7. Communities in B2B
Marke)ng,Value
Lead
Engaged
Aware
Outside Time
| 05/09/11
Wednesday, September 28, 11
8. Methodology > Insight
5
Sponsored
by my
Client
4
2
1
3
| 05/09/11
Wednesday, September 28, 11
9. Information needs in B2B
Looking for general information about a relatively
broad area, comparing different visions. Focused
on long term evolution.
Have a specific problem in mind, and investigate
whether it can be addressed using a certain
category of products or technologies. Focused on
near term application.
Have decided to address the problem using a
solution in this category and is comparing various
vendors, looking for real life experiences of fellow
users. Focused on present time deployment.
Have installed / bought a solution and is now
seeking support on a usage problem.
| 05/09/11
Wednesday, September 28, 11
10. Information needs in B2B
Looking for general information about a relatively
broad area, comparing different visions. Focused
on long term evolution.
Have a specific problem in mind, and investigate
whether it can be addressed using a certain
category of products or technologies. Focused on
near term application.
Have decided to address the problem using a
solution in this category and is comparing various
vendors, looking for real life experiences of fellow
users. Focused on present time deployment.
Have installed / bought a solution and is now
seeking support on a usage problem.
| 05/09/11
Wednesday, September 28, 11
11. Information needs in B2B
Looking for general information about a relatively
broad area, comparing different visions. Focused
on long term evolution.
Have a specific problem in mind, and investigate
whether it can be addressed using a certain
category of products or technologies. Focused on
near term application.
Have decided to address the problem using a
solution in this category and is comparing various
vendors, looking for real life experiences of fellow
users. Focused on present time deployment.
Have installed / bought a solution and is now
seeking support on a usage problem.
| 05/09/11
Wednesday, September 28, 11
12. Information needs in B2B
Looking for general information about a relatively
broad area, comparing different visions. Focused
on long term evolution.
Have a specific problem in mind, and investigate
whether it can be addressed using a certain
category of products or technologies. Focused on
near term application.
Have decided to address the problem using a
solution in this category and is comparing various
vendors, looking for real life experiences of fellow
users. Focused on present time deployment.
Have installed / bought a solution and is now
seeking support on a usage problem.
| 05/09/11
Wednesday, September 28, 11
13. Matching responses to needs
respond with
respond with
respond with
respond with
| 05/09/11
Wednesday, September 28, 11
14. Reminds you of something ?
| 05/09/11
Wednesday, September 28, 11
15. Welcome to WidgetWorld!
The community of Widget lovers
Opinions that matter:
Steve Jobs, Kevin Kelly and Stephen Hawking on the future of widgets !
Widgets in action:
Your dream widget
pictures of our members
Fill in our instant poll and win “The hitchhiker
using their favorite widgets.
guide to widgets” by D.Adams
Add yours !
| 05/09/11
Wednesday, September 28, 11
16. Welcome to WidgetWorld!
The community of Widget lovers
Opinions that matter:
Steve Jobs, Kevin Kelly and Stephen Hawking on the future of widgets !
Widgets in action:
Your dream widget
pictures of our members
Fill in our instant poll and win “The hitchhiker
using their favorite widgets.
guide to widgets” by D.Adams
Add yours !
| 05/09/11
Wednesday, September 28, 11
17. Welcome to WidgetWorld!
The community of Widget lovers
Opinions that matter:
Steve Jobs, Kevin Kelly and Stephen Hawking on the future of widgets !
Widgets in action:
Your dream widget
pictures of our members
Fill in our instant poll and win “The hitchhiker
using their favorite widgets.
guide to widgets” by D.Adams
Add yours !
| 05/09/11
Wednesday, September 28, 11
18. Welcome to WidgetWorld!
The community of Widget lovers
Opinions that matter:
Steve Jobs, Kevin Kelly and Stephen Hawking on the future of widgets !
Widgets in action:
Your dream widget
pictures of our members
Fill in our instant poll and win “The hitchhiker
using their favorite widgets.
guide to widgets” by D.Adams
Add yours !
| 05/09/11
Wednesday, September 28, 11