2011 10 27 the challenge of relevance
•
1 like•404 views
The presentation I made at the oct. 27th event at the LUISS Business School (sorry for missing movies!)
Recommended
More Related Content
Similar to 2011 10 27 the challenge of relevance
Similar to 2011 10 27 the challenge of relevance (15)
More from Gianni Catalfamo
More from Gianni Catalfamo (16)
Recently uploaded
Recently uploaded (20)
2011 10 27 the challenge of relevance
- 1. Thursday, October 27, 11
- 2. The Challenge of Relevance ready or not, here it comes... Gianni Catalfamo European Director, Digital & Social Media Thursday, October 27, 11
- 3. What we’ll cover today • The phenomenon • Why it matters to your Company • How do you go about this • Conclusions & further reading Thursday, October 27, 11
- 4. Is Facebook big here? Thursday, October 27, 11
- 5. Thursday, October 27, 11
- 6. PEOPLE ARE. WHAT IS THE INTERNET’ KILLER APPLICATION ? Thursday, October 27, 11
- 7. PEOPLE ARE. PEOPLE ARE THE INTERNET’ KILLER APPLICATION ! Thursday, October 27, 11
- 8. Why should I care? Thursday, October 27, 11
- 9. CONSUMERS CAPITAL MARKETS REGULATORS SOCIETY EMPLOYEES Thursday, October 27, 11
- 10. OUR RELATIONSHIP TO OUR EMPLOYEES www.glassdoor.com Thursday, October 27, 11
- 11. THEIR RELATIONSHIP TO OUR BRANDS www.vanno.com Thursday, October 27, 11
- 12. PEOPLE: THE NEXT REGULATORY AGENCY? www.nevadacomparecare.net Thursday, October 27, 11
- 13. Who’d trust a blog? Thursday, October 27, 11
- 14. Original article posted @4:38AM Thursday, October 27, 11
- 15. Error 3 corrected @5:01AM Thursday, October 27, 11
- 16. Error 1 corrected (2x) @5:22AM Thursday, October 27, 11
- 17. Error 2 corrected @5:24AM Thursday, October 27, 11
- 18. Nobody reads blogs! Thursday, October 27, 11
- 19. Who is Mark Russinovich? Thursday, October 27, 11
- 22. Brands are love stories Connecting people Just do it I’m lovin’ it Enjoy! One like no-one Magic Thursday, October 27, 11
- 23. About to break? Thursday, October 27, 11
- 24. Putting Social Media to work Thursday, October 27, 11
- 25. Thursday, October 27, 11
- 26. Thursday, October 27, 11
- 27. 5 Sponsored by my Client 4 2 1 3 | 05/09/11 Thursday, October 27, 11
- 28. Q WEBSITE STAKEHOLDERS : MY DOES NOT APPEAL TO THE NEWEST CROP OF Thursday, October 27, 11
- 29. Situa&on Vitamins:-a-popular-topic Searching-for-“Vitamins”-yelds-hundred-of-results Bidding-for-“Vitamins”-can-reach-as-high-as-€2-CPC A-small-market,-owned-by-the-big-guys Hard-to-keep-an-edge Thursday, October 27, 11
- 30. Our-approach #1:-but-are-people-really-interested-in-“Vitamins”? #2:-is-there-a-way-to-go-stealth? #3:-is-there-a-way-to-turn-this-into-a-process-(make-it- sustainable)-? Thursday, October 27, 11
- 31. The-real,- complete- “onion”-is-over- 200-words-or- expressions Thursday, October 27, 11
- 33. How-do-we-use-the-onion? Content Keywords channels to-buy Thursday, October 27, 11
- 36. Supradyn Mul( centrum Spontaneous-brand- associa&on Thursday, October 27, 11
- 37. Avg EUR-0.17 OnionNtoNAdWords CPC Up-to EUR-2.00 CPC Thursday, October 27, 11
- 38. Metrics 700k+-unique-visitors-per-year 40%-of-visitors,-on-average-visit-8.4-pages-(&me-on-site- 9’+) permanent-link-from-Wikipedia page-1-on-SERP-on-about-45%-of-the-“onion”-search- keywords ...way-ahead-of-Bayer.it-!!!! Thursday, October 27, 11
- 39. The Challenge of Relevance ready or not, here come... the questions! Thursday, October 27, 11