This document discusses generational trends and consumer segments among Generation Z, Generation Y, Generation X, and Baby Boomers. It provides an overview of each generation including key demographic statistics and identifies representative consumer segments within each generation. The document also discusses trends relevant to each generation and provides predictions about what to expect from each generation in the coming years.
There is no question the world has gone digital. This has
greatly impacted consumers’ lives and brought about
dramatic changes in marketing. For women, who still
do the majority of household purchasing in America,
digital communications fulfill unique needs, which in
turn offer marketers more engaging ways to connect
buyers with their brands. So we set out to understand
how marketers can make best use of all that the digital
realm has to offer.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
The Kids Aren’t Happy: How Unemployed Youth and Social Media Are Remaking The...Daniel Drache
A Digital Report from the Robarts Counterpublics Working Group
Robarts Centre for Canadian Studies
Daniel Drache
Robarts Centre for Canadian Studies
Daniel Joseph
Research Associate
April 2011
There is no question the world has gone digital. This has
greatly impacted consumers’ lives and brought about
dramatic changes in marketing. For women, who still
do the majority of household purchasing in America,
digital communications fulfill unique needs, which in
turn offer marketers more engaging ways to connect
buyers with their brands. So we set out to understand
how marketers can make best use of all that the digital
realm has to offer.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
The Kids Aren’t Happy: How Unemployed Youth and Social Media Are Remaking The...Daniel Drache
A Digital Report from the Robarts Counterpublics Working Group
Robarts Centre for Canadian Studies
Daniel Drache
Robarts Centre for Canadian Studies
Daniel Joseph
Research Associate
April 2011
Generazioni Culturali Z, Y, X, Baby Boomer, Tradizionalisti Clay Casati
Alfa è la prima generazione del secondo millennio (nati dopo il 2010). La Generation We rappresenta la potenza emergente dei Millennials, che independenti — politicamente, socialmente, filosoficamente — intendono implementare un piano di cambiamenti radicali in America e in tutto il mondo.
Per la prima volta, nella storia, coesistono 5 differenti Generazioni Culturali: (1) Generazione Z - Internet Generation, (2) Generazione Y - the Millennials, (3) Generazione X - the Baby Busters, (4) Baby Boomers, (5) Tradizionalisti - Silent Generation.
Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
In a world where we are surrounded by digital inclusivity in our lives, we are becoming more reliant on multitasking virtually as well as physically. Over at Laced, we have explored the nature of what this means and how it impacts and influences our daily lives as a business community, people, family life and consumer mindset. Take a look at our insights paper here for more information.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture.
There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us.
We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs.
As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights.
What does tomorrow look like – for all of us?
85 pp.
Methodology
For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.
For most people living and working in developed parts of the world, it is difficult to remember life Before Digital—the time before computers, Internet, and mobile phones. For those under age 25, it is not just difficult but virtually impossible to remember such a predigital existence.
These people are known as Millenials, and Social Media is embedded in their DNA.
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Generazioni Culturali Z, Y, X, Baby Boomer, Tradizionalisti Clay Casati
Alfa è la prima generazione del secondo millennio (nati dopo il 2010). La Generation We rappresenta la potenza emergente dei Millennials, che independenti — politicamente, socialmente, filosoficamente — intendono implementare un piano di cambiamenti radicali in America e in tutto il mondo.
Per la prima volta, nella storia, coesistono 5 differenti Generazioni Culturali: (1) Generazione Z - Internet Generation, (2) Generazione Y - the Millennials, (3) Generazione X - the Baby Busters, (4) Baby Boomers, (5) Tradizionalisti - Silent Generation.
Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.
Why do some videos go viral while others collect just a bunch of clicks? Most studies on the subject focus on virality as a feature of the content. But what if virality was (also) a feature of the audience? Can the demographics and the structure of the audience of a video explain how it goes viral? And how can you predict virality?
