These slides were prepared under the theme, Analysing Consumer Markets for which Disney being a case study was thoroughly taught to us in the Internship by Prof. Sameer Mathur, IIM Lucknow. Feel free to learn from the same.
The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.
This campaign is to reposition "Bubbles by Merry", a very distinct sparkling wine in Merry Edwards' Winery portfolio.
The challenge was given by Professor John Durham during the Advertising class, part of the Master of International Marketing program at Hult International Business School, San Francisco, CA.
Our solution came from a consumer behavior insight. We have decided to tap into a completely new market niche, and revamped both brand positioning and packaging design. We have created a 360º integrated campaign in order to tackle this opportunity.
Team - Sparkles&Stars
Anthony Salazar
Bruna Piovesan
Gloria Benatuil
Katherine da Silva
Lucie Neumanova
Pierre Lagarde
Each group is required to present a concise pitch to potential investors. The pitch addressed two overarching questions:
- What is the business opportunity?
- Why should someone invest?
Dave Wieneke of ISITE Design explains why he has an axe, and opens Delight 2012 with a bang.
Originally presented at Delight 2012, Oct. 10, 2012. http://delight.us/conference
This document discusses how to use Google search advertising to promote a coffee shop called Purity Coffee. It recommends using targeted, data-driven Google ads focused on relevant keywords to reach the right customers and drive traffic to the coffee shop's website. Specific tactics mentioned include targeted ads, understanding customer demographics, analyzing keyword data, and creating promotional landing pages and offers to improve return on investment from the advertising budget.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
The Ace Awards is an annual event hosted by the Reno-Tahoe American Marketing Association (AMA). The goal of the Ace Awards is to recognize and acknowledge marketing excellence within our community. Over the years, the Reno-Tahoe AMA has worked to make the Ace Awards nomination process open to businesses of all industries and sizes, including but not limited to small businesses, agencies, non-profits, and corporate operations. This presentation contains an overview of all the 2012 nominees.
This campaign is to reposition "Bubbles by Merry", a very distinct sparkling wine in Merry Edwards' Winery portfolio.
The challenge was given by Professor John Durham during the Advertising class, part of the Master of International Marketing program at Hult International Business School, San Francisco, CA.
Our solution came from a consumer behavior insight. We have decided to tap into a completely new market niche, and revamped both brand positioning and packaging design. We have created a 360º integrated campaign in order to tackle this opportunity.
Team - Sparkles&Stars
Anthony Salazar
Bruna Piovesan
Gloria Benatuil
Katherine da Silva
Lucie Neumanova
Pierre Lagarde
Each group is required to present a concise pitch to potential investors. The pitch addressed two overarching questions:
- What is the business opportunity?
- Why should someone invest?
Dave Wieneke of ISITE Design explains why he has an axe, and opens Delight 2012 with a bang.
Originally presented at Delight 2012, Oct. 10, 2012. http://delight.us/conference
This document discusses how to use Google search advertising to promote a coffee shop called Purity Coffee. It recommends using targeted, data-driven Google ads focused on relevant keywords to reach the right customers and drive traffic to the coffee shop's website. Specific tactics mentioned include targeted ads, understanding customer demographics, analyzing keyword data, and creating promotional landing pages and offers to improve return on investment from the advertising budget.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
The document discusses models for control in online retail environments, with options for buyer-controlled, seller-controlled, and third party-controlled models. It also discusses an online retailer's competitors and strategies to maintain leadership in the space. Key metrics are presented on the company's online visibility and consumer interactions. Different approaches are analyzed for how competitors segment customers and position themselves in terms of values.
Introducing the Discipline of User Experience Design (UXD) to a Traditional A...Richard Verne
This is a presentation given to an audience of account executives at a traditional advertising agency with the goals of introducing the discipline of user experience design and helping them understand how to "sell" experience design services through to clients.
McDonald's has built strong brand equity over the years through consistent marketing activities and branding elements. The brand is recognized worldwide for its iconic Golden Arches logo, red and yellow colors, and "I'm Lovin' It" slogan. McDonald's serves over 68 million customers daily across its 35,000 locations in 119 countries. Through maintaining consistency in operations, innovating new products, and focusing on quality service, McDonald's has created strong consumer connections to the brand.
The ultimate search of the perfect customer experience By Brian SolisJahia Solutions Group
Are you experienced?
