1. DIGITAL BUSINESS
FORUM
Milano, 16 novembre 2011
Tuesday, November 16, 2010

2. TRE COMPETENZE
Una soluzione
Tuesday, November 16, 2010

3. Tuesday, November 16, 2010

4. COMPRENDERE IL CLIENTE
Gianni Catalfamo
European Director, Digital
Tuesday, November 16, 2010

5. INTERAGIAMO!
Domande, commenti?
suTwitter segui: digbiz_2010
Twitter hashtag: #digbiz
email: comunica@digbiz.it
wifi login: EVENT/digbiz
wifi password: forum
Tuesday, November 16, 2010

6. Tuesday, November 16, 2010

7. WELCOMETO...
...a brave new e-commerce world!
Tuesday, November 16, 2010

8. Tuesday, November 16, 2010

9. Tuesday, November 16, 2010

10. Tuesday, November 16, 2010

11. Tuesday, November 16, 2010

12. Tuesday, November 16, 2010

13. THE INTERNET’
KILLER APPLICATION
WHAT IS
PEOPLE ARE.
?
Tuesday, November 16, 2010

14. PEOPLE ARE
THE INTERNET’
KILLER APPLICATION
PEOPLE ARE.
!
Tuesday, November 16, 2010

15. NOI LORO
Campaign
Feedback
ATRADITIONAL
CAMPAIGN
Tuesday, November 16, 2010

16. NOI LORO
Campaign
Insight
A SOCIAL MEDIA
CAMPAIGN
Tuesday, November 16, 2010

17. Insight Content
Promotion
Conversations
Online
Asset
Offline
Asset
Tuesday, November 16, 2010

18. Tuesday, November 16, 2010

19. Tuesday, November 16, 2010

20. WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010

21. WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
CLEARLY
DEFINED
PROFILES
Tuesday, November 16, 2010

22. WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
DEVELOP
A GOOD
SEARCH
SEED
Tuesday, November 16, 2010

23. MAP &
MONITOR
COMMU
NITIES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010

24. HAVE WE
GOT ONE?
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010

25. THEIR
SANDBOX,
THEIR
RULES
WHO are we targeting?
WHAT are their interests?
WHERE can we find them?
WHAT is our contribution?
HOW do we engage them?
Tuesday, November 16, 2010

26. A
Q
:MY
WEBSITE
DOES NOT
PPEAL
TO THE
NEWEST
CROP OF
HOLDERSSTAKE
Tuesday, November 16, 2010

27. Multicentrum
Supradyn
Tuesday, November 16, 2010

28. CAMPAIGN
STARTS
Multicentrum
Supradyn
Tuesday, November 16, 2010

29. Q
:
HOW
MAY I
TURN
INTO
ADVOCATESTHEM
?
Tuesday, November 16, 2010

30. Tuesday, November 16, 2010

31. Tuesday, November 16, 2010

32. IACTIVATION
CAMPAIGN
Q
:
HOWDO
DEAN
?
VELOP
Tuesday, November 16, 2010

33. AVIRTUAL LOVER
WWW.MYSECRETOBSESSION.IT
Tuesday, November 16, 2010

34. Q
:WHATIS
THE
PERFECT
POSITIONINGP
FOR
MY
NEWPRODUCT?Tuesday, November 16, 2010

35. Tuesday, November 16, 2010

36. Q
:
IS IT POSSIBLE
TO M
ISSUESBEFORE
THEY
BECOME CRISES
ONITOR
?Tuesday, November 16, 2010

37. Tuesday, November 16, 2010

38. TI SEI CHIESTO:
• Ho identificato il mio target online, le caratteristiche, gli
orientamenti?
• Ho messo a punto un contenuto rilevante per
comunicare con gli utenti anche fuori dal mio sito?
• Sono pronto ad accettare regole non mie?
Tuesday, November 16, 2010