Using Pulsar's content tracking technology we looked at four videos that recently went viral on Twitter: a music video, an advertising campaign, a citizen journalism video and a Vine series. All videos went viral in different ways and whilst there is no simple answer such as a virality formula, the talk reveals the common traits of viral phenomena and how marketers can engineer them in their creative and planning process in order to achieve virality and develop a data-driven content strategy.
PT.1
http://www.facegroup.com/how-videos-go-viral.html
PT.2
http://www.pulsarplatform.com/blog/2013/how-stuff-spreads-how-video-goes-viral-pt-2-the-role-of-audience-networks/
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
In a world where we are surrounded by digital inclusivity in our lives, we are becoming more reliant on multitasking virtually as well as physically. Over at Laced, we have explored the nature of what this means and how it impacts and influences our daily lives as a business community, people, family life and consumer mindset. Take a look at our insights paper here for more information.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Fashion Foresight: How Fashion Illustrates the World's Most Pressing Mega Trendssparks & honey
Any person, business or brand looking to understand – and lead – cultural shifts can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it acts as a mirror to society, reflecting important cultural shifts that may otherwise be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the edges, where trends and cultural shifts start. It is acutely attuned to changes in the zeitgeist as well as the ambient influences of the biggest global trends (i.e. MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate how they are manifesting within the fashion industry and translate what it means for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning and you will never view paisley the same.
From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture.
There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us.
We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs.
As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights.
What does tomorrow look like – for all of us?
85 pp.
Methodology
For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.
For most people living and working in developed parts of the world, it is difficult to remember life Before Digital—the time before computers, Internet, and mobile phones. For those under age 25, it is not just difficult but virtually impossible to remember such a predigital existence.
These people are known as Millenials, and Social Media is embedded in their DNA.
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
India's Post Millennial Indian Generation: Gen-ZSneha Kapoor
Youth as a life stage is a much celebrated one – and every generation of youth brings with it energy, a desire for change, naivete and unabashed self-belief…
But at different times in history, youth demonstrate different traits – whether it is the ‘peace-loving’ youth of the 70s or the recent millennials who love challenging the status-quo.
Millennials (born in the mid 80s and 90s) have dominated the marketing and pop culture discourse in the last years, being a truly unique generation born in an age of rapid digital transformation, global connectivity and social change. However, as they age (millennials are now between 25-35 years), its important to readjust our lens on youth and turn to the generation that follows… Introducing the ‘Post-Millennial generation’, or Gen Z, as they have now begun to be defined.
Born after 2001, by the end of 2019, they will outnumber the millennials and become the single biggest youth cohort in India
Based on qualitative and quantitative research across metros in India*, this book attempts to breakdown the unique characteristics of this generation, their drivers and ways to appeal to them.
On Wednesday 3rd March 2021, Chief Strategy Officer Mobbie Nazir and Global Head of Research & Insight Paul Greenwood took attendees through the Digital 2021 report.
To read the full report, head over to wearesocial.com/digital-2021
Watch the webinar recording here: https://youtu.be/l9g2KOZ0kjg
To learn more about how to apply the takeaways from this presentation to your brand, get in touch with enquiries@wearesocial.net.
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Millennials the generation To Watch Out ForRaphael Mwangi
Generation Y (Millennials), as they are often called is the generation that emerged right after generation X .There are hardly precise dates as to when the generation starts and ends though researchers have indicated that there birth years fall between the early 1980s to around 2000.It is said to be the largest generation alive estimated at 1.8 billion globally. It is simply the first inherently digital generation that does not know a word without the internet or smartphones.
With the world keeps evolving, there will always be a trend to watch out. Here is the Generation C, the future generation who always connected across all screens and having control of their lives.
The groundswell of peer-to-peer exchanges across mobile and social platforms empowers people everywhere and anywhere to produce and share with as much authority as they are able to consume and buy. This presentation was developed to explain our SxSW panel entitled: Digital Anarchy: the "bitcoin" effect.
