Pleon @digbiz: comprendere il cliente

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Pleon @digbiz: comprendere il cliente

  1. 1. DIGITAL BUSINESS FORUM Milano, 16 novembre 2011 Tuesday, November 16, 2010
  2. 2. TRE COMPETENZE Una soluzione Tuesday, November 16, 2010
  3. 3. Tuesday, November 16, 2010
  4. 4. COMPRENDERE IL CLIENTE Gianni Catalfamo European Director, Digital Tuesday, November 16, 2010
  5. 5. INTERAGIAMO! Domande, commenti? suTwitter segui: digbiz_2010 Twitter hashtag: #digbiz email: comunica@digbiz.it wifi login: EVENT/digbiz wifi password: forum Tuesday, November 16, 2010
  6. 6. Tuesday, November 16, 2010
  7. 7. WELCOMETO... ...a brave new e-commerce world! Tuesday, November 16, 2010
  8. 8. Tuesday, November 16, 2010
  9. 9. Tuesday, November 16, 2010
  10. 10. Tuesday, November 16, 2010
  11. 11. Tuesday, November 16, 2010
  12. 12. Tuesday, November 16, 2010
  13. 13. THE INTERNET’ KILLER APPLICATION WHAT IS PEOPLE ARE. ? Tuesday, November 16, 2010
  14. 14. PEOPLE ARE THE INTERNET’ KILLER APPLICATION PEOPLE ARE. ! Tuesday, November 16, 2010
  15. 15. NOI LORO Campaign Feedback ATRADITIONAL CAMPAIGN Tuesday, November 16, 2010
  16. 16. NOI LORO Campaign Insight A SOCIAL MEDIA CAMPAIGN Tuesday, November 16, 2010
  17. 17. Insight Content Promotion Conversations Online Asset Offline Asset Tuesday, November 16, 2010
  18. 18. Tuesday, November 16, 2010
  19. 19. Tuesday, November 16, 2010
  20. 20. WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  21. 21. WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? CLEARLY DEFINED PROFILES Tuesday, November 16, 2010
  22. 22. WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? DEVELOP A GOOD SEARCH SEED Tuesday, November 16, 2010
  23. 23. MAP & MONITOR COMMU NITIES WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  24. 24. HAVE WE GOT ONE? WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  25. 25. THEIR SANDBOX, THEIR RULES WHO are we targeting? WHAT are their interests? WHERE can we find them? WHAT is our contribution? HOW do we engage them? Tuesday, November 16, 2010
  26. 26. A Q :MY WEBSITE DOES NOT PPEAL TO THE NEWEST CROP OF HOLDERSSTAKE Tuesday, November 16, 2010
  27. 27. Multicentrum Supradyn Tuesday, November 16, 2010
  28. 28. CAMPAIGN STARTS Multicentrum Supradyn Tuesday, November 16, 2010
  29. 29. Q : HOW MAY I TURN INTO ADVOCATESTHEM ? Tuesday, November 16, 2010
  30. 30. Tuesday, November 16, 2010
  31. 31. Tuesday, November 16, 2010
  32. 32. IACTIVATION CAMPAIGN Q : HOWDO DEAN ? VELOP Tuesday, November 16, 2010
  33. 33. AVIRTUAL LOVER WWW.MYSECRETOBSESSION.IT Tuesday, November 16, 2010
  34. 34. Q :WHATIS THE PERFECT POSITIONINGP FOR MY NEWPRODUCT?Tuesday, November 16, 2010
  35. 35. Tuesday, November 16, 2010
  36. 36. Q : IS IT POSSIBLE TO M ISSUESBEFORE THEY BECOME CRISES ONITOR ?Tuesday, November 16, 2010
  37. 37. Tuesday, November 16, 2010
  38. 38. TI SEI CHIESTO: • Ho identificato il mio target online, le caratteristiche, gli orientamenti? • Ho messo a punto un contenuto rilevante per comunicare con gli utenti anche fuori dal mio sito? • Sono pronto ad accettare regole non mie? Tuesday, November 16, 2010

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