case studies with quantitative results -- so you can learn from those who are actually implementing these strategies and tactics.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
Facebook Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Back by popular demand, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2010 in San Francisco. Watch email marketers from Travelocity, Shockwave Games, and Hautelook battle for the title of "Email Marketing Champion"
Customer Experience Email Marketing (CX Email Marketing) is a balanced approach to email marketing in which brands achieve their goals and objectives by helping customers achieve theirs. It shouldn’t be a radical notion, but a quick glance through the inbox will reveal message after message fails to ask one simple question: “How can we help you today?”
Join this webinar to:
- Discover how Retail and Travel brands are currently faring with each CX Email Marketing pillar: Helpfulness, Personalisation & Customer-focused
- Learn how to leverage the three pillars of CX Email Marketing & deliver more engaging and valuable emails
- Be inspired by some great case studies of emails that are delivering RealTime Customer Email Experiences well
Based on the joint Holistic Email Marketing & Liveclicker Research Report: Customer Experience Email Marketing: Getting Ahead of the Consumer
Webinar:
https://www.holisticemailmarketing.com/in-person/email-marketing-events/holistic-live-connect/webinar-customer-experience-email-marketing-getting-ahead-of-the-consumer/
Report:
https://www.holisticemailmarketing.com/insights/customer-experience-report/
Top Tactics & Techniques for Growing Your Email Subscriber ListJoel Book
Permission-based email has become the foundation of successful one-to-one marketing, and a company's database of email subscribers is one of it's most valuable assets. In this presentation from the 2013 MarketingSherpa Email Summit, Joel Book of ExactTarget shares examples of how smart brands are attracting new email subscribers.
Back by popular demand for three years running, StrongMail hosted the Ultimate Email Marketing Championship at the DMA Annual 2011 in Boston. Watch email marketers from Turner, StubHub, HauteLook and Joss & Main.
This month we'll explore the topic of Using Banner Ads to Attract Customers. Join us for this webinar as we get an overview of how important using banner ads to attract customers is for your organization.
Similar to Direct Marketing Is Not Dead in the Face of Social (20)
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
3. Facebook Statistics
• More than 750 million active users
• 50% of active users log on to Facebook in any
given day
• Average user has 130 friends
• Active users increased 200% in two years from
250mm in July 2009 to 750mm in July 2011.
Source : Facebook.com, August 16, 2011
4. Social Networks becoming more
popular across age groups
75% of teens use Facebook.
By age 17, 86% do. (Ipsos Public Affairs)
85% of online users age 45-54
use some form of social media,
plus 79% of 55+ group. (Harris Interactive)
7. Email continues to be a key
communication channel
• More than 93% of online consumers are
SUBSCRIBERS, and have provided their email address
to at least one company or brand.
• 88% of U.S. online consumers check email daily, and
94% use email at least once a week.
• And more than 50% of consumers make purchases as a
direct result of email—it drives more conversions than
any other channel
(Exact Target’s Email X-Factor study, 2010)
10. Wyndham Rewards
• Umbrella loyalty program for Wyndham Hotel
group
• Earn rewards for staying with over 6500
locations globally across 11 hotel brands
11. 2 Case Studies
• There’s more we can do with email
• Facebook and Email are friends
12. Case Study #1
Email Approach - Summer 2011 Campaign
Objectives:
Drive stays during the summer months
Test offers to continue to gain learnings
Strategies:
Data model on member base and
assigned specific offers
Target offers to members via email and
direct mail
13. How do we get the word out about
targeted offers?
Messaging is a challenge Email is a great solution for
for our targeted promos this challenge
• DM is expensive
• Targeting media to individual • Email is affordable
level difficult • Extremely targetable down
• Website is dependent on to promo status
members visiting and logging • Control of number emails
in member receives
14. Started with the basics…
Registration
Confirmation Email
Message in existing
emails
Registration Landing
Page
15. Plus seasonal standalone emails
Sent to all non-registered members
Halfway through
promotion
Initial Launch
Second Drop
27. Result Highlights
7.5 million total contest engagements!
Highest # of engagements compared to 500+ social media
campaigns in categories from travel, entertainment, fashion, &
beauty.
Submissions
Votes
Comments
Ratings
Source: Agency, Gloto. Compared to similar campaigns of the same duration
28. 28
Result Highlights
7,000 Entries
Email Drives Results > 39% of total entries
Email
Email
32. • There’s still more we can do with email
– Triggered-based email can help to increase
efficiency and targeting
• Facebook and Email are friends
– Facebook and emails can work together to
drive engagement