Bitcoin is not only giving banks a run for their money, it threatens to disrupt the centralized power of all sorts of business, political and social infrastructures. Most importantly, bitcoin enables a true "peer economy." This interactive panel discussion will explain how bitcoin is fast becoming a catalyst for change and how the blockchain has the power to uproot a number of our most recognizable dot coms. “The peer economy is inevitable, because humans cannot survive unless we significantly increase what we share as equals.”
The widely-held belief that for-profit investments can only maximize financial returns and social purpose can only be pursued through charity—is obsolete. For the next generation, value has to be created and shared across both sectors and by everyone. Creating shared value however, can not happen through silos of social responsibility or philanthropy, it has to be a values-based investment which is why crowdfunding, pay-for-success, venture philanthropy, impact investing and other social finance vehicles are becoming so powerful.
Digital Anarchy: The Bitcoin Effect examines the potential to democratize financial exchanges by providing digital access to capital. Though one-third of humanity remains unbanked, remarkably more than one billion of these people has access to a mobile phone and thus could use bitcoin (or a derivative thereof) to participate financially. Considering the framework of “humanitarian” capitalism, the fact that bitcoin does not require a central authority to qualify or limit the participation of another human being is an important differentiator to fiat and bank-controlled instruments. This presentation argues that the innovation of bitcoin and the blockchain not only has the capacity to build registries of multi-entity contracting, it also offers the potential to create self-enforcing “smart contracts” between free individuals. Ultimately, the transparency of the blockchain has the potential to end corruption and empower a free society.
When Marian Salzman, president of Euro RSCG Worldwide PR, North America, and industry-renowned trendspotter, released her annual list of trends this year, she noted that social media would be a key driver in all of them in 2010. “Companies have begun paying attention to, and actively engaging in, social media,” she said. “As this continues, what began as a campaign strategy for Barack Obama might prove to define next year’s version of total convergence, and a further blending of business roles and responsibilities.” Click on the button below to read her in-depth forecast of these trends and others.
The 'Hunger Games' Generation: 7 insights into 'Gen Z'Brand Genetics
Whether or not they’re your target audience today, Gen Z are already starting to influence how the world works. Their traits are only just starting to emerge but they show a marked difference to Gen Y / Millennials. Brand Genetics distilled existing studies and its own experience to uncover key Gen Z needs, identifying 7 relevant innovation opportunities that can help your business stay ahead of the game.
Trendbook created using primary and secondary data and market research describing the key influencers that will affect product development over the next 18 months.
Into Z Future, Understanding Generation Z, the Next Generation of Super Creat...Mercadotecnia Total
Snapchat en conjunto con JWT Intelligence presentan el estudio "Into Z Future, Understanding Generation Z, the Next Generation of Super Creatives"
Donde podemos observar algunos insights interesantes:
- "Los gen Z son absolutamente más creativos, pero son más utilitarios que otras generaciones".
- "56% de los gen Z's usan aplicaciones sociales para expresarse creativamente".
- "Gen Z tiene una relación única con la cultura digital que se manifiesta el uso de herramientas que ocupan para crear contenidos".
- "Los gen Z combinan el panorama digital, con la artesanía y la estética".
Digital Influence in News & Politics ReportSparxoo
The Digital Influence in News & Politics Report examines over 100 emerging and established media outlets to determine which are the most digital savvy.
We have understood the key cultural and business trends of the here and now with our Mainstream Trends. Our Emerging Trend Report is a cultural snapshot of how businesses are fusing new ideas with old and building a new and entirely forward-thinking world.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. 2010 Report:
Generation Analysis
Baby Boomers are still reeling from the recessionary aftershock, Generation X is taking the reigns of their
future by appointing themselves CEO, Generation Y is growing impatient for the much promised political,
economic and social change and Generation Z? Who is Generation Z? Boomers, Generation X, Generation
Y are ubiquitous terms among marketers, but what is understood about youngsters of Generation Z?
Supre, Jay Jays, Speed Demons, Open Books are just a few key elements of this up-and-coming
Generation Z that we examine in our 2010 Generational Trend Report. We segment each generation into
common groups, discuss relevant 2010 macro trends, build a brand profile and cast predictions of what to
expect in the coming five years in our 2010 Generational Trends.