The ultimate search of the perfect customer experience: What is means for brands and how to create them. Presented by Brian Solis.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
This document discusses the power of storytelling for brands. It provides an overview of Conductor Brand Programming, a company that helps brands tell their story across different media channels in an engaging way. Conductor believes that a brand's story is key to building meaningful and profitable connections with consumers. The document outlines Conductor's services and approach, which involves developing a brand's story foundation and programming it through various forms of content across multiple screens. Case studies are also presented to demonstrate Conductor's work helping brands like Stouffer's and the National Hockey League tell their story.
Café Coffee Day is India's largest coffee chain with over 1450 cafes across 172 cities. It attracts a large youth customer base between the ages of 15-45 who spend on average 45 minutes at the cafes. Research shows that customers come to CCD primarily to socialize with friends rather than just for the coffee. The document discusses how CCD can be leveraged as an alternative marketing medium to connect with this youth audience through in-cafe promotions, sampling, contests, and other engaging activities. Examples are provided of past campaigns by brands like ITC, Metro Now, Hershey's, Wrigley's that were successful at their objectives through CCD activations.
SVEN.org Design-Led Marketing - Harry West - frogFortuneCMO, LLC
This document discusses designing magical customer experiences. It begins by defining an experience as intentionally engaging customers in a memorable event using services and goods. Research shows that experiences make people happier than possessions. The purpose of customer experience design is to grow customers, increase sales, and reduce costs. It then outlines frog's approach to experience design, which includes in-context research, prototyping the experience, telling stories, beautiful design, and developing organizational capabilities. The overall message is that creating and delivering better experiences for customers is now imperative for companies.
Digital EDGEucation autumn - bringing it back to the consumer4Ps Marketing
This document discusses harnessing user generated content (UGC) for search engine optimization strategies. It defines UGC as content created by customers rather than brands, such as photos, videos and reviews. The document advocates leveraging UGC because it provides fresh, authentic content that builds trust and engagement. It recommends starting conversations to encourage UGC, matching promotions to audiences, and creating dedicated landing pages. Success can be measured through various metrics like social shares, conversions and brand ambassadors. The key is understanding customer interests and aligning UGC strategies and business objectives.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
Oam brk marketing execution of brand awareness campaign draft (3)-06-nov14costabir
This document outlines a marketing campaign plan for an online real estate portal called BuyRentKenya. The goal is to increase traffic by 50% through research, strategy development, creative executions, and performance tracking. Key aspects include defining the brand vision to be Kenya's top property portal through a simple user experience. A mascot named Mr. BRK was created to promote the brand's message of being easy, affordable, and trustworthy. The campaign utilized various channels like TV, radio, print, online and events. Through these efforts, site traffic increased over the months with growing brand awareness and a favorable cost to advertising value ratio.
Customer Experience Journeys and planning for data-fueled personalized experiences The customer journey is no longer linear. Planning and executing personalized and data-fueled customer journeys is becoming more and more imminent and an expectation. Brands should strive to provide a consistent and personalized experience for the customer using data and technology to understand their customers’ preferences and needs. The journey is constantly evolving as new technologies emerge and customer expectations change. Companies must stay attuned to these developments and continually update their approach to ensure they are delivering the best possible digital customer experience. Learn how to stay ahead in this ever-evolving world.
Review case studies in user experience from Apple, Toyota, Charmin, and Oakley that demonstrate how good UX separated the wins from the disastrous blunders. Then learn how to integrate these examples into your digital marketing, including services, techniques, and measurements to increase conversion, loyalty, revenue and profits.
Steven is currently Director of User Experience at GS&F, a marketing communications agency in Nashville,Tennessee. He now leads efforts to serve both internal needs and consumer experiences for brands by executing user research, product & campaign concepts, brand & consumer experience consulting, and creative direction.
The document is a prospectus for Cudos Consulting, a company that helps other organizations develop strong customer experience programs. They provide services such as customer experience strategy development, user experience design, journey mapping, voice of customer programs, cultural change consulting, and customer segmentation. Their goal is to help companies create valuable experiences for customers and build loyal customer bases to ensure future sustainability. They have extensive experience developing customer experience programs across different industries.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
The document outlines the mission, vision, products, market analysis, segmentation, target market, and marketing mix of Time Talker Watches. The company's mission is to provide quality products and services to create a positive customer experience. Its vision is to become a famous, innovative, and progressive brand worldwide. The watches have features like leather straps, MP3 players, and long battery life. The document discusses analyzing the market situation and factors influencing customers and the company. It segments the market based on demographics, geography, psychology, and behaviors, targeting students, executives, and high-earning customers. The marketing mix will focus on product, price, place, and promotion.
