This document outlines Electrolux Latvia's process to develop a new community support policy through stakeholder engagement. It describes how Electrolux Latvia lacked clear beneficiary selection criteria and involved employees in developing the new policy. Employees surveyed expressed willingness to participate in joint activities and voluntary work. Stakeholders were also interviewed. An workshop was held where employees generated content and ideas through group work and brainstorming. The result was a new system outlining main principles, forms of support, and a support scheme with an application process and criteria. A Sustainability Award was also created to recognize employee efforts in sustainability.

1. Glocalized approach to
community support
Eduards Reneslacis, MD, Electrolux Latvia Ltd.
November 9th, 2011
Riga

2. Achievements
2

3. Situation
• Electrolux Latvia - vague definition on beneficiaries
and selection criteria
• Misinterpretation of selected beneficiaries by Employees
• Support Call selection process – too time consuming and
unintelligable
3

4. Goal
To develop Community Support Policy of Electrolux Latvia
Ltd. that would contribute to the team cohesion
and engagement of stakeholders
4

5. Strategy
• Planning process based on the most
important stakeholders’ (employees, service and trade
partners) views
• "Allowing" the employees to develop a policy
framework and set priorities
5

6. Analysis. Stakeholder engagement
6

7. Research on good practice
7

8. Employees survey
100% ready to engage
• 47% are willing to participate in joint activities
• 23% are willing to offer voluntary work
8

9. Stakeholder interviews
• Video
9

10. Planning.Team work
10

11. Workshop planning
• Strategic choice of workshop venue
• Explanation of commmunity support and volunteering
principles
• Participants generated content:
– sharing personal experiences and expectations
– group work – materiality analysis
– brainstorming
11

12. Result. System
12

13. Main principles
13

14. Forms of support
14

15. Support scheme
Criteria Process
Application
form
15

16. Sustainability Award
The Electrolux Sustainability Award will recognise
the efforts and achievements of employees who
help Electrolux maintain its role as a leader in
sustainability.
16

17. Thank you for your attention!
17