Join us as we explore Connectors, Micro Miners, Escapists, Forerruners and more.
Generation Z
Gen Z is also called Generation I or Generation Next. While research is
limited on this pre-teen generation, many consider the Gen Z birth period
between 1994 and 2004 -- the oldest of which are currently of driving
age. It is estimated that Gen Z are 23 million strong and growing.
Generation Y
From green activism to anime, from Gawker to Tony Hawk video games,
Generation Y is a complex generation with diverse interests. Immersed
in the digital world from an early age, Gen Y is at the forefront of
mashing up how we communicate, entertain, and innovate.
Generation X
Sergey Brin, Quentin Tarantino and Jon Stewart are among many Gen X
luminaries pushing the limits, re-shaping corporate culture, re-thinking
film and revolutionizing comedy. They are accelerating the speed of life
and "keeping America from sucking," writes Jeff Gordinier, author of X
Saves the World.
Baby Boomers
Baby Boomers have charged social and cultural revolutions and built vast,
far-reaching corporate empires. They have helped weave the social,
political and economic fabric of our country today. Their many
achievements have made them one of the greatest generations of all
time. Their wealth and influence is greater than any other generation
today.
3. Generation Z
Consumer Segments Ages: 6-16
Boomers, Gen X and Gen Y are ubiquitous terms among marketers. So
who is Gen Z? Gen Z is also called Generation I or Generation Next.
While research is limited on this pre-teen generation, many consider Trend
the Gen Z birth period between 1994 and 2004 -- the oldest of which Freedom: New way of Creativity -- The 2010
are currently of driving age. It is estimated that Gen Z are 23 million Freedom trend is about the rise in self-publishing
strong and growing. tools, such as Facebook, Tumblr and Twitter. As
Gen Z are true digital natives, self-publishing tools
While parts of Gen Y have distant, hazy memories of a pre-smartphone are a staple of their online lives. Speed Demons
world, Gen Z has no recollection. As a result, Gen Z are true digital enjoy Blogger's simple, accessible user interface,
natives -- having grown-up on iPods, text messaging, Facebook, smart community-organizers leverage Facebook groups,
Open Books use life-streaming sites like Twitter
phones and YouTube. They are coming of age publicly on the web, are and Micro Miners are Tumblr users for it's easy
true multi-taskers and have a no-holds-barred attitude about blogging search and discovery tools.
and digital publishing.
Speed Demons
Growing up on the web, Gen Z lives in a world of instant gratification.
Speed Demons thrive on acceleration and next, next, next. To Gen Z,
dial-up is as ancient as dinosaurs. This segment lives for speed and
sluggish technology is useless technology. Google -- with its emphasis
on performance and speed -- is well positioned to meet the high-
demands of this Gen Z segment. "[Gen Z] will be so good at processing
information that they will open doors we can only knock on today,"
writes Penelope Trunk, founder of Gen Y social networking site, Brazen
Careerist.
Community-Organizers
Gen Z has grown up with social communities, such as Facebook or Statistics
Orkut. Meeting, befriending and interacting with the online community • Population Size:
is second nature. Accordingly, Community-Organizers' value is in their 23 million
ability to spread messages to vast sums of internet users. Famed • 60% of Gen Z
generational experts Strauss and Howe theorize that generational enjoy relevant
behavior is cyclical (e.g. Gen X are independent, Gen Y are team advertising
players). This thinking would therefore indicate that Gen Z should be • 46% of Gen Z like
independent. However, the networked nature of the digital world and funny ads
Gen Z's place in it might trump this theory of independence.
Open Books
Open Books find little value in privacy. Personal information is only
sensitive when it comes to money. Everything else is fair game.
Consider the issue of privacy as it cascades through Boomers, Gen X
and Gen Y. Privacy is less of a concern with the more tech-savvy
generations. Open Books enjoy life-streaming on social networks, such
as Facebook and Twitter. If you thought Gen Y was lax on privacy, Gen
Z will blow your mind. We will see what happens when Open Books hit Brand Profile
the work world - no blur or public/private separation.