The document outlines the mission, vision, products, market analysis, segmentation, target market, and marketing mix of Time Talker Watches. The company's mission is to provide quality products and services to create a positive customer experience. Its vision is to become a famous, innovative, and progressive brand worldwide. The watches have features like leather straps, MP3 players, and long battery life. The document discusses analyzing the market situation and factors influencing customers and the company. It segments the market based on demographics, geography, psychology, and behaviors. The target markets are students, executives, and high-earning customers. The marketing mix will focus on product, price, place, and promotion.
The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
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Similar to Disney - Spreading Around Happiness Since 90 years
The document discusses models for control in online retail environments, with options for buyer-controlled, seller-controlled, and third party-controlled models. It also discusses an online retailer's competitors and strategies to maintain leadership in the space. Key metrics are presented on the company's online visibility and consumer interactions. Different approaches are analyzed for how competitors segment customers and position themselves in terms of values.
Introducing the Discipline of User Experience Design (UXD) to a Traditional A...Richard Verne
This is a presentation given to an audience of account executives at a traditional advertising agency with the goals of introducing the discipline of user experience design and helping them understand how to "sell" experience design services through to clients.
McDonald's has built strong brand equity over the years through consistent marketing activities and branding elements. The brand is recognized worldwide for its iconic Golden Arches logo, red and yellow colors, and "I'm Lovin' It" slogan. McDonald's serves over 68 million customers daily across its 35,000 locations in 119 countries. Through maintaining consistency in operations, innovating new products, and focusing on quality service, McDonald's has created strong consumer connections to the brand.
The ultimate search of the perfect customer experience By Brian SolisJahia Solutions Group
Are you experienced?
The ultimate search of the perfect customer experience: What is means for brands and how to create them. Presented by Brian Solis.
Brian Solis is a principal analyst at Altimeter Group, a Prophet company. He is also an award-winning author, prominent blogger/writer, and keynote speaker.
A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation, culture 2.0, and innovation strategies and that enable businesses to adapt to new connected markets from the inside out.
This document discusses the power of storytelling for brands. It provides an overview of Conductor Brand Programming, a company that helps brands tell their story across different media channels in an engaging way. Conductor believes that a brand's story is key to building meaningful and profitable connections with consumers. The document outlines Conductor's services and approach, which involves developing a brand's story foundation and programming it through various forms of content across multiple screens. Case studies are also presented to demonstrate Conductor's work helping brands like Stouffer's and the National Hockey League tell their story.
Café Coffee Day is India's largest coffee chain with over 1450 cafes across 172 cities. It attracts a large youth customer base between the ages of 15-45 who spend on average 45 minutes at the cafes. Research shows that customers come to CCD primarily to socialize with friends rather than just for the coffee. The document discusses how CCD can be leveraged as an alternative marketing medium to connect with this youth audience through in-cafe promotions, sampling, contests, and other engaging activities. Examples are provided of past campaigns by brands like ITC, Metro Now, Hershey's, Wrigley's that were successful at their objectives through CCD activations.
SVEN.org Design-Led Marketing - Harry West - frogFortuneCMO, LLC
This document discusses designing magical customer experiences. It begins by defining an experience as intentionally engaging customers in a memorable event using services and goods. Research shows that experiences make people happier than possessions. The purpose of customer experience design is to grow customers, increase sales, and reduce costs. It then outlines frog's approach to experience design, which includes in-context research, prototyping the experience, telling stories, beautiful design, and developing organizational capabilities. The overall message is that creating and delivering better experiences for customers is now imperative for companies.
Digital EDGEucation autumn - bringing it back to the consumer4Ps Marketing
This document discusses harnessing user generated content (UGC) for search engine optimization strategies. It defines UGC as content created by customers rather than brands, such as photos, videos and reviews. The document advocates leveraging UGC because it provides fresh, authentic content that builds trust and engagement. It recommends starting conversations to encourage UGC, matching promotions to audiences, and creating dedicated landing pages. Success can be measured through various metrics like social shares, conversions and brand ambassadors. The key is understanding customer interests and aligning UGC strategies and business objectives.
How would you like your brand to join conversations of over 300000 young people who spend over 45 minutes at our 900+ cafes every day? At Cafe Coffee Day we're all about making the circle bigger, so get in touch with us to see how you can get in touch with those who matter to you!
