Jon handel - Marketing Campaigns
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This document describes several marketing campaigns conducted by GustoNY Marketing for various clients. It details campaigns created for DreamWorks to promote the film Kung Fu Panda to children, for Disney promoting the High School Musical video game, and for the art organization KiptonART to promote their rental program and artist studio visit series. It also summarizes producing a large event for over 800 people to celebrate the New York Press' annual "Best of Manhattan" issue release.
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Jon handel - Marketing Campaigns
- 1. ©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL. Marketing Campaigns
- 2. ©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL. Client: DreamWorks DreamWorks came to Nickelodeon looking for ways to promote their Kung Fu Panda film release to children ages 6-14. We created a print and digital campaign driving readers to an online sweepstakes that no kid could resist. One lucky fan had their voice used as a character in the film as well as won a t r i p t o D r e a m W o r k s studios!
- 3. ©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL. Client: Disney – High School Musical Nick Magazine readers were magically transformed into rock stars as part of Disney’s High School Musical video game print ad campaign. The colorful advertorial gave kids all the inside tips to plan the ultimate karaoke party. The ad drove kids to the video game’s website for bonus content and purchase information.
- 4. ©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL. Client: KiptonART GustoNY Marketing helped launch the KiptonART Rental Program where customers could rent the artwork of emerging artists on a trial basis (opportunity to purchase later). This program filled a significant niche for art lovers on a budget. To promote the program we created a digital outreach campaign using social networks, email newsletters, partnerships (Pulse Art Fair) and printed flyers.
- 5. ©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL. Client: KiptonART – Artist Studio Visits Series As added value to patrons and brand buzz- building, KiptonART developed a monthly artist studio visit series. Each month, between two and four emerging artists would invite the public into their studios/homes for an intimate tour and discussion. The series received a great deal of editorial coverage and chatter in the blogosphere. The sale of multiple art pieces resulted directly from these visits.
- 6. ©2011 JON HANDEL. WWW.GUSTONYMARKETING.COM. @JONATHANHANDEL. Client: New York Press For the New York Press’ annual Best of Manhattan Issue Release Party, we produced a massive event at the renowned Puck Building in NYC. Over 800 readers, clients and staff joined in the celebration. Party rocking DJs, The Rub, had the dance floor packed. Complimentary food and drinks were served. The event was sponsored by Red Stripe, Brooklyn Brewery, Xellent Vodka, Beaujolais Wine, Harley Davidson, Black Seal and Boro Vodka.