Micro Miners
Think 19th Century Russia. Dostoyevsky could publish a 600-page book
and it would be the hottest paper in all of Russia. Fast forward to the
digital age and we have a much different picture. Today, attention
spans could not handle even a 400-page book. Fast forward into the
Gen Z's future and everything is broken into bite-size, manageable
pieces. Micro miners thrive on small bits of information. Think Boing-
Boing in Twitter-length messages. Information is condensed into its
very essence. Micro-blogging, social platforms like Tumblr will emerge
very popular among Micro Miners. In fact, Tumblr has steadily grown
from 4.2 million unique monthly users in June 2009 to 14 million in
January 2010.
Predictions
There will be a push in marketing to create more captivating campaigns -- as 60% of Gen Z want to consume
relevant, interesting advertisements. To appeal to this growing audience, marketers will need to focus on entertaining
Gen Z -- potentially incorporating self-publishing tools into marketing campaigns -- to make a connection, then add a
brand message. Let Gen Z take control of your brand by fusing entertainment with user-generated content. Consider
outsourcing your advertising through user generated campaigns, similar to Pizza Hut.
4. Generation Y
Consumer Segments Ages: 16-26
From green activism to anime, from Gawker to Tony Hawk video
games, Generation Y is a complex generation with diverse interests. Trend
Immersed in the digital world from an early age, Gen Y is at the
forefront of mashing up how we communicate, entertain, and innovate. Skeptic Nation -- Sixty six percent of Gen Yers
Let’s start with some generalizations about Gen Y: they seek diverse voted Obama into office -- more than any other
generation. Connectors rallied Obama support on
communities online and offline, are idealistic and socially conscious, social media; Forrunners wore Obama pins as a
and they crave authenticity. Underneath those generalizations are badge of reform; Escapists wanted to abandon the
mindsets that drive their behaviors and choices. Bush years; Free Thinkers heeded Obama's call for
change. As we reflect on Obama's first year in the
Oval Office, has he enact his much promised
Connectors change? Wall Street is still accepting million-dollar
With the rapid rise of Facebook and Myspace, the Connector is an bonuses, America is still fighting two wars and
obvious place to start. The Connector thrives on crowds and loves to health reform is slow-coming.
participate in the hubbub. To live up to their billing, they stay current
on Hollywood, sports, and their friends. The iPhone is among their
favorite products. On TV, they are watching Sports Center, the Hills,
Gossip Girl, and the Office.
Forerunners
While the Connectors are on Facebook, the Forerunners are 2 steps
ahead, checking out Twitter, Tumblr, and Ning. These are intellectually
curious individuals who enthusiastically discover the latest trends,
news, music, and urban scene, while also finding time for social causes
and green issues. They aren’t shy. In fact, they live to actively share Statistics
their opinion, gaining satisfaction from being in-the-know and making a
difference. If you are reading blogs, you’re probably getting a lot of • Population Size:
76 million
your information from these Gen Y thought leaders. They are emerging • Sixty six percent
microblogger class. In fact, Forerunners comprise 40 percent of the
of Gen Yers voted
microblogging site, Tumblr. Obama into office
Escapists
While the Connectors and Forerunners engage at a frenzied pace, the
Escapist dis-engages from the hectic world around. They enjoy their
escape from everyday life; immersing themselves in their own virtual
reality. Escapists jump into their avatar skins in games such as World Of
Warcraft. Escapists appreciate the pleasure of low key hangout on
YouTube, playing video games, and catching up on the X-Files. They
like cartoons: from anime to Simpsons to Adult Swim, you’ve got the
Escapist hooked. Brand Profile
Free Thinkers
The Free Thinker is central to the rise of the artisan class. The Free
Thinker is a highly imaginative individual that likes to express the
diversity of their life in out-of-the-box ways. While the Escapist is on
YouTube, the Free Thinker has their own designs in mind as they seek
the fulfillment of discovering new, more off-beat communities. The
Free Thinker makes their home at local coffee shops, and joins the
Forerunners in social and altruistic causes. While they like Bravo, they
are just as comfortable watching Austin City Limits or hanging out
online at undiscovered sites such as Pitchfork.