Visit www.cafecoffeeday.com for more details.
Oam brk marketing execution of brand awareness campaign draft (3)-06-nov14costabir
This document outlines a marketing campaign plan for an online real estate portal called BuyRentKenya. The goal is to increase traffic by 50% through research, strategy development, creative executions, and performance tracking. Key aspects include defining the brand vision to be Kenya's top property portal through a simple user experience. A mascot named Mr. BRK was created to promote the brand's message of being easy, affordable, and trustworthy. The campaign utilized various channels like TV, radio, print, online and events. Through these efforts, site traffic increased over the months with growing brand awareness and a favorable cost to advertising value ratio.
Customer Experience Journeys and planning for data-fueled personalized experiences The customer journey is no longer linear. Planning and executing personalized and data-fueled customer journeys is becoming more and more imminent and an expectation. Brands should strive to provide a consistent and personalized experience for the customer using data and technology to understand their customers’ preferences and needs. The journey is constantly evolving as new technologies emerge and customer expectations change. Companies must stay attuned to these developments and continually update their approach to ensure they are delivering the best possible digital customer experience. Learn how to stay ahead in this ever-evolving world.
Review case studies in user experience from Apple, Toyota, Charmin, and Oakley that demonstrate how good UX separated the wins from the disastrous blunders. Then learn how to integrate these examples into your digital marketing, including services, techniques, and measurements to increase conversion, loyalty, revenue and profits.
Steven is currently Director of User Experience at GS&F, a marketing communications agency in Nashville,Tennessee. He now leads efforts to serve both internal needs and consumer experiences for brands by executing user research, product & campaign concepts, brand & consumer experience consulting, and creative direction.
The document is a prospectus for Cudos Consulting, a company that helps other organizations develop strong customer experience programs. They provide services such as customer experience strategy development, user experience design, journey mapping, voice of customer programs, cultural change consulting, and customer segmentation. Their goal is to help companies create valuable experiences for customers and build loyal customer bases to ensure future sustainability. They have extensive experience developing customer experience programs across different industries.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
- The document proposes opening an organic coffee and tea shop that sources high quality products and provides a pleasant atmosphere for customers.
- The business would sell various types of tea and coffee drinks priced between Rs. 40-275, as well as arrange for food delivery from nearby restaurants.
- The goals are to attract customers through quality products and good customer service while located in an area with high foot traffic such as a shopping center.
The document outlines the mission, vision, products, market analysis, segmentation, target market, and marketing mix of Time Talker Watches. The company's mission is to provide quality products and services to create a positive customer experience. Its vision is to become a famous, innovative, and progressive brand worldwide. The watches have features like leather straps, MP3 players, and long battery life. The document discusses analyzing the market situation and factors influencing customers and the company. It segments the market based on demographics, geography, psychology, and behaviors, targeting students, executives, and high-earning customers. The marketing mix will focus on product, price, place, and promotion.
The document outlines the mission, vision, products, market analysis, segmentation, target market, and marketing mix of Time Talker Watches. The company's mission is to provide quality products and services to create a positive customer experience. Its vision is to become a famous, innovative, and progressive brand worldwide. The watches have features like leather straps, MP3 players, and long battery life. The document discusses analyzing the market situation and factors influencing customers and the company. It segments the market based on demographics, geography, psychology, and behaviors. The target markets are students, executives, and high-earning customers. The marketing mix will focus on product, price, place, and promotion.
The document discusses strategies for creating destinations where people want to be through place branding and exceptional customer experiences. It provides examples of projects that delivered on this promise, such as transforming a sterile site into a community hub (Kaleidoscope) and leveraging the name power of an iconic brand (OZ). The changing consumer landscape and rise of social media are also addressed as both a challenge and opportunity to engage customers in new ways.
Similar to Disney - Spreading Around Happiness Since 90 years (20)
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
19. “Whatever you do, do it well. Do it so well that
when people see you do it they will want to come
back and see you do it again and they will want to
bring others and show them how well you do what
you do.”
- Walt Disney
21. DISCLAIMER
Created by Rishabh Singh, IIT (ISM) Dhanbad, during a
Marketing Internship under the guidance of Prof Sameer Mathur,
IIM Lucknow.
Prof. Sameer Mathur
IIM Lucknow
Rishabh Singh
IIT (ISM) Dhanbad