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2013 The Digital Self Manifesto (full)

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2013 The Digital Self Manifesto (full)

  1. 1. How to effectively manage the Digital Self you did not know you had Wednesday 20 November 13
  2. 2. The Digital Self Manifesto Individuality in the age of Digital & Social Media Tweet your comments with the #TDSMLED hash Wednesday 20 November 13
  3. 3. Restore to its rightful owner the control of the Digital Self Wednesday 20 November 13
  4. 4. Password onslaught Wednesday 20 November 13
  5. 5. How many passwords do you have? 60 50 40 30 20 10 Wednesday 20 November 13
  6. 6. How many passwords do you have? 60 50 40 30 20 10 Wednesday 20 November 13
  7. 7. How many passwords do you have? 60 50 40 30 20 10 Wednesday 20 November 13
  8. 8. How often do you forget one? Wednesday 20 November 13
  9. 9. Wednesday 20 November 13 ...if you use the same password everywhere you can
  10. 10. ...if you write them down... Wednesday 20 November 13
  11. 11. ...on your phone! Wednesday 20 November 13
  12. 12. The Social Graph Wednesday 20 November 13
  13. 13. Friend Connection Follower Wednesday 20 November 13
  14. 14. What we mean: People who are part of our lives because we know, are related to, admire, despise, listen, watch, read, love, hate... Wednesday 20 November 13 ”
  15. 15. What they mean: ” Who sees what Wednesday 20 November 13
  16. 16. Our relationships, their audience Wednesday 20 November 13
  17. 17. Wednesday 20 November 13
  18. 18. Wednesday 20 November 13
  19. 19. Wednesday 20 November 13
  20. 20. Wednesday 20 November 13
  21. 21. Enough! Wednesday 20 November 13
  22. 22. 3 H Wednesday 20 November 13
  23. 23. Cont 3 ent H sources Wednesday 20 November 13
  24. 24. Blog posts, Pictures, Videos, Slideshares, Scribd documents, ... 3 H Status updates, Tweets, Whatsapp chats, Foursquare check-ins, ... Hotel & restaurant ratings, eBay feedbacks, Product or Book reviews, ... Wednesday 20 November 13
  25. 25. How WE see it Wednesday 20 November 13
  26. 26. How THEY see it Wednesday 20 November 13
  27. 27. Control Wednesday 20 November 13
  28. 28. Control Ownership Portability Wednesday 20 November 13
  29. 29. Control Ownership Portability Digital Self User Centric Certification Markup Identity Entities Language Management Wednesday 20 November 13
  30. 30. Digital Self Markup Language User Centric Identity Management Certification Entities <FIRSTNAME>Gianni</FIRSTNAME> <SURNAME>Catalfamo</SURNAME> <EMAIL>gianni@catalfamo.com</EMAIL> <MOBILE>+39 335 284758</MOBILE> ... Wednesday 20 November 13
  31. 31. Digital Self Markup Language Wednesday 20 November 13 User Centric Identity Management Certification Entities
  32. 32. Digital Self Markup Language User Centric Identity Management Certification Entities WHO? Wednesday 20 November 13
  33. 33. Digital Self Markup Language User Centric Identity Management Certification Entities Governments Banks Credit Card Companies Telcos Healthcare providers Post / Delivery services Retailers Online companies ... Wednesday 20 November 13
  34. 34. Wednesday 20 November 13
  35. 35. Do away with Anonymity? Wednesday 20 November 13
  36. 36. SCE NA RIO Wednesday 20 November 13 PEOPLE will own every right to their Digital Self, entrusted in custody to a Certification Entity which will only expose the data we want. PEOPLE will switch Certification Entities as easily as today we switch telephone carriers. PEOPLE will reward BRANDS by allowing controlled access to additional portions of their Digital Self. BRANDS will reward PEOPLE by creating a better user experience using the information they are given access to.
  37. 37. WHY won’t this happen on its own? Wednesday 20 November 13
  38. 38. 91.6% Organic Paid The traffic of the Internets Wednesday 20 November 13 { 8.4% Google Facebook Twitter Pinterest Tumblr ...
  39. 39. The most successful monetization strategies ever devised on the Internet only influence less than one-tenth of its traffic Wednesday 20 November 13
  40. 40. ◉ Market forces alone won’t make it happen ◉ Representing the General Public interest ◉ National / global scope Wednesday 20 November 13
  41. 41. What can YOU do? 1. Find a few like-minded people 2. Start a Digital Self Action Committee 3. Work on Legislation / Technology 4. Get DSACs together to form a National DSAC 5. Be heard! Wednesday 20 November 13
  42. 42. The Digital Self Manifesto EUR 1.99 in an e-bookstore near to you Wednesday 20 November 13

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