Prediction
Gen Y are corporate and political skeptics. Large corporate empires present a real danger to Gen Y as they have seen
the impact of too-big-to-fail banks on the economy. To appeal to Gen Y, you will need to shed the corporate brand in
lieu of a more niche or personable brand. Although Hulu is a partnership between large media empires, its success
can attributed to the non-corporate image. Boasting a large corporate image will only turn off this skeptic generation.
5. Generation X
Consumer Segments Ages: 26-46
Sergey Brin, Quentin Tarantino and Jon Stewart are among many Gen
X luminaries pushing the limits, re-shaping corporate culture, re-
thinking film and revolutionizing comedy. They are accelerating the Trend
speed of life and "keeping America from sucking," writes Jeff Gordinier, Web of Intelligence -- The Web of Intelligence is
author of X Saves the World: How Generation X Got the Shaft But Can about creating more smart computing through
Still Keep Everything From Sucking. adaptive algorithms, such as personalized search.
While Boomers (think Steve Jobs and Bill Gates)
helped push the first digital revolution, Gen X
Generation X is an estimated 50 million strong. Most demographers (think Google's Sergey Brin) is picking up where
agree that GenXers were born between 1964 and 1984 -- putting them they left off and advancing the web into new
between the ages of 26 and 46. This generation is often referred to as areas never before imagined possible. Gen X is
"baby busters," as they are attributed to a rapid decline in birth rates more educated than their Boomer parents and
after the Baby Boomers. Moreover, Gen X is a highly educated and putting that knowledge to good use.
sophisticated group -- with more than 60% of the population having
attended higher education institutions.
Each generation is defined by diverse subsets rather than a single
attribute. By defining these diverse characteristics of Gen X, we are not
pigeon-holing them as just pragmatic or just forward-thinkers. Instead,
we are exploring the diversity of a generation that has helped shape
business, culture and technology. As TwentySomething's David
Morrison writes, "my birthgroup would be hard pressed to fit on a
single couch due to its sheer magnitude and unprecedented diversity."
Pragmatics
Pragmatics are considered the byproduct of the Information Age --
where data and a practical approach are essential ingredients to
achieve results. Because Pragmatics understand the intricacies of
Statistics
media and marketing, they are sometimes considered cynical (however, • Population Size:
not without an underlying optimism, notes Morrison). 50 million
• Over 60% of Gen
Thrillers Xers have a higher
education degree
Thrillers are about speed. They contributed to the rise in thrill-junky
sports, such as skateboarding, skateboarding and skydiving. The X-
Games, born from the Gen X grass-roots movement, has created a
lasting impact on sports -- with the Olympic's adopting snowboarding
as a legitamet sport.
Disenfranchised
Jeff Gordinier, 41, a disenfranchised Gen Xer, feels like his generation
"got the shaft." In his book, X Saves the World: How Generation X Got
the Shaft But Can Still Keep Everything From Sucking, Gordinier writes,
"How about less Bob Dylan and more Kurt Cobain? If [Nirvana's]
Nevermind changed the world, the world changed back pretty fast." In Brand Profile
many ways, Gordinier feels as if Gen X is getting middle child
treatment. Boomers are growing old and Gen Y is coming of age, so
what about Gen X?
Quality Seekers
Gen X is at the intersection of personal wealth and sophistication.
Quality Seekers are almost cult-like loyal followers to high-quality,
localized brands such as Trader Joe’s. Quality Seekers are willing to
spend more to get high-quality ingredients. In fact, Quality Seekers
helped Trader Joe's rank no. 23 on "Supermarket News' Top 75
Retailers of 2009.”
Predictions
For Gen X, the recession is still kinking their career path. In fact, to find work, Gen X has employed themselves as
CEO--creating businesses dreamed of while working away in a cubicle. Boomers is too old, Gen Y is too young, Gen X
is just right -- blazing their own career path as entrepreneurs. The next five years should see a rise in
entrepreneurship as Gen X takes significant risks in an attempt at taking charge of their lives.
