2010 10 25 new media

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This is my presentation about what I believe makes new media truly "new", unlike most new media I see around. I have used this in a number of events with a publishing industry audience.

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  • 2010 10 25 new media

    1. 1. Media
    2. 2. MediaThe paradox of innovation in the media industry Gianni Catalfamo European Director, Digital
    3. 3. What makes new media New?
    4. 4. What makes new media New? Content Interface Business model
    5. 5. “New” for me
    6. 6. “New” for me I something!an havewhat today
    7. 7. What we have now
    8. 8. What we have now: a 1way process we read the morning paper events happen journalists select what’s important
    9. 9. ? CANthis be
    10. 10. Five re-founding ideas1. evolve the interface2. important according to ME3. teach the Machine4. sharing is living5. crowdsource breaking news
    11. 11. 1. evolution, not revolution The current newspaper interface is used by over 1 billion people It works across cultures, languages, social strata and is even understood by the barely literate If it ain’t broken, don’t fix it - but maybe there is room for incremental evolution
    12. 12. Evolutionary newspaper UIs Meet Pulse Meet Flipboard
    13. 13. 2. I decide what’s important News Politics Culture Sport Showbiz Joe’s magazine
    14. 14. } 2. I decide what’s important News Gardening Economy Parenting LocalAutomobiles Politics Local a rich menu of Politics thematic feeds Culture ParentingBook reviews Books Economy Sport Showbiz Helen’s magazine
    15. 15. 3. Teaching the Machine
    16. 16. 3. Teaching the Machinethe results of every query... ...feed a new “section”
    17. 17. 4. share to liveMy new magazine
    18. 18. 4. share to liveMy new magazine share this
    19. 19. 5. “trending” = “hot”Assign a score to articles based on user behavior e.g. time spent reading, outright rating, sharing with friendsRearrange “Breaking News” based on dynamicscoring

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