6. Baby Boomers
Consumer Segments Ages: 46-64
Baby Boomers have charged social and cultural revolutions and built
vast, far-reaching corporate empires. They have helped weave the
social, political and economic fabric of our country today. Their many Trend
achievements have made them one of the greatest generations of all Safety Net -- Boomers have seen their savings
time. Their wealth and influence is greater than any other generation plummet and many have put retirement on hold.
today. Some have even lost their jobs and health
insurance premiums are becoming more of an
Born between 1946 and 1964 (46 - 64 years of age) Baby Boomers are issue for this aging population. Many of the
80 million strong. The Boomer is the largest generation, with a constructs Boomers helped build are crumbling
population nearly doubles that of Gen X. Boomers are seated at the beneath them and security is a growing concern.
Whether it's airport security, job security, financial
very top of the worlds largest, most powerful companies and as security, Boomers are facing challenging times.
established career professionals, they have tremendous buying power.
In fact, approximately 70 percent of law firm partners are Baby
Boomers. They will cede their positions to to their Gen X children when
Boomers retire.
Value Shifters
The 1960s is arguably one of the most defining cultural moments in
20th Century US history. Revolution was in the streets and intellect
shaped social change. Value Shifters included civil rights leaders, such
as Dr. Martin Luther King Jr. or Malcolm X or musical heroes, such as
the Beatles or the Rolling Stones. This revolutionary spirit has not faded
for Value Shifters. Value Shifters voted for Obama, were outspoken
opponents of water-boarding and believe the dual wars in the Middle
East are reminiscent of Vietnam.
Worker-Bees Statistics
While Gen X might work to live, the Boomer segment, Worker-Bees, • Population Size:
live to work. Gordon Gekko, the fictional Wall Street executive, perfectly 80 Million
personifies the Worker-Bee. As technology brings us closer to work and • Baby Boomers
each other, Worker-Bees -- just as Gordon Gekko -- embrace every have the largest
new innovation. Think of the typical buzzing Blackberry. As work is life, philanthropic
Worker-Bees also define their social status and personal value with population
their professional achievements. Moreover, the economic crisis is
putting Worker-Bees' retirement plans on hold -- as social security and
their 401ks' have shrunk.
Independent Doers
More doing, less thinking. Independent Doers thrive on action --
whether it's leading a Fortune 100 company or charging political
movement or donating to charitable causes. With the you-can-do-it
spirit of the 1960s, Independent Doers demonstrate leadership,
confidence and courage in the face of defeat. Combined with their Brand Profile
larger pocket books and need for action, Independent Doers contribute
to many charitable causes -- both financially and through volunteerism.
Competitors
With independence comes many challenges. Competitors go beyond
Independent Doers and thrive on the race. For instance, Enron's
shamed leader, Jeffery Skilling was a competitor and based his life on
winning -- always being a step ahead of everyone else. Competitors are
winners and as such, they are leaders of muli-national corporations.
Competitors are also considered Helicopter Parents -- who fight to pave
the right path for their children, such as enrolling them in exclusive
private schools.
Predictions
Boomers are hardworking, dedicated and driven. While their dreams might be on hold for a couple of
years, they will prevail. We should expect Value Shifters to push hard on political, economic and social
reform; Worker Bees to enjoy the prolonged rat race; Independent Doers to volunteer time over
donations; and Competitors to get back up and fight for their jobs and salaries.
8. We create purposeful
impact for the long-run
Sparxoo is pioneering the Sparxoo builds sustainable
next generation of business relationships while delivering
that is founded in the meaningful impact on
principles of: projects with a purpose.
• Social entrepreneurship We are expanding our
• Real responsibility network of socially minded
• Creative community leaders and hope to become
a leader in this category.
• Courageous leadership
We fuse left-and-right brain
thinking
Branding
Digital
Development